Unit 1 The mass media 教材全部知识点详细解析讲义-2022-2023学年高二英语牛津译林版2020选择性必修第二册

Unit1themassmediaWelcometotheunitAllofuswhoprofessionallyusethemassmediaaretheshapersofthesociety.Professionn.professionaladj.Massn.

大量；块；众多adj.

大规模的；群众的v.

集中Afterharvestwewillhaveamassofrice.秋收后，我们将获得大量稻谷。Thereweremassesofdarkcloudsinthesky.天上有朵朵乌云。Footballstarsseemlarger-than-lifetothemassoffans.在众多的球迷看来,足球明星是十分杰出的。用作形容词(adj.)Moderneducationisamassenterprise.现代教育是一项大规模的企业。Themassrallywasatotalfiasco.那次群众集会彻底失败。Theonlycorrectwayistofollowthemassline.唯一正确的办法是走群众路线。用作动词(v.)Crowdsmassedalongtheroadwherethekingwouldpass.群众聚集在国王要经过的街道旁。Massiveadj.adj.

巨大的；大量的；大规模的；大范围的；严重的Readtwonewsreportsonreadingnewscritically1．criticaladj.

批评的，批判性的；关键的；危急的1)批判的;吹毛求疵的Studentsareencouragedtodevelopcriticalthinkinginsteadofacceptingeverythingtheyaretoldwithoutquestioning鼓励学生们养成批判性思维而不是毫无置疑地接受被告诉的一切。2)重大的;严重的;关键的Thefirst24hoursaftertheoperationarethemostcritical.术后24小时是最关键的。Thesetalksarecriticaltothefutureofthepeaceprocess.这些谈判对和平进程的前景至关要。短语：becriticalabout对...挑剔becriticalto对...关键becriticalof对...批判拓展：n.criticism批评;批判;指责(反praise);评论literarycriticism文学评论n.critic评论家，批评家v.criticize1)批评;批判;指责(反praise)Shedoesnothingbutcriticizeandcomplainallthetime.她什么也不做，只是一味指责和抱怨criticizesbforSheisalwayscriticizingherfriendsforbeingselfish.她总是批评朋友自私。2）评价，评论HecriticizedtheAmericanfilmfavorably.他对那部美国电影给予了好评。ReadamagazinearticlesaboutadvertisingAdvertisevt.Advertisementn.advertisingn.

广告活动，广告业拓展：advertisevt.&vi.

做广告，登广告；公布，征聘；展现，宣传advertisementn.(informalad)

广告，启事；广告活动，广告宣传ReadonarecenteventRecentlyEvent&affair&incident区分VarioustypesofmassmediahavedevelopedovertimeMassmedia:outdoormedia,printmedia,broadcastmedia,digitalmediaWhattypesofmassmediadoyouusuallyrelyonforinformationandentertainment.Entertain娱乐，款待Reading；beacriticalnewsreadersMostofuslearnaboutnewsthroughthemassmedia,butcanwejustbelievenewsasitispresented?Presentationn.presenterFirefightersputouttowerblockfireTowerblock塔楼，高层建筑Thefire,whichisthoughttohavestartedfromthe8thfloor,spreadquicklythroughthetowerblockonSundaynight,leavingpeopleontheupperfloorstrapped.trapvt.

使落入险境；卡住，绊住n.

陷阱，罗网；圈套；困境，牢笼

vt.1)把...困住，使陷入困境Havingbeentrappedintraffic,hewaslateforwork因为交通堵塞，他上班迟到了。2)设陷阱捕捉，夹住，卡住It’scrueltotrapbirds.捕鸟是残忍的。Itrappedmycoatinthecardoor.我的外衣被车门夹住了。3)留存，储存（气/水等）BecauseofthegreenhouseeffecttheEarthiswarmedbygasestrappedintheatmosphere.由于温室效应，储存在大气层中的气体使地球変暖。短语：betrappedby被...困住trapsbintodoingsth使陷入圈套n.

陷阱，罗网；圈套；困境，牢笼lay/set/placeatrapformice设夹子抓老鼠fallinto/getoutofatrap落入/摆脱圈套theunemploymenttrap失业困境Somepeoplefeelthatmarriageisattrap.有些人认为婚姻是牢笼Fearsgrewthatthenumberofdeathscouldreach5,accordingtofiguresreleasedbyemergencyservices.Fear..that...这是什么从句？releasevt.

