BEC剑桥商务英语资料：BEC高级口试真题及应考提示

SpeakingTestPartII

1.CustomerRelations:theimportanceofmakingcustomersfeelvalued

2.Companygrowth:theimportancetoacompanyofcontrollingexpansion

3.Marketing:howtoensurethatagentsmaintainahighlevelofeffectivenesswnenrepresentingacompany

4.TimeManagement:theimportanceofplanningworktimeeffectively

5.ProjectDevelopment:howtoensureinter-departmentalco-operationonnewprojects

6.Purchasing:howtoevaluateandselectnewproducts

7.PersonnelManagement:theimportancetoacompanyofhavingwellmotivatedstaff

8.StrategicPlanning:howtodecidewhethertopurchaseorrentcompanypremises

9.Sales:howtoensurethatpricelevelsfornewproductsaresetappropriately

10CnmmuninatinnSkills:th«impnrtannpnfforeignlanguagptrainingforaalactadAmpInyARS

11.Advertising:howtoselectasuitableagencytohandleacompany'sadvertisng

12.Finance:howtodecidewhethertofloatacompanyonthestock-market

13.Marketing:theimportancetoacompanyofofferingitsproductsontheword-wideweb

14.StaffTraining:howtoevaluatetheeffectivenessofcompanytrainingprogrammes

15.CompanyGrowth:howtodecidewhenitistherighttimeforabusinesstoexpand

16.PublicRelations:theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture

17.Recruitment:howtoensurethatthebestcandidateforapostisselected

18.InformationManagement:howtoanalyseandmakeeffectiveuseofinformation

10.Sales:theimportanceofbrandimageinensuringthatproductsorservicessellwell

20.Technology:theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments

21.QualityControl:howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards

22.ProductPromotion:howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice

23.ProductManagement:theimportanceofteamworkfortheeffectivemanagementofprojects

24.HealthandSafety:howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany

25.Technology:theimportanceofcompute，skillsfortheworkplaceofthefuture

26.Comrrunications:howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications

27.StaffDevelopment:howtoadministerastaffbudgeteffectively

28.MarketResearch:theImponanceofflnclngoutaboutcustomers'habitsandanitudes

29.FinancialManagement:howtoidentifywaysofreducingcostsinacompany

30.Comrrunication:howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany

31.Communicationskills:theimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironment

32.PersonnelManagement:theimportanceofprovidingemployeeswithclearjobdescriptions

33.CompanyGrowth:howtoensurethatcompanygrowthproceedsattheoptimumrate

34.TimeManagement:howtomanageaheavyworkloadeffectively

35.HealthandSafety:theimportancetoacompanyofhavingaHealthandSafetypolicy

36.HumanResources:howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformance

Samples

CustomerRelations:howtomaintaincustomerinterestinacompany'sproducts

Asisknov/toall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryevery

possiblewaytoretainitscurrentcustomers.

First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenough

emphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossible

itmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreacha

certainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,to

expandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.

Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeit

shouldstayaheadofthemarketthroughproductandpricingstrategies.

Howtofillakeyvacancy

Inordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.

Itw川beginbyproducinganaccuratejobdescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproducea

profileoftnisidealcandidate,whichisalistcfskills,experience,attributesandsoon.

Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.This

mightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsa

headhunter.

Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistof

candidateswillbethendrawnuptobeputthroughthecompany'srecruitmentprocesses.Thismightbeinterviews,psychometrictests

orevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.

ThAcompanywillthanhavAtnnRgntiatAtArmswiththiscandidAfpand,hnpAfully,thiswillrAsultintArmswhicharAhnthaffnrdahlftfnr

thecompanyandattractiveenoughtogetthecandidatetheywant.

BackgroundInformation

CareerPlanning:howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies

CareerPlanning:

Evenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringto

achieveapositionabovethepresentpositionisnatural.Theplannedcareerpalhtothatpositionmayinvolveeitheraseriesof

promotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbe

achievable.Ifeveryoneplannedtobepresidentofacompany,mostplanswouldnotbeachieved.Thiscancausefrustration.A

preferablecareerpathwouldincludeshorttezmgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshortterm

goalscanreinforceconfidenceasgoalsareachieved.

CareerDevelopment:theimportanceofacquiringarangeofskillsthroughoutyourcareer

Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviously

morecompetitivethanthosewhodon'tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutside

hiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothe

topofthecorporateladder.

