剑桥BEC真题中级第二辑口语解析(Part-2)

第二辑Testi

TopicA:WHATISIMPORTANTWHEN.......?

Entertainingclients

•Typesofactivities

•Cost

【思路点拨】

主题要点原因

己给要点TypesofactivitiesBusinessobjectives商业目标

活动类型

EntertainingCost花费Clients,feelings客户的感受

clients补充要点BackgroundofclientsCustomizedactivities为客户制定活动

客户背景

Clients,demand客户需求Personalizedservices个性化服务

【词汇&短语】

促销赠品Complimentarypresents迎宾室Hospitalityroom

招待费Entertainmentallowance定制Customize

针对个人Personalize有目的的Purposeful

商业目的Businessobjectives客户需求Customerdemand

包间Compartment舒适的Cozy

【句型点击】

•间曷心停顿

HowshallIputit?怎么说呢？

Well,whatItryingtosayis.........我想说的是.....

Edliketobeginby.......

•个人想法

Inmyopinion,I'dsaythat.....

Thepointisthat........

Well,weshould....

【参考范例】

Entertainingclientsisnotaneasyjobandshouldbehandlingappropriatelyandenjoyably.Itcontains

morethanjustawonderfulmeal,asightseeingtourorashoppingtrip.Goodhospitalityeventscanimpress

clientsinauniquemannerinandoutsideoftheoffice.

Whenentertainingclients,weshoulddecidethetypesofactivitiesaccordingtotheirinterestand

favorites.Moreover,theseactivitiesshouldhelpusachieveourbusinessobjectives,forexample,wecanhave

anintimatediscussionaboutbusinesswithourclientsduringamealinacozycompartmentwherebothwhere

bothsidestendtobemorerelaxed.Inaddition,wehavetomixbusinesswithpleasureeffectivelysoourclients

won'tfeelthatwearetoopurposeful.

Costisantherimportantfactorwhendesigningactivitiesfbrclients.Higherexpensesdon'tnecessarilyto

greatersatisfaction,andinsomecases,theclientswillbeoverwhelmedwithourkindness.Therefore,when

entertainingclients,sincerityappearstobemoreimportant,uponwhichalongandasteadybusiness

relationshipisbased.

TopicB:WHATISIMPORTANTWHEN.......?

Choosingretailpremisestorent

•Location

・Lengthofcontract

【思路点拨】

主题要点原因

已给要点Location位置Businessboom生意兴旺

Lengthofcontract合同年限Sustainabledevelopment

可持续发展

Choosingretail

补充要点RentandmeansofpaymentProfitmargin利润空间

premisestorent

房租和支付方式

Landlord\reputationSupportivedevelopmentenvironment

房东的名声有利的发展环境

【词汇&短语】

房东landlord利润空间profitmargin

租户tenant房屋结构buildingstructure

可持续发展sustainabledevelopment合同到期explorationofcontract

繁荣boomprosperity续签合同renewthecontract

租金rent押金deposit

【句型点击】

•观点阐述

Well,itseemstomethat........

Thal'strue,butontheotherhand.....

•追加观点

That'sjustwhat/allIwasthinking…

Well,thepointI'mtryingtomakeitthat

AnotherthingIwanttomentionis.......

【参考范例】

Whenaimingtochooseretailpremises,youshouldalwaysputthelocationonthetopofyourlist.An

idealretailpremisesshouldbesituatedinthedowntowndistrictorabigresidentialareawherethesourcesof

thecustomersisguaranteed,inChina,AlotofbusinessmanbelieveinFengshuiandtheythinkagoodlocation

isvitaltothesuccessofbusiness.

Besides,thelengthofcontractisalsoanimportantfactorinchoosingretailpremisesbecausetheretailer

needtimetodevelopmarketandcustomers.Asteadyanduninterruptedbusinessenvironmentismostdesired,

andalong-termcontractwillensuretheretailer'ssustainabledevelopment.

What'smore,rentandmeansofpaymentshouldneverbeoverlooked,retailersingeneralhaveabig

cashflow,therefore,areasonablerentandflexiblemeansofpaymentaregoodfortheircapitalturnover.A

cooperativelandlordispreferredandnecessaryforawin-winsituation.

TopicC:WHATISIMPORTANTWHEN.......?

Decidingonpackagingforproducts

•Image

•Productionprocess

【思路点拨】

主题要点原因

已给Image形象Attractionofproducts产品吸引力

Decidingonpackaging要点ProductionprocessQualitycontrol质量控制

forproducts生产过程

补充Environment环境Environmentalprotection环境保护

要点Cost成本Pricecontrol价格控制

【词汇&短语】

包装材料wrapper,packagingmaterial不可再生资源non-renewableresources

包装设计packagedesign有利环境的environmental-friendly

顾客的青藤

customerfavor肤浅的，表明的superficial

【句型点击】

•自然过渡

HowshallIputit?怎么说呢？

Actually.....