发布；释放；松开；发泄n.

释放；发行；排放，泄漏

vt1)放开;松开:releasethebrake松开刹车Don’treleasetherope.别松开绳子。放出;排放;释放:releaseaprisoner释放囚犯Hereleasedthebirdfromitscage.他将鸟从笼中放了出来。Thefactorykeepsreleasingsmoke，makingtheairdirty.这座工厂不停地放出烟雾，污染了空气。首映(电影);发行(CD、书等);发布(新闻等)In1995,thefilmClueless,basedonJaneAusten’snovelEmma,wasreleased.1995年，电影《无影无踪》公映，这部影片是基于简奥斯河的小说《爱玛》改编的。短语：release...from从...释放n.1)放走;释放;排放;宣泄areleasefromprison从狱中释放thereleaseofhomingpigeons放飞信鸽发行;发布ThesoftwareisplannedforreleaseinApril.该软件计划于四月份发行。发行的影片等;发布的新闻等thelatestrelease最新发行的书/电影/唱片等pressreleases新闻稿Bythistime,thefireshadextendedtothe1thfloor.Firefightersgotthesituationundercontrolaround11.p.m.By.....,.....请讲出时态用法extendvi.&vt.

延伸（距离）；扩大；延长；伸展伸开，展开，伸出Extendyourlefthand.把左手伸出来2)（使）延伸，（使）延长Thisroadextendstotheriver.这条路延伸到河边。TheirstayextendstotheNewYear.他们要一直待到新年。Thetravelersdecidedtoextendtheirvisittoseemoreaboutthebeautifulcountry.游客们决定延长逗留时间，多看看这个美丽的国家。3）（使）扩大，（使）扩展ThecompanyextendeditsservicestoHongKong.该公司将其业务扩展到香港。拓展：n.extension延伸；扩大，延长期；电话分机，分机号码Avisaextension延长签证Thewirehasanextensionof50feet.电线可伸长到50英尺。Theextensionofthegardenwilltakeseveralweeks.扩建花园需要几个星期。ThepubhadanextensiononChristmasEve.这家酒吧在圣诞前夜延长营业时间。Extension326,please.请接326分机。adj.extendableadj.可延伸的，可延长的extendedadj.延长了的，扩展了的Thereisconcernthattheconstructioncompanythatbuiltthetowerblockhadnotfollowedfiresafetyrules.constructionn.

建筑，建造；建造物Theconstructionofthetowertookabout2years.建这座塔花了大约两年时间。Theshelterisabrickconstruction.掩体是砖结构的。短语：underconstruction在建设中拓展：n.constructor建造者，制造者v.construct建筑，构筑，建设thestonecastleconstructedfivehundredyearsago500年前建造的石头城堡DeadlyfireintowerblockcausesseriousdamageAterriblefirebrokeoutonSundaynight,leavingthe,,,towerseriouslydamaged.Sthbreakoutbreakintocheers/laughterEmergencyestimatethatthenumberofdeathscouldreach9.ItisestimatedthatBythismorning,4peoplehavebeenconfirmeddead.Bythetime的具体时态Thefirehasleftdozensofpeopleinjured,5ofwhomareinacriticalcondition.dozenn.

许多；（一）打；十来个twodozenbottlesoforange两打瓶装橙汁短语：dozensof很多，许多Thehurricaneblewawaydozensoffarmingvillagesandbroughtdownthousandsoftrees.飓风刮走了很多村庄，刮到了数千棵树。Lisa,isamongtheluckyoneswhoonlysufferedminorinjures.minoradj.

轻微的，次要的(2)minorinjury/illness轻伤/小病拓展：minorityn.少数，少数派；少数民族反义词：majoradj.大的，重要的majorityn.多数的，大量的Sherecalled,iwasabouttohaveabathwheniheardpeoplescreaminganddogsbarking.Ilookedoutsideandthesmokewaschokingme.Beabouttodo…when…..某人正要做，，，，，，发生了bathn.

洗澡，洗浴；浴缸，浴盆have/takeabath洗澡拓展：v.bathe洗澡；（用水、药水等）浸洗；使沐浴，使沉浸acitybathedinafestivalatmosphere沉浸在节日气氛里的城市Thesmallvillageisbathedinbrilliantsunshine.小村庄沐浴在灿烂的阳光里。n.

bathroom浴室，卫生间bathtub浴缸，澡盆screamvi.&vt.

