营销策划 -泡泡玛特POP MART品牌资料全收录

「品牌档案·全收録」5LABUBU LABUBU 01MOLLY 02 03Hirono小野 04SKULLPANDA 05上海市南京东路店 01上海前滩太古里快闪店 02北京侨福芳草地店 03深圳卓悦中心主题快闪店 04地球女儿艺术装置 01北京x新加坡双城计划 02太空无界沉浸体验展 03视觉策略三阶模型 01 02品牌简介 01品牌使命 02品牌发展历程 03 04 05 06 07BRAND泡泡玛特(POPMART),2010年创立于北京,从潮流杂货铺蜕变为全球潮玩巨头,售、沉浸式体验的潮流文化生态。凭借盲盒经济破圈,借力非遗文化赋能,通POPMART,foundedinBeijingin2010ecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.Byvirtueoftheblindboxeconomytobreakthecircle,leveragingthroughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexceeded148.8billionHongKongdollars,LabubuandotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’.POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoaglobaltrendygamegiant,taking‘CreateTrend,DeliverGoodneasitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BRANDARCHIVES视觉叙事与情感联结Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritage,throughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’.BrandStoryMATUREJOURNEYPROGRESSIONABOUTPOPMART司，致力于通过IP孵化、产品设计、零售渠道及文化推广构建全产业链生态。2020年12月于港交6月，市值逼近3500亿港元，创始人王宁以208TOLIGHTUPPASSIONANDBRINGJOYPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BrandStoryBRANDJOURNEYBRANDHISTORYThesefivenodesrepresentBubbleMart'skeyleapsfrommodelexploration,channelinnovation,capitaloperation,eco-expansiontoglobalisation,whichtogetherbuilditscorecompetitivenessof‘IPindustrialisation’.TimelineTimeline2016年泡泡玛特签约香港设计师王信明，获得MOLLY独家版权并推出“Molly星座盲盒”，这一举措标志着TimelineTimeline确立了泡泡玛特在行业内的引领地位。这一TimelineTimelineTimelineTimeline北京泡泡玛特城市乐园于2023年开占地面积4万平方米，这一创新将IP从单一产品延伸至沉浸式体验，不仅提升品牌文化价值，更通过乐园限定产品NodalTimelineTimeline现破圈，例如泰国曼谷首店单日销售额破BRANDBRAND 品牌向上的核心是拒绝傲慢、不将就。WangNing董事会主席首席执行官执行董事及总经理氛围影响，大学期间创业积累经验，2010年带20万元在北京创立泡泡玛特。初期遇挫，WangNingFounderofBubbleMart品牌文化/BrandSolutionLibrary品牌符号系统 母间距均匀,整体对称规整, 矩形版式适配性强,无论是线下巨型灯箱\产品盒标,还是线上小尺寸图标,都能保持视TheLOGOispresentedinahorizontalrectangle,withevenlyspacedlettersandoverallsymmetry,formingastrongsenseof‘symbolism’-likethe‘visualseal’ofthehipgameindustry,whichmakesiteasyforconsumerstoItiseasyforconsumerstoTherectangularlayoutishighlyadaptable,whetheritisagiantofflinelightbox,productboxlabel,orasmall-sizedonlimaintainvisualintegrityandstrengthentheBRANDCOLOURBRANDCOLOUR(HEX：#d1001f)VibrantVibrantYellowPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.品牌文化BrandSolutionLibrary交互设计交互设计 DesignByJamesxi这个数字平台旨在提升泡泡玛特收藏家和普通粉丝的体验。小程序以虚并管理他们日益增长的收藏。此外,小程序还内置了—个交易平台,方BrandSolutionLibrarySummaryOfTheChapter小起点也能长成大生态BRANDPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoaglobaltrendygamegiant,taking‘CreateTrend,DeliverGoodneasitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.PRODUCT&DESIGN从形象设计到情绪经济的商业革命Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritage,throughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’. LABUBUTheEconomicsOf‘Ugly’GlobalTopStreams全球顶流的“丑萌”经济学「品牌方案庫」独家整理丨公众号：設計青年實驗室©原創出品会员私享严禁外传Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritageKasingLungLABUBU(拉布布)是香港艺术家龙家升创作的精灵IP,以尖牙邪笑和不对称大眼颠覆传统萌系审美。作为泡泡玛特出海王牌,其设定为丛林恶作剧精灵,具有原始生命力的野性特质。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.