文化维度理论下中美网络热词价值观的对比研究

摘要随着信息全球化的深入发展，各国跨文化交流更加密切，网络已成为全球交流的重要平台，网络热词在这一平台有着文化传播、价值传递的重要作用，其影响力超过了其他的文化形态。中美两国由于自身强大的网络传播力，使其热词携带着独特价值观在全球范围广泛传播，同时带来了文化碰撞与误读现象，如何促进不同文络论坛渠道的高频热词及研读相关文献，重点对比社会关系、生活态度和成就观念不同方面的热词如“内卷”“quietquitting”“长辈文化”“sigmamale”“拼单”“retailtherapy”等，旨在深挖中美两国网络热词背后的价值观差异。经过热词案例分析和对比，发现中美两国存在显著的差异性：中国更侧重于集体主义、权力距离偏高和自身放纵值较小，而美国更侧重于个人主义、权力距离偏低并且自身放纵值较大，影响了两国不同的行为模式和言语表达。本研究旨在推动网络健康发展，成为中美文化交流的坚固桥梁，交融互鉴、和谐发展，并为中外文化交流提供一点启Withthedeepeningdevelopmentofinformationglobalization,croscommunicationbetweencountrieshasbecomecloser.TheInternethasbecoexceedsotherculturalforms.DuetotpromotemutualunderstandThisstudydrawsonGeertHofstede'sculturaldaspectsofsocialrelationships,lifeattitudesandachievementconceptssuchas“内卷”Keywords:Buzzwords;CulturalDimensions;CulturalDifferences 1 2 2 4 4 6 9 9 9 错误!未定义书签。1buzzwords.Beforetheformalstudy,itisnecessarytobrieflyintroducethebackground,Withfrequentcross-culturalexchangesandstrontheUnitedStatesininternationalaffairs,understandingthecultChina'sInternetDevelopment,publishedbytheCNNIC,thenumberofChinesenetizenreached1.108billionbyDecember2024.IntheUnitedStates,reached90%in2023,whichindicatesthatflourishingInternetculturWrightMF(2015)foundthatculturesubtlypermeatesdigitalcommunication.TheThemeaningofbuzzwordsiscontinuallychangingovertime,sincetheyvividlyrepresentchangesinthepsychologyandbehaviorofthepeople.Underthelong-termpresentquitedifferentvaluesintermsofsocialrelationships,lifeattitudesachievementconcepts.MalyugaEN,RimmerW(2021)researchedonbuzzwordsrelatedtosocialmedia,foundthatculturalvaluespldisseminationofbuzzwords.[10]ChinesebuzzwordsrevealthemaintenanceofabsoluteanddeteriorationoftherelationshipbetweenChinaandtheWincarnatethecontinuationandinnovationoftraditionalChineseandAmericanvalues.betweenthetwocountriesliesintheirlargelyculturaldi2dimensionsofpowerdistance,individualismversuscollectivism,andindulgenceversusFromatheoreticalperspective,buzzwords,asasignificathedataera,expressawiderangeofsocialconcernsandvaluhavestudiedbuzzwordsfromtheviewpointsofsociology,communication,psychology,etc.Bycombingthroughtheliterature,theauthorfouinvestigationconducted.Atthisstageofincompleteresearch,thestudyofculturaldifferencesinbuzzwordsisofgreatsignificanceandreferencevalueforCross-ccommunication.Itnotonlyfurtherunbetweenthetwonations,butalsobroadensthescopeofresearchonculturaldimensionsThepracticalimplicationsisunderstandingthecurrenpublic'sideologicaltrendsthroughbuzzwords;second,itcanbetterregulateandguideyoungpeople'shealthywordingusageonline,iinformation,andestablishcorrectvalues;anperspectives,whichallowsforagreaterunderstandingofcorrespondingpolicymeasureinspirationforthedevelopmentofvariousindustries.tocopewithculturalconflictsandguidethehefonlineculture,itisvitalintrinsicconnectionwithculturalvaluesthrandstrongsupportcoexistenceofculturesintheonlineerainthecontextofglobalization,anbuildingbridgesofcommunicationandtrust.Thisessaycomprisesfourchapters:introduction,literaturereview,generalanalyofvaluedifferences,andconclusion.significanceofthisstudy,andexplainsthatthisresearchhasgreattheoreticalandpracticalvalueinthecurrentperiodofswiftnetworkdevelopment.3ChapterTwofocusesonliteraturereview.Bycombinthecombinationofthistheorywiththephenomenonofbuzzwords,andsummarizesthecurrentresearchstatuinbothcountries.First,thedefinition,characteristiclearlypresented.Second,achievementconcepts.Finally,thefundamentalcausesofthedifferencesinvaluesdistance,individualismversuscollfindings,revealingthecharacteristicsofculturalvalueexpressioninChineseAmericanbuzzwords,alo4ThispartcomprehensivelyreviewsthCulturaldimensionstheorywasproposoneofthemostimportanttheoreticalfrculturalcommunication.Later,hecombinedtheresearchfindingsofmanyscholars,suchthefifthandsixthculturaldimensions¹1I.Powerdistance,iinpower,thedifferentwayspeopldistanceindextendstoacceptandreinforcehierarchiesandauthoridecisionsmadeinatop-downmanner.Peopleacknowledgetheunequaldistributionofpowerasamatterofcourse,andareaccustomedtoobeyingsuotherhand,alow-powerdistanceconsidersindividualabilitymoreimportantthanthepowerhierarchywhileadvocaparticipatorymanagementandopenexpression.Andpeoplearemoreindistancesisdistinctlydominant.Thisdimensionisextensivelyusculturalbusinessman5identifieswithindividualachievementorcollectiveinterests.HofstedeIndividualismtendstopursueperspersonalrightsandobligaachievingpersonalvalueisthemeaningoflife.Ontheotherhand,Collectivismemphasizesgrouprelationships,withpersonalconductaimedatmaintainininterdependenceamonggroups.ThisdwayinwhichbusinessdecisioTheIndulgenceversusRestraprioritizessatisfyone'simmediateneedsandshort-termpleasures;thevaluesofhedonismandasceticism.Thisdimensionhelpsschounderstandingoftheimpactofdifferentculturesonhappiness,workattitudes,andconsumerbehavior,providingnewperspectivesforthestudyofcross-cdimensionisnotafixedvaluebuthasbeencontinuouslyupdated.latestindexesofcuCountry6culturaldimensionstheoryandbuzzwordfromdifferinvolvethecombinationofthetwo,butthereisstillroomcomparativeresearchonthevaluesofChineseandAmericanbuzzwordsintheInternetAtabroad,Hofstede(1984)describesthescopeof(work-related)culturaldifferencesdiscusseshowthesedifferencesaffectthevaliphilosophiesinvariouscountrieswithinthefsystematicallyusingfactoranalysisSondergaardM(1994)madeananalysisofapplicationsandreplicaofGeertHofstedewasbasedonacollectionofcitationsofpublishedandunpublishedmaterial.Fourtypesofusagewerefound:citations,reviews,empiricalreplaparadigm.TheroleofHofstede'sworkisillustratedbythenumberofcitations,thewidespreadusageofHofstede'sculturetypesbeyondcitationframeworkinadvertisingculturetoexamineunderlyingculturaldicommercialsfromtheU.S.andKoreawerdominantintheU.S.Koreancommercialsstressoneness-with-naturesU.S.commercials,anSoaresAM,FarhangmehrM,ShohamA(2007)measupluralisticcombinedreseaofpredictiveabilityandexplanatorypower.15]Theseseveralstudieshavegraduallyenrichedanddevelopedtheapplicabilityofculturaldimensionstheoryindi7mediaindifferentcountriesaimportantrole.AlthoughtherewasnomentIrisOrriss(2014)foundthatglobalinterconnectionandparticipatioknowledgeeconomyarehinderedbylanguage,justasculturalofbuzzwordswithinspecificltechnologiesontechnologyplatformsareenvironment,andunderstandingAlqarniAM(2022)studiedtheassociationbetweenthetwoaMinkovM,KaasaA(2022culturaldimensionstheorywasnotcompletelysubjectiveabetterexplainedthedifferencesbetweencountriesandverifiedtdimensionstheoryinrecentyears.However,therewerealsosomelimitationsthatneededtDomesticscholarshavewidelyappliedtheculturaldimeculturalcommunication,manathroughspecificcases,