尖叫；高声喊；发出大而尖的声音n.

尖叫，尖锐刺耳的声音screamin/withfear吓得尖叫Shescreamed,grabbingherpurseandthekeys.她大声地尖叫起来，紧紧抓住钱包和钥匙。giveascream发出尖叫ascreamoflaughter纵声大笑短语：screamout大声喊screamatsb朝某人大喊barkvi.

（狗）吠叫vt.

厉声发令n.

（狗）吠声；短促响亮的人声；树皮

Abarkingdogdoesn'tbite!吠犬不咬人短语：barkat对...吠叫barkout厉声发令；厉声质问bebarkingupthewrongtree把方法搞错（或想偏）；走错路线chokevt.&vi.

（使）窒息；（使）哽咽，（尤指感情激动而）说不出话来Verysmalltoyscanchokeababy.很小的玩具可使婴儿窒息。Hisvoicewaschokingwithrage.他气得声音哽咽。Despairchokedherwords.她绝望得说不出话来。‘Ican'tbearit,’hesaidinachokedvoice.“我实在忍不下去了。”他声音哽咽地说道。短语：choke...back抑制，强忍住choketodeath窒息死亡chokesthupwithsth用...把...堵住chokeout哽咽着说出Heconfirmedthatadroppedcigaretteendonacarpetofthe8thfloorstartedthefireandthattheautomaticfirealarmsdidnotgooffquicklyenoughtopreventthedisaster.automaticadj.

自动的；无意识的，不假思索的automaticpilot自动驾驶Myreactionwasautomatic.我的反应是不由自主的。Afineforthisoffenceisautomatic.这种违法行为当然要罚款。（必然的，当然的）拓展：automatev.使自动化automaticallyadv.自动地Ateamiscurrentlyinvestigatingtheaccidentfurther.investigatevt.&vi.

侦查，调查；研究However,astheevidencebegantoaccumulate,expertsfeltobligedtoinvestigate.可是，随着证据越来越多，专家们感到有必要进行一番调查。拓展：investigationn.underinvestigation处于调查中investigativeadj.调查研究的，侦查investigatorn.调查员，侦探ReadingnewsreportscriticallyWerelyonnewstolearnaboutwhatishappening....However,weusuallyfindthatreportsonthesameeventscontaindifferentorevencontradictoryinformation.Containyouremotion控制你的情绪Howdothesedifferencescomeabout?comeabout

发生vi拓展：comeacross偶然遇见，被理解comeacrosswithsth提供，给予comeafter追查，追赶comealong进展comeapart破灭comeoff脱落comeout出来Itisadvisabletorememberthatjournalistsmayhavedifferentpriorities,whichwouldinfluencehowtheyreportanevent.Advisable明智的=informedjournalistn.

新闻记者，新闻工作者拓展：journaln.杂志，报纸，日志journalismn.新闻业journalisticadj.新闻业的priorityn.

优先事项，首要事情；优先权，重点Educationisatoppriority.教育是当务之急。Thesearchforanewvaccinewilltakepriorityoverallothermedicalresearch.研制新的疫苗将排在其他一切医学研究之前。Buseshavepriorityatthisjunction.在这个路口，公共汽车有优先通行权。短语：firstpriority头等大使toppriority当务之急takepriorityoversth优先安排Let’stake...asanexampleWecanseethatthefirstnewsreportpaysmoreattentiontotherescueefforts,whilethesecondtalksmoreaboutdeathsandinjures.Whenwereadmorethanonereport,wecometounderstandaneventinamorecomprehensiveway.Evenifnewsreportsarewrittenfrombasicallythesameperspective,theymaycontradicteachotherintermsoffactualdetails,aseventsintherealworldareusuallycomplicatedandconstantlychanging.contradictvt.

相矛盾，相反；反驳，驳斥Thetwostoriescontradicteachother.这两种说法相互抵触。That’strue,anddon’tyoudarecontradictme. 这是事实，你还敢跟我顶嘴。短语：contradictoneself自我矛盾拓展：contradictoryadj.becontradictoryto与...矛盾contradictionn.矛盾factualadj.

事实的，真实的afactualaccountofevents事件的如实报道factualinformation事实信息拓展：factuallyadv.事实地factn.事实infact事实上Forinstance,thenumbersofdeathsdifferin.....instancen.

