商务英语函电chapter

1、,Chapter 5Modes of Modern Communication,普通高等教育“十一五”国家级规划教材,普通高等教育“十一五”国家级规划教材,Structure,The Study of Modern Communication Modes Fax E-mail Telex Telegram Homework,普通高等教育“十一五”国家级规划教材,Modern Communication Modes,fax,E-mail,telex,telegram,普通高等教育“十一五”国家级规划教材,fax,History of Fax Machine,Characteristics of

2、Fax,Layout of Fax,Fax,Brief Introduction,How to operate Fax Machine,普通高等教育“十一五”国家级规划教材,Brief Introduction,one of the most popular modes of communication on business nowadays. the short form of facsimile Using the telephone line or a specially reserved telephone line for sending and receiving message

3、s,普通高等教育“十一五”国家级规划教材,History of Fax Machine,In 1842, Alexander Bain, a Scotch, invented the first fax machine in the world.,普通高等教育“十一五”国家级规划教材,1）Fax is easy to operate. 2）Fax has its own layout. 3） The cost of fax or electrical transmission（fax）is expensive before. Now the fee is decreased. 4）A fax

4、can only be sent one piece in one time, and documents cant be saved as E-mail format.,Characteristics of Fax,Layout of A Fax,How to operate Fax Machine,1）Insert the document you want to fax into the slot. 2）Input the code first, and then input the opposite partys fax number. 3）Press START button to

5、send out the document. 4）When there is a long sound of tootling, the whole process of electrical transmission is over.,普通高等教育“十一五”国家级规划教材,普通高等教育“十一五”国家级规划教材,Case 1,宁波波导股份有限公司是专业从事移动通信产 品开发、制造和销售的高科技上市公司，是通过国家科技部 和中国科学院的高新技术企业评审的国家级重点高新技术企 业。公司位于浙江省宁波市，创立于1992年10月，主要产品 有移动电话、掌上电脑、系统设备等。该公司于2006年7月 通过

6、阿里巴巴商务网络，与土耳其阿吉利克（Areclik）进 出口有限公司取得了联系，并希望通过传真方式与对方探讨 建立合作伙伴关系的可能性。,专业从事移动通信产品开发、制造和销售 通过传真方式 建立合作伙伴关系,Key points,普通高等教育“十一五”国家级规划教材,Useful Expressions,1. understand from 2. cooperative partners 3. cooperate with 4. seek 5. as well as,从了解到 合作伙伴 与合作 寻求；寻找 也；又,普通高等教育“十一五”国家级规划教材,Useful Expressions,6.

7、 mobile phone 7. joint-venture 8. be highly appreciated 9. look forward to doing 10. prompt,移动电话，手机 合资（企业） 万分感激 盼望 及时的,普通高等教育“十一五”国家级规划教材,Useful Sentences,1. We understand from . that your firm is . 2. We have obtained your name and address from Alibaba Commercial Network. 3. Its our honor to introd

8、uce our company on the base of seeking cooperation with you. 4. We are one of the top leaders in the field of producing modern communication products in China. 5. We have built up 5 academes in Ningbo, Hangzhou and Chongqing, etc.,普通高等教育“十一五”国家级规划教材,Useful Sentences,6. We are the first company that

9、produces mp4 mobile phones in series in China. 7. We are looking forward to setting up cooperation with you. 8. We are out of great appreciation if you could give us a prompt reply.,普通高等教育“十一五”国家级规划教材,Fax,普通高等教育“十一五”国家级规划教材,Attention: Market Manager Dear Sir, We understand from our cooperative partn

10、ers that your firm is planning to expand overseas market. And we have obtained your name and address from Alibaba Commercial Network. Its our honor to introduce our company on the basis of seeking cooperation with you.,Fax,普通高等教育“十一五”国家级规划教材,Fax,We are one of the leading exporters in the field of pr

11、oducing modern communication products in China. Our main products include mobile phones, PDA and relative system equipment. We have built up 5 research institutes in Ningbo, Hangzhou and Chongqing, etc. So we are confident in our technical level. We are the first company that produces mp4 mobile pho

12、nes series in China, and our products are popular in European and American markets for their high quality with low price.,普通高等教育“十一五”国家级规划教材,Fax,Nowadays, we are seeking joint-venture with foreign companies which have rich experience in expanding global market. We know your company is the best one o

13、f them. We are looking forward to cooperating with you. Any information on business cooperation or on similar projects is highly appreciated.,普通高等教育“十一五”国家级规划教材,Should you have any questions, please feel free to contact us. We are out of great appreciation if you could give us a prompt reply. Sincer

14、ely yours, Ningbo Bird Co., Ltd. Marketing Manager,Fax,Notes to Fax,普通高等教育“十一五”国家级规划教材,understand from 从了解到 e.g. We understand from the Bank of China that you run the business of phone maintenance. 我们从中国银行获悉贵公司从事手机 维修业务。,Notes to Fax,2. expand overseas market 拓展海外市场 expand可搭配: cooperation(合作), busin