demonstratingtheimYanMing(2007)arguedthatthetheoreticalchoiceofcross-culturalmanagementtheculturaldimensionstheorycaneffectivelyguidemanagementoperationofenterpriseswithdifferentculturalbackgrounds,anditcanpromoteharmoniouscross-culturalinteractionsandoverallefficiencywithinenter8thatithadanindispensablepositioninthefieldofcross-culturalresearch,butthereacontext,andwhetherthedistantdataiseffectivehasnotbeenverified,whichneedeculturalconnotatiofthebuzzwordsreflectculturanecessarytoabidebythecriteriaofcross-culturalawarenesswhilemaintaininflavor".PoliticallyremisinterpretationandpromotecorrectaculturaldimensionstheoryinChina'scross-culturalcommunication.Tthedegreeofattentiontoeachculturaldimensionvariesgreatly,andtheinareveryextensive,includingdifferencesinmanthetheoryhascertainreferencevalueforcross-culturalpractice,therearesZhangDaoxue(2022)conductedacomprehensivestudyonthecharacteristicsofareoftenimpliedinthcorrespondingtranslationmethodsshouldbeadoptedtococonnotationsandpromoteZhangYue(2023)madeasix-dimensionalcomprehensivecomppromotionalvideosoftopuniversitiesinChinaafragmentedplots,theauthorrevealedthatthevaluesofChinaandtheUnitedStatesnottheapplicationofculturaldimensionstheoryandtheresearchofbutheoreticalandpracticalsignificancetocarryouttherexpectedtoprovidemoret9ChapterThreeGeneralAnalysisofValueDifferencesBetweenChineseandAmericanBuzzwordsfromthePerspectiveofHofstedeconsidersvaluestobetheessenccommencewithcomparisonsandinvenablingpeoplehaveadeepercomprehensionoftherootsofculturaldifference.ffirstclarifiestheconceptandcharacteristicsofbuzzwords,thentracestheevolutionofBuzzwordsappearedwiththewidespreaduseoftheInternet,andareformedfromvariouscombinationsofnumbers,symbols,characters,andemojis.WagenerA(2021)Theconceptof“buzzword”remainsundefibelievethatbuzzwordsarecreatedby(2022)definedbuzzwordsasacomprehensiveproductofmultiplefactBuzzwordshaveimperceptiblypenetratedthedailylivesofthepublic.Giventheirprofoundimpact,itisnecessarytotakestockoAbbreviationisthefirsttype.Inrecentyears,Englishabbreviativebuzzwordshavegainedwidespreadusage.Peopleprefertoshortentypingdurationanduseabbreviatingwordstoexpresstheiremotionsdirectly.Forinstance,"YYDS"isthefulllegendary;yet“LOL”standsfor“LaughterOutLoud”andreferstoabriefexpressionofjoyandfun.Similarbuzzwordswithsamemeaningsincludethenumbercombination“2333”.Moreover,doubleentendretypeofbuzzwordmainlyachievesahumorousorsaeffectthroughhomophonyandpuns,cleverlyusesthephoneticssomethingfrustrating.“BdevelopedaplainandinsipidmeaningthroughadvertisInaddition,lexicalregenerationreferstowordsthatalreadyexistedcontexts.RisagerK(2020)exploregenerallydenotespoultry,butinthechallengingenvibutnotgettingthesaloriginatefromreallifandpossessmanyattribuBuzzwordshavemanycharacteristics,amongwusability,universality,domainspecificity,aBuzzwordsarecharacterizedbytheirtimelinessandsocialreflection.Theyusualtrendsorculturalphenoofbuzzwords,andfoundthattheirfrequencyandsemanticchangesarerelate“TiktokRefugee”arecloselyrelatedtoeverydaylife.However,theirpopularitshort,frequentlydiminishingorbeingreplacedbynewbuzzwordsovertime.communicating.BuzzwordsaremostlynounsandpublicusethroughmediaandInternetchannels,meetingpeople'sneedsforquiBuzzwordspossessdistinctdomainspecificity,typicallyem