▲早期珍贵手稿/EarlyRareManuscriptsLABUBU'sglobalsuccessistheresultofculturalresonance,desigbusinessmodeliteration.ThemessageisthatChinesebrandsneedtothinkbeyond‘low-costOEM’andtransformtheirproductsintoculturalsymbolsthroughlocalisationstrategies,scarcitydesignandemotionaloperations,withoriginalIPasthecore.Inthefuture,BubbleMartneedstofindabalancebetweenmaintainingitspopularityandconsolidatingitsbrandvalue,andwhetherLABUBUcanevolvefroma‘hit’toa‘classic’stilldependsonwhetheritcancontinuetocreateemotionalvalueandculturalidentity.BRAND「品牌方案庫」独家整理丨公众号：設計青年實驗室©原創出品会员私享严禁外传BRANDBrandSolutionLibrarySolutionBrandSolutionLibrarySolutionLibraryLABUBU'ssuccessprovesthatbreakingthroughthetraditionalaestheticframeworkisthekeytobreakingthecircleofIP.Brandsneedtotapinto‘paradoxicalaesthetics’(e.g.uglycute,darknesscombinedwithhealing)andincorporateglobalisedculturalelementstosuitthepreferencesofdifferentmarkets.Forexample,LongJiaSdesignsanaturalcross-culturalDNA,whileBubbleMartfurtherstrengthenstheuniversalityofitsIPthroughco-branding(e.g.withDisneyandLittleYellowMan).BRANDBrandBrandLibraryBrandSolutionBubbleMart's‘globallocalisation’strategyprovidesamodelforChinesebrandsgoingoverseas.Insteadofsimplycopyingthedomesticmodel,brandsneedtostudytheculturalsymbolsofthetargetmarketindepth,andestablishanemotionalconnectionthroughco-brandingandgeographically-specificdesigns(e.g.,Thainationalcostumes,Italianflagcolourscheme).AcelebrityeffectandKOLcommunicationcanquicklyopenupmarketawareness.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionBrandSolutionLibrarySolutionLibraryBrandSolutionLibraryThecoreoftheblindboxmodelistocreatescarcityandextendthelifecycleofIP.LABUBUmaintainsitspopularitythroughlimitededition,hiddenmodelsandhighpremiumco-brandedmodels,whileexpandingitsderivatives(e.g.,plushtoys,apparel)andofflineexperiences(e.g.,themedshops,flashmobevents),shiftingfromsingle-merchandisingtotheoutputof‘emotionalexperiences’.In2024,BubbleMart'splushcategoryrevenuesoared1,289%,provingthevalueofadiversifiedprBRANDSolutionLibraryLibraryBrandSolutionLibraryBrandBrandSolutionLibrarySolutionLibraryBrandSolutionLibraryBrandSolutionLibrarySolutionLibraryLABUBU'sfancommunityhasformedaunique‘circleculture’,withusersbuildingemotionalconnectionsthroughsecondarycreationandcollectionexchanges.Brandsneedtotaketheinitiativetoparticipateincommunityoperation,suchasencouraginguserstoshareofflineactivities,orevenlaunchingNFTormetvirtualLABUBU),toturnBRANDBrandSolutionLibraryBrandBrandBrandLibrarySolutionLibraryBrandSolutionLibrarySolutionBrandLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibrarySolutionLibraryBrandSolutionLibraryBrandSolutionLibrary MOLLYThePsychologicalConquestof‘Expressionlessness’经典“无表情”的心理学征服KennyWong2006年,来自中国香港的设计师KennyWong创造了“小画家Molly”这—形象。灵感来自于他在活动上遇见的—位小女孩。这位小女孩拥有湖绿色的眼睛和微卷的金色短发,画画时专注且自信。当Kenny画笔和画板,完美再现了这位小女孩的模样。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.MOLLY'slongevityisaresultofitsaccurategraspofthetrendsof‘uncertaintyconsumption’,‘emotionalprojection’and‘culturalidentity’.ItssuccessfulpathshowsthatthevitalityofanIPnotonlydependsonthedesignitself,butalsoonwhetheritcanbuildacompleteecosystemcoveringproducts,contentandcommunity,anddelivervalueindifferentculturalcontextsthroughcontinuousinnovationandgloballayout.ThisprovidesavaluablemodelforChinesebrandsBRAND「品牌方案庫」独家整理丨公众号：設計青年實驗室©原創出品会员私享严禁外传BRANDSolutionLibrarySolutionLibrarySolutionLibraryBrandSolutionLibraryMOLLY'sdesignabandonsthetraditionalIP'sfixedandneutralisedimagestostimulateconsumers'emotionalprojection.Itssignature‘healing’,butalsogivethecharactersroomformultipleinterpretationsthroughdifferentseriesthemes.This‘characterless’designallowsconsumerstoprojecttheirownemotionsontoMOLLY,fpressurelife,consumersseeMOLLYasa“companion”or‘spiritualcomfort’.inahigh-pressureliBRANDLibraryLibraryBrandSolutionLibraryBubbleMartactivatesusers'desiretocollectandgamblethroughthe‘uncertaintyrewardmechanism