That'sjusthowIseeit.....

•个人观点

Personally,Ithink.....

Frankly,Ithink....

【参考范例】

Packingofproductsconcernsthefateofproductsbecauseitarousespeople'sdesireforpurchase.When

decidingonpackagingfbrproducts,weshouldlakeseveralthingsintoconsideration.

Firstofall,theimagecatchestheeyeofpotentialcustomers,peoplearesometimesskindeepwhen

surroundedbyavarietyofproducts,(heirdecisionsaresimplybaseduponthepackaging,thereforeathoughtful

designincolor,shapeandpackagingmaterialsiscrucialinwinningcustomer'sfavor.

Ontheotherhand,thecostofpackagingshouldbecarefullydealtwithbecauseitiscontainedinthe

pricesoftheproducts.Increasedpricewillmaketheproductslesscompetitiveinabuyer'smarket.Afterall,in

comparisonwithpackaging,peoplearemoresensitivetoprice.

Lastbutnotleast,ourresourcesarelimitedandsomeareevennon-renewable.Oncetheproductsare

openedup,thewrapperareuseless,soitisexpectedthatdesignerscandevelopfurtherusesofpackaging

materialsoralleastmakethemenvironmental-friendly.

第二辑Test2

TopicA:WHATISIMPORTANTWHEN.......?

Selectingstaffforpromotion

・Attitudetowork

•Currentperformance

【思路点拨】

主题要占原因

已给Attitudetowork工作态度Fundamentalfactor基础因素

Selectingstafffor要点Currentperformance目前表现Goodreference有参考性

promotion补充Careerpotential职业潜力Futuredevelopment未来发展

要点Adaptability适应能力Newposition新的职位

【词汇&短语】

空缺职位vacancy人事部personnel

行政管理部administration公关publicrelations

总部headoffice工资wagesandsalaries

管理技能managerialskill职业前景careerprospect

人力资源部humanresources团队协作teamwork

【句型点击】

•常用开始语

Thankyouforyourquestion

Theansweris...

Letmestartwith....

Inmyview

Itisverylikelythat....

•表达观点常用句

WhatIamthinkingis....

Letmemakemypointveryclear.

Itiscrystalclearthat.....

Thereisnodoubtthat.....

Iamintothefirstopinion..

【句型点击】

Whenselectingstaffforpromotion,severalfactorsshouldbetakenintoconsideration,tobeginwith,the

alliludclotheworkisuncoftheinoblfuiidainciilalclcmciils.Ibelievealliludciscvvrylliiiig.11isnot

uncornirontofindworkerswhohavegreattalentsbutarereluctanttomakefullcontributionintheirposition,

thepointis,youhavetolovewhatyouaredoingandyouhavetotryyourutmostandreservenoefforttodoit.

Secondly,currentperformanceisalsoveryimportant,becauseitisobviousthatattitudeandefforthaveto

bemeasuredinacertainwaysothatyoucanknoweveryone'scapability.

Thirdly,youcan'tignorecareerpotentialandadaptability,almostineverycompany,wecanfind

employeeswhoareexcellentindividualsbutfailtocooperateinateam,theseelementsareallveryessentialin

one'scareer.Admittedly,itisnotverylikelytofindalloftheminoneperson,andthenyouhavetoconsider

aboutthespecificpositionandgrantprioritytooneofthem.

TopicB:WHATISIMPORTANTWHEN.......?

Consideringacareerchange

•Furtherstudyortraining

•Opportunitiesforfuturepromotion

【思路点拨】

主题要占原因

已给要点FuturestudytrainingSkillenhancement技术改进

未来学习和培训

OpportunitiesforfutureBetterlivingconditions居住环境改善

Consideringa

promotion未来的升迁机会

careerchange

补充要点Self-fulfillment自我实现Thebestdevelopmentofone'spotential

最大程度挖掘个人潜力

Personalinterest个人兴趣Findjoyinwork在工作中寻找快乐

【日汇&短语】

实际工资realwages合并merger

最终目标ultimategoal个人收入personalincome

坏的影响adverseeffect工资价格螺旋上升wage-pricespiral

精明的讨价还价交易horse-trading无形资产intangibleassets

资格qualification投资回报returnoninvestment

【句型点击】

•更倾向于某一个选项

Iwouldtake.........asmypriority我会把......作为我的首选项。

Theprosof.........Outweighitscons.............的优点多于它的缺点。

Itismoreessentialto....................更加重要。

...........isawiserchoice............是更明智的选择。

Wearestronglytempledto.........

