361°2026中企业绩报告

HongKongExchangesandClearingLimitedandTheStockExchangeofHongKongLimitedtakenoresponsibilityforthecontentsofthisannouncement,makenorepresentationastoitsaccuracyorcompletenessandexpresslydisclaimanyliabilitywhatsoeverforanylosshowsoeverarisingfromorinrelianceuponthewholeoranypartofthecontentsofthisannouncement.361DegreesInternationalLimited361度國際有限公司(IncorporatedintheCaymanIslandswithlimitedliability)2026INTERIMRESULTSANNOUNCEMENTTheBoardofDirectors(the“Board”)of361DegreesInternationalLimited(the“Company”)herebyannouncestheunauditedresultsoftheCompanyanditssubsidiaries(togetherreferredtoasthe“Group”)forthesixmonthsended30June2026.Thisannouncement,containingthefulltextoftheinterimreportoftheCompanyforthesixmonthsended30June2026(the“2026InterimReport”),complieswiththerelevantrequirementsoftheRules(the“ListingRules”)GoverningtheListingofSecuritiesonTheStockExchangeofHongKongLimited(the“StockExchange”)inrelationtoinformationtoaccompanypreliminaryannouncementsofinterimresults.361DEGREESINTERNATIONALLlMITEDstockcode:1361INTERIMREPORT246(Unaudited) (Unaudited) 3Profitattributableto2,2021,1672,2021,167441,0441,0461,046HeilongjiangJilin2,375LiaoningBeijingBeijingGansuTianjinInnerGansuTianjinInnerMongoliaXinjiangHebeiXinjiangShanxiNingxiaShandongNingxiaQinghaiHenanJiangsuShaanxiHenanJiangsuAnhuiTibetShanghaiAnhuiTibetHubeiSichuanZhejiangSichuanChongqingHunanJiangxiHunanFujianGuizhouFujianYunnanTaiwanProvinceYunnanGuangdongGuangxiHainan6115,076Hainan611systematicintegrationofmulti-EmpoweringtheEventEcosystem,St7scenarios.Inwomen’ssports,wecotime,wedeepenedourfootprintinfootballanUp-JuniorBasketballG99Intermsofproductresearchanddevelopment(獵風)professionalfootballshoes,whilealsodevelopingthe“Feiyan”(飛燕)Technology-DrivenProductInnovationandGreenOperationsinPursuitofOutlookInthefirsthalfof2026,China’seconomydemonstratedsteadyprogress,withsportsInthefirsthalfof2026,uncertaintiespersistedintheinternationalgeopoliticallandscape.Theglobaleconomicrecoverysawstarkdivergence,withoverallgrowthundereconomymaintainedsteadyprogress,withexportvolumecontinuingtoempowerinrobustdevelopmentresilience.AccordingtotheNational(“GDP”)reachedRMB69,570.4billioninthefirsthalfofoptimisationandupgradingofdomesticindustrialstructuregoodsslowed,withserviceconsumptionoutperformingphysicalgoodsconsumptionandonlinechannelsgrowingfasterthanofflinebrick-and-mortarstores.Nevertheless,expand,offeringfurtheropportunitiesforexpansionacrossmarketsegments.AccordingtotheNBS,thetotalretaileverydaywearabilitywithprofessionalathleticfunctionality,mostdiscretionaryconsumergoods.Currently,boostingpolicy.Coordinatedfiscal,financial,andindustrialsupportwithtop-leveldesignguidingtheindustry’shigh-qualitydevelopmentwitnessedaclearertop-leveldesignandimplementationThedocumentsexplicitlyincludestreamliningapprovalidentifyingsportseventservionSportsIndustry(the“Conference”)furtherdefinedtheeconomy,andoutdoorsports.TheConferencereaffirmedofficiallyissuedthe“15thFive-YearPlanforBuildingaLeadingSportsPowerhouse”,whichfurtheranchorsfivetosupporttheR&Dofhigh-endgearandequipment,andimprovestheyouthsportscompetitionsystem,therebyGrowthmomentumofthesportsfootwearandapparelindustry,drivenbytechnology,theindustrysustainedgrowthmomentumthroughsynergisticmechanisms.Bothprofessionalproductperformanceandonline-offlineoperationmodels,withinstantretailformatsgainingfasterpenetration.BrandsadopteddifferentiatedOfflinestoresunderwentongoingstructuralupgrades;enterprisesscaledupinvestmentinhigh-acceleratedtheirglobalexpansion.Adoptingadual-trackstrategyofphysicalstoreestablishmentandcross-bordere-commercepenetration,overseasmarketsaregraduallytransitioningfromtheproof-of-conceptstagetotangibleInternationalprofessionalcompetitlightoutdoorsportstrendpersists.Sportsconsumptionscenariosarebecomingincreasinglyfragmentedanddemandforprofessionalcarbon-fibrerunningshoes,competitivebasketballgear,outdoorequipment,andotherproductssawsteadygrowth.Ontheotherhand,lifestylescyclingfuelledrapidgrowthinrelevaConsumptionoffunctionalappareltailandothersports,aswellasoutdooritemsfeaturingsunSub-segmentssuchaschildren’ssportsandyouthsportsconsumptionhaveemergthat“primaryandsecondarysindailycomprehensivephysicalactivitiesofnotlestwohours”.Meanwhile,youthsports,includingbasketball,competitiveandprofessionalstandards,fuellinggrowingdemandforchildren’ssportsequipment.Simultaneously,parents’consumptionmindsetisshiftingfrom“prioritisingintohigh-valueproductsfeaturingprofinChinawithaverticallyintegratedvaluechain.Sinceitsmaintainsitspositioningasa“professional,youthful,andconsumershigh-valueprofessionalsportsproductsforthemassmarket.Atthesametime,theGrouptapsintonewmarket,specialisinginofferingprofessionalproductswithahigherprice-to-performanceratioincategoriessuchas(多一度熱愛)ofthe361ºbrand.Withthebrandstatement運動專家),withafocusonsportsmarketforchildrenand361ºisprimarilyengagedinbrandmanagement,R&D,design,manufacturing,anddistributionofproducts.Thepartneringwithprimarydistributorsthatdistribute361ºdesignatedgeographicalregions.Thesedistributorsmay,Currently,theGrouphasestablishedacomprehensivedistributormanagementsystemtoensuretheaccuraterepresentationofitsbrand,designconcept,andproductfunctionsateveryretailtouchpoint.Annualrenewalswithexclusivity,productexclusivity,paymentterms,orderofproducts,enablingthemtoassistconswell-informedpurchasedecisions.Furthermore,theGroupwhilstlaunchingeffectivemarketingcampaignstoensurestableretaildiscounts,inabidtosupportthesustainableproductstoensuresufficientproductiontimeanddeliveryAsof30June2026,theGrouphabrandedstoresintheChinesemainland.Geographically,approximately76.3%ofthestoreswerelocatedinthird-stores,andshoppingcentres.Inthefirsexperienceforconsumersbyidentifyingnewconsumermodelwithascientificallyplannedproductdisplaylayout,forconsumers,significantlycuttingstaffingrequirementsstoresactivelylaunchmultiplemarketinginitiatives.HiforSuperPremiumStores,suchasthe“Furious”(飛飈)%oftotal (1)Duringtheperiodunderreview,theGroupcontinuedtorolloutof“MeituanFlashDelivery”(美團閃購),“Meituanofitsofflinestorenetwork,effcatchmentarea,optimisingserviceturnaroundtime,and361ºactivelyrolledoutits“1+6”omnichannelnewretailstrategy,namelythe“OneStore,SixOperations”model.marksaparadigmshiftfromisolatedsingle-pointsalestoitsfrontlinetalentsystem,organisingnearly300specialtoexpandtheirrolesfromfundamentalsalesandproductonlineorderfulfilment,short-market.Thebrandestablisheditsdifferentiatedposi(湖系戶外)and“foresthiking”(森林徒步).Itbuiltathree-tiercontentmarketingmatrixconsistingofprofessionalin-depthproductreviews,communitycontentseeding,andfroma“product-oriented”toa“scene-driven”approach,comprehensiveproductportfoliointheprofessionalsportsHopDanceCompetition.ThebrandlIntherunningsegment,werecordedsignificantgrowthinourprofessionalracingproductsthroughsystematicallyMarch2026,361ºtookpartintrunningshoes“FlyingFlame5”(飛燃5)Tokyo-exclusivecolourededitionattheTokyoMarathonExpo,featuringaexchangearea,drawingnumerousrunnerstotryonandtestthefootwear.GUANYousheng(管油勝),theGroup’s361ºengagedextensivelywiththeQingdaoMarathon361º’sbrandresourcematrixisbuiltonafoundationofprofessionalsportsandhasprogressivelyevolvedintoaTheGrouphaslongbeencommittedtoadvancingthetheofficialsportsweardesignedfortorchbearers