2019智慧树知到《创新设计思维（Design Thinking for Innovation）》完整章节答案

1、最新资料欢迎阅读 2019智慧树知到创新设计思维（Design Thinking for Innovation）完整章节答案 智慧树知到Design Thinking for Innovation创新设计思维1【单选题】(1分)Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization? AA.Implementation B.Inspira

2、tionC.IdeastormingD.Investigation2【单选题】(1分)In“the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani. AA.endless choiceB.more friendsC.joy and delightD.new ideas3【单选题】(1分)Don Norman believes that the best approach to usability design is _A_.A

3、.multidisciplinaryB.gamifiedC.virtualD.luxurious4【单选题】(1分)A“wow” experience always _, according to Michael Hyatt. DA.competes on priceB.has cultural relevance C.makes brands world classD.exceeds all expectations5【判断题】(1分)Creativity is hard work, and that is because it is 85% innate talent. BA. 对 B.

4、错6【单选题】(1分)People who are curious about other people develop this skill: A .A.emotional intelligenceB.synchronicity C.empathic intuitionD.serendipity7【单选题】(1分)In the research on entrepreneurial innovation, these 3 C”s are linked to the ability to come up with novel and feasible ideas: B .A.Communica

5、tion, Creativity, ConnectivityB.Creativity, Curiosity, ConnectionsC.Curiosity, Commerce, CommunityD.Community, Curation, Creativity8【单选题】(1分)Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep workin

6、g on the problem. BA.personifyB.incubateC.evaporateD.Metamorphose第二单元1【单选题】(1分)“Sometimes you have to walk a mile in someone else”s shoes in order to respond creatively.” What process does this describe?A.Empathic design.B.Social networking.C.Serendipity.D.Impulse purchases.2【单选题】(1分)Why did Nespres

7、so do field testing in shopping malls and hair salons?A.Goal was to design solution that appealed to women consumers.B.Beauty and fashion are important parts of the coffee experience.C.Journey maps show most coffee is consumed in these spaces.D.Most high-end cafes do not serve espresso in pods.3【单选题

8、】(1分)Coursera online learning and Netflix online media streaming both offer consumers .A.earned mediaB.deep personalizationC.WOW experienceD.multimodal engagement4【单选题】(1分)When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expressi

9、on of their need for .A.belongingB.accomplishmentC.safetyD.novelty5【单选题】(1分)Today, using empathy to drive innovation gives organizations a competitive advantage, because .A.feeling sorry for customers is always a good ideaB.few businesses are hiring specifically for emotional intelligence skillsC.it

10、 is easy to fool consumers with kindnessD.there is no research to prove that empathy makes good business sense6【单选题】(1分)When developing a new offering,“user perspective taking” involves .A.taking users out for lunch or dinner to ask them how they are feelingB.identifying which celebrities are most p

11、opular for the target audienceC.stacking and bundling solutions to cover all possible problem basesD.understanding consumer expectations including their unmet needs7【判断题】(1分)The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and

12、 pursue them for life.A. 对B. 错8【判断题】(1分)When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project. A. 对B. 错第三单元1【单选题】(1分)We can spot likely future trends by .A.examining the research literature and scientific ev

13、idence B.paying close attention to today”s most popular products and servicesC.developing multiperspectivity skillsD.asking children about their pain points and purchase preferences2【判断题】(1分)Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, t

14、he Internet of Things, or artificial intelligence.A. 对B. 错3【单选题】(1分)To decide if what you are observing is a trend or just a fad, consider whether .A.it is truly novel and originalB.celebrities are endorsing itC.it is causing people to change their behaviorD.it appeals to both toddlers and seniors4【

15、单选题】(1分)When curators are involved in maintaining a collection of artifacts or ideas, they will _ it.A.sellB.advertiseC.pruneD.love5【单选题】(1分)“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?A.Connected consumption.B.Cura

16、tion. C.Cultural relevance.D.Communication.6【单选题】(1分)“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?A.People move through life without noticing the little things.B.We quickly adapt to problems and then fail to notice them. C.Most people must stay focused on w