例子，事例canyoutellmesomeinstanceswherestudentscannotwriteChinesecharacter,Thereporthighlightsanumberofinstancesofinjustice.这篇报道重点列举了一些不公正的实例短语：forinstance

例如，比如inthefirstinstance第一，首先拓展：instantadj.立刻的；方便的n.瞬间；片刻instantlyadv./conj.differvi.

相异；意见相左短语：differfrom与...不同differover/about/on对某事意见不同differin在...不同agreetodiffer承认意见不同拓展：difference(反similarity）makea/nodifferencedifferent（反similar）Whenwecomeacrosssuchfactualdifferences,weshouldnotrushtotheconclusionthatoneofthenewsreportsgivesfalseinformation.conclusionn.

结论，推论；结束，结果；签订，达成Wecansafelydrawsomeconclusionsfromourdiscussion.从讨论中我们可以有把握地得出一些结论。Theconclusionofthebookwasdisappointing.这部书的结尾令人失望。theexpectedconclusionofafree-tradeagreementbetweenMexicoandtheUnitedStates墨西哥和美国之间自由贸易协议的如期达成短语：reach/draw/cometoaconclusion得出结论makeaconclusion进行总结inconclusion总之jump/leaptoaconclusion匆忙下结论；贸然断定拓展：concludev.推断出，断定；结束，终止toconclude最后，总之，结束Letusconcludewithasong.Newsreportswrittenatdifferentstagesofaneventcouldcontaindifferentinformationasnewfactsarebroughttolight,bringsthtolight

揭露，披露cometolight显露，暴露throw/castlighton/upon阐明，使了解请用stage举个定语从句Anotheraspectworthyofmentionisthatjournalistsmayapproachinformationtheygetfromresearchorinterviewsdifferently.Approachvt./vi接近；处理，解决n.方法anapproachtodoingsthSupposeemergencyservices’estimatesofthenumberofdeathsvarybetween5and9。journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.Suppose假设Supposing=supposed如果Therefore,checkingdifferentsourcesenablesustodrawamoreinformedconclusion.Informed明智的Keep…incheck抑制，控制。。。。Tosumup,itiswisetoreadnewsreportswrittenfromvariousperspectivesandatdifferentstages,whichbringsusamoreaccurateunderstandingofasituation.sumvt.

总结，概括n.

金额，款项；总和，总数；全部

sumup

总结，概括Hisspeechsummedupthepresentsituationofeconomy.他的演讲概述了目前的经济形势。Tosumup,therearethreemainwaysoftacklingtheproblem.概括起来说，这一问题主要有三种解决办法。alargesumofmoney一大笔钱Thesumoftwoandtwoisfour.2加2的总和是4。拓展：summaryadj.概括的，扼要的；n.总结；摘要，概要insummary总的说来accurateadj.

正确无误的；精确的

(3)（反inaccurate）anaccuratedescription/account/calculation准确的描述/叙述/计算tobeaccurate准确来说拓展：accuracyn.准确性，精确度（反inaccuracy）withaccuracy准确地accuratelyadv.Wealsoneedtobecriticalabouttheinformationwereceiveandremembernottoblindlytrustwhatwehaveread.Thoughjournalistsarecommittedtopresentingthetruth,itisbettertouseourjudgementthanrelyentirelyonnewsmittedadj.

尽心尽力的；承诺过的acommittedmemberoftheteam忠于职守的队员remaincommittedtoone’sdream坚持不懈地追求自己的梦想becommittedto

致力于；承诺过拓展：commitvt.犯（错误，罪行）；承诺，保证；花钱或时间；全身心投入；忠于commitacrime犯罪commitafault犯错commitoneselftodoingsth致力于做某事，全身心投入做某事commitmentn.献身，投入；承诺，许诺；花费Acareerasanactorrequiresonehundredpercentcommitment.干演员这一行需要百分之百的投入。Thecompany'scommitmenttoprovidingqualityatareasonablepricehasbeenvitaltoitssuccess.这家公司保证供货质优价廉的承诺对它的成功起了决定性的作用。Achievingsuccessatthislevelrequiresacommitmentoftimeandenergy.取得这种水平的成就需要花费时间和精力。Withgreatdiscrimination，everyonehasthepotentialtobeacriticalnewsreader.discriminationn.

