考研英语（翻译）模拟试卷106

考研英语(翻译)模拟试卷106

一、阅读9翻译句子)(本题共20题，每题1.0分，共

20分。)

Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.No

longer.Whiletraditional"paid"media—suchastelevisioncommercialsandprint

advertisements—stillplayamajorrole,companiestodaycanexploitmanyalternative

formsofmedia.Consumerspassionaleaboutaproductmaycreate"earned"mediaby

willinglypromotingittofriends,andacompanymayleverage"owned"mediaby

sendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.

[Fl]Thewayconsumersnowapproach【heprocessofmakingpurchasedecisions

means【halmarketing'simpaclslems「romabroadrangeof尿torsbeyondconventional

paidmedia.Paidandownedmediaarecontrolledbymarketerspromotingtheirown

products.Forearnedmedia,suchmarketersactastheinitiatorforusers'responses.But

insomecases,onemarketer'sownedmediabecomeanothermarketer'spaidmedia—for

instance,whenane-commerceretailersellsadspaceonitsWebsite.[F2]Wedefine

suchsoldmediaasownedmediawhoseirafficissosirongihaioiherorganizaiionsplace

theirconlenlore-commerceengineswithinihalenvironment.Thistrend,whichwe

believeisstillinitsinfancy,effectivelybeganwithretailersandtravelproviderssuchas

airlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,has

createdBabyCenter,astand-alonemediapropertythatpromotescomplementaryand

evencompetitiveproducts.[F3]Besidesgeneratingincome,thepresenceofother

markelersmakes」hesileseemobieclive、givescompaniesODDorlunilieslearnvaluable

informationaboul」heappealofolhercompanies'markeling,2ndmayhelpexpanduser

trafficforallcomr)anicsconcuncd.[F4]Thesamedramatictechnologicalchanges

thathaveprovidedmarketerswi【h」nore(andmorediverse)communicationschoiceshave

alsoincreasedtherisk【halpassionateconsumerswillvoice(heiropinionsinquicker,

morevisible、andmuchmoredamagingways.Suchhijackedmediaaretheoppositeof

earnedmedia:anassetorcampaignbecomeshostage(oconsumers,otherstakeholders,or

activistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocial

networks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthe

businessesthatoriginallycreatedthem.[F5]Iftha【har)r)cns,passionateconsumers

would【ry【opersuadeolhersloboycottDroducls,DUHingihereDinationof」hetarget

companya〔risk.Insuchacase,thecompany'sresponsemaynotbesufficientlyquickor

thoughtful,and(helearningcurvehasbeensteep.ToyotaMotor,forexample,alleviated

someof(hedamagefromitsrecallcrisisearlierthisyearwitharelativelyquickandwell-

orchestratedsocial-mediaresponsecampaign,whichincludedeffortstoengagewith

consumersdirectlyonsitessuchasTwitterandthesocial-newssiteDigg.

1、[Fl]

标准答案：如今消费者作出购买决定的过程表明，市场营销的影响力来自于传统句

费媒介之外的广泛因素。

知识点解析：这篇文章是说明性质的议论文，讲的是媒体最新的变化；因为涉及

一些大众传播学的原理和理论知识，因此，我们在阅读时要格外注意论点和论据。

第一段：介绍了除传统的媒体之外，还有新的媒体earnedmedia产生。第二段：

Paidandownedmedia弓I出了soldmediao第三、四段：就hijackedmedia提出看

法。

2、[F2]

标准答案：我们就将这种“售出”媒介定义为自有媒介：它的流量如此巨大，以致其

他机构纷纷前来投放广告或电子商务引擎。

知识点解析：暂无解析

3、[F3]

标准答案：而其他营销者故出现不仅带来了收入，还令该网站看起来公正客观，并

且使各个公司有机会从其他公司的营销活动中获得可贵的信息，或许还有助于扩大

所有相关企业的用户流量。

知识点解析：暂无解析

4、[F4]

标准答案：同样的重大技术变革，在给营销人员带来更多的、更多样化的沟通渠道

选择的同时，也带来了更高的风险，那就是激动的消费者会以更迅速、更明显、更

具破坏性的方式来表达他们的意见。

知识点解析：暂无解析

5、[F51

标准答案：如果那种事情一旦发生，激动的消费者会尽力劝服他人共同抵制其产

品，从而危及目标企业的声誉。

知识点解析：暂无解析

[Fl]ThisissuDDOsed(obeanenlightenedage、bu【youwouldn'tihinksoifonlyyou

couldhearwhaiiheaveragemanihinkso「iheaveragewoman.Womenwon(heir

independenceyearsago.Afteralong,bitterstruggle,theynowenjoythesame

educationalopportunitiesasmeninmostpartsoftheworld.Theyhaveprovedrepeatedly

thattheyareequalandoftensuperiortomeninalmosteveryfield.Thehard-foughtbattle

fbrrecognitionhasbeenwon.butitisthroughnomeansover.[F2]hismen、nol

womenwhoslillcarryonihesexwarbecauseiheiraltituderemainsbasicallyhoslile,

eveninihemostprogressivesocieties,womencontinue」oberegardedassecond-rate

citizens.Tohearsomementalk,you'dthinkthatwomenbelongedtoadifferentspecies!

