外研社 新职业英语 第二版 职业综合英语1Unit 1课件

1、Unit1,ENGLISHFORCAREERS,Unit1Organization,新职业英语,职业综合英语1第2版,Contents,Warm-1,Task1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.,Japan,USA,CarCompanies,USA,France,P.R.China,USA,SupermarketCompanies,MobilePhoneCompanies,Warm-2,Task2Listatleasttwocompaniesforeac

2、htypeofthefollowingproducts.,TCL,Sony,Panasonic,Philips,Lenovo,Apple,IBM,Sony,Li-Ning,Adidas,Nike,Reebok,logo,Whatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogosdesignisforimmediaterecognition.Thelogoisoneaspectofacompanyscommercialbrand

3、,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothersinasimilarmarket.,Companyintroduction,CompanyintroductionBavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmoto

4、rcycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworldslargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworldslargestautomakers.,Companyintroduction,MetroAG,establishedin1964,isadiversifiedretailandwhol

5、esalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-MartStores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal

6、500”.CarrefourSAisaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.,Companyintroduction,SamsungGroupisthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineer

7、ingtomakesomethingstronger;tosupplysomethingwithmaterialthatcanbeburnttoproduceheatorpowern.anymaterialthatproducesheatorpower,usuallywhenitisburnt,e.g.ThiscompanyisamongthefirstonesthatwentpublicinChina.,ReadingA,gopublic,(ofacompany)tostartsellingsharesontheStockExchange,e.g.Shetookaninstantdislik

8、etome.instantcoffee/instantnoodles,ReadingA,instant,a.happeningimmediately;(offood)thatcanbemadequicklyandeasily,e.g.Thecompanyhasjustacquiredsomenewproperties.ShehasacquiredagoodknowledgeofEnglish.,ReadingA,acquire,v.togainpossessionof;togainsomethingbyonesownefforts,abilityorbehavior,acquisition,e

9、.g.Hislatestacquisitionisaracehorse.,e.g.AnimportantfeatureofVanGoghspaintingsistheirbrightcolors.,ReadingA,feature,n.somethingimportant,interestingortypicalofaplaceorthing,e.g.Thenewcarfeatureshighspeedandsafety.,v.toincludeaparticularpersonorthingasaspecialfeature,aswellas;besides,ReadingA,inaddit

10、ionto,e.g.Inadditiontotheapplesyouaskedfor,Iboughtyousomeorangesandbananas.,e.g.Womentendtolivelongerthanmen.WhenImtired,Itendtomakemistakes.,ReadingA,tendto,tobelikelytodosomethingortohappeninaparticularwaybecausethisiswhatoftenorusuallyhappens,nottogonearaparticularpersonorplace,ReadingA,stayawayf

11、rom,e.g.Iwantyoutostayawayfrommyhome.,a.havingtheusualqualitiesorfeaturesofaparticulargrouporthing,ReadingA,typical,e.g.Thisadvertisementisatypicalexampleoftheirmarketingstrategy.,v.tobeverygoodatdoingsomething,ReadingA,excel(at/in),e.g.Theschoolexcelsinsports.Shehasalwaysexcelledatforeignlanguages.

12、,intermsof,fromthepointofviewof;withregardto;concerning,e.g.Intermsofenvironmentalprotection,thisprojectisexcellent.,anideaorinventionofonepersonorasmallgroupofpeople,ReadingA,thebrainchild(ofsomebody),e.g.ThisfestivalwasthebrainchildofTonySmith.,tobesuitableforaparticularuse,ReadingA,serveas,e.g.Th

13、esofawillserveasabedforanightortwo.,ReadingA,GooglebeganasLarryPagesresearchproject.,PageandS.,Thesearchenginegrewquicklyanditbegantoselladvertisingonthewebsite.,A-Task2-1,Task2Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.,ReadingA,1.Googleistheworldsmostpopularwebsite.,I

14、nternetsearchengine,2.Googlewentpublicbeforeitbegantoselladvertisingonthewebsite.,after,A-Task2-2,ReadingA,3.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.,4.Googlesemployeesworkinplaceswheretypicalofficedesignsareused.,5.GooglehasbecometheInternetleaderintermsoftechnolog

15、y.,theNo.1companytoworkforintheUS,ad-basedrevenueontheweb,whereemployeesarecomfortableandexcelattheirwork,Task3SupposeyouarethePRmanagerofGoogle.Giveashortpresentationaboutthecompany.Thefollowingareforyourreference.,ReadingA,BusinessKnow-how,MakingaCompanyIntroduction,Acompanyintroductionusuallycont

16、ainsthefollowinginformation:History;Numberofemployees;ManagementstructureProductsorservices.,ReadingB,ReadingB,Text,Task1,Task2,TextB-1,TAFProfileTAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientservicestothemarketsintheAfricancontinentandSoutheastAsia.,ReadingB,TextB-2