HumanResources:howtoprovideeffectivesupportfornewmembersofstaff

Training:Theimportanceofacontinuousprogrammeofstafftrainingwithinacompany

StaffManagement:howtoachieveandmaintainhighmotivationamongaworkforce

MotivatingEmployees:Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided(1)compensationthatisalignedwiththeir

performance,(2)jobsecurity,(3)aflexibleworkschedule,and(4)employeeinvolvementprograms.Firmsshouldofferjobsecurity,

compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Tothe

extenttha:jobsatisfactioncanmotivateempoyeestoimprovetheirperformancs,firmsmaybeabletoahigherproductionlevelby

providinggreaterjobsatisfaction.

MarketingResearch

Managerscannotalwayswaitforinformationtoarriveinbitsandpiecesfromthemarketingintelligencesystem.Theyoftenrequire

formalstudiesofspecificsituations.Forexample,Toshibawantstoknowhowmanyandwhatkindsofpeopleorcompanieswillbuyits

newsuperfastlaptopcomputer.OrBaratCollegeinLakeForest,Illinois,needstoknowwhatpercentageofitstargetmarkethasheard

ofBarat,howtheyheard,whattheyknow,andhowtheyfeelaboutBarat.Insuchsituations,themarketingintelligencesystemwillnot

providethedetailedinformationneeded.Managerswillneedmarketingresearch.

Wedefinemarketingresearchasthesystematicdesign,collection,analysis,andreportingofdataandfindingsrelevanttoaspecific

marketingsituationfacinganorganization.Everymarketerneedsresearch.Marketingresearchersengageinawidevarietyofactivities,

rangingfrommarketpotentialandmarketsharestudies,toassessmentsofcustomersatisfactionandpurchasebehavior,tostudiesof

pricing,distribution,andpromotionactivities.

Acompanycanconductmarketingresearchinitsownresearchdepartmentorhavesomeorallofitdoneoutside.Althoughmostlarge

companieshavetheirownmarketingresearchdepartments,theyoftenuseoutsidefirmstodospecialresearchtasksorstudies.A

companywithnoresearchdepartmenthastobuytheservicesofresearchfirms.

Marketing:theimportanceofpackagingproductsappropriately

Inrecenttimes,numerousfactorshavemadepackaginganimportantmarketingtool.Increasedcompetitionandclutteronretailstore

shelvesmeansthatpackagesnowmustperformmanysalestasks-fromattractingattention,todescribingtheprodjct,tomakingthe

sale.Companiesarerealizingthepowerofgoodpackagingtocreateinstantconsumerrecognitionofthecompanyorbrand.For

example,inanaveragesupermarket,whichstocks15,000to17,000items,thetypicalshopperpassesbysome300itemsperminute,

and53percentofallpurchasesaremadeonimpulse.Inthishighlycompetitiveenvironment,thepackagemaybetheseller'slast

chancetoinfluencebuyers.Itbecomesa"five-secondcommercial."TheCampbellSoupCompanyestimatesthat：heaverageshopper

seesitsfamiliarredandwhitecan76timesayear,creatingtheequivalentof$26millionworthofadvertising.

MarketResearch:theimportanceofdoingmarketresearchbeforelaunchinganewproduct

Sales:Howtosellaproducteffectivelyininternationalmarkets

ProductPromotion:theimportanceofselectingappropriatemembersofstafftoattendexhibitions

Communication:theimportanceinbusinessofmaintainingcontactwithclients

PublicRelations:theimportanceofadequatesupervisionandtrainingofstaffwhodealwiththepublic

Management:Howtorunameetingsuccessfully

TransportManagement:theimportancetoabusinessofanefficientpublictransportsystem

Anydistributionofproductsfromproducerstowholesalersorfromwholesalerstoretailersrequirestransportation.Thecostof

transportingsomeproductscanexceedthecostofproducingthem.Anefficientformoftransportationcanresultinhighercostsand

lowerproftsforthefirm.Foreachformoftransportation,firmsshouldestimatetiming,cost,andavailability.Thisassessmentallowsthe

firmtochooseanoptimalmethodoftransportation.Themostcommonformsoftransportationusedtodistributeproductsaretruck,rail,

air,water,pipeline.