.Astheagreementswithmultiplenationaldelegations,includingstrengtheneditsglobalbrandawarenessandprofessionalfootprint.Inadditiontosponsoringmajorsportsevents,theGroupaligncloselywithconsumerpreferencesandbehaviours.Meanwhile,theGroupactivelyparticipatesinindustryexchangesandcooperation,closelyfollowingglobaltechnologicaldevelopmenttrends.InApril2026,361º(Jinjiang)InternationalFootwehigh-standardcompetitiobrandedproprietaryracesinChinainrecentyearswithincreasinginfluenceamongsttherunningcommunity.Inincludinguniversitystudentgroupandphysicalrunningknowledgeandtrainingtechniquestodeliveraeffortstobuildacompleteindustrialecosystemspanningthebrandwillfosterthepopularisationandhigh-qualitymarketingapproaches,weareacceleratingthebrand’sconsecutiveyearinthestartinglineup.InFebruary2026,hisexclusivesignaturefootwearandlaunchedthesecondtheUnitedStates.Allteamplayerscompetedwearingtflagshipguardbasketballshoes“BIG37.0PRO”,whoseprofessionaltechnicalperformancesupportedathletes’on-courtcompetitiveness.Thiscollaborationmarksanotherstage,buildingabridgeforbasketballexchangebetweentodriveinternationalmarketpenetrationinthebasketballisdesignedtomotivatebasketballenthusiastsandtsystem,visualidentity,playerstorytelling,andcommercialvaluerealisation,therebytransformin地即燃)continuedtofeatureajuniorversion,providingacompetitionsandmass-participationsports,consolidatingcontinuedtokeeppacewithmarkettrendsanditerateonGrouplaunchedthe“Wenqing”(穩擎)all-roundhard-court坦4CQT綜合體能訓練課堂)inGuangzhou.Throughhands-platformforathletes.Byleveraginginnovativecompetitionevents,theGroupcollaboratedwithitsphysicalstorestodrivedirecttargetedcustomerthroughproductinnovation,themedexperientialactivities,andthecreationofwomen-centricconsumerscenarios.InMarch2026,361ºlaunchedthe“IAmColourful”(我自多彩)women’scampaign.Adheringtoacommunity-basedoperatingphilosophy,itcollaboraofandfondnessforthebrand’swomen’ssporInApril2026,361ºfurtherpartneredwiththeprofessionalfitnesscommunity.Throughanintegratedonline-offlineprofessionalfootprintinthewomen’ssportssector.theperiodunderreviewstars,includingbrandambassadorZ豆),women’strainingambassadorsJIANGW文)andJIANGTingting(蔣婷婷),andtennisambassadorwhileenhancingbrandvitalityandemotionalresonance.innovativepathwaysbyintegratingthecreativestrengthsexpandingtheboundariesofthesportslifestyle.Moving管油勝劉文清李子成潘元晨王佳浩姚玉舟蔣文文蔣婷婷張豆豆林貴埔王小童敖瑞鵬LOVE!”(熱愛吧,少年!),positioningitselfasthe“Youthfootball,ropeskipping,badminton,outdooractivitiesandWithparentsplacinggreateremphasisontheirchildren’shealththroughsports,andnationaleducationpoliciescontinuingtoprioritisephysicalactivity,thekids’sportingsuchasrunning,basketball,footballandropeskipping,toforspeedtrainingforyouth,andthe“LightweightOxygencateringtovariousscenarios.Amongthem,the“FeiyanI”ofyouthpreciselytargetthecriticaldemandforphysicalwiderecognitionfromthemarket.Inthefootballcategory,equipment.Inthebasketballcategory,withthesupportof361ºglobalbrandambassadorNikolaJOKIĆ,theGroupcharacteristicsandaestheticpreferences,whileexpandingthesizerangetoaccommodateawiderrangeofyoungcoolingtechnology.Whileenhancing科技),“Feitechnology”(飝科技),“LightweightOxygentechnology”(輕氧科技)and“QU!KBONEArchStabilitySystem”(QU!KBONE足弓穩定系統)tomultipleproductandrebound,propulsionefficiency,stablesupport,andbreathabilityandcomfort,therebyempThroughcontinuousrefintheenhancementoftechnologicalfunctionality,361ºKidstheChinesemainlandoffering361ºKidsprosellingboth361ºbrandproductsand361º%oftotal(1)hostedtwotradefairsintotal,whichwereth361ºKids,astheofficialpartnerofChinaNationalRope(北京國安少訓),thestrategicpartneroftheInternationalJumpRopeChampionshipsandtheexclusivesponsorofdevelopment.361ºKidsappointedLVXiaoming(呂曉明),arenownedformerbasketballplayer,astheheadcoachGuoanJuniorTraining”(北京國安少訓),securedsupportcontinuingtosupportthedevelopmentofyouthfootballCompetition”(第五屆全國跳繩大賽),the“LightUp-JuniorBasketballGame”(觸地即燃少年賽),the“361ºFootballChampionsCup”(361º足球冠軍杯)andthe“Youngeventscoveredawiderangeofsports,includingrunning,basketball,football,andropeskipping.WhileprovidingaDuringtheperiodunderreview,theGrouphadatotalofregionssuchastheAmericas,Europe,andtheBeltandtostrategicallypositionitselfininternationalmarketsandplatformsinSoutheastAsia.ThroughdevelopingtargetedLeveragingitsportfolioofsponsorshipsfortop-tierinternationaltournamentproducts,andexperienceinomni-channeloperationsfoundationforthebrand’sglobalexpansion.Withaglobaltop-tierinternationalstandards.Furthermore,ourdigitaltheGroupwillactivelyexpandintohpower,andhighsportsparticipationrates.Leveragingourprovencross-borderstrategies,brandequity,andglobalDuringtheperiodunderreview,theGroup’se-commercefrome-commercebusinessamountedtoRMB1.99billionandaccountedfor32.3%oftheGroup’stotalrevenue,identity.Inrecentyears,361ºe-commercebusinesshasmaintainedrobustgrowthmomentum.ThroughstrategiesbecomingakeygrowthenginefortheGroup.TheGroupOperatingprimarilyunderadirect-to-consumermodel,thee-commercebusinessservesasavitalplatformfordeepapproachsimultaneouslydrivesthedevelopmentofonlineenablesrapidresponses,conveyingbrandvaluethroughcompellingproductnarratives.Meanwhile,theGroupmaintainsadifferentiatedproductstrategyacrossonline-offlinechannels,fullyleveragingtheuniqueadvanInaddition,theGrouphascontinuedtoenhanceproductdesignandquality,increasinginvestmentsintechnology,materials,anddesigntocontinuallyexpanditsproductportfolio,aimingtomeetdiverseconsumerdeprofitchannelsandoperationalcapabilitydevelopment.integratinghigh-qualityplatformsandresourcesbothon-siteandoffsite,itenhancestargetgrouppenetrationandstrengthensoriginalcontentcapabilities.Furthermore,itleveragesexpandedbrandinfluence,enhancedfollowerengagement,andverticalcommunitymarketingtoiTheGroupconductsitsonlinebusinessprimarilythroughexpandsintovariousemerginge-commercechannelsandDuringtheperiodunderreview,theGroupactivelytheoperationaladvantagesofthee-commercebusiness,characterisedbyrapidresponsivenessandagileproductdevelopment,theGrouphasactivelyexpandedintohigh-pickleball.Bydeepeningourengagementwithsegmentedofsportsenthusiasts.Inaddition,theGroupconcentratedonthepromotionsofcorepremiumproductsduringmajorDuringtheperiodunderreview,theGroupmaintaineditsproductionpolicy,whichemphasisedabalabetweenin-houseproductionandoutsourcingtooriginalequipmentmanufacturers(“OEM(s)”)intermsofcostoptimisation,productionefficiency,andprotectionoftoanumberofhigh-qualityOEMs.Forapparelproducts,throughsustainedeffortstoenhtheirproductioncapacitiesandoptimiselayout,drivingthebeneficialstrategicpartnerships,cultivatingarelationshipDuringtheperiodunderreview,theGroup’sexpenditureitsinvestmentinprofessionalsportssuchasrunningandComplexinJinjiang,FujianProvincehasadvancedR&Dcapabilitiesandresearchfacilitiescapableofsupportingintelligentsportsequipment,structuralsportsequipment,TheGrouphasbeenrecognisedwithvariousnational-TechnologyEnterprise,NationalIndustrialDesignCentre,業運動鞋服人因工效工程技術研究中心).ThesequalificationstechnologyR&D,humanfactorsengineeringapplications,driveroftheCompany’scontinuousgrowth,strivingforprofessional-gradeperformanceataccessiblepricepoints.tointroducenewproductsdesignedtodeliveroutstandingperformance.InJanuary2026,theGrouplaunchedtheenhancingtoe-offpropulsion.Meanwhile,withfourcorestrengthsfeaturing“robustcoresupport,superiorcontrol,