麦当劳英文介绍.ppt

1、McDonalds Corporation,The oldest McDonalds restaurant located at Lakewood Blvd and Florence Ave in Downey, California,Founded:May 15, 1940 in San Bernardino, California;McDonalds Corporation, April 15, 1955 in Des Plaines, Illinois Employees:400,000 (January 2010) Net income:US$ 4.949 billion (2010)

2、 Total assets:US$ 31.975 billion (2010),The oldest of all the Golden Arches in America, and has the earliest McDonalds building design.,The Golden Arches,Drive-Thru Logo,Road sign,The McDonalds Golden Arches logo was introduced in 1962. Jim Schindler merged the two golden arches together to form the

3、 famous M now recognized throughout the world. The McDonalds name was added to the logo in 1968.,Management idea &,Q-quality S-service C-cleanliness V-value,Business is not directly to consumers, but rather focus on the cultivation and sale of the dealer network established, businesses with consumer

4、s is carried out by distributors.,Place,First mc has its own model to promote economy which is allow to franchise. Its company has so much franchise across the globe. In the world, 85 percent of mc is franchise,and only 15 percent is belong to its own company.,Second for picture one is that you can

5、order online for picture three is the detail of order,图三,图二,for picture two is to order mc by call,图一,Third 1、Mc according to consumers are SO love the ice cream of it ,so its company set up a dessert sation .And the location is a small shop,but it is very popular.Because it is so convenient.,2、A lo

6、t of wokers are only need a cup of coffee when they on works way or work-time.Then mc set up Mccafe on basis of their needs.,P -PRODUCT,What is our product? Is wings, chips or pie ? Yes! They all are. Those products we all know well .they are basic products of McDonald. In fact, these product are ve

7、ry popular, most customs like choose them when they come to McDonald.,P-PRODUCT,New product! This hamburger named“心年心意” in Chinese, it use “心” instead of “新” because it has two meaning ,one is happy new year ,while ,the other means that MC hope that everyone can Welcome new year with their heart. Fo

8、r Chinese ,new year meaning a new beginning ,so they put out a new kind hamburger to welcome new beginning together. HAPPY NEW YEAR! HAPPY NEW YEAR WITH OUR HERRT!,P-PRODUCT,This new hamburger has some other characteristic ,it first use roast chicken meat mix cheese and mushrooms, it brought rich to

9、 meet the fresh taste. Every new product must have it own attraction ,this is the most basic terms. If they don not have attraction, they could not attract customs attention and then they can not be sold well .A new products need have two value, one is material value ,other is invisible value.,“new”

10、 hamburger,NEW,HEART,More a la carte prices,Normal cup 7.5yuan,Big cup 10.5yuan,Small cup 5.5yuan,The new kind hamburger12yuan,The frist set meal 19.5yuan,Normal cup 7.5yuan,wheat spicy chicken leg hamburger,Wheat peppery spricy chicken leg hamburger11yuan,The Second set meal-29yuan,Wheat peppery sp

11、ricy chicken leg hamburger11yuan,The new kind hamburger18yuan,The new kind hamburger18yuan,The new kind hamburger12yuan,Different collocation ,their cost are also different.,McDonalds promotion has the distinct personality and unique characteristics.,一Rich originality brand advertising Advertising i

12、s the common promotion method for enterprise ,and also is the main form to communication of the target consumers .McDonalds opening for 50 years, every year, They took a large amount of advertising money in many countries .Such as, the commercial advertising and public welfare advertising,Which help

13、 them to set up the image of the company. For example, classical M and young, dynamic, fun and interesting world famous uncle- icon-Ronald McDonalds.,P-PROMOTION,二highly emotional personnal promotion In the marketing personnal, McDonalds to counter staff proposed suggest sales. They request employee

14、s promoting new products, and tell the consumers new product information.(For example our new hamburger named“心年心意”) 三To cultivate customer loyalty for the target business promotion For teenagers, lovers, family, professionals of four kinds of different consumer groups, McDonalds business promotion

15、with a different way. McDonalds know: children are our future, they also will be the future of McDonalds customers. So, McDonalds took children as the center, treat the children as the main consumers. McDonalds good room temperature control, soft music and characteristic shop layout, for couples is

16、a warm and romantic place .,P-PROMOTION,四.Pay attention to public relations to set up the enterprise image effects Public relations is a social organizations use all kinds of communication method to improve their own personnel environment and public opinion atmosphere of the process. McDonalds has been committed to the socia