《人工智能与数据挖掘教学课件》cou

1、2020/7/22,AI & DM: BUPT,1,Artificial Intelligence& Data Mining,School of Economics & Management Beijing University of Posts & Telecommunications,2020/7/22,AI & DM: BUPT,2,Course Introduction,Contents of the course - what Why this course - why Dual Languages - how Text books & references,2020/7/22,AI

2、 & DM: BUPT,3,1. Contents of the course,What is Artificial Intelligence? What is Data Mining? Basic Data Mining Techniques Classification Association Clustering Advanced Data Mining Techniques (artificial intelligence) Artificial Neural Networks Other Artificial Intelligent Systems Expert systems (r

3、ule-based systems),2020/7/22,AI & DM: BUPT,4,Summary: OLAP, Statistics and Data Mining,Hindsight,Foresight,Based on: Michael J. A. Berry, Data Miners, http:/www.data-,Insight,2020/7/22,AI & DM: BUPT,5,Example: why CRM needs DM,CRM for mobile phone company customer retention (churn) Assumption: The c

4、ost of keeping customers around is significantly less than the cost of bring them back after they leave Approach give away gifts: target customers, what gift, what time,2020/7/22,AI & DM: BUPT,6,Issues to consider: 1. Targeting customers,Every customer High expenditure customers Most profitable cust

5、omers (who are) Customers likely to churn (concentrate on the ones who are likely to leave and do not worry about the ones who will stay) Question: which kind of persons is likely to churn?,2020/7/22,AI & DM: BUPT,7,Issues to consider: 2. Types of gift,Same gift to everyone Gifts that are proportion

6、al to customer values to your company (customer value?) Gifts related to customer needs High reliability of network New phone Low rate for evening calls Other little gifts Question: which gift suits what kind of customer,2020/7/22,AI & DM: BUPT,8,Issues to consider: 3. Time of offering,A week before

7、 a customers contract ends ? Not long after a customer joining the company ? Question: Optimal time of offering,Conclusion: A really good CRM NEEDS data mining,2020/7/22,AI & DM: BUPT,9,2. Why this course,Computer and information technologies can improve business competitive advantages There are dif

8、ferent types of information systems that can support the operation of business: word processor, spread sheets, databases, accounting systems, ERP, decision support systems, expert systems, business intelligence This course will focus on techniques used in intelligent information systems: data mining

9、, neural networks, rule-based systems, case-based systems. One of the most wanted and most influential skills in recent years.,2020/7/22,AI & DM: BUPT,10,3. Dual Languages,In English Text books, Lecture notes, Reference papers, Course work, Exam,2020/7/22,AI & DM: BUPT,11,4. Text books & References,

10、Data Mining: A Tutorial-based Primer （数据挖掘基础教程）, R. J. Roiger & M.W. Geatz, 清华大学出版社，（￥43.00）英文版 数据挖掘教程，翁敬农译，清华大学出版社，（￥45.00） Data Mining: concepts and techniques, Jiawei Han & Micheline Kamber （数据挖掘：概念与技术）高等教育出版社 (￥ 39.00) (英文影印版) 数据挖掘，朱明编著，中国科技大学出版社， 2002年（ ￥ 23.00 ） Strongly recommend your NOT to read the Chinese versi