TransportManagement:theimportanceofusingenvironmentallyfriendlymeansoftransportwheneverpossible

Health&Safety

EmployeeSafety:Firmsensurethattheworkplaceissafeforemployeesbycloselymonitoringtheproductionprocess.Someobvious

safetyprecautionsaretocheckmachineryandequipmentforproperworkingccnditions,requiresafetyglassesoranyotherequipment

thatonecanpreventinjury,andemphasizeanyspecialsafetyprecautionsintrainingseminars.

Firmsthatcreateasafeworkingenvironmentpreventinjuriesandimprovethenoraleoftheiremployees.Manyfirms,suchasAllied

Signal,nowidentifyworkplacesafetyasoneoftheirmaingoals.LeviStraussandCompanyimposessafetyguidelinesnotonlyitsU.S.

facilitiesbutalsoonAsianfactorieswheresomeofitsclothesaremade.StarbucksCoffeeCompanyhasdevelopedacodeofconductin

anattempttoimprovethequalityoflifeincoffee-producingcountries.

LifeSkills:theimportanceofbeingabletocopewithstressinajob

Technology:theImportanceoftrainingstaffInhowtousenewtechnologywhenIntroducingItIntotheworkplace

SpeakingTestPartIII

SampleDialogues

TimeManagement

[Definition:themannerbywhichmanagersallocatetheirtimewhenmanagingtasks]

Sample

Zhang:Hi,MsWang,youknow,ourcompanyissortofoutofcontrolthesedays.Don'tyouthinkso?

Wang:Yeah.Everythingseemstobeindisorderhereinourcompany.Andthatobviouslyhasalottodowithpoortimemanagement.

Zhang:Ycumeanpoortimemanagementhascausedalltheseproblems.Why?

Wang:Whentimeisnotwellplannedwithinacompany,theyusuallydonotallocateblocksoftimetospecifiedtasks.Theydonothavea

definiteideaofwhentheyshouldcompleteacertaintask.And...

Zhang:ArdIthinktheyoftenneglecttheorderingofpriorities.Imeancertaintasksneedourpriorattention.Butinourcompanyevery

taskistreatedonanequalbasis,evenifitisaveryurgenttask.

Wang:That'sthepoint.Sotimeshouldbeplannedaccordingtotheimportanceofthetasksweneedtodealwith.

Zhang:Sowhatdoyouthinkwecandosothattimeismanagedeffectivelyhereinourcompany?

Wang:YOJmeanwhatprocedureswecanadopt?

Zhang:Sere.That'swhatourbossisaskingustodo.Right?

Wang:Right.Ithinkwe'vegotalottodo.First,weshouldmakeallthestaffmembersrealizehowimportanteffectivetimemanagement

istoourcompany.

Zhang:Yes,Ithinkwecangivetheminstructionintimemanagement,especiallythoseinsupervisorypositions.

Wang:Right,perhapswecanrunafewtrainngprogramsforthem.Ifneed,wemayinvitesomeexpertsfromoutsdetohelpus.

Zhang:Anotherthingwecandoistomakeallthemanagers,oreveneverystaftmember,comeupwithajobdescriptionoftheirown.In

thisway,theycanbeprettysureaboutwhattheyareresponsibleforandwhattheyarenot.

Wang:Yes,that'sagoodidea.AndIthink,thetopmanagersofourcompanyshouldcomeupwithasetofrulesastowhatkindofjobs

shouldbegivenpriorityto.Inthisway,wecanmakesurethatimportanttasksaredealtwithfirst.

Zhang:Goodidea.Sotosumup,ourcompanyshouldrunafewtrainingprograms,andeverystaffmembershouldwriteajob

descriptionoftheirown.

Wang:Andrulesshouldbemadeastowhatkindofjobshouldbegivenpriorityto.

RespondingtoCompetition

Zhang:Ycuknowoursaleshavefallenalotduringthepastquarter.

Wang:YAS,cnanfnurnnmpRtitnrsis;chargirgAInfIASSthanHS.

Zhang:Iknow.Itisanewcompanyinthislineofbusiness.Wereallyneedtodosomethingaboutit.

Wang:Whatdoyouthinkwecando?

Zhang:Ithinkwecanlaunchanadvertisingcampaigntopromoteourproduct.

Wang:Yes,it'sagoodidea.Butthatwillsurelyaddtoourcostandthereforepushupourprice.

Zhang:Iknowwhatyoumean.Priceisamajorconsiderationwhenacustomerdecidesonapurchase.Buttherearecertainlymany

otherconsiderationsontheirpart,forexample,qualityandafter-salesservice.

