中央广播电视大学 开放本科 商务英语(下) 试题 2008年1月(1)

1、试卷代号 : 1052 中央广播电视大学 2007-2008学年度第一学期开放本科期末考试 英语专业商务英语(下)( 1)试题 2008年1月 注意事项 一、将你的学号、姓名及分校(工作站)名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。. 二、仔细阅读题目的说明，并按题目要求答题。答案一定要写在答 题纸指定的位直上，写在试卷土的答案无效。 三、用蓝黑圆珠笔或钢笔答题，使用铅笔答题无效。 , - 343 Part One Reading (25 points) P随sage 1 Exports are of two main kinds: goo

2、ds and services , the former being known as visible items and the latter as invisibles. Over a period of time the total value of exports should balance with the total value of lmpbrts. To.2the extEmt that exports呻exceed imports we are said to have a favourable balance of .payments. To the extent tha

3、t imports exceed exports the balance of payments is said to be unfavourable or adverse. The would-be exporter is faced with a :number of problems. First, there is the need to . find a customer for his goods. The actual operation of selling is made more difficult because of language barriers and cult

4、ural differences. There are also additional transport problems because of the greater distances involved and often unfamiliar territories. When the manufacturer turns from selling at home to selling overseas, his problems are magnified. This is particularly true in terms of finance. The first financ

5、ial problem facing the exporter is the time taken to deliver his goods. There could be a long delay while his merchandise is in transit between London, and, say , Karachi. He has incurred the cost of production, but when is he gding to be paid? The second problem is even more serious: How sure can h

6、e be that he is going to be paid at all? And even when he receives payment his troubles may not be over. If he is paid for his goods in a currency other than sterling , he has to convert that currency into sterling, and what if the other currency has fallen in value since the contract was made? Thes

7、e are the perennial problems for the exporter. Fortunately for our exporters , and for our economy generally, help is available both from the government and the banks. From the government side , the Export Credits Guarantee Department offers British exporters, in return for a fee , insurance against

8、 bad debts incurred as a result of sales to foreign buyers. The Export Intelligence Department also helps by providing them with useful advice and information. The most straightforward method of financing the operations is for the exporter to borrow the necessary funds from his bank. This way he can

9、 ship his goods abroad and draw on his bank for the funds needed to carryon production while he is awaiting the proceeds. 344 But of course the borrowings from the bank will lower his profit margins. Another method of financing international trade is by documentary credit. A document known as a bill

10、 of exchange (which is similar to a cheque but payable at a future date rather than immediately) is drawn by the importer in favour of the exporter and, although the bill of exchange is not ;. yet due , the exporter can.get it discounted (or encashed) immediately at his bank. While it is a very conv

11、enient method of payment for overseas trade, once again it serves to reduce the profit margin for the exporter. Mark the following statements ,True or False according to the information provided in the passage. 1. A country is said to have a favourable balance of payments when it has exported more t

12、han it has imported. 2. The passage is mainly concerned with the problem of producing the right product for the customers. 3. Exporters need not worry any more when they have received the proceeds. 4. The government helps exporters by lending money to them. 5. The bill of exchange is convenient but

13、has the disadvantage of reducing profit margms. Passage 2 Doing business internationally used to be like a tennis match. Multinational companies conducted a one-on-one gae with subsidiaries or partners in other countries. These subsidiaries were managed by executives transferred from. the United Sta

14、tes for extended periods or by managers hired locally. Preparation of expatriates for their new assignments focused on survival skills such as language, etiquette, and social customs. The aim was to develop bicultural competency. Playing in the new global-business environment is more like a football

15、 game. It is a team contact sport on a complex, ever-changing playing field. Nowadays executives and managers have shorter tours of duty. They travel to many different countries and work with an increasingly multinational workforce within their own companies. Managers going to Hong Kong to negotiate

16、 a deal with another tompany or work on a project with a Chinese 345 subsidiary may find themselves working with people from anywhere in the world. The multicult-ural reality of the new global business environment is illustrated by Lucent Technologies, which recently assembled a: team of 500 enginee

17、rs scattered across 13 time zones and three continents to design an exttemely complex product. Smooth communication across multiple cultural lines was essential to the success of the venture. Even small战 misunderstandings could have resulted in huge losses of time and money. Realizing that technolog

18、y alone could not conquer cultural problemsl the two main team leaders put their engineers through speciaJ training programs to identify differences and open lines of communication. Sheer awareness of the differences ( Now I know why you got on my nerves. ) began to create common ground. Preparation

19、 for this global environment has moved from bicultural survival skills such as training in the language and etiquette of a single country to developirik multicultural thriving skills that will allow business people to work comfortably with people from many different cultures. Using the information i

20、n the text , answer四ch of these questions in the fewest pO$Sible words. Your answer should not exceed 10words. 1. What preparation did expatriates focus on for their new assignments? 2. Why does the writer say playing in the new global business environment is more like a football game? 3. What was f

21、ound to be essential to the success of the venture? 4. What special training programs did the two main team leaders put their engineers through? 5. Where has preparation for this global i:mvironment moved to? Part Two Short-answer Questions (1 5 points) Answer the following questions based on what y

22、ou have learned from the textbook. You should use complete sentences. 1. Why is it increasingly important for business people to develop multicultural communicatiOn skills? 2. When faced with a difficult ethical decision: what questions should you ask yourself? 346 3. How can you overcome defer油iveQ

