雨课堂学堂在线学堂云《Marketing Planning（宁波城市职业技术学院）》单元测试考核答案

第1题ThecoreofplanningAtargetBdecision-makingCoriginalityDinformation第2题Whenplanning,themarketingplanningmethodfollowingacertainprocedureisAcaselawBprocedurallawCModellingDPlanningmethod第3题Whatisthecorecontentandoneoftheimportantcharacteristicsofmarketingplanning.AfantasyBfantasyCapowerfulandunconstrainedstyleDoriginality第4题WhatarethethreemainpartsofmarketingplanningcontentthatcanbedividedintoAMarketingstrategyplanningBMarketingTacticalPlanningCMarketingcreativeplanningDNetworkmarketingplanning正确答案：ABC第5题Whatarethegeneralpartsofaplanningplan?AcoverBprefaceCdirectoryDtextEannex正确答案：ABCDE第1题Duetothedirectimpactofmicroenvironmentalfactorsonacompany'smarketingactivities,itisalsoknownasAimmediateenvironmentBindirectenvironmentCIntermediateenvironmentDproduct第2题Duetotheindirectimpactofmacroenvironmentalfactorsonthemarketingactivitiesofenterprises,itisalsoknownasthe()marketingenvironment.AdirectBindirectCmiddleDproduct第3题WhichofthefollowingisnotpartofthemarketingmicroenvironmentAsupplierBconsumerCthepublicDSocialandCulturalEnvironment第4题Whatistherelationshipbetweenthemicromarketingenvironmentandthemacromarketingenvironment.AMaster-slaverelationshipBUpDownRelationshipCcoordinationD左右关系第5题OrepresentsinSWOTAadvantageBinferiorityCopportunityDthreatentest3第1题TheexistenceofdifferencesistheobjectivebasisformarketsegmentationAproductBpriceCDemandPreferenceDsubdivision第2题EnterprisesonlylaunchasingleproductanduseasingleMarketingmixtomeetspecificcustomerneeds.ThisstrategyisAundifferentiatedmarketingBdifferentiatedmarketingstrategyCCentralizedMarketingstrategyDIntensiveMarketingstrategy第3题Targetmarketingconsistsofthreesteps:marketsegmentation,targetmarketselection,andAMarketsegmentationBTargetMarketSelectionCMarketPositioningDcompetition第4题IntherepositioningofMarlboro,women'scigaretteswerechangedto()cigarettes.AMen'scigarettesBMiddleagedcigarettesCElderlycigarettesDFarmers'cigarettes第5题DifferentialMarketingstrategyisgenerallysuitablefor()enterprisesALargeenterprisesBmedium-sizeenterpriseCsmallbusinessDAnyenterpriseTest4第1题Whichleveloftheproductthree-leveltheorydoesabrandbelongto?ACoreproductsBExpectedProductCAdditionalProductsDPhysicalproducts第2题Anewproductisaproductthatimprovesorinnovatesontheexistingproduct,aswellasprovidingpast()products.ANeverbeforeBimproveCinnovateDrefit第3题Brandsincludethenameofthebrandandits()AsignBtermsCsymbolDpattern第4题Abrandisatrademark,andatrademarkisabrand,right?ARightBerror第5题Packagingincludesinnerpackagingandouterpackaging.Theouterpackagingiscalledtransportationpackaging,andtheinnerpackagingiscalled"transportationpackaging"?ASalespackagingBTransportationpackagingCinnerpackingDexternalpacking第6题Previously,manypeopleboughtcannedpeachesinsupermarketsandatethem.Thebottleswerewashedcleanandusedasteacups.Whatpackagingstrategydoesthisbelongto?AReusepackagingstrategyBGiftPackagingStrategyCClassificationpackagingstrategyDRepackagingstrategyTest5第1题4Pincludes:

AproductBpriceCPlaceDPromotion正确答案：ABCD第2题Therearethreemainfactorsthataffectenterprisepricing,includingcostfactors,demandfactors,and()A

costfactorsBdemandfactorsCCompetitivefactorsDMonetaryfactors第3题Areproductsthatlackelasticity,i.e.dailynecessities,suitableforpriceincreasesorreductions?AraisepriceBPricereductionCunchangedDIdon'tknow第4题ThecognitivevaluepricingmethodbelongstoAdemand-orientedpricingBcost-orientedpricingCcompetition-orientatedpricingDHardtodetermine第5题Generallyspeaking,thepriceendswith8or6numbers.ThisPricingiscalled()AGeelyPricingBIntegerpricingCoddpricingDSolicitationpricingTest6第1题Thechannelhierarchyofproductsfromproducerstoagents,thentowholesalers,thentoretailers,andfinallytoconsumersbelongsto()A3levelsB2levelsC1levelsD0levels第2题Whenthevolumeandweightoftheproductincrease,whichchannelmodeissuitablefordesign?AShortchannelBLongchannel第3题Intermediaryin()ABetweenproducersBBetweenproducersandconsumersCConsumertoConsumerDBetweenwholesalersandretailers第4题Distributionchannelsrefertotheprocessthroughwhichacompanytransfersproductsandservicesfromproducerstoendconsumers(orindustrialusers)AthoroughfareBproductCpriceDgiveserviceto第5题Intheriskmanagementofonlinestores,thefollowingoptionsarenotincluded:AIdentifygoodsBIdentifysuppliersCRemittanceissuesDPriceissuesTest7第1题Promotionisdividedintopersonnelpromotionandnonpersonnelpromotion,andpersonnelpromotionrefersto()APersonnelpromotionBadvertisementCsalespromotionDpublic第2题Whichofthefollowingpromotionalmethodsisface-to-facecommunication,emotionalcommunication.APersonnelpromotionBadvertisementCsalespromotionDpublicrelation第3题Thequalitiesthatsalespeopleshouldpossessdonotinclude()AGoodlanguageexpressionskillsBSharpinsightabilityCGoodself-controlabilityDCulturalknowledge正确答案：ABC第4题Thefourelementsofadvertisinginclude()AAdvertisers,advertisingexpenses,advertisingmedia,advertisinginformationBadvertisingmedia,advertisinginformationCadvertisingexpenses,

advertisinginformationDadvertisingexpenses,adver