Onthesurface,thecommentsmadethroughmenaboutwomen'sabilitiesseemlight­

hearted.Thesametiredjokesaboutwomendriversarerepeateddayinanddayout.This

apparentlightheartednessdoesnotconcealtherealcontemptthatmenfeelforwomen.

Howevermuchmuiisneeralwomen,iheirclaimstosupcrioriLyarcnotbomcoutllirough

statistics.Let'sconsiderthematterofdriving,forinstance.Weallknowthatwomen

causefarfeweraccidentsthanmen.Theyaretooconscientiousandresponsibletodrive

likemaniacs.Butthisisaminorquibble.Womenhavesucceededinanyjobyoucareto

name.[F3]Aspolilicians,soldiers、doctors,factoryhands,universilyprofessors,

farmers,companydireclors.lawyers,bus-conduclors,scienlistsandpresidenls

counlriesiheyhaveoftenputmenI。shame.Andwemustrememberthattheyfrequently

succeedbrilliantlyinallthesefieldsinadditiontobearingandrearingchildren.Yetmen

goonmaintainingthefictionthattherearemanyjobswomencannotdo.[F4]TOD

levelpolilicalnegolialionbelweencounlries,businessandbankingarealmosienlirely

conlrolled(hroughmen、whojealouslyguardIheirso-called,「ighls”.Eveninotherwise

enlightenedplaceslikeSwitzerlandwomenhaven(evenbeengiventhevole.This

situationispreposterous!Thetruthisthatmenclingtotheirsupremacybecauseoftheir

basicinferioritycomplex.Theyshunrealcompetition.Theyknowintheirheartsthat

womenaresuperiorandtheyareafraidofbeingbeatenattheirowngame.Oneofthe

mostimportanttasksintheworldistoachievepeacebetweenthenations.[F5]You

canbesureihalifonlywomenwereallowedlosilroundiheconference【able、ihey

wouldsucceedbrilliantly,asiheyalwaysdo、wheremenhavefailedforcenluries.

6、[Fl]

标准答案：人们认为当今佐时代是一个开明的时代，可是如果你能听到普通男人是

怎么说普通女人的，你就不会这么想了。

知识点解析：本文主要是关于男女平等的问题。第一段：当今社会男人仍然继续

进行着性别之战。第二段：男人对女人能力所做出的评论揭示出男人对女人的轻

视。第三段：男人认为有很多工作是女人做不了的.否认女人的能力。第四段：男

人存在自卑情结，抓住最高权力不放。

7、[F2]

标准答案：仍然继续进行这场性别之战的是男人而非女人，因为在根本上男人对女

人仍保持着敌对的态度，即使在最进步的社会里，女人仍然被认为是二等公民。

知识点解析：暂无解析

8、[F3]

标准答案：作为政治家、军人、医生、工厂工人、大学教授、农场主、公司主管、

律师、巴士司机.科学家以及国家总统等等，她们经常使男人显得相形见细。

知识点解析：暂无解析

9、[F4]

标准答案：国家、商业、银行业之间的高层政治谈判几乎完全控制在男人手中，他

们满怀嫉妒地捍卫着他们所谓的“权力”。

知识点解析：暂无解析

10、[F5]

标准答案：你可以确信，如果允许女人坐在会议桌旁，在这个男人失败了几个世纪

的地方，女人会像她们一直以来都获得成功那样，取得辉煌的成功。

知识点解析：暂无解析

Asthebanksterphenomenonhassoeloquentlyillustrated.Hemosapiensisexquisitely

sensitivetoinjustice.[Fl]ManyDeoplegrudgingly【oleraiediheaslronomicalincomes

offinancialtraders,andevenihecos-mologicalonesbanks'chiefexecutives、when

theylhough【(hosesalarieswereearnedbyhonesilabour.Now,somanyexamples(othe

contraryhaveemergedthattolerationhasvanished.[F2]SurDrisingly.however,the

DsychologicalunderDinningsofasenseofiniuslice-inDarlicular,wha【[riggers

willingness〔opunishanoffender,evenalacosiloihepunishu-havenolbeenwell

established.ButarecentexperimentbyNicholaRaihaniofUniversityCollege,London,

andKatherineMcAuliffeofHarvard,justpublishedinBiologyLetters,attemptsto

disentanglethemailer.Dr.RaihaniandMs.McAuliffetestedtwocompetinghypotheses.