15、ess(业务), relationship(关系), experience (经验)等,普通高等教育“十一五”国家级规划教材,Notes to Fax,3. obtain your name and address from 从得知了贵公司的名称和地址 “由某处得知某人的姓名和地址”还可表述为: learn/know/obtain/note ones name and address from owe ones name and address to,普通高等教育“十一五”国家级规划教材,Notes to Fax,e.g. We have obtained your name and addr

16、ess from China Council for the Promotion of International Trade. 我们从中国国际贸易促进委员会得知了贵公司的 名称和地址。 We owe your name and address to ABC Corp., through whom we have learnt you are importers of toys. 承蒙ABC公司告知公司名称和地址，得知贵公司是 玩具进口商。,普通高等教育“十一五”国家级规划教材,Notes to Fax,普通高等教育“十一五”国家级规划教材,4. Its our honor to 我们很荣幸

17、e.g. Its my honor to be here to introduce our company to you. 能给您介绍我们的公司, 我感到很荣幸。 5. cooperate with 与合作 e.g. If you cooperate with us, we believe that we will make rapid progresses soon. 如果您和我们合作，我们相信很快我们会取得进步。,Notes to Fax,普通高等教育“十一五”国家级规划教材,6. in the field of 在 领域 e.g. in the field of finance(金融)/

18、 foreign trade(外贸) 7. PDA: personal Digital Assistant个人数字助理 8. built up 建立,创办 e.g. We have built up a very successful business. 我们创办的生意很红火.,Notes to Fax,普通高等教育“十一五”国家级规划教材,9. joint-venture 合资（企业） （也可写作joint venture） e.g. This company is one of the most famous joint-ventures in the world. 这家公司是全球最为知名

19、的合资企业之一。,10. be highly appreciated 万分感激，感激不尽 e.g.Helping others who are in trouble, is a kind of highly appreciated activity. 帮助那些有困难的人的行为是一种令人 感激的行为。,Notes to Fax,普通高等教育“十一五”国家级规划教材,普通高等教育“十一五”国家级规划教材,Notes to Fax,11. Should you have any questions 如果您有什么问题 倒装条件句，相当于if you have any questions或in case

20、 you have any questions.,普通高等教育“十一五”国家级规划教材,E-mail,Characteristics of E-mail,Layout of E-mail,普通高等教育“十一五”国家级规划教材,Characteristics of E-mail,(1) The cost of E-mail is quite low. One neednt pay extra telecommunication fees. (2) E-mails can be easily saved and leave copies in computers. They can be used

21、 at any time. (3) E-mails, not like fax, can be sent in large amount, and it doesnt need any paper, one can read the mail via computers. (4) E-mail can be sent with photos, sounds and even short videos. And it works 24 hours and doesnt need any operators.,The layout of E-mail,From: To: CC: BCC: Subj

22、ect:,An enquiry,Analysis of E-mail Address, 123: user name : at : where the receiver puts his E-mail box,普通高等教育“十一五”国家级规划教材,2005年，宁波波导手机实现销售1393万台，稳获 国产品牌手机销量六连冠，出口611万台，总量超过所有其 他国产品牌手机出口量的总和，占国产品牌手机出口总量的 60以上，稳居国产品牌手机出口总量第一，全球累计出口 已超过1000万台，全球累计销量突破5000万台。在销量节节 攀升的同时，宁波波导更加注重售后服务的质量。土耳其阿 吉利克（Arecli

23、k）进出口有限公司在收到波导公司探求建 立合作伙伴关系可能性的传真后，就售后服务以电子邮件方 式进行了咨询。,注重售后服务质量 建立合作伙伴关系 以电子邮件方式进行咨询,Case 2,Key points,普通高等教育“十一五”国家级规划教材,Useful Expressions,1. be interested in 2. after service 3. guarantee to keep sth. in good repair 4. free of charge 5. hot line,对感兴趣 售后服务 保修 免费 热线,普通高等教育“十一五”国家级规划教材,Useful Senten

24、ces,1. We are interested in the possibility to cooperate with your firm. 2. Please offer us some information on your after-sales service if it is convenient. 3. How long is the guarantee to keep your in good operation? 4. Are there any favorable methods such as free of charge for phone components or

25、 discount in fixing?,普通高等教育“十一五”国家级规划教材,E-mail,From:market To: Cc:None Subject: An enquiry Dear Sirs, We are glad to learn from your fax dated July 25, 2006. We are interested in the possibility to cooperate with your firm. But here, we still have some questions. Please offer us information on your

26、after-sales service if it is convenient.,普通高等教育“十一五”国家级规划教材,E-mail,How long is the guarantee to keep your phone and PDA in good operation? Are there any favorable methods such as free of charge for phone components or discount in fixing? Are you planning to open a branch here or it wont be easy for

27、local customers to repair the phones? Thank for your attention and we are waiting for your prompt reply. Yours faithfully, Market Manager,普通高等教育“十一五”国家级规划教材,Notes to E-mail,1. be glad to do sth. 乐意去做 近似于be happy to do sth.。 e.g. We are glad to have such a chance to spend our holidays. 我们很乐意有这样的机会来度假