辨别力，识别力；歧视，区别对待age/racial/sex/sexualdiscrimination年龄╱种族╱性别歧视discriminationagainsttheelderly歧视老人discriminationinfavouroftheyoung厚待年轻人Heshowedgreatdiscriminationinhischoiceoffriends.他在择友方面颇具慧眼。拓展：discriminatev.歧视；区别，辨别practicesthatdiscriminateagainstwomenandinfavourofmen重男轻女的做法discriminatingadj.有识别力的，有鉴赏力的；discriminatoryadj.歧视的，不公正的partBThereareacoupleofthingsyoushouldputonyourlistofpriority.Youneedtobeskilledatwriting.Theinformationinvolvedinacomplexstorymaycomefromdozensofsources.Beinvolvedin参与。涉及Goodjournalistsneedtoorganizeallthisinformationclearlytogiveanaccurateaccountofwhatishappening.Youmusthaveanaturalcuriosityaboutthingsthatarehappening,eventhoughtheymayappeartobeminormatters.AmatteroftimeWhensomethingnewsworthycomeabout,itmayescapetheattentionofordinarypeople.However,goodjournalistsaresensitiveenoughtonoticetheeventanddrawpublicattentiontoit.Goodjournalistsarecommittedtorevealingthetruth.Journalistsneedtoinvestigateaneventthoroughly.Investvt.Investmentn.Beingagoodjournalistsrequireswritingskills,curiosityandcommitmenttofindingthetruth.curiosityn.

好奇心，求知欲；奇物，珍品outofcuriosity出于好奇satisfy/arouseone’scuriosity满足/激起某人的好奇心intellectualcuriosity求知欲Curiositykilledthecat.好奇害死猫。Themuseumisfullofhistoricalcuriosities.这座博物馆有许多珍奇的历史文物。拓展：curiousadj.好奇的，爱探究的；奇异的，奇怪的becuriousaboutcuriouslyadv.GrammarHemovedtotheUSAandbecameanAmericancitizeninthe1860s.citizenn.

公民；市民，居民netizen网民HehadanumberofdifferentjobsafterhemovedtoAmerica.区分thenumberofanumberofHeregularlyvisitedthelibraryandstudiedEnglishandlaw---bythenhehadlearnedverylittleENGLISH.HebeganchattingtotwoeditorsofaGerman-languagenewspaper.Theyofferedhimajob.Hebecameasuccessfuljournalistandbytheageof25,hehadbecomeapublisher.Heworkedtirelessly,fromtheearlmorninguntilmidnight.Hefoundedthenewspaper.Tirelessly不知疲倦地foundvt.

创建，创办；建立，兴建

(近义词establish)foundedfoundedfoundaclub/company创办俱乐部╱公司Theirmarriagewasfoundedonloveandmutualrespect.他们的婚姻建立在爱情和互相尊重的基础上。Hispaperpublishedarticlesaboutpoliticsandsocialissues,accusinggovernmentofficialsofdishonestyandwealthypeopleofnotpayingtheirtaxes.politicsn.

政治，政治事务；（个人的）政治观点，政见amajorfigureinBritishpolitics英国政坛的风云人物He'sthinkingofgoingintopolitics.他打算步入政坛。Politicsishismainsubjectatuniversity.他在大学主修政治。Hispoliticsareextreme.他的政治观点偏激。注：politics单复数同行形，指政治学、政治制度时视为单数，指政治见解时常用复数。拓展：politicaladj.政治的，政治上的politiciann.政治家，政客policyn.政策accusevt.

谴责，控诉Sheaccusedhimoflying.她指责他说谎。Thegovernmentwasaccusedofincompetence.政府被指责无能。短语：accusesbofsth控告某人某事（beaccusedof=bechargedwith）拓展：accusationn.accusingadj.谴责的，指责的anaccusinglook谴责的目光accusinglyadv.accusatoryadj.谴责的，指责的accusedadj.被控告的theaccused被告taxn.

税，税款vt.