Itisaptto我们会倾向于

IwouldchooseAoverB.我会选择A,而不是B

•表示两者缺一不可

Theyarctwosidesofthesamecoin.

Theyareinterdependentandareequallyimportant.他们相互依存，同等重要

AisthebearingofB.B依赖于A

ItisimpossibletotalkaboutAWithoutmentioningB.

【参考范例】、

Well,careerchange.Thatisaninterestingtopic.Astheoldsayinggoes,lookbeforeyouleap.You'd

betterbeverycarefulwhenyoumakesuchbigdecisions.Tobeginwith,furtherstudyandtraininghastobe

takenintoaccount.thereasonisquiteobviouswithimprovedandenhancedskills;yourjobwillbesafer.

Furthermore,opportunitiesforfurtherpromotionalsoplayimportantroleshere.Promotionmeansmoresalary

andthereforebelterlivingcondilioiis.Thcivloic,wcarcbliunglyallcinpludtocliooscit,andfursuincpeople,

thisiseventheultimategoaloftheirjob.Butitisonlyhalfthestory.Youhavetoconsideraboutthebest

developmentofyourpotential.Inotherwords,youhavetobeveryclearaboutyourpersonalinterestisandtry

toenjoyyourworkandfindjoyinit,Ibelieveduetodifferentvaluesystems,peoplemaymakedifferent

choicesuponthesamething.AslongasIamconcerned,IwillchooseacareerthatIcanfulfillmydream.I

mean,ifitisnothighlypaid,Idon'tcare,IwillchooseacareerIlikeoveropportunityofpromotion.

TopicC:WHATISIMPORTANTWHEN...?

Planninganadvertisingcampaign

•Marketresearch

•Selectappropriatemedia

【思路点拨】

主题要点原因

己给要点Marketingresearch市场调查Theneedoftheconsumers

顾客的需求

PlanninganSelectingappropriatemediaAgoodchannel好的媒介

advertising选择合适的媒体

campaign补充要点CredibilityoftheproductSustainabledevelopment可持续发展

产品的信任度

Innovation仓U意Appealingpower强烈的吸引力

【词汇&短语】

广告代理商advertisingagency购物点广告p.o.p.advertising

区域抽样areasampling视听广告audio-visualadvertising

促销广告salespromotionadvertising路牌广告billboardadvertising

站台广告platformsideadvertising品牌偏好brandpreference

受众构成audiencecomposition户夕卜广告outdooradvertising

【句型点击】

提出自己的看法

Toachievethisgoal,it'sbetterto

Itismorepreferableto........................的做法更可取。

BetterdoAratherthandoBo最好A,不要B。

Thescheduleshouldbearrangedasfollows........

...........isthesoulofanenterprise.

Weshouldput.........asthefirstconsideration.

Moreflexiblemethodsshouldbetaken.Forinstance........

Weshouldfollowinternationalpracticesto...........

•使用表达有层次的连接词

Firstandforemost

Lastbutnottheleast

Furthermore

Inotherwords

【参考范例】

Advertisingcampaignisoneofthemostessentialchainsinmarketing.Throughadvertisingcampaign,the

productscanbewell-knowntotheaudiences.Toachievethisgoal,itisbettertodoamarketresearch

beforehand.Onlyinthiswayyoucanknowtheneedoftheconsumersandmeettheiracquirementsaccordingly.

Therefore,weshouldputitasthefirstconsideration.Afterthisstep,itistimetoselectappropriatemedia.

Soiiicliincbilisinureprclcrablctofindanadvertisingagencybeudujsellicyknowbelterwhatthebestuhamiclis

foryourproductandservice;salespromotionadvertising;billboardadvertising;outdooradvertising;

audio-visualadvertising,orwhateveritis.Youknow,youhaveplentyofchoices.Ontheotherhand,theyhave

aprofessionalteamtodesignaninnovativeadvertisementforyou.Ifanadvertisementisfullofcreativity,it

willearnbrandpreferenceandloyaltyoftheconsumersandmaintainasustainablemarket.Lastbutnotthe

least,nomatterhowflexibleyourpromotionmethodsare,thecredibilityoftheproductisthemostimportant.

第二辑Test3

TopicA:WHATISIMPORTANTWHEN.......?

