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ICCPulseSurvey2025
Business
reactionstonew
U.S.tariffs
TableofContents
ExecutiveSummary 3
Noteworthy 3
Informationonrespondents 4
2
Aprilannouncement:newU.S.tariffssparkconcern 5
Biggestconcernsrelatedtothenewtariffmeasures 7
Outlookforthenext6–12months 8
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|2
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|3
TheInternationalChamberofCommerce(ICC)conductedarapidsurveyfrom3Aprilto11April
2025ofitsglobalbusinessnetworktoassesstheimpactofnewlyannouncedU.S.tariffmeasures.Thesurveygatheredinsightsfrom448respondentsacross68countries,representingadiverse
rangeofcompanysizesandsectors.Thefindingshighlightwidespreadconcernamong
businessesregardingrisingcosts,supplychainuncertainty,andthepotentialfortraderetaliation.
ExecutiveSummary
•TheApril2025ICCPulseSurveyrevealsstrongconcernamongbusinessesworldwidefollowingtheannouncementofnewU.S.tariffmeasureson2April2025.Sixtypercentofrespondents
viewedtheannouncementnegatively,withworriescenteredonrisingcosts,disruptedsupplychains,andretaliatorytradeactions.
•Whileexpectedsectorssuchasmanufacturingandagricultureanticipatedirectimpacts,thefindingsalsohighlightunexpectedlyhighconcernamongservice-orientedsectorslike
accommodationandfoodservices—pointingtopotentialindirectorknock-oneffectsofthetariffs.
•Surveyresponsesfrom68countriesshowagrowingsenseofuncertainty:threeinten
businessesnowreportamorepessimisticoutlook,andfourintensaytheyaremorecautiousaboutthenext6–12months.
•Theriskperceptiongapbetweensmallandlargebusinessesisstriking,particularlyregardingpotentialtraderetaliation,withlargeenterprises(50%)beingsignificantlymoreconcerned
thansmallerbusinesses(25-35%).
•Thesefindingssuggestthetariffsarenotonlyperceivedasathreattoglobaltradeflowsbutarealsocompoundingbroaderplanningchallengesfacedbybusinesses.Theprivatesectoriscallingforpredictability,coordination,andmechanismstode-escalatetradetensionsbeforetheyripplefurtherthroughsupplychainsandmarkets.
Noteworthy
•Accommodationandfoodservicessectorfeelstheimpactoftariffs.OverhalfofrespondentsinthissectorreportedasignificantlynegativeoutlookinresponsetotheU.S.tariffmeasures—anunexpectedresultforasectornottypicallyinvolvedincross-bordergoodstrade.Thismayreflectdownstreameffectsontourismorimportedinputs(e.g.,food,kitchenequipment).
•Tariffstriggermixedregionalreactions.ThenegativeimpactofnewU.S.tariffmeasuresisbeingfeltacrossallregions.However,businessesinEastAsiareportbeingparticularly
affected.Incontrast,businessesintheMiddleEastandNorthAfricafeellessexposed,whilethoseinSub-SaharanAfricaremainuncertain.
•Uniformimpact—butdifferentriskperceptionsbysize.ThenewU.S.tariffsarereportedto
havenearlythesamelevelofimpactacrosscompaniesregardlessofsize.However,larger
firmsaremorelikelytoflagconcernsaboutrisingcostsandglobalsupplychaindisruptions,
with50%oflargebusinessesconcernedaboutretaliatoryactionscomparedtoonly25-35%ofsmallerbusinesses.Thissignificantperceptiongapsuggestssmallerbusinessesappeareitherlessexposedorlessimmediatelyawareofdownstreamrisks.Thiscouldindicateapotential
blindspotforSMEsthatmaybeunpreparedforsecond-ordereffects.
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|4
Informationonrespondents
•ThesurveywassharedwiththeICCglobalnetworkofbusinessesandchambersandreceivedatotalof448responsesacross68countries.Theseresponsesincludeinputfrombusinessandchamberexecutives,withSMEsaccountingfor56%ofrespondentsandlargeenterprises
representing42%ofthesample.
•Thesurveygatheredresponsesfrom68countries,withthehighestnumberscomingfrom
Turkiye(99),Germany(60),Italy(38),Tunisia(27),andSouthAfrica(22).MostrespondentsarelocatedinEuropeandCentralAsia(59%),Sub-SaharanAfrica(14%),andtheMiddleEastandNorthAfrica(9%).
Approximately40%ofrespondentsarefromthemanufacturingsector,10%fromrealestate,rental,andbusinessactivities,and8%fromretailandwholesaletrade.
Respondentsbyregion,numberand%total
18;4%6;1%
19;4%
19;4%
Europe&CentralAsia
Sub-SaharanAfrica
MiddleEast&NorthAfrica
24;5%
#N/A
40;9%
LatinAmerica&Caribbean
262;59%
SouthAsia
60;14%
EastAsia&Pacific
NorthAmerica
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|5
2Aprilannouncement:newU.S.tariffssparkconcern
•On2April2025,theU.S.administrationannouncedanewroundoftariffmeasurestargetingabroadrangeofgoodsimports.Theseactions,aimedataddressingperceivedtrade
imbalancesandunfairpracticesbycertaintradingpartnersaswellasabaseline10%tariff,sparkedimmediatereactionsfrombusinessesglobally.