对…征税，使纳税toraise/cuttaxes增加╱削减税收topayover￡1000intax缴纳1000多英镑的税款profitsbefore/aftertax税前╱税后利润ataxoncigarettes香烟税Hisdeclaredaimwastotaxtherich.他宣布他的目的是向富人征税。Theproblemiscurrentlytaxingthebrainsofthenation'sexperts.目前这个问题使得全国的专家大伤脑筋。短语：taxsbwithsth（就某事）指责，责备，谴责…Itaxedhimwithavoidinghisresponsibilityasaparent.我指责他逃避做父亲的责任。Salesofthenewspapershotup.Shootup蹿个子迅速长高；猛增，迅速上升Heusedthesamebusinessstrategyhehademployedandsalesofthenewspapermountedupuntilitwasthebestsellingnewspaperinthecountry.mountvi.

逐步增加vt.

攀登，爬上n.

山Pressureismountingonthegovernmenttochangethelaw.迫使政府修改法律的压力不断增加。Hemountedtheplatformandaddressedthecrowd.他登上讲台对人群发表演说。Hemountedhishorseandrodeaway.他骑上马走了mountup

（尺寸和数量上）增加，上升

(6)Meanwhile,mydebtsweremountingup.同时，我的债务在不断增加。Hewasthefirsttoadvocatethetrainingofjournalistsatuniversitylevel.Heofferedcolumbiauniversitymoneytostart。。。。Ofthisdecisionhesaid,iamdeeplyinterestedintheprogressandelevationofjournalism...regardingitasanobleprofessionandoneofunequaledimportanceforitsinfluenceuponthemindsandmoralsofthepeople.elevationn.

提高；提升；海拔

拓展：elevatev.elevatesbtosth提升某人到什么位置（promote）elevatorn.电梯；谷仓，粮仓；professionn.

行业，职业；同行；宣称，声明enter/gointo/joinaprofession从事╱加入╱参加一个行业Hewasanelectricianbyprofession.他的职业是电工拓展：professionaladj.职业的，专业的；n.专业人士，职业选手aprofessionaltennisplayer职业网球运动员Therewillbeariseinthedemandforhealthcareprofessionals.对卫生保健专业人员的需求会上升。Regard...as....NoblenobilityEqualequalityequallyunequalUnequalled无比的，出类拔萃的anunequalledrecordofsuccess.Oneyearafterhisdeath,theColumbiaschooljournalismwasestablished.sixyearsafterhisdeath,thefirstPulitzerPrizeswereawarded.PulitzerPrize普利策奖PartbThepiltzerprizesareasetofawardshonoringexcellenceinjournalismandthearts.Itismyhonortodosth=iamhonoredtodoInhonorof1.纪念。。。2.表示对。。。敬意Honorvt.尊敬。。。；给。。。以光荣Excellentadj.Theprizesareestablishedlargelyduetotheeffortsof....DuetosthSthbeduetostarton….Heleftmoneyinhis1904willtofundtheestablishmentoftheprize,statingthat....fivetravelingscholarship.AstrongwillWilln.遗嘱，意愿Fundn.基金vt.为。。。。提供资金Someoftheseresultedfromadvancesintechnology.Advancevi.先进，进步inadvance提前Advancedadj.Advancesth/sthadvanceAdvancementn.Onlinecontentfromnewspaperwebsitesareallowedinallofthejournalismcategories.Contentn.内容contents目录Becontentwith对。。。满意、高兴Ithasalsoexpandedtosuchcategoriesasphotographyandmusic.Sbexpandon/oversth就。。。阐述Nevertheless,journalismisstillwhattheprizearebestknownfor.Winningtheprizeisconsideredbymanytobethehighestachievementpossiblejustasheintended.Consider的两个用法IntendsbtodoBeintendedtodo/forsthWiththeintentionof....IntegratedskillsTheriseofonlinenewsmediaTheriseandfallofthekingdomThepastdecadeshavewitnessedtherapiddevelopmentofonlinenewsmedia.Witnessvt.见证，目击n.目击者，见证人AwitnesstotheaccidentDuetothepopularityofpersonalcomputersandincreasedinternetaccess,somenewspapersbegantopublishtheirowndigitaleditionsontheinternet.Have/give/getaccessto….AccesssthbeaccessibletoPeoplecanreadthesamecontentonlineasisprintedinthenewspapers.本句子为什么从句？Bytheendof1999,about1000newspapersinchinahadsetuptheirownonlinenewsplatform.Bythetimesbdo,,,,youhavedone/willhavedone…..Bythetimesbdid,,,,,youhaddone…..Atthesametime,newswebsiteswithnoprinteditionssprangup.Springn.春天，泉水，弹簧vi。涌现SthspringupTheymadeahitimmediatelybecauseofawiderrangeofstoriesandalmostinstantupdatesofnewsevents.Hitn.一度欢迎的人或事Updatevt.更新给。。。提供最新信息updaten.最新消息Updatesbonsth告诉，，，最新事情Interactingwasalsoencouragedasreaderscouldposttheirowncomments.Interactwithsb和。。。互动interactionn.interactiveadj.Makeacommentonsthcommentonsth评价。。。。Thenweenteredthesmartphoneera.Eran.时期Nowadaystherearehundredsofthousandsofnewsappsandofficialnewsmediaaccountsonsocialmedia,withatotalmembershipof700millioninchina.Accountn.账户；描述，叙述Accountfor占。。。比例；解释。。。。的原因Take….intoaccount将。。。考虑在内Onaccountof…由于，因为Smartphoneownersarefindingiteasiertoreadnewsontheirmobiledevices.Devicen.设备；策略，方法，技巧Asthechartshows,technologyhastransformedthewaypeoplegetnewsduringthepastyears.Fromprintmediatobroadcastmediatoonlinemedia,readingnewshasbecomeamorepersonalandcomprehensiveexperiencethaneverbefore.Transform…into….Thevarietyandaccessibilityofonlinenews,meansthattherapidriseofonlinenewsmediaisunlikelytostop.Accessibilityn.access-----accessible----accessibilityPeoplecansimplytypeintheirsearchwordsandclicksearchtogetthenewstheywant.Printnewsmediaisviewedbymanypeopleasmoretrustworthythanonlinenewsmedia.Viewn.风景；观点vt.观看；看待View。。。as……EXTENDEDREADING---ADVERTISING:THEPOWERPFPERSUASIONApersoncanseehundredsofmarketingmessages.Marketingn.营销，销售活动Whatisadvertisingexactly?advertisingn.