23、ess when your writing is criticized constructively? Part Three Writing (60 points) I. Revise each of the following sentences according to the r问uirement given in brackets. Please write your revised version in the Answer Sh饵t. (30 points) 1.丁ame s is afflicted with arthritis. but his crippling rarely

24、 interferes with his work. (to avoid disability bias) 2. An Indian accountant was hired by the company. (to avoid ethnic bias) 3. Your goal should be to write , business messages、that are concise. dear. and written with courteousness. (to improve parallelism) 4. It is perfectly clear that board meet

25、ings held on a monthly basis are most effective. (to make it concise) 5. We have shipped your order by UPS. and we are sure it will arrive in time for the sales promotion January 15. (to change to the you attitude) 6. Our organisation would like to inform you that your account is being credited in t

26、he aforementioned sum. (to keep the sentence conversational) 7. You neglected to sign the enclosed check. (to make it positive) 8. Members of.the team have taken into consideration everyone of the factors that has the capacity to affect the purchase. (to reduce noun conversions and wordiness) 9. Cha

27、nging the name of a company that is successful is always risky. (to get rid of empty words) 10. You should organize a car pool in this department. (to make it more courteous) II. Read the situation first and then revise the following reply. (30 points) The situation: Joseph L. Canfield. who is buyin

28、g a new car through an installment plan financed through the Automobile Loan Section at Western Insurance , wrote the company that he is accepting a new job. He asked for permission to move his car out of state ( as yet he has no new address). and to change his date of payments from the first of eac

29、h month to the 15h. Here is the answer he received. 347 Rewrite it for you-attitude,tl a more positive approach , and modern, conversational style. Weare pleased to inform you that in compliance with your request made in your recent letter. which I have before me , we are granting you permission to

30、take your new car to Bangor, Maine, when you move there on your new job. We do this with the understanding that you send us the location of your new permanent address as soon as you have become located there. We regret to advise you , however , that we shall not be in a position to change your date

31、of installment payments until January 15 of next year. That is due to the fact that our Billing Department is set up to make changes only on an annual basis. Please find enclosed herewith a pamphlet which describes our procedures for such changes. We wish to thank you for notifying us well in advanc

32、e of your future plans. And please permit us to extend our congratulations on your new position. If we canbe of any further assistance. please do not hesitate to contact us. 348 试卷代号 : 105 2座位号仁口 中央广播电视大学 2 0 0 7-2 0 08学年度第一学期开放本科期末考试 英语专业商务英语(下)( 1)试题答题纸 2008年1月 题号 Part One Part Two Part Three总分 分数

33、 Part One Reading(25 points)得分评卷人 Passage 1(1 0 points) Passage 2(15 points) 1 l 22 33 . 44 55 349 Part Two Short-Answer Questions 得分评卷人 (1 5 poin臼) 1 也 2 飞 3 Part Three Writing(60 points)得分 评卷人 I. Revise the sentences臼required. (30 points) 1 2 3 4 5 6 7 . 8 9 10 n. Rewrite the following reply. (30

34、points) 350 试卷代号 : 1052 中央广播电视大学 2 0 0 7-2 0 08学年度第一学期开放本科期末考试 英语专业商务英语(下 ) ( 1 )试题答案及评分标准 (供参考) 2008年1月 Part One、 Read ing (25 points) Passage 1 Award two points for each correct answer. True: 1, 5 h e False: 2 , 3 , 4 Passage 2 Award three points for each correct answer. Deduct one point where the

35、 answer exceeds ten words. OCUSJV CJu l K-ab, guupLnn l eandgdop-valva T tn-don Ur v-VJ F&EA angbuaube, e4n1ue cuQM4t0m QMaQJu QG 噜EA 合、 合、 iv LV 2. Because it is a team contact sport on a complex, ever-changing playing field. 3. Smooth communication across multiple cultural lines. 4. They were trai

36、ned to identify differences and open lines of communication. 5. It has moved to developing multiculturalthriving skills. Part Two Short-answer Questions OS points) Award five points for each correct answer. 1. Three trends are working together to enforce the growing need for developing multicultural

37、 sensitivities and improved communication techniques. First , the globalization of markets means that you can expect to be doing business with people from around the world. Second, technological advancements in transportation and information are making the world smaller and more intertwined. Third ,

38、 for American business people , more and more 351 immigrants from other cultures are settling in the North America , thus changing. the complexion of the workforce. Successful interaction requires awareness , tolerance and accommodation. 2. (a)ls the action you are considering legal? (b) How would y

39、ou see the problem if you were on the opposite side? (c) What are alternate solutions? (d)Can you discuss the problem with someone whose advice you trust? (e)How would you feel if your family , friends , employer, or coworkers leqrned of your action? 3. We should look on the criticism as valuable ad

40、vice tailored to our specific writing weakness巳s as well as strengths. We should also take advantage of ttis chance to modify our writing and improve our writing skills. Part Three Writing (60 points) I. Revise the sentences as required. (30 points) Award three points for each correctly revised sentence. 1. James has arthritis, but this rarely interferes with his W9rk. 2. An accountant was hired by the company. 3. Your goal should be to write concise, clear , and courteous business messages. 4. Mont