Choosingtransportforabusinesstrip

•Convenience

•Cost-effectiveness

【思路点拨】

主题要卢原因

给

已

Convenience便利性Tosavetime节省时间

点

要

Cost-effectiveness成本效应Tosavemoney节约成本

ChoosingtransportThequalityoftheserviceComfortabletrips舒适的旅程

forabusinesstrip补充服务质量

要点Packagedeal一揽子交易Evenhotelcanbeincluded

旅店可以包括在内的

【词汇&短语】

一揽子交易packagedeal出发时间departuretime

优待票excursionpass途中转机、转车stopover

宾馆预订hotelreservation晚点delay

【句型点击】

.......otherthingsbeingequal同等条件下

Itisnotuncommonto....很常见

.......tosealthedealwith与....谈妥某事

.......withoutanydoubt....

【参考范例】

Whenchoosingatransportforabusinesstrip,convenienceshouldcomefirst.Imean,otherthingsbeing

equal,youshouldchoosetheonethattakesyourminimaleffort.Inbusinessworld,timeismoney.Youdon't

wantdelayeddeparturetimeorunexpectedstop-overontheway.Atthesametime,itisnotuncommonto

refundaticketorchangeaone-waytickettoaroundtripticket,ifthetransportationcompanycandealwith

thesethingseffectively,undoubtedlywewillchooseit.Secondly,cost-effectivenessisalsoimportant.Ifa

transportationcompanycanofferusexcursionpass,whynotmakeitourchoice?Thirdly,thequalityofthe

transportationshouldalsobeconcerned.Agoodrestduringthetripcanmakeyouinagoodshapetosealthe

dealwithyourbusinesspartners.Lastly,ifthetransportercanoffersomepackagedealsuchashotelreservation,

itwouldbeawisechoice.

TopicB:WHATISIMPORTANTWHEN.......?

Aimingforpromotion

•Qualityofperformance

•Companyloyalty

【思路点拨】

主题要点原因

已给要点Qualityofperformance业绩表现Proveone'scapability证明个人能力

Companyloyalty公司忠诚度Personalityplaystheprimerole

Aimingfor个性扮演重要角色

promotion补充要点Intelligence智慧Potentialfordevelopment发展的潜

力

Communicationskill沟通能力Workasapartoftheteam团队协作

【词汇&短语】

由...负责beinchargeof热情的enthusiastic

重要的，关键的crucial细小的工作smallerrands

长期的long-range价值merit

管理的administrative监督supervise

【句型点击】

Thatistosay.....

Itisverycrucialto.......

.....isknowntoall

【参考范例】

Ifyouareaimingforapromotion,primarily,youshouldshowasatisfactoryperformance.Thatistosay,if

youwanttobeinchargeofsomething,youstartfromsmallerrandsandshowyourlong-rangemerits.Youhave

toshowpeoplewhatyouarecapableof.Thisisverycrucial.Secondly,demonstrateyourloyaltytothe

company,becausenomanagerwantsanoutstandingbutundependabletotakeanadministrativeroleand

superviseadepartment.Thirdly,showyourintelligenceinthefieldyouareworking,facetothechallengethat

othersfeartotake,andthen,yourprofessionalskillswouldbeknowntoall.Thelastpoint,trytobuildan

easy-goingandenthusiasticpersonality.Abrilliantyetnotwelcomedemployeeisdefinitelynotqualifiedfora

promotion.

TopicC:WHATISIMPORTANTWHEN.......?

Exportinggoodsorservicesforthefirsttime

•Personalcontacts

•Professionaladvice

【思路点拨】

主题要点原因

Exportinggoods己给Personalcontacts个人交往Theprimefactor关键因素

orservicesforthe要点Professionaladvice专业建议Experiencehelpsalot经验很重要

firsttime补充Goodquality良好品质Long-rangecooperation长期合作

要点Negotiatingskills谈判技巧Moreprofits更多收益

【词汇&短语】

个人交往personalcontact质量检查qualityinspection

商业信用commercialintegrity互利mutualprofit

商业原则approachtobusiness不变的宗旨permanentprinciples

【句型点击】

.........concludebusinesswith.....与.....做成生意

.........candonoharm

.........isthesoulofanenterprise

.........isnoexception....

【参考范例】

Ifyouareintheexportingbusinessforthefirsttime,youhavetobuildsomepersonalcontactwith

foreignimportersinordertoexportgoodsorservices.Thetwosidesshouldhavearoughideaoftheapproach

tobusinessandcommercialintegrityofeachother,andthenconcludetheexportingbusiness.Besides,some

professionaladvicefromexperienceexporterscandonoharm.Personally,Ibelievequalityisthesoulofan

enterprise.Itisnoexceptionwithexporting.Tomaintainasoundrepulation,youhavetoputqualityasthefirst

consideration.Allproductshavetogothroughstrictinspectionbeforetheyarelaunchedintothemarket.Lastly,

negotiatingskillscanhelpalol.Mutualprofitisthecommondesireofboththeexporterandtheimporter,itis

thereforepreferredifcontractsarehonoredandcommercialintegrityismaintained.Itisapermanentprinciple.