Wang:Thatmakessense.Oursisahighqualityproductandourafter-salesserviceisgoodenough,Ithink.That'swhywearecharging

ahigherpricethanourcompetitors.Soweshouldemphasizeourqualityandaf:er-salesserviceinouradsothat...

Zhang:Scthatpeoplewillknowthehighqualityofourproductandaftersalesserviceandmorepeoplewillbuyourproducts.

Wang:Bu:Iamstillworriedabouttheprice.Youknowcustomersalwayslikelowprices.

Zhang:Yes,indeed.Infact,wecancutdowrabitonourprice.Youknowwhensalesincreaseafterouradvertising,wearelikelyto

increasecurprofitevenifwecutdownourpricealittlebit.

Wang:Yes,alowpricehighvolumestrategy

Zhang:That'sit.Wemayevenconsidersomeotherincentives,suchasacoupontogowithournewspaperad,and...

Wang:AndIthinkwecanofferfreedeliveryforourcustomers.

Zhang:Yes,butwecannotaffordtoofferfreedeliveryforallourcustomers.

Wang:Onlythosewhoarewithinthefreedeliveryarea,Ithink.

Zhang:Yes,Ithinkso.

NewComputerSystem

Wang:Well,youknowourcompanyisconsideringbuyinganup-to-datecomputersystem.

Zhang:Yes,justtoreplacethesystemwe'reusingnow.Ithinkit'sawisedecision.

Wang:Weneedtofindoutwhatnewcompulersystemsareavailablefirst.

Zhang:Yes,sothatwecanchooseonethatismostsuitableforourcompany.IthinkwecanfindsomeinformationfromInternet.

Wang:Yes,butI'mafraidnotalltheinformationontheInternetisreliable.

Zhang:Right,butatleastwecangetsomeinformationaboutthesystemproviders.

Wang:That'sright,butwecanalsofindsomeinformationfromnewspaperadvertisements.Itendtothinktheyaremorereliable.

Zhang:Sure.Ihavethesamefeeling.

Wang:Bu:Ithinkthebestwayistovisitsomeoftheprovidersandhaveface-tc-facetalkswiththemsothattheycanknowourneeds

andwecanseeforourselveshowtheirsystemswork.

Zhang:Ardthenmakeourowndecisionastowhatbestsuitsus.

Wang:Right.Let'sdothat.Andinreplacingtheexistingsystem,Ithinkthereareafewfactorsweneedtotakeintoaccount.First,dowe

havetobuyup-to-datecomputersifwedecicetousenewsystems?

Zhang:Ithinkwe'llhaveto.

Wang:InIhatcase,whatshalldowiththesereplacedcomputers?

Zhang:Ithinkwe'llhavetodisposeofthematverylowprices.

Wang:Yes,Idon'tthinkthere'sanyotheralternative.

Zhang:ArdalsoIthinkwe'llhavetoretrainourpeople.Ibetnotmanyofthemarefamiliarwiththeup-to-datesystem.

Wang:Yes,solet'srecommendittotheHR.Ithinktheycanrunsometrainingprogramsforthestaffinvolved.

Zhang:Right.Icouldn'tagreemore.

PromotionalVideo

Zhang:Ycuknow,wearegoingtomakeavideotopromoteourproducts.

Wang:Yeah.Andwearegoingtosendthemtoourpotentialnewclients.Reallyagoodidea,isn'tit?

Zhang:Sure.Whichmembersofstaffshouldbeinvolvedinmakingthevideo,doyouthink?

Wang:Well.Ithinkthereshouldberepresen:ativesfromMarketingbecauseprimarilyitistheirjobtopromotethesales,isn'tit?

Zhang:Yes,andweshouldalsoinvolveR&Dpeople.Youknow,theycertainlyknowmorethantheothersaboutourproducts.

Wang:Theyknowwhatcharacteristicfeaturesofourproductsweshouldpresenttoourclients.

Zhang:Right.Andweshouldassureourpotentialclientsofthehighqualityofourproducts,soIwouldsuggestweincludeQuality

Controlalso.

Wang:AnodidAa.AndppnplAnnthAnftar-aalassidptnnYnuknewaftAr-salftsSArvinAiscnanfthpprimarynnncftmsntourcliAnts.

Zhang:Good.SoweshallinvolvepeoplefromMarketing,R&D,QCandAfter-Sales.

