北京交通大学《商务英语》中国大学MOOC 章节测验客观题参考答案

北京交通大学《商务英语》中国大学MOOC章节测验客观题参考答案课程主持人：陈娴；单元：Unit1‑Unit8，题型：单选、多选、判断；注意：MOOC会随机打乱选项顺序，答案看内容，不要只记ABCD。Unit1Brands（品牌）单元测验Forexample,ifacompanyhas1.5millionsharesoutstandingatasharepriceof25,its______is37.5million.

答案：marketcap（市值）Whichofthefollowingmeans“品牌精髓”?

答案：brandessenceHowdoyousay“品牌意识”inEnglish?

答案：brandawarenessHowdoyousay“品牌延伸”inEnglish?

答案：brandstretching\\\\\\\\\\_referstothetendencytoalwaysbuyaparticularbrand.

答案：brandloyalty判断

6.Brandequityisthemonetaryvalueofabrand. T

7.Brandstretchingmeanslaunchingproductsinentirelydifferentcategoriesunderthesamebrand. T多选

8.Whatareelementsofabrand?

答案：brandname；logo；slogan；packagingUnit2Travel（商务旅行）单元测验Whenyourflightis\\\\\\\\,itmeansitwillleavelaterthanplanned.

答案：delayedThedocumentyouneedtoshowtogetonaplaneisa\\\\\\\\.

答案：boardingpassA\\\\\\\\flightmakesoneormorestopsbeforereachingitsfinaldestination.

答案：connecting判断

4.Ifyourluggageislost,youshouldgotothebaggage‑claimoffice. T

5.“Check‑in”onlymeanscheckingyourluggage. F多选

6.Whichitemsarecommonbusiness‑traveldocuments?

答案：boardingpass；itinerary；hotelconfirmation；visaUnit3Organization（企业组织）单元测验A\\\\\\\\isapersonorgroupthatbuysgoodsorservicesfromacompany.

答案：customerThe\\\\\\\\departmentdealswithrecruiting,trainingandpayingemployees.

答案：HR(HumanResources)Thepeoplewhoownsharesinacompanyarecalled\\\\\\\\.

答案：shareholders判断

4.R&DstandsforResearchandDevelopment. T

5.Aflathierarchyhasmanylevelsofmanagers. F多选

6.Typicaldepartmentsinacompanyinclude：

答案：Finance；HR；Marketing；R&DUnit4Advertising（广告）单元测验A\\\\\\\\isashortmemorablephraseusedinadvertising.

答案：slogan\\\\\\\\meansmakingcustomersawareofaproduct.

答案：Promotion\\\\\\\\advertisingusesfamouspeopletopromoteproducts.

答案：Celebrity‑endorsed判断

4.Guerrillaadvertisinguseshigh‑costTVcommercials. F

5.Atargetaudienceisthegroupofpeopleanadisaimedat. T多选

6.Commonadvertisingmedia：

答案：social‑media；TV；billboard；magazineUnit5CorporateCulture（企业文化）单元测验\\\\\\\\arethebeliefsandideasthatguideacompany’sdecisions.

答案：corporatevalues\\\\\\\\meansworkingfromhomeorremotelocationsusinginternet.

答案：telecommutingIfacompanyis\\\\\\\\,itwelcomesnewideasandchanges.

答案：innovative判断

4.Hierarchyreferstothelevelsofauthoritywithinanorganization. T

5.Casualdresscodealwaysrequiresformalsuits. F多选

6.Elementsofcorporateculture：

答案：corevalues；workingatmosphere；dress‑code；reward‑systemUnit6Innovation（创新）单元测验A\\\\\\\\isanewidea,deviceormethod.

答案：innovationTo\\\\\\\\meanstomakechangestosomethingoriginal.

答案：modifyA\\\\\\\\giveslegalprotectionforaninvention.

答案：patent判断

4.Disruptiveinnovationchangesexistingmarketscompletely. T

5.Patentcanbecopiedfreelywithoutpermission. F多选

6.Whichwordsrelatetoinnovation?

答案：patent；R&D；invention；disruptiveUnit7Finance（商务金融）单元测验\\\\\\\\ismoneythatacompanymakesafterpayingallitscosts.

答案：profit\\\\\\\\arethemoneyacompanyspends.

答案：expensesWhenspendingishigherthanincome,youmakea\\\\\\\\.

答案：loss判断

4.Revenueistotalmoneyreceivedfromsalesbeforecosts. T

5.Adividendismoneypaidtoshareholdersfromprofits. T多选

6.Keyfinancialterms：

答案：profit；loss；revenue；dividendUnit8Marketing（市场营销）单元测验\\\\\\\\isthesetofcustomersyouwanttosellto.

答案：target‑marketThefourPsofmarketingareproduct,price,placeand\\\\\\\\.

答案：promotion\\\\\\\\meanshowaproductisdifferentfromcompetitors’.

答案：differentiation判断

4.Marketsegmentationmeansdividingcustomersintodifferentgroups. T

5.The4Ptheoryonlyappl