广告活动，广告业拓展：advertisevt.&vi.

做广告，登广告；公布，征聘；展现，宣传advertiseaproduct/abusiness/yourservices做广告宣传产品╱企业╱你的服务项目Wearecurrentlyadvertisingforanewsalesmanager.目前我们公开征聘一位新的销售经理。Iwouldn'tadvertisethefactthatyoudon'thaveaworkpermit.我不会向外声张你没有工作许可证这件事。advertisementn.(informalad)

广告，启事；广告活动，广告宣传putanadvertisementinanewspaper在报纸上刊登广告Inshort,itreferstotheactivityofpromotingaproductorservice.Referto有几个意思？Referencen.Promotevt.有哪3个意思？Promotionn.Inotherwords,ittriestopersuadepeopletobuyaproductorservice.persuadevt.

说服；使信服Trytopersuadehimtocome.尽量劝他来。Iallowedmyselftobepersuadedintoenteringthecompetition.我被他说服了，就参加了比赛。Itwillbedifficulttopersuadethemthatthere'snootherchoice.很难让他们相信别无选择。Iamstillnotfullypersuadedoftheplan'smerits.我还不能完全信服这个计划的优点。短语：persuadesbtodo说服某人做....persuadesbintodoingpersuadesboutofdoing说服某人做/不做....persuadesbofsth(convince)persuadesbthat使某人相信persuasionn.

说服，劝说；信仰

(11)Itdidn'ttakemuchpersuasiontogethertotelluswherehewas.我们没费什么口舌就让她说出了他的下落。拓展：persuasive有说服力的；令人信服的persuasivearguments令人信服的论点Hecanbeverypersuasive.他有时很会说服人Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.That指什么？Fromtheancientsimpleadvertisementspaintedonoutdoorsignstothecolorful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhandinhand.Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.channeln.

途径，渠道；电视台；频道；方法；水渠Complaintsmustbemadethroughtheproperchannels.投诉必须通过正当途径进行。change/switchchannels换台Musicisagreatchannelforreleasingyouremotions.欣赏音乐是宣泄情感的好方法。TheEnglishChannel英吉利海峡拓展：channelvt.(channelled/channeled；channelling/channeling)把（钱或精力等）导向（某一个特定目的）；引导Hechannelshisaggressionintosport.他把他的好斗劲倾注于体育比赛之中。Moneyfortheprojectwillbechannelledthroughlocalgovernment.这个项目的资金将由地方政府提供。Becausethemassmediareachessomanypeople,itisaperfectvehicleforadvertisers.Ifanadvertisementisplacedonapoplarwebsiteorontvatpeaktimes,ahugenumberofpeoplewillknowabouttheproductofserviceitisadvertising.peakadj.