28、。 Im glad to devote myself to the construction of our motherland. 我乐意致力于祖国的建设事业。,普通高等教育“十一五”国家级规划教材,Notes to E-mail,2. after-sales service 售后服务 (pre-sales service 售前服务) 3. free of charge 免费 charge n. 负荷, 费用；主管, 掌管 v. 装满；告诫, 指示；收费（与to, up to连用），记账；在帐册等上记入；（常与with连用）责令，公开指责，控诉,Notes to E-mail,普通高等教育“十

29、一五”国家级规划教材,e.g. That seaside hotel charges exorbitant prices during the summer holidays. 那家海滨旅馆在夏天休假期间漫天要价。 Dont forget to charge the fee of telecommunication to my account. 别忘了把通话费用记在我的账上。 He was charged with stealing a mobile phone. 他被指控偷了一部手机。,普通高等教育“十一五”国家级规划教材,Notes to E-mail,4. discount n. 折扣

30、常用作： Allow/give/make/grant% discount off/on the prices of goods 按货价给予%的折扣 cash discount 现金折扣 quantity discount 数量折扣,普通高等教育“十一五”国家级规划教材,Notes to E-mail,e.g. If you order for 6,000 pieces, we would grant you 8% discount. 如果贵公司能订购6000件, 我们将给予8% 的折扣。 We give 10% discount for cash payment. 现金付款, 我们给予九折优惠

31、。,普通高等教育“十一五”国家级规划教材,Notes to E-mail,4. branch n. 分部,分公司 e.g. The company has branches all over the country. 那家公司在全国各地设有分部。 Our New York branch is dealing with the matter. 我们的纽约分部正在处理这件事。,普通高等教育“十一五”国家级规划教材,Telex,The message sent or received through a teleprinter is called telex. Also called telegra

32、m exchange,普通高等教育“十一五”国家级规划教材,Telex,characteristics: faster than normal telegrams, more accurate. can be on service for whole day and night without any operator. can still work whether there is any operator at the other terminal or not. charges according to the time while not the number of the words

33、. Sending faster means saving more.,普通高等教育“十一五”国家级规划教材,Examples,1接受，确认 YC15TH350 PHONESHKD150 EACHCIF C3 PCTHONGKONGACCEPTEDPLS CONFIRMAIRMAIL S/C ENABLINGOPEN L/C 贵公司15日电悉，接受350部移动电话，每部150港币，CIF香港，3%佣金，请即确认并航寄售货确认书，以便开信用证。 250MP4 MOBILEPHONESCONFIRMEDL/C AA123OPENED WITHBANK OF CHINASHIPAT ONCE 250

34、部mp4手机确认，AA123号信用证已由中国银行开出，请即装运。,普通高等教育“十一五”国家级规划教材,报价 YC9THOFFERFIRMVALIDMOBILEPHONEDP601500BXSRMB1,385/BXCRF C2NEWYORKMARCHSHIPMENTCABLE REPLYBEFORE15TH 贵公司9日电悉，报DP601型手机500盒实盘，每盒成本加运费纽约价人民币1385元，佣金2%，15日前电复有效。 YC11THONLYXY-9002HEADPHONEOSUPPLIABLECIFA AD705EACHDEMANDGOODPLS CABLEDECISION SOONEST

35、贵公司11日电悉，仅有XY-9002型耳麦可供，CIF澳大利亚价705澳元，需求甚殷，请尽早来电决定。,3信用证 LC1276PLS DELETEPACKING LISTEXETENDSHIPMENT31MARCHVALI-DITY27MAY 贵公司信用证1276号收悉，请删除装箱单，船期延至3月31日，有效期延至5月27日。 L/C1176AMOUNTSHORTUSD237PLS AMEND BY CABLETO ENABLE（EN-ABLING）US CATCH SSLONDONSAILING10TH 贵公司信用证1176号少237美元，请速电修改， 以便赶装10日启航的“伦敦”号轮。,普

36、通高等教育“十一五”国家级规划教材,4装运、保险 L/C AA122850CELLPNONESWHENLOADEDPLS CABLESHIP NAME &SA-ILINGDATEENABLING COVERINSURANCE 第AA122号信用证项下850部蜂窝电话装船后即请电告船名、航期，以便本公司保险。 L/CAG1135& AG1137 SHIPPEDSSFUTUREUSD21 900PLS INSURE 信用证AG1135号和AG1137号项下货物已装“未来”号轮，价值21900美元，请保险。,普通高等教育“十一五”国家级规划教材,普通高等教育“十一五”国家级规划教材,Telegram

37、,once was the most common method of communication years ago may be classified into two main types: plain language telegram and code language telegram.,普通高等教育“十一五”国家级规划教材,A usual format of a common international telegram contains the following items that are to be filled in by the telegraph officer a

38、t the senders end: (1) Start off communicating signal. (2) Channel sequence numbers. (3) Name of receiving location. (4) Class of telegram.,Telegram,(5) Name of sending location. (6) Unfixed words. (7) Date and time of dispatch. (8) Collation.,Telegram,普通高等教育“十一五”国家级规划教材,Telegram,The sender should type or write out as the following: (1) Recipients address. (2) Main idea. (3) Senders address.,When using telegram, you should