第二辑Test4

TopicA:WHATISIMPORTANTWHEN.......?

Dealingwithcomplaintsfromclients

•Offeringanapology

•Suggestingasolutiontotheproblem

【思路点拨】

主题要占原因

已给Offeringanapology表示歉意Showmodesty表示诚意

要点SuggestingasolutiontotheproblemDealwiththeproblem解决问题

Dealingwith针对问题建议解决方案

complaintsfrom补充Follow-uptoclients'feedbackLearnmorefromthecustomers

clientsme要点跟踪客户反馈善于学习

ExpressingthankstoclientsMaintainrelationship维持关系

向客户致谢

【词汇&短语】

澄清、阐明clarify反馈feedback

训练有素的well-drilled不便、困难inconvenience

客月艮彳弋表customerservicerepresentative名声reputation

跟踪followup重视value

【句型点击】

•常用小结句

Fromtheaboveinformation,itcanbeshownthat.........

Beforetheclose,letmejustsummarizethemainpoints.

ShallIjustgooverthemainpoints?

表达观点常用句

Inmyopinion,vveshould........

I'dliketopointout.....

Letmeemphasize.......

【参考范例】

Whendealingwithcomplaintfromclients,weshouldalwaysstartoffwithanapology.Acustomerforus

isjustamasterforhisservant.Itisunwisetoarguewithourclientsespeciallywhentheyareangry.An

immediateapologyiswhatclientsdownquickly.Untilthencanweclarifythefactsandsuggestasolutionto

theproblem.Clientsexpecttheircomplaintstobetakenseriouslyandlookforwardtospeedyreplies,so

well-drilledcustomerservicerepresentativesshouldinsureclientsthattheirproblemswillbetakencareof

quicklywithlimitedtime.

Inaddition,asanimportantpanofdealingwithcomplaintsfromclients,wemustfollowupthesolutions

andclientsfeedbacks.Weshouldmakephonecallstoclientsandaskthemwhethertheirproblemshavebeen

buuucsbfulsolvedandprobablywcmayapologizeagainforlliciiiuoiivciiicnucswchavebiougliltollicinclients

willbehappywithsuchcallsandchangeattitudestowardsourcompany.Aprosperousbusinessdependson

returnedcustomersandreputations.Itiscommontohaveclients'complaints,butthekeyliesinour

increasinglyimprovedproductqualityandcustomerservice.Wemusthaveeveryclientsfeelthathe/sheis

valuedandrespected.

TopicB:WHATISIMPORTANTWHEN.......?

Settingpricesfornewproducts

•Productioncosts

•Competitors9prices

【思路点拨】

主题要点原因

已给Productioncosts生产成本Basicfactor基本因素

Settingpricesfor要点Competitors,prices竞争对手的价格Gainprofits获得利润

newproducts补充Targetcustomers目标客户Thecrucialfactor关键因素

要占Productattributes产品特性Openthemarket打开市场

【词汇&短语】

维持maintain轻率地，盲目的blindly

买方市场buyers'market稳定性stability

努力获取gofor目标客户targetcuslomer

残酷的cruel性价比performancepriceratio

对手、竞争者rival潜在客户potentialcustomer

【句型点击】

•开场白

That'saratheradifficultquestion,butmaybe/perhaps.........

TherearetwopointsI'dliketomake........

Byandlarge.....总的来说.…

•解程前面所说的话

Thatistosay.........

Toputitinanotherway.....

WhatImeanis.....

【参考范例】

Whensettingpricefornewproducts,firstweshouldtakeproductioncostsintoconsideration,production

costsshouldbecoveredinpricesandsellingbelowcostcannothelpbusinessesmaintainahealthy

development.Fornewly-establishedcompanies,however,inordertocapturethepublicattentiontotheir

companiesandbrand,theymightsetpricesbelowtheirproductcostsforabriefperiod.

Secondly,competitor'spricesisanotherimportantfactorinpricing,today'smarketismainlybuyer's

marketwhenallcustomerswouldgoforhigherqualitywithlowerprice.Tosurvivethecruelcompetitionwith

rivals,wcshouldalwayskeepcompetitor'spriceinmind.Customerswillmakedecisionsbaseduponprices,

serviceandproductquality.Ofcourse,wecan'texpectoccupythemarketbyloweringpriceblindly,whichwill

destroythestabilityofbusiness.

What's