高峰时期的，最高度的n.

顶峰，高峰；山峰；尖端vi.

达到高峰，达到最高值Theathletesareallinpeakcondition.所有运动员都处在巅峰状态。Trafficreachesitspeakbetween8and9inthemorning.上午8、9点钟之间是交通高峰期。snow-cappedpeaks积雪覆盖的群峰Oilproductionpeakedintheearly1980s.20世纪80年代初期，石油产量达到了最高峰。短语：atone'speak，表示在某物的鼎盛时期Inadditiontomakingpeopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy,thusboostingbusiness.boostvt.

使增长，使兴旺n.

增长，提高；帮助，激励boostexports/profits增加出口/提高利润boostsb'sconfidence增强某人的信心Winningthecompetitionwasawonderfulboostforhermorale.赢得了那场比赛使她士气大振。Thatiswhywhenacompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.Basedonpsychologybehindcreatingadesiretobuy,advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.psychologyn.

心理，心理特征；心理学(拓展：psychologicaladj.心理学的，心理的psychologicaladvantage心理优势psychologistn.心理学家purchasevt.

买，购买n.

购买，采购；购买的东西，购买项目

(11)Theypurchasedthelandfor$1million.他们以100万元买下了这块土地。Victorywaspurchased(=achieved)attoogreataprice.这次胜利的代价太大了。makeapurchase(=buysth)采购Ifyouarenotsatisfiedwithyourpurchasewewillgiveyouafullrefund.所购之物若不合意，我们将全额退款。Acommontechniquetomakeanimpactistocreateamemorableslogan.Slogansusesimplebutimpressivelanguagetomakeusremembertheproductorservicebeingadvertised.memorableadj.

难忘的，值得纪念的(11)atrulymemorableoccasion非常难忘的时刻（unforgettable）拓展：memoryn.记忆inmemoryof纪念memorialadj.纪念的，悼念的；n.纪念物，纪念日，纪念碑memorizev.记忆，记住，背熟Someoftheseslogansmayalsoappealtoouremotions.Forexample,asloganmayconnectafinechinateapot.itaimstopromotewithourprideinhavinggoodtaste.Appealtosb迎合，取悦；呼吁，号召catertosth（demand,desire,need）迎合Whatmessagedoesittrytogetacross?getacross

被传达，被理解，把…讲清楚

Yourmeaningdidn'treallygetacross.你的意思并未真正为别人理解。Getyourideaacrosstoothers.He'snotverygoodatgettinghisideasacross.他不太善于清楚地表达自己的思想。拓展：getatsb不断指责，数落某人getatsth了解，查明某事getawayfrom离开；摆脱getawaywith偷走；做（坏事）而未受到惩罚getby通过；勉强应付；设法过活getdowntodoing开始做getover克服（困难，偏见等）；从（病，损失等）中恢复过来getthrough通过；完成；（使）熬过；（打电话时）打通Asloganwhichcommunicatesanideaeffectivelycanboostsalesandevenbecomepartofpopularculture.Thatisthepowerofmemorableslogans.Havesthinpower支配。。。操纵。。。Take/seize/losepower掌权；夺权；失去政权Withinmypower我的能力范围内Worldpowers世界列强Air/seapower空中、海上军事力量Solarpower太阳能Apowerfailure没电Powersth给。。。提供驱动。供电Anothertechniqueadvertisersoftenemployistolinktheircompanyorproducttoabrandambassador----....evenafictionalcharacter.brandn.

品牌；类型；烙印brandimage品牌形象拓展：brandv.（尤指不公正地）丑化（某人），败坏（某人）名声;给...打烙印Theywerebrandedasliarsandcheats.他们被说成是说谎者和骗子。brandnew全新的，崭新的goodwillambassador亲善大使，友好大使拓展：ambassadress女大使；大使夫人Fictionn.小说fictional小说的，虚构的Isthebrandambassadorpopularamongpotentialcustomers?Themorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.请写出themore….,themore…..Someadvertisementsarenotsoobvious;productplacementistypicallyusedinfilmswithhugebox-officesuccessandtvsh