商业信函格式.ppt

1、Unit 3 Companies,Function Goals Ask for and give information on companies and products Saying large numbers Layout of a business letter （商业信函格式） (gram.) adj. of nationality -an, -ish, -ese, -ch, -i Tense - 3rd person singular McDonalds（美）麦当劳; Pepsi Co.（美）百事可乐公司; Coca-Cola（美）可口可乐公司 (airline)e.g.: Luf

2、thansa（德）汉莎航空公司; South African Airways 南非航空公司; Cathay Pacific（H.K.）国泰航空公司 (travel Levi Strauss（美）利瓦伊-斯特劳斯公司 (jeans),Does make (s)? Do manufacture (s)? Short answers Yes, it does. (No, it doesnt.) Yes, they do. (No, they dont.) Questioning What does make? What do and manufacture?,3.2 D Questions & sh

3、ort answers ( talking about products),3.3 Finding the perfect partner【A. Listening voice-mail 语音邮件】,would like to export distribute 配销（货物）给零售商 marketing 营销 based in 设立公司，总部，设厂 【B. Reading advertisement】 (Vocabulary) leading with annual sales of 年度销售额 (variety) a wide range of 产品种类多样 at present subsi

4、diaries = branches, offices 分部，分支 annual turnover of （年营业额）,Features of ads Eye-catching 引人注目 Addressing 称呼拉近距离 draw near Intimacy Trustworthiness 可信度 Layout & typesetting 编排；版面设计 Description 产品描述 Attractiveness 卖点；亮点 Contact info.,3.3 File-cards (Role play) (p.21 C) Q. Find out some information abo

5、ut two other companies. Decide which of these companies would be a suitable partner （合作伙伴） for Chemex?,A File 18 (p.116) *B File 19 (p.123),3.3 D. Business Letter （Layout),Heading 信头 （usu. 印笺） Date 日期 （英、美不同序） dd/mm/y cf.mm/dd/y 【部门名称、信内地址可以选择写与不写，但需注意中英文地址译序】 Salutation 称呼 Dear Sir or Madam Dear Si

6、rs Dear Gentlemen Dear all To whom it may concern 敬启者,Business letters (Layout) (2),Main Body 5C Principle Courtesy （礼貌） 正式商函通常不用略语 Conciseness （简洁） Clarity （明了） Correctness （信息正确无误） Completeness （完整无遗漏）,Business letters (Layout) (3),Closing Remarks 结束语（谦语） E.g.: Enclosed please find (brochure) 兹附上 We look forward to hearing from you. 切盼回信 Signature 签名 （打印、亲笔；写信人头衔、职务/位；公司部门及名称） (Yours) Sincerely, 已知或熟识 faithfully/ truly - 对对方不熟悉（您真挚的） (Yours) most cordially （您最真诚的） Respectfu