PPT关系层次图模板ppt课件.ppt

1、,组织结构,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,1,扩散关系,3,2,1,3,2,1,添加标题,添加标题,添加标题,扩散关系,添加标题,添加文本内容,添加标题,添加标题,添加标题,添加文本内容,添加文本内容,对比关系,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,4,递进关系,点击添加文本,点击添加文本,点击添加文本,点击添加文本,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,点击添加标题,5,Consulting,Marketi

2、ng,Contents,Flash,Design,Coding,CTI,UMS,Mailing,Server,D/B,Creative,Interaction,System,ebiz Integration,Strategy,Sopping,eCRM,IRM,VOC/ RMS,e- Learning,Interactive Full Service,eSolution,6,Trade allowanes,Price offs,In-on or near-packs,Sampling,Coupons,Trade coupons,Free-in-the-mail Premiums,Self-liq

3、uidating Premiums,Contests & Sweepstakes,Refund offers,Bonus packs,Stamp & Continuity plans,7,Case 011,- TV-CM(30”,15”) - Radio-CM - Print - Banner,- 4 (TV/) - / - / - /DM/,product,media,creative,idea,plan,concept,8,Market Share, 11% A 15% B 30% C 32%,Core Value = price, 40% A 13% B 26% C 50%,Core V

4、alue = Benefit,2005,2006, 1 2, 4 3, 33% A 6% B 27% C 25%, 20% A 15% B 39% C 50%,9,USP Discipline Ad Platform,Compet- ition,Target,Brand Essence,Positioning,planning,concept,Objective,USP Discipline Ad Platform,USP,10,Case 014,Brand strength,functional power,awareness power,image power,Reputation pow

5、er,Brandstatus,A 27%,B 43%,D 11%,C 19%,Brand Power,11,B R A N D,Place,Price,Product,Package,Personality,Values,Benefits,Essence,12,New Brand Direction,Case 016,difference,relation,practical,specialty,convenience,suitability,13,Case 017,Communcation strategy,Risk,neutral,Message,Media,none,Integratio

6、n,14, , ,- , ,Innovator,Early adopter,Customer,*,*,*,15,Strategic Triangle,Dick Vaughn - FCB, ?, ?, ?,16,Target Customer,Self Confident & Adventurous, Young-at-Hearts,Mindset,Characteristics,Seeking Adventure Young in Mind,Pursuing Excitement Open to New Adventures,?,!,17,基本構圖，為二元素交集彙整後，再進行下階段,以下是利用

7、,上面之基本構圖，我們可以衍生不同方式來表現，讓觀眾眼光為之一亮之效果出來,18, , , , , , (, , ) Know-how , , ,19,20,Desktop and Laptop Option,Desktop at HQ,Laptop on the Road,Desktop at Local Office,Tape Drive (or other storage media),Desktop and Laptop Option for NetBackup or Backup Exec,21,22,23,24,25,Add Your Title,Add Your Text,Add

8、 Your Text,Add Your Text,Add Your Text,Add Your Text,26,Add Your Text,Add Your Text,Add Your Text,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,27,Text in here,01.Title Add your text in here Add your text in here Add your text in here,02.Title Add your text in here Add your text in here Add your text in here,03.Title Add your text in here Add your text in here Add your text in here,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,ThemeGallery is a Design Digital Content