17、,TAFisoneoftheleadingmanufacturersofskincareandhaircareproducts.WithitsownmanufacturingfacilitiesinChinaandtheUSA,thecompanyhasdevelopedawiderangeofproductstomeetthedemandsofitsinternationalcustomers.TAFproductsareextremelypopularintheircurrentmarkets,andthecompanyisnowlookingtofurtherexpanditscusto

18、merbasethroughouttheworld.,ReadingB,TextB-3,Belowisthecompanysorganizationchart,includingalldepartmentsandtheirfunctions.,ReadingB,TextB-4,BoardofDirectorsisthegoverningbodyofthecompany.ChiefExecutiveOfficer(CEO)workscloselywiththeBoardtoprovideleadershipforthecompany.AdministrativeDepartmentprovide

19、ssupportandservicefortheBoardandtheCEO.ProductionDepartmentisresponsibleforthedevelopmentandmanufacturingofproducts.Purchasingisinchargeoftheactualbuyingofallitems.,ReadingB,TextB-5,QualityControl(QC)istoensuretheproductsareuptocertainstandards.ResearchRefertoBusinessKnow-howforcompanyintroduction;I

20、ncludename,logo,profile,management,products/services,etc.;Goodtimemanagementandcooperation;In-classpresentation.,LanguageLab,LanguageLab,Task1,Task2,Task3,Task4,Task5,LL-Task1,Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright.,LanguageLab,makesomethingincreasecloselyconnectedorappropri

21、atetothematterinhandtoobtainsomethingtokeeponesdistancefromtodosomethingverywell,ormuchbetterthanmostpeopleapersonwhosetsupabusinessaconnectionbetweenonefileorsectionandanotherapartofsomethingthatisimportant,interestingortypicalthequalityofbeinglikedorsupportedbyalotofpeoplebelikelytodo,()1.relevant

22、()2.link()3.entrepreneur()4.fuel()5.popularity()6.acquire()7.feature()8.excel()9.tendto()10.stayawayfrom,B,G,F,A,I,C,H,E,J,D,LL-Task2-1,Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1.Changetheformifnecessary.,LanguageLab,Tobecomeasuccessful_,oneshouldhaveaworkingknowledgeaboutthebu

23、sinessheorsheplanstostart.2.Ifyouclickonthis_,ittakesyoutoourflightschedule.3.Thebusinesswas_fromOwenfouryearsago.4.Summersinthenorth_becooleranddrierthaninthesouth.5.Oncewehavethe_information,wecanmakeadecision.,entrepreneur,link,acquired,tendto,relevant,LL-Task2-2,LanguageLab,6.Swimmershavebeentol

24、dto_thebeachfollowingasharkattacklastweek.7.Studentswithgoodcommunicationskillswillhaveabetterchanceto_atwork.8.Eversincebasketballwasinvented,its_hasbecomeincreasinglyhigher.9.Eachroominthisbuildinghasitsownspecial_.10.Theareasrichnaturalresourceshavelong_theRussianeconomy.,stayawayfrom,excel,popul

25、arity,features,fueled,LL-Task3,Task3Completethepassagewithfollowingwordsorphrases.,LanguageLab,searchenginerelevantintowithlinks,Sincetherearenowbillionsofwebpages,itisimportanttoknowhowtosearcheffectivelyforinformationontheweb.Fortunately,somepowerfulonlinetoolsaretheretohelpus_thistask.Thesimplest

26、waytofindinformationonthewebistovisitaspecialsitecalled_.Itisquiteeasytouseyousimplygotothehomepageofthesearchengine,typeafewkeywords_aform,clickonaSearchbutton,andthenwaitafewsecondsforyourresults.Theresultsareprovidedonyourcomputerscreenasalonglistof_towebpages.Thenyouwillhavetolookthroughthelistt

27、oseeifthelinksare_toyoursearch.,searchengine,with,into,links,relevant,LL-Task4-1,Task4Rewritethefollowingsentencesafterthemodels.,LanguageLab,Model1:Itappearedthatthetechniquewassuccessful.Thetechniqueappearedtobesuccessful.1.Itappearsthatthewheelsaregoingbackwardswhenacarisspeeding.Thewheelsappeart

28、obegoingbackwardswhenacarisspeeding.2.ItappearsthateveryoneistalkingaboutGoogleEarththesedays.EveryoneappearstobetalkingaboutGoogleEarththesedays.3.Itappearedthatnoonehadnoticedhissadness.Nooneappearedtohavenoticedhissadness.,LL-Task4-2,LanguageLab,Model2:Pagehadanidea.Theideawasthatthiscouldbeachie

29、vedbyexaminingtherelationshipsbetweenwebpages.Pagehadanideathatthiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages.Anideaisthathumansmightbeclonedsomeday.Mostpeopledontliketheidea.Mostpeopledontliketheideathathumansmightbeclonedsomeday.2.Thefactisthatwedonthaveenoughmoney.Butyouaretryingtocoveritup.Butyouaretryingtocoverupthefactthatwed