suchasbusiness,technology,politics,moregeneralcontextsastheyspread.BrusenskayaL,KulikovaE,BarabashV(2023) arguedthatthefunctionaldynamicsofbuzzwordsisduetobothlinguisticand extralinguisticfact usingadescriptivemethodwithelementsoflinguoculturolog termswithemptycontent,they However,buzzwordshaveambiguity.Theiroveruseandmisuseofassignmentofspecificyetvagueandwidemeanings.Differentpeoplehavedifferentopinions,resultinginmanymisunderstandingsincommunication.TheevolutimustbeassessedwithinaspecificconpopularsettingsmaybedifferentfromthestandarddictionaTheabovefeaturesshowthatbuzzwordssignificancommunication.Theypromoteculturalexchangeandintegration,andenvironment.Tokeepup3.1.3DevelopmentofBuzzwordsnumberofnetizen,andprofessionalforumsandchatroomswerethemainmodesofoftheChinesepublic.Between2005and2010,theInternetbecamemorepopularinChina,andthenumberofnetizengraduallyincreased.Blogsandcampusnetworks 鸟"tocharacterizeonlinefreshmen.Thesewords things;from2010to2020,thebirthofsocialmedia,postbars,QQ,WeCha socialmediahasbecomeasomewhatpartandparcelofpeople'slives,andthedevelopmentofbuzzwordshasgottenincreasinglysophisticatedandvaried.Linguistic researcherandwriterZhengZiningin2020ment homogenizationoflanguageandatthesametimemakesthelanguageecologymore convergencesocialcommunicationeventsandBuddhistculture.The shownauniqueculturalcharminthecollisionan administrationputforwardthe“InformationSuperhighway”plan,ccomputersofvariousunitsthroughopticalfibersandcablestomaximizethesharingofinformationresources,facilitatingtheinitialpopularizationofspontaneouslycreateallkindsoffunnypetphrase,likofnewwordsoftenreflectsthetransformationsinmodernlife,especiallytheimpactoftechnologicaladvancements;2005to2010,theemergenceofFacebookandTwittandexamine"hashtag."Morepeoplebegantostrendingtopics;From2010on,therapivideoapplicationTikTokhasinspiredmorenewbuzzwordCaliforniafires,whichhaveanewwordsandphraseshavebeenaddedtotheWechsler'sDictionarDwebsite,andmanyofthebuzzwordsperfectlyillustratetheimpactofInternetera,whereasAmericanbuzzwordsreflecttheinfluenceoftechnologicalchangeFollowingacomprehensiveunderstandinanalysisofmultiplebuzzwordswithrevealtheculturalimplicationsofvarioussocialgroups.AmidtheswiftadvancementoftheInternet,real-lifesocialinteractionspersist.Themealsforfreeatafriend'soracquaintance'splace.Basedonhumanrelationshipsandtrust,peopleoftenvia“蹭饭”toenhancetheirrelationshipsandfeelings.Forexample,ifabepoliteandjustcomeforafreemeal)whichisbothhumorousanddoesn’tmakeyou enhancethesenseofhonorandcohesionattheteam.Makingteammembersclosrelationships.Companydinners,annualmeetings,outings,participationinpublicwelfareactivities,etc.,allbelongtothescopeofteambuilding.Afterteambuilding,memberscantheirimageandtheevaluationofothersinsowhoisfacingdifficultiesinvidirectconnectionestablishedwithindividualismastheguidingprinciple.Suchlifewithworkandemphasizeholisticharmonyandparents.TheChinesebuzzwords“长辈文化”and“孝敬父母”arerelativelytraditional. respecttheoldandcherishtheyoung,andthatareshouldnot parentalcareasagoalandresponsibilityofgrowingup,aswellasfulfilltheirparents respectingtheagedandtakecareofchildren,whileemphasizingtheimportanceof familialobligations.FilialpietyisregardedasabasicmoralprincipleofChinesAmericanparentstendtoencoura“AdultingAlone”revealthis.