’ofblindboxes.Hiddenmodels(probabilityabout1/144)limitededitionco-brandedmodelscreatescarcityandstimulateconsumerstomakeyeargrowthof105.2%,withco-brandedandlimitededitionmodelscontributingsignificantly.Inaddition,thesocialattributesoftheblindboxfurtherstrengtheneduserstickiness,formingaclosedloopof‘buy-share-buyagain’.BRANDSolutionBrandSolutionLibraryBrandSolutionLibrarySolutionLibraryBrandSolutionLibrarySolutionLibraryBrandLibrary故事化与IP生态扩展BubbleMarthasupgradedMOLLYfromadolltoaculturalsymbgivingitastorybackground.Atthesametime,theIPhasbeenextendedtoanimation,gamesandofflineexhibitions,suchastheMOLLY-themedanimatedshortfilmtobereleasedin2024,whichenhancesusers'senseofemotionalimmersion.Thisstrategyof‘productascontent’allowsMOLLYtobreakthroughtherealmoftoysandbecomeacarrieroftrendyculture.BRANDBrandSolutionLibrarySolutionLibrarySolutionLibrarySolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryLibraryBrandSolutionBrandSolutionBrandSolutionOLLY'scoreusersarewhite-collarwomenaged18-34,accountingformandthisgrouppursuespersonalisedexpressionandemotionalconsumption.BubbleMarthaslauncheddifferentstyleseriesthroughmarketsegmentationandlocalisationinoverseasmarketstoachieveglobalmarketcoverage.2024,Bubblerevenueincreasedby245%year-on-year,withasignificantcontributionfromtheSoutheastAsianmarket.BRANDBrandSolutionLibrarySolutionBrandSolutionBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibrary DIMOODreamySymbiosisandHealingDesign梦幻共生与治愈系设计AyanDeng色,DIMOO的形象是—个带有天真表情的男孩,他非常渴望陪伴。睡觉发梦是他的喜好,因为在梦里他可以暂时脱离现实的苦海。现实中的他非常胆小,可是在梦里他是个非常勇敢的小孩,跟现实中的他形成了强大的对比。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.TheessenceofDIMOO'scontinuousinfluenceistheresonanceofemoresonance,culturalidentityandcommercialinnovation.ItssuccessfulpathshowsthatthevitalityofanIPnotonlydependsonthedesignitself,butalsoonwhetheritcanbuildacompleteecosystemcoveringproducts,contentandcommunity,anddelivervalueindifferentculturalcontextsthroughgloballayoutandlocalisedinnovation.ThisprovidesavaluablemodelforChinesebcombining‘trend’and‘culture’,“business”and‘emotion’indepthcanweachievethesameresult.Onlybydeeplyintegrating‘trend’with‘culture’,“business”with‘emotion’canwecreatealong-lastingpopularIPthattranscendscycles.BRANDInspiredby‘dreams’,itssignaturecloudheaddress,roundedsilhouetteandslightlyhaughtyexpressionnaturallyconveyawarmdesigns,DIMOOhasbeengivenacompletestorysystemsinceitsinception:characterssuchas‘Candy,thefoxwhohaslostherself’and‘Snooks,thecatwhohasaninferioritycomplexduetohersmallears’areallinspiredbythedesignerherselfandherfriends."andothercharactersoriginatedfromthedesigner'sownexperiencesandthoseofhisfriends,triggeringusers'emotionalprojectionthroughthenarrativesofflawsandgrowth.This‘warmpersona’makesDIMOOa‘spiritualcompanion’forusers,especiallyinahigh-presssociety,anditscoretraitof‘optimismandcourage’hasbecomeanemotionaloutletforcontemporaryyoungpeople.emotionaloutlet.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandDIMOOfollowsthe‘uncertaintyrewardmechanism’oftheblindbox,butelevatesthelevelofexperiencethroughscenario-baseddesign.Createscarcityandtopicheat.Inaddition,DIMOOexpandtheboundariesofplaythroughtechnologicalempowerment,suchastheintroductionofARfunctioninthe2025Christmasseries,userscanscanthetoystowatchthevirtualsnowmantotellthestory,andrealisetheinteractiveupgradeof‘toysascontent’.Thisdualoperationof‘physical+virtual’turnstheblindboxfromamerecommodityintoaninteractiveculturalcarrier.BRANDBrandSolutionLibraryDIMOOreachesouttoawiderangeofcirclesthroughhighlycompatibleco-branding.Forexample,DIMOOhaslaunchedalimitededitionof‘RomanticBubbles’withParisWater,incorporatingelementsofthebrand'sclassicgreenbottlesintoDIMOO'sdesign,andorganisedaspecialartexhibitionareinforcethe‘trendyart’label.BRANDBrandSolutionLibraryLibraryBrandSolutionLibraryBrandSolutionLibrarySolution品牌物料DIMOOreachesouttoawiderangeofcirclesthroughhighlycompatibleco-branding.Forexample,DIMOOhaslaunchedalimitededitiBubbles’withParisWater,incorporatingelementsofthebrand'sclassicgreenbottlesintoDIMOO'sdesign,andorganisedaspecialartexhibitionattheLongfujiTempletoreinforcethe‘trendyart’label.BRANDBrandSolutionLibrarySolutionLibrary HIRONO小野RebelAestheticsandPhilosophyofLife反叛美学与生活哲学反叛美学与生活哲学LangLang大学期间便萌生了自己做玩具设计的想法。2010年,校友王宁(泡泡玛特CEO),邀请Lang来刚成立的泡泡玛特上班并担任艺术总监,成为创始人之—。2020年,其小孩出生,他希望孩子以后能野—点,自由—点,于是给小朋友POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BubbleMart'sIPHirono'sbreakthroughcomesfromitsstrategiclayouttoaccuratelycapturetheemotionalneedsofGenerationZandbuildamulti-dimensionalvaluesystem.Basedontheaestheticsof‘funeralbudding’,designerLangcondensedcomplexemotionssuchaslonelinessandanxietyintovisualsymbolsthroughiconicelementssuchasdroopingmouthcornersandfreckles,breakingthehomogeneouscompetitioninthetrendytoymarket.Thebrand'svalueisupgradedthroughartisticoperation.BRANDBrandSolutionLibraryItsiconic‘cute’image-withitsdroopingmouth,stubbornbabyfat,andrebelliousfreckles-breaksawayfromthemainstreamcutenessofthehipstermarket.This‘inward-looking’designpreciselycorrespondstotheemotionaldilemmaofGenerationZ:outwardlylonelyanddetached,butinwardlylongingforempathy.Thedesignershavecondensedthecomplexemotionsoffreedom,anxietyandrebellionintoconcreteimages,suchasthegravellysculpturesinthe‘Reinvention’series,whichusethemottledtextureasametaphorforthementalfoldsofmodernpeople.Thisuniqueaestheticlanguagenotonlycreatesadifferentiatedperceptioninthehiptoycircle,butalsoattractstheattentionofartlovers,becomingthe‘silentspokespersonofemotions’.BRANDBrandSolutionLibraryBrandBrandSolutionLibraryCross-borderco-creation:IncooperationwithvideoartistssuchasAnjouandJiangboundariesofemotionalexpressionarebroadenedthroughworkssuchas‘Shelter’.ThiskindofartassociationnotonlyenhancestheIPstyle,butalsoattractshighconsumptionpowercustomers,anditsjewellerylineproductshavebecomethetopBRANDBrandSolutionSolutionOnohasachievedfull-touchpointcoverageofusersthroughdiversifiedscenarios:ithasextendedfromblind-boxedhandbagstoapparel,homefurnishingandotherlifestyleproducts,suchasthe‘FightforJoy’seriesofjerseysandbearplushtoys,whichdeepentheemotionalbondthroughdailyuse.2023willseethelaunchofthe"HereComesOno!"In2023,Onowilllaunchalifestyleseriescovering30+itemssuchasapparelandbags,andaflashshopinBangkoktofurtherexpanditsinfluenceoverseas.BRANDSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryOnoachievesoverseasbreakthroughsthroughthe‘art+business’dual-wheeldrive:itadjustsitsstrategyfordifferentmarketsintermsofculturaladaptation,forexample,itstrengthensitstrendattributesthroughflashshopsintheSoutheastAsianmarket,andhighlightsartco-brandingintheEuropeanandAmericanmarkets,soastorealisetheflexibleoutputofculturalsymbols.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibraryLibraryLibraryBrandSolutionLibrarySolutionBrandSolutionLibraryBrandSolutionLibraryLibrarySolutionLibrary SKULLPANDATheCulturalBrokenCircleofCyberSongwriters赛博歌姬的文化破圈赛博歌姬的文化破圈熊喵—顶透明宇航员头盔罩住神秘脸庞,双耳缀着叛逆的球形辫子——这位宇宙游民Skullpanda,是设熊喵把游戏原画师的脑洞泼进潮玩圈,诞生了这个里脾睨众生的血色玫瑰吸血鬼,又是糖果小镇偷吃饼干的浣熊饲养员,甚至化身赛博夜之城的机械歌者,用霓虹音浪炸开次元壁。POPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoagtaking‘CreateTrend,DeliverGoodness’asitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.SKULLPANDA'sbreakthroughcomesfrommultipleinnovations:itblendsgothicandcyberpunkelementswith‘darkaesthetics’,shapestheimageofskull-maskedpandas,andexploreshumancontradictionsandfreedomthroughtheseriesof‘AncientFortressoftheDenseForest’and‘CityoftheNight’.BubbleMarttiltstheresourcesofthewholeindustrychain,andenhancestheculturalvaluethroughcross-borderco-brandingwithPudongArtMuseumandCLOT.Intermsofinternationalisation,BubbleMart'soverseasrevenuewillreachRMB1.31billintotheEuropeanandAmericanmarketsbycombiningorientalambiguitywithinternationalpopularelements.Its‘freeandcasual’designcoreandmulti-dimensionaloperationstrategyhavemadeitabenchmarkof‘popularisationofnicheaesthetics’inthefieldoftrendygames.BRANDBrandSolutionSolutionSKULLPANDAbreaksthesweetparadigmoftraditionalhipsterfashionwiththeimageof‘Pandagirlwearingaskullmask’,whosecoredesignconceptis‘defectionandunrestricted’.DesignerXiongMeowintegratesgothic,cyberpunk,sci-fiandotherelementsintotheIP,andmeetstheaestheticneedsofdifferentcirclesthroughmulti-dimensionalstyleinterpretation.This‘paradoxical’designnotonlygivestheIPvisualimpact,butalsotriggersuserstothinkaboutdeeperissuessuchas“relationship”and‘self-exploration’etc.RevenueofsingleIPinyear-on-yearincreaseof2BRANDLibraryBrandSolutionSKULLPANDA通过高端艺术联名提升品牌调性，国际化层面，SKULLPANDAenhancesthebrandtonethroughhigh-endattractshipsterswithitsdarkaesthetics,andrapidlyopensupthesituationinSoutheastAsiathroughactivitiessuchastheopeningoftheLouvreshopinParisandtheChristmas-themedflashmobinThailand.2024overseasrevenueincreasedby375.2%year-on-year,withtheSoutheastAsianmarketaccountingfor47.4%ofthetotal.Withayear-on-yearrevenuegrowthof375.2%in2024,ofwhichtheSoutheastMarttoconquertheEuropean,AmericanandSoutheastAsianmarkets.BRANDSolutionLibrarySolutionLibraryentireindustrialchain:fromartistincubation,IPoperationtosupplychainmanagement,BubbleMartprovidesone-stopsupportfromdesigntosales.BRANDBrandSolutionLibraryBrandSolutionLibraryBrandSolutionLibrarySolutionLibraryBrandSolutionBrandSolutionLibraryBrandSolutionSolutionSummaryOfTheChapter从形象设计到情绪经济的商业革命BRANDPOPMART,foundedinBeijingin2010,hastransformedfromatrendygroceryshoptoaglobaltrendygamegiant,taking‘CreateTrend,DeliverGoodneasitscoreconcept,andconstructingatrendyculturalecologycoveringIPincubation,productdesign,omni-channelretailingandimmersiveexperience.BRANDPROMOTION用户圈层的置换与扩容Byvirtueoftheblindboxeconomytobreakthecircle,leveragingtheculturalempowermentofnon-heritage,throughglobalisationandlocalisationstrategy,landingin48markets,overseasrevenueaccountedfornearly50%.2024marketvalueexotherIPhasbecomeaphenomenalculturalsymbols,andreshapetheglobaldiscourseof‘Chinesedesign’.品牌推广BrandSolutionLibrary品牌推广SolutionBrandSolutionLibraryLibraryLibrarySolutionLibrary品牌推广BrandSolutionLibrary品牌推广(Paris,October4th2022–FortheMiuMiuSpring/Summer2023fashionshow,inacollaborationwiththeartistShuanganunknownfacetofreality,arepresentationofthephysicalsubmarineelectronicinfrastructures-thewiresthatallaythefashionshowtocommunication,totranslation-theartisticinterventionextendstoasoundscapecreatedbymusicianEliOsheyack,conceivedasasequenceoflostmessages,BrandSolutionLibraryBrandSolutionLibraryBrandSolutionBrandSolutionLibrary品牌推广BrandSolutionLibrary品牌推广太空无界沉浸体验展展览在北京华熙●LIVE南区商业中央广场