•60%ofrespondentsviewthenewU.S.tariffmeasuresnegatively.Oftherespondentswho
viewedthenewtariffmeasuresnegatively,44%arefromthemanufacturingsectorand10%arefromthetransportsector.
•Threesectorsappearparticularlyvulnerabletothelatesttariffannouncements:
accommodationandfoodservices,retailandwholesaletrade,andagricultureandfishing.
Morethan50%ofrespondentsinthesesectorsbelievetheimpactwillbesignificantlynegative.
•TheimpactoftheU.S.announcementwasfeltalmostuniformlyacrossbusinesses,regardlessoftheirsize.
•Thenegativeimpactisfeltacrossallregions,withatleast50%ofrespondentsineachregion
reportingnegativeeffects.However,businessesinEastAsiareportbeingparticularlyaffectedbynewU.S.tariffmeasures,with50%ofrespondentsintheseregionsconsideringtheimpact
significantlynegative.BusinessesintheMiddleEastandNorthAfricareportbeinglessexposedtothenewtariffannouncements,withalmost30%ofrespondentsinthisregionindicatingtheimpactwouldbeneutral.Sub-Saharanbusinessesarethemostuncertain,withnearly30%of
respondentsstatingitistoosoontotell.
Howdothe2Apriltariffannouncements
impactyourbusinessoperations?,%oftotal
Somewhatnegativeimpact
Significantnegativeimpact
Toosoontotell
Noimpact
Somewhatpositiveimpact
Significantpositiveimpact
N/A
25%
20%
12%
6%
2%
1%
35%
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|6
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Howdothe2Apriltariffannouncementsimpactyourbusinessoperations?,byregion
EastAsia&
Pacific
Europe&
CentralAsia
Latin
America&
Caribbean
MiddleEast
&North
Africa
North
America
SouthAsiaSub-SaharanAfrica
Significantnegativeimpact
Somewhatnegativeimpact
Toosoontotell
Somewhatpositiveimpact
Significantpositiveimpact
Noimpact
Howdothe2Apriltariffannouncements
impactyourbusinessoperations?,byenterprisesize
Micro
Small
Medium
Large
0%20%40%60%80%100%
N/A
Significantpositiveimpact
Somewhatpositiveimpact
Noimpact
Toosoontotell
Significantnegativeimpact
Somewhatnegativeimpact
Howdothe2Apriltariffannouncementsimpactyourbusinessoperations?,bysector
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|7
0%20%40%60%80%100%
Manufacturing
Realestate,rentalandbusiness
activities
Retailorwholesaletrade
Transportandstorage
Financialservices
Informationandcommunications
technologies
Other
Construction
Personalandotherconsumerservices
Miningorextractiveactivities
Accommodationandfoodservices
Retailandwholesaletrade
Agricultureandfishing
Supplyofelectricity,waterand
sanitation
(blank)
N/A
Noimpact
Significantpositiveimpact
Somewhat
Significant
positiveimpactnegativeimpact
Toosoontotell
Somewhatnegativeimpact
Biggestconcernsrelatedtothenewtariffmeasures
•Thetopthreeconcernsassociatedwiththenewtariffmeasuresareincreasedcosts(64%of
respondents),uncertaintyaffectingplanning(47%),andsupplychaindisruptions(45%).In
general,largebusinesses,whicharemoreintegratedintointernationalsupplychains,aremoreconcerned,withover50%ofthemmentioningatleastoneofthepreviouslycitedconcerns.
•Aboutfouroutoftenrespondentsalsoexpressedconcernsaboutpotentialtraderetaliation.
Largebusinessesaremoreacutelyconcernedaboutretaliatoryactionsfromtradepartners,with50%ofthemcitingthisfear.Incomparison,only25-35%ofsmallerbusinessessharethisconcern.
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|8
Whatareyourbiggestconcernsrelatedtothenewtariffmeasures?,in%oftotal
Increasedcosts
Uncertaintyaffectingplanning
Supplychaindisruptions
Riskofretaliatorytradeactions
Complianceoradministrativeburden
Nomajorconcern
Others
47%
45%
38%
23%
9%
8%
64%
Outlookforthenext6–12months
•Threeintenrespondentsreportamorepessimisticoutlook,whilefouroutoftenareapproachingthenext6-12monthswithincreasedcaution.
•Twosectorsappearparticularlypessimisticafterthelatesttariffannouncements:
accommodationandfoodservices,andretailandwholesaletrade.
80%
70%
60%
50%
40%
30%
20%
10%
0%
Whatareyourbiggestconcernsrelatedtothenewtariffmeasures?,byenterprisesizeand%total
MicroSmallMediumLarge
IncreasedcostsUncertaintyaffectingplanning
SupplychaindisruptionsRiskofretaliatorytradeactions
ComplianceoradministrativeburdenNomajorconcern
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|9
Howhavetheannouncementsaffectedyourbusinessoutlookforthenext6–12months?,in%oftotal
Moreoptimistic;3%
N/A;1%
Slightlymoreoptimistic;8%
Slightlymorecautious;42%
Nochange;15%
Morepessimistic;32%
April2025|ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs|10
Pleaseciteas:
ICC(2025),ICCPulseSurvey2025:BusinessreactionstonewU.S.tariffs,
/news-
publications/policies-reports/icc-pulse-survey-2025-business-reactions-to-new-u-s-tariffs/
Copyright©2025InternationalChamberofCommerce
Allrightsreserved.ICCholdsallcopyrightandotherintellectualpropertyrightsinthiswo
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