“SigmaMale”emphasizesindividualswhoself-improvementandindependentthinking,while“AdultingAlone”characterizesself-sufficientadultswhohavetakenresponsibilityfortheirliveswithoutreliStreetForumAnnualConference,ZhengBingwen,DirectoroftheWorldSocialSecurityResearchCenteroftheChineseAcademyofSocialSciences,mentionedthatthehome-basedelderlycaremodelstilloccupiesadominantpositioninChina.Mostofthehome-basedelderlycaremodelreliesonchildrentoprovidefortheirparents,andmanydatashowthatchildrenworryabouttheirparents'laterlifeandtheywcheckupsandinsurancefortheirparents.TheUnitedStateshasakTimesinFebruary2025,about83%ofAmericansfyinoldageisnotburdentheirchildrenanddef“limitedliability”.Thiselderlycaremodelmainlystemtraditionof“personalresponsibility”.Undertheinfluenceofthistradition,theissueofprivacyandrefrainsfromdiscussingfamilisocietyvaluespersonalindependenceadventurouschallengesbutalsoreflectstheideologicaldifferencesofindividcountry,Chinahasfdiligence,simplicity,thriftandfrugality.Therefore,itisevidentthatactivitiesoftheTemu(onlineshoppingplatform),whichreferstothepracticeofbuyingfcost-performanceratio.Later,thistermwaswidelygainshoppingscenarios.Peoplemaywanttotryavarietyofflavorsbutfearfoodwastageifunabletoconsumefmerchants'promotionsanddiscountsforenhancedbenefits.Acupofmilkteatypictherebyboostingsales.Thisalsutilizeresources.Theyareaswellgoodatusingrshopping.TheheroineofthemovieConfessionsofaShopaholic,wheneverhereyesarecaughtcheckoutmomentwhenshebucheatedandindebted,theplummetingofsteelprices,thedeathofherpartnerandcommercialdisputes.However,shehasalwaysgrUniversitycanchangethecurrentpoorsituation,whichis“YOLO”(YouOnlyLiveOnce)meanstopursueimmediatehappinessasatisfactionwithoutthemovieEatPrayLove,Lizfacesabewifor.Sheresolutelyembarksonasolojourneytothreedifferentplunprecedentedsenseofpeace;theseabreezeinBalireconcilesherwitheseexperienceshelpthehfortheconsequences.Asaresult,manypeoplewilltryeinwhichpeoplewhoonlydotheirbasicjobatwork,withoutgoingtheextramile,andpaymoreattentiontothequalityoflifeandtheriseofhappiness.InthemovieTheIntern,BenworkplacewithadifferentattitudetInstead,heprioritizesenjoyinglifeandapproacheshisworkrefusingtoallowworktodominatehislifeeAnanalysisofthetwocandindulgence,whichprioritizingChinaischaracterizedbyaVecchioneM,etal(2012)foundthat攻坚"referstothecollectiveeffortsofanentirenationaimedpovertyalleviation.IntheFaithMakesGreat:FieldofHopedrama,LeiJinyu,astheonlybehindchildrenwhomissedtheirparents.ThisphenomenonmadeLeiJinyudeeplyreflectonthesituation,ulhometoguidethevillagersoutofdedicationandresponsibilityofthgreatachievements.Bothforcesareessential.“逆行者”describesheroicfigureboldlyforgeaheadindangeroussimovievividlyshowstheselflessspiritofmedicircumstances,steadfastlyconfrontthefilivesofthenation'speople.BuzzwordshighlighttheimportancethatChinesesocietyeandsocialresponsif"LongWolf"denotespeoplewhoaretoughandhardworkiNight'sWatch,JonSnowofGameofThronesteleplaybecametheKingintheNorthwithhisdetachmentandtenacity,usinghisformidablestrategicandpercesafeguardhisterritoryandpopulaceinthemidstofabrutalwar.Bothbuzzwoterm“GoblinMode”emphasizesabehaviorpatternthatpursuesself-indulgdesireregardlessofothers'opinions.InthemovieTheWolfofWallStreet,Belfortinitiallystudiedhardtolearnaboutfinance.Later,hegraduallydisreThequestfor“学霸”and“考公上岸”toachievethecorrecttrajectory,partiallyreflectsocietalmainstreamandchildren'saspirationforfamilialrecognition.