《跨境电商英语》课件-Project 1 什么是跨境电商

WhatisCross-borderE-commerce

什么是跨境电商Project1Dialogue:WhatisCross-borderE-commerceA:HeyMike,ourteachertalkedabout"cross-bordere-commerce"today,butI’mstillconfused.Canyouexplainit?B:Sure,Sarah.Cross-bordere-commerce(CBECforshort)iswhenbusinessessellonlinetocustomersinothercountries—likeonlineshopping,butbuyerandsellerareindifferentnations.Dialogue:WhatisCross-borderE-commerceA:Gotit!Buthow’sitdifferentfromregularinternationaltrade?Companiesalreadysoldabroadbefore.B:Regulartradeusesbigbulkorders,likeaforeignsupermarketbuying10,000bottlesofChinesesoysauce.CBEChandlessmallorders,evensingleitems—say,aCanadianstudentbuyingaChinesecalligraphysetonTaobaoGlobal.Dialogue:WhatisCross-borderE-commerceA:Right!ArethereotherCBECplatforms?B:Yep.ForChinesesellers,AliExpress(B2C),AmazonGlobalSelling,andfashion-focusedSHEINarepopular.Theyhelpwithtranslationandcurrencyexchange.Dialogue:WhatisCross-borderE-commerceA:Right!ArethereotheA:Useful.Buthowdopaymentsandshippingwork?Differentcurrenciesandinternationaldeliverysoundtricky.B:PaymentsusesecuresystemslikePayPalorplatformwalletsthatauto-convertcurrencies—EuropeanspayinEuros,ChinesesellersgetRMB.Forshipping,sellersuseDHLorplatformlogisticslikeCainiaoNetworktospeedupdeliveryandcutcosts.Dialogue:WhatisCross-borderE-commerceA:Whataboutcustoms?Packagesfromabroadsometimesgetstuckattheborder.B:Customsiskey.Sellersneeddocslikecommercialinvoicesandcustomsdeclarations.Platformsoffertoolstofollowrules,sopackagesclearfaster.Dialogue:WhatisCross-borderE-commerceA:Oh,soCBECisn’tjust"sellingonlineabroad"—it’salsopayments,shipping,andcustoms?B:Exactly!Itconnectssmallbusinesses/individualsellerstoglobalbuyers,andit’sgrowingfast.Dialogue:WhatisCross-borderE-commerceA:Thanks,Mike!NowIgetit.B:Noproblem—askifyouhavemorequestionslater!VocabularyandExpressions词汇及表达1.1.Cross-borderE-commerce(CBEC)词性：n.（不可数名词，缩写为CBEC）释义：跨境电子商务，指企业通过线上平台向其他国家的消费者销售商品的商业模式。例句：Ourteachertalkedabout"cross-bordere-commerce"today,butI’mstillconfused.（今天老师提到了“跨境电商”，可我还是没弄明白。）VocabularyandExpressions词汇及表达2.RegularInternationalTrade词性：n.（不可数名词短语）释义：常规国际贸易，指国家间通过批量订单开展的传统商品交易模式，多涉及大额货物往来。例句：Buthow’sitdifferentfromregularinternationaltrade?Companiesalreadysoldabroadbefore.（可它和常规国际贸易有什么区别呢？企业之前就有向国外销售商品的情况了呀。）VocabularyandExpressions词汇及表达3.BulkOrders/bʌlkˈɔːdəz/词性：n.（可数名词短语，常用复数）释义：批量订单，指数量大、金额较高的货物订购，是常规国际贸易的典型订单形式。例句：Regulartradeusesbigbulkorders,likeaforeignsupermarketbuying10,000bottlesofChinesesoysauce.（常规贸易采用大额批量订单，比如外国超市一次性购买1万瓶中国酱油。）VocabularyandExpressions词汇及表达4.B2C/ˌbiːtuː

ˈsiː/词性：n.（不可数名词，缩写形式）释义：企业对消费者（Business-to-Consumer），指企业直接面向个人消费者销售商品或服务的商业模式。例句：ForChinesesellers,AliExpress(B2C),AmazonGlobalSelling,andfashion-focusedSHEINarepopular.（对中国卖家来说，速卖通（企业对消费者模式）、亚马逊全球开店以及主打时尚的希音都很受欢迎。）VocabularyandExpressions词汇及表达5.CurrencyExchange/ˈkʌrənsiɪksˈtʃeɪndʒ/词性：n.（不可数名词短语）释义：货币兑换，指将一种货币转换为另一种货币的过程，解决跨境交易中货币种类不一致的问题。例句：Theyhelpwithtranslationandcurrencyexchange.（这些平台会协助处理语言翻译和货币兑换事宜。）VocabularyandExpressions词汇及表达6.Logistics/ləˈdʒɪstɪks/词性：n.（不可数名词）释义：物流，指商品从卖家到买家的运输、仓储、配送等全流程管理，是跨境电商的重要支撑环节。例句：Forshipping,sellersuseDHLorplatformlogisticslikeCainiaoNetworktospeedupdeliveryandcutcosts.（物流方面，卖家会使用敦豪快递或菜鸟网络等平台物流服务，以加快配送速度并降低成本。）VocabularyandExpressions词汇及表达7.Customs/ˈkʌstəmz/词性：n.（复数名词，常表示“海关”