Wang:Right.Nowwhataspectsofouractivitiesdoyouthinkweshouldincludeinthevideo?

Zhang:There'sreallyalot.Firstofall,Ithinkweshouldletourclientsknowthatoursisanestablishedcompanyin:heline.SoIthinkwe

canincludethe50thanniversaryofourcompanyinthevideo,and...

Wang:Andourresearchanddevelopmentactivitiestoo.

Zhang:Yes,but...

Wang:Bu:what?

Zhang:BUwecannotgointotoomuchdetailinourpresentation.Youknowit'ssortofbusinesssecret,isn'tit?

Wang:Justenoughtoconvincethemthatoursisofveryhighquality.

Zhang:Ardnaturally,wecanincludeourqualitycontrolproceduresandalsoafter-salesservices.

Wang:Andalsowecandemonstrateourproductinthevideo.Don'tyouthinkso?

Zhang:Aneatidea.

CuttingDepartmentalCosts

Wang:YOJknowourdepartmentalcostshaverisenalotrecently.

Zhang:Yes,Ithinkweareexceedingourbudget.

Wang:Whatdoyouthinkarethereasons?

Zhang:Ithinktherearemanyreasonsforthis.Youknowlastmonthwerunaseriesofpromotioncampaigns.That'salotofmoney,isn't

It?

Wang:Yes,butIthinkwespenttoomuchonthat.Imeanwecouldhavespentess.

Zhang:UhUm?

Wang:YOJknowwehavebeentravelingalotaroundthecountry.Andmostofustravelbyair.

Zhang:Ycumeansomeofthetravelsarenotnecessary.

Wang:Exactly.Youknow,someoftheface-lo-facetalksmaysimplybereplacedbyemailcommunication.

Zhang:There'salotinwhatyou'vesaid.Ithinkweshouldmakefulluseofourmodernfacilitiesandsavesomeexpensivetravels.

Wang:Notonlythat.Ithinkmodernfacilities,likecomputers,shouldbemadefilluseofwithinthecompany,too.Imeanalotofmoney

couldhavebeensaved,ifwehaddonethat.

Zhang:Whatdoyoumean?

Wang:YOJsee,eachmonthwespendagocdlotofmoneyonofficesupplieslikeprintpaper.

Zhang:Yes,someofthemanagersalwaysaskforprintoutsinsteadofretrievinginformationfromthecomputersystem.

Wang:Especiallythoseseniormanagers,whoareusuallyolderthanothers.Theyaresimplynotaccustomedtotheadvancedcomputer

system.

Zhang:Ardyoungpeoplearealsoresponsiblefortheincreaseincosts,too.Youknowmanyofthemoftenkeeptheircomputersonfor

thewholenight.

Wang:Andveryoftentheyforgettoturnofflightswhentheyleavetheiroffices.

Zhang:Sc,somethingmustbedonebeforethingsbecomeanyworse.

Wang:Right.Ithinkweshouldoffersomeincentivestothosewhosavecostsintheirjobs.

Zhang:Likewhat?

Wang:Likeaquarterlyawardforthem.

Zhang:ArdpersonallyIseeanabsoluteneedforatrainingcourseforourstaffmembers.

Wang:Oncomputers?

Zhang:Yeah.Sothattheycanmakebetteruseofthem.Andinthisway,Ibelievewe'llbeabletobringdownourcosts.

CorporateImage

Wang:YOJknowwearegoingtorunaseriesofactivitiesforthelocalcommunity.

Zhang:Yes,justtoimproveourcorporateimage.Butwhatdoyouthinkwecandoforthecommunity?

Wang:Ithinkwecandosomethingfortheneedypeople.

Zhang:Ycumeanwecancontributetothelocalcommunitycharity.

Wang:Exactly.Andapartfromthat,Ithinkwecouldsponsorafewprogrammesofentertainment.

Zhang:Likeanorchestraorasingingperformanceorsomething?

Wang:YpahAndIthinkWAshouldalsodesnmAthingfnrthAprimarypupilsYcuknowhnwimportantthpyaranowadays.

Zhang:Yeah.Wemayprovidethemwithsomeschoolthings.

Wang:YOJmeanschoolthingstheycanbuyanywhereorthosemadetoourspecialorder?

Zhang:Ithinkwecanhavethemmadetooirorder,withournameorlogoonthem.

Wang:Alltheseshallbenefitusinmanyways.