“学霸”MaHaowenbetwiththedirofChineseeducation,whichaspiresetheChineseconceptofachieve“GoldRush”isthephenomenonthatpromptedalargenumberofpeopletoconvergeuponaspecificareaduringafixedperiodinpursuitofgold,suggaspirationforthepursuitandsuccessofwealthopportunities.narratespeople'ssuccessintheharshwifromBuck'sperspective,andBuckalsobecamethe“wolfkremarkablecourageandperseveranceofindividualsinexploringunchartedrealms.toone'sbeliefsinthefaceofrisk,emphasizingthevaluesofindividualmakingautonomy.TheHiddenFiguresmovietellsastoryofthethreeblackheroineswhoareinthedilemmasofraceandsexism.ButKatherineovercomesspaceprobextraordinarycomputingskills,Dorothyteachesdevelopmentopportunitiesforhertheywant,whichvividlymanifeststheimageof“doublingdown”.ItsigniAmericanpeople'shighregardforpersonalfreedom.Insummary,Chinameasuressuccessbymateripursuitsandsocialcontributionsassuperiorbackgrounds,andalsoreflectchangesinlifestylesandvalueThecomparativeexaminationofthethreedimensionsrevealsssectioncomparesandanalyzescultudistancedimensionisassociety.ChenDongping(2008)notedthatChinesesocietyhashistoorder.[20]Forover2,000years,undertheinfluenceocardinalhastakenrootintheheaTheRenaissanceperiodgivesbirthtoadistinfreedominthepresenceofauthority.Basedontheanalysis,thedifferentculturalmodelsshapedbypoUnitedStates.InChina'shighpowerdistanceculture,buzzwo differencesinvaluesunderlyingthepopularbuzzwordsinChinaandChina'sgroupcultureisprofoundlyentrenchedandhistorical,registeringalowscoreof 20pointsontheindividualismdimension.Itemphasizesmanifestedthroughcommunalachievement,andthattheindi commitmentoftheindividualtothecollective.Theyhave chapterinhumanity'sstruggleagainstpoverty,exemplifyingabrilliantbloomingofthe of91.Thebuzzwords“GoblinMode,"“LongWolf,”and“tecthroughwisdom,braveryandrelencorevalueofAmericanindividuindependentspiritoffollowingone'sowncoursewithoutexternalinflueconnotationofdedicationandresponsibiliconcernandgreetingsbyaskingabouttherecentsindividualismprevails,pculturalvaluespermeatethelifestyles,waysofthinkingNorms)illustratesthattheChineseprioritizepersonalfrugality,andlong-termforesight.ThisisexemplifiedbytheChinesesaying“先苦后甜”personalconductandthevaluingofcommunalcontextofamulticulturalmeltingpotonself-indulgence.Thephrases“YOLO”and“QuietQuitting”exemplifytheculturaltraitsofAmericans:focusoninstantgratifandself-indulgence.Theypromotethepursuitofimmediatehappinessandsatisfaction,encouragingindividualstoenjoyeachmomentoflife,evenifsuchenjoymentmayjeopardizefuturestability.SchwartzSH,CieciuchJ,VecchioneM,etal(2012)statedthatavoidsthepressuresofintensecompetitionandseeksappropriateenjoymentandInsummary,Chinaemphainnotabledivergencesiattitudestowardslife,consumerconceptsinfluencedthedifferentattitudesandbehaviorspatternofthepeoplesofbothcountries.furtherresearchofthisstudyarepresented.Amongthem,findingsfocusonthefieldofDuringtheresearchprocess,theauthdevelopmentprocessoonlyreflectsocialphenomenaandpublicsentimeofpowerdistance,individualismversuscollectivism,andindulgbuzzwords.SongWen(2009)systematicandWesternculturesonHofstede'sfouronpersonaldevelopmentandequalcommunication.Intermsofindividualismversuscollectivism,Chineseculture