Oneisthat(hedesiretopunishissimplerevengefbranoffence.Theotheristhatitis

relatedtotheoffence'sconsequences—specifically,whetherornottheoffenderisleft

betteroffthanthevictim.Untilrecently,thetemptationwouldhavebeentoadvertisefor

undergraduatevolunteersforsuchaproject.Instead,Dr.RaihaniandMs.McAuliffe

decidedtofollowanewfashioninpsychologyandrecruittheirhumanguineapigs

throughasystemcalledMechanicalTurk.Thisarrangement,runbyAmazon,alarge

internetfirm,payspeopleregisteredwithit(knownasTurkers)smallsumsofmoneyto

dojobsforothers.[F3]Thalallowedihe(woresearchersnotonlyloga【hermanymore

volunteers(560)Ihanwouldhavebeenpossiblefromiheaveragesludentbody,bulalso

tospreadtheprofileofIhosevolunteersbeyondthehallsofacademeandbeyond(heage

of21.[F4]On【hefaceof〔hings、thisresuhsuggests【halwhalreallyge【$peoDle's

goalisnotsomuchhavingmoneylaken、binhavingitlakeninawaylha【makesihe

takerbe【leroff【haniheviclim.Thalwillclearlybearfurtherinvestigation,lorexample

bylookingatthecasewhereIhefirstplayerbeginsthegamebetteroffthanthesecond.

[F5]11isintriguing,thoughjhalevensuchtrivialsumsofmoneycanprovoke

thoughtsofrevenge.Inlightofthis,thefateawaitingthoseastronomicallypaidbankers

couldbeaparticularlynastyone.

11、[Fl]

标准答案：过去，许多人对于操盘手高到天上去的收入，甚至是银行高管天文数字

一般的薪酬，虽愠愠不平，但尚能忍耐，他们曾以为这些收入是靠诚实劳动赚来

的。

知识点解析：文章第一段讲人们对于不公平事件的态度转变，变得开始不再容

忍；第二段指出科学家设法研究不公平感受的心理起源；第三段提到了两种假说的

内容；第四段引出一个新颖的机械特客系统：笫五段进行了研究结论的综述。

12、[F2]

标准答案：然而令人惊讶的是，心理学上对于不公平感的成因，特别是对于引发人

们惩罚，甚至是付出代价去惩罚侵犯者的缘由，至今尚未能做出很好的解释。

知识点解析：暂无解析

13、[F3]

标准答案：由此，两位研窕者不仅可以招募到比普通学生群体更多的志愿者(560

名)，还得以将志愿者的范围扩大到了学术界以外和21岁以上的人群。

知识点解析：暂无解析

14、[F4]

标准答案：乍一看，这样的结果说明真正让人感到愤恨的不是自己的钱被拿走，而

是拿走钱的人在拿走钱后比受害者变得更富裕。

知识点解析：暂无解析

15、[F5]

标准答案：有意思的是，如此微不足道的一笔钱居然都会引发报复的念头。

知识点解析：暂无解析

[Fl]ItisIheworld'sfourth-most-importanlfoodcrop,aflermaize,whealandrice,

whichprovidesmorecalories,moreuuickly.usinglesslandandinawiderrangeof

climatesthananyotherplant.Itis,ofcourse,thepotato.TheUnitedNationshasdeclared

2008theInternationalYearofthePotato.Ithopesthatgreaterawarenessofthemeritsof

potatoeswillcontributetotheachievementofitsMillenniumDevelopmentGoals,by

helpingtoalleviatepoverty,improvefoodsecurityandpromoteeconomicdevelopment.

Itisalwaystheinlernationalyearofthisormonthofthat.[F2]Bui(hepolato'sunusual

historymeansitiswellworthcelebratingbyreadersofTheEconomistbecausethepotato

isintertwinedwitheconomicdevelopment,tradeliberalisationandglobalisation.

Unlikelythoughitseems,thepotatopromotedeconomicdevelopmentbyunderpinning

theindustrialrevolutioninEnglandinthe19thcentury.Itprovidedacheapsourceof

caloricsandwaseasytocultivate,soitliberatedworkersfromtheland.Potatoesbecame

popularinthenorthofEngland,aspeopletherespecialisedinlivestockfarmingand

domesticindustry,whilefarmersinthesouth(whcrcthesoilwasmore

suitable)concentratedonwheatproduction.[F3]Byahapp、,accident,thisconcentrated

industrialactivityintheregionswherecoalwasreadilyavailable,andapotato-driven

populationboomprovidedampleworkersforthenewfactoriesFriedrichEngelseven

declaredthatthepotatowastheequalofironforits"historicallyrevolutionaryrole".The

potatopromotedfreetradebycontributingtotheabolitionofBritain'sCornLaws—the

causewhichpromptedthefoundingofTheEconomistin1843.TheCornLawsrestricted

importsofgrainintotheUnitedKingdominordertoprotectdomesticwheatproducers.

[F4]Landownerssupportedthelaws,sincecheapimporledgrainwouldreduce(heir

income,butindustrialistsopposedthembecauseimportswo