Zhang:Yes.Obviously,theyhelpestablishafavorablecorporateimage.

Wang:Yes,morepeopleinthecommunitywillcometoseeusasacompanywillingtohelpthem.

Zhang:Yeah,andinthiswayourcustomerbaseshallbereinforcedandexpanded.

CustomerInvolvement

Wang:YOJknowourmanagementhasdecicedtogetourcustomersinvolvedinourrangeandqualityofproducts.

Zhang:That'saverygoodidea.Customers'opinionsarereallyimportanttousifwewanttostayaheadinthemarket.Buthowtoget

theiropinions?

Wang:It'scertainlynoteasy.IthinkwecandothatthroughtheInternet.Wecaninviteourcustomerstoemailustheiropinionsaboutour

productswhenevertheyhaveany.

Zhang:BitnotallthecustomershaveaccesstotheInternet.

Wang:No,ofcoursenot.Ibetwecantakeadvantageofourhelplineservice.

Zhang:Yes.Andwecanalsodesignaquestionnaireforthispurpose.Andgiveittoourcustomerswhentheybuyourproducts,

Wang:Good.Butthen,howcanwemakeuseoftheiropinionswhenwehavegotthem?

Zhang:WecanpassthemontoR&DandQC.IthinkIt'smostlytheirjobtodiversifyourproductsandImprovetheirquality.

Wang:Yes.IthinkR&Dcantakeintoconsiderationthefeedbackfromthecustomerswhentheytrytoupgradeourproductsordevelop

newproducts.

Zhang:ArdQCcanhaveabetterideaastohowtoensureourqualityorhowtomakeitevenbetter.

FactorySite

Wang:YOJknow,ABC&Co.Ltd,oneofourclientsintheUK,isconsideringbuildingafactoryinShanghai.

Zhang:Yes.Ithinkit'sawisedecision.Moreandmoremultinationalcorporationsarecomingheretoinvest.

Wang:Theywanttoknowwheretobuildtheirfactory.Haveyougotanythinginmind?

Zhang:Well,IthinktheycouldbuildtheirfactoryinPuDongHigh-Tech&Devebpmentarea.

Wang:Yeah.It'saveryniceplace,withaveryfriendlyinvestmentenvironment.

Zhang:Ycusaidit.Theyprovidefirst-rateserviceforforeigninvestors.Andthetrafficthereisreallyconvenient.

Wang:Andtherearequitealotofpreferentialpoliciesforforeigninvestors.

Zhang:Butthefeeforlanduseisabittoohighthere.

Wang:Yeah.That'sabouttheonlythingsomeoftheforeigninvestorscomplainabout.

Zhang:IhearsomeofthedevelopmentareasaroundShanghai,likethoseinKunshanandSuzhou,arealsogoodandtheychargea

muchlowerfeeforlanduse.

Wang:SoABC&Co.Ltdcouldalsoinvestinthosecities.

Zhang:Ithinkso.Andwhatdoyouthinkthecompanyneedtoknowaboutworkpracticesinourcountry?

Wang:There'squiteanumberofthings,Ithink.

Zhang:Likewhat?

Wang:Ithinktheyshouldgettoknowifthereisanyrestrictionontheemploymentofthelocalpeople.

Zhang:Ardespeciallythepoliciesinrelationtotheovertimeandpaidholidays.

Wang:That'sright.

LanguageAudit

Zhang:Ycuknowwearegoingtomakeasurveyofallourstaffmembersintermsoftheirforeignlanguageskills..

Wang:Goodidea.Thiswillbebeneficialtoboththemanagementandthestaffmembersthemselves.

Zhang:Yes,thatmakessense.Buthowcanweconvincethestaffmembersthatthesurveywouldbebeneficialtothem?

Wang:Idon'tthinkit'sdifficult.Justletthemknowthatwearerunningaseriesoftrainingclassesforthem.Asurveyoftheirskillsin

foreignlanguagewillhelpusplacetheminaclassappropriateforthem.

Zhang:ArdIthinkthatweshouldalsogetacrosstothemthatwearethinkingofassigningsomesalesrepstotheStates.Thosewhose

Englishisbetterthantheothershaveabetterchancetobechosen.

Wang:IthinkthatwillKAconvincingpnnughAndWA'VAactuallytniinhftduponthaquAstinnnfhewtnputintouaathAsurvAyrpsults

Zhang:Yeah.And