17、ork, family, and health.D.There are actually very few problems in the worlD.7【单选题】(1分)is the first step in problem-finding.A.ShadowingB.IncubationC.Curation D.Questioning8【判断题】(1分)These are some examples of wicked problems: pollution, poverty, personal wellness.A. 对B. 错第四单元1【单选题】(1分)As the conceptua

18、l economy dawns, businesses need to hire people who .A.are adaptable and tolerate ambiguityB.have artistic vision and creative aptitudesC.think logically and understand linear thinkingD.All of the above.2【判断题】(1分)Everyone is capable of“small C creativity” and it can be learned and enhanced with prac

19、tice.A. 对B. 错3【单选题】(1分)Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to .A.take Fridays offB.bring their pets to the officeC.be more creativeD.learn on the job4【单选题

20、】(1分)When management seeks to closely control what innovative employees do, which of the following is the likely result?A.Experimental and creative thinking will be stifled and stuffed out.B.Curious outsiders will seek to infiltrate and steal trade secrets.C.More feasible ideas are produced with tru

21、e product-solution fit.D.New supports for creative innovation are developed across the organization.5【单选题】(1分)is another word for divergent thinking.A.InterviewingB.CuratingC.ShadowingD.Brainstorming6【判断题】(1分)When engaging in divergent thinking, it is best practice to seek unusual ideas - the more s

22、trange, and wild, the better.A. 对B. 错7【单选题】(1分)Mind mapping helps design thinkers to . A.realize assumptions and spot patternsB.solve wicked problems once and for allC.All of the above.D.make data-driven decisions8【单选题】(1分)Affinity diagrams are used to . A.observe potential future users in their nat

23、ural environmentB.analyze the feasibility of a proposed solutionC.poll stakeholders to determine their motivationsD.sort information according to category or theme第五单元1【单选题】(1分)Why should designers never go to a meeting without a prototype?A.Most people don”t know how to prototype.B.Prototypes are a

24、 good way to craft something you love.C.A prototype encourages people to engage with your ide A. D.They need to maintain their creative reputation.2【单选题】(1分)As Laura Busche reminds us, the word“prototype” means .A.low fidelityB.first impressionC.creative thinkingD.co-created solution3【判断题】(1分)Nine t

25、imes out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your ide A. A. 对B. 错4【单选题】(1分)What is the Wizard of Oz effect?A.Fantasy fiction approach to innovation.B.Business storytelling with a twist.C.Simulated functionality of a prototype.D.Design thi

26、nking for children.5【单选题】(1分)As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because .A.they may not understand what it is, or how it worksB.they expected to have a product demo, not a test C.it may appear to be a finished product,

27、 so need need for feedbackD.they will feel embarrassed for the amateurish designer6【单选题】(1分)What is a pretotype?A.Construction built by users themselves.B.Low fidelity model used in quick test experiments. C.A facsimile of the real prototype.D.Model of future product created with 3D printer.7【判断题】(1

28、分)When prototyping products, generally a mockup will be of higher-fidelity than a wireframe.A. 对B. 错8【判断题】(1分)When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.A. 对B. 错第六单元1【判断题】(1分)Best practice fo

29、r user testing? Start the testing during the very first week of your project.A. 对B. 错2【判断题】(1分)For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback. A. 对B. 错3【判断题】(1分)Asking a test user,“Who might want to use this service?” is not advised becau

30、se it is a leading question.A. 对B. 错4【单选题】(1分)What is a remote usability test?A.Testing of a far-fetched idea with a very low (remote) chance of success.B.Testing conducted at a location other than your home or office.C.Testing that is conducted online rather than in-person.D.Testing with people who

31、 are only remotely related to you.5【单选题】(1分)As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always .A.meaningfulB.delightfulC.surprisingD.personal6【单选题】(1分)According to the UX experts at the Nielsen Norman Group, a product”s success depends on .A.the USPB.low pricesC.proximity marketing D.user perceptions7【单选题】(1分)Guerrilla usability testing always uses .A.furry animalsB.makerspacesC.double-blind method D.think-aloud-protocol8【单选题】(1分)If you recruit users for testing via social media platforms, think car