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1、Ogilvy & Mather奥美奥美传播集团总部设于美国纽约市，由世界广告业先驱大卫奥格威(David Ogilvy)创立于1948年,目前是全球五大传播集团之一。奥美集团的全球年营业额达88亿美元，目前在世界上 97个国家设立333个分公司，有10,000 名员工以50种语言作业。Ogilvy & Mather奥美亚太区奥美是目前亚太区规模最大的行销传播服务集团。于区内16个国家设有64家公司，6家联营机构。属下的3,000名员工，组成一支以18 种语言运作的强大队伍。Ogilvy & Mather 奥美在中国1986 年就已在北京成立奥美北京办事处1991年在上海, 我们与上海广告公司成

2、立上海奥美广告有限公司北京奥美于1993年开始正式提供客户全面的传播及行销服务Ogilvy & Mather奥前在中国发展的现状奥美整合传播集团的各分公司4广告：公共关系： 32促销：直效行销： 1医药保健顾问：企业管理行销顾问： 传立21由奥美与智威汤逊投资成立独立的媒介服务公司Ogilvy & Mather 我们的目标对最珍惜品牌的人而言，奥美是最被重视的商Ogilvy & Mather我们的优势整合行销传播的能力丰富的产业知识企管行销的策略规划能力市场调研的经验深且广 客户的型态多元化消费品零售业医药保健品服务业家电业高科技相关产业国际化, 本地化并重. 为国内最大的外商传播集团Ogil

3、vy & Mather北京奥美各部门员工24客户服务27创意6调研10财务6行政6其它79合计Ogilvy & Mather建立品牌的独有工具品牌管家Ogilvy & Mather品牌管家是一个完整的作业过程,以确保所有活动能反映、建立、并忠于品牌的核心价值与精神建立今日的品牌(短期销售)忠于品牌核心价值与精神使品牌持入不坠(长期销售)Ogilvy & Mather 服务范围行销策略规划广告统筹直效行销公共关系Internet活动与网站的规划促销活动公司识别及包装设计Ogilvy & Mather我们严谨的作业流程Ogilvy & Mather广告的诞生客户提出广告任务书(简报)广告公司收集相

4、关市场资料及进行必要调研(产品概念测试)广告策略发展媒介策略计划（提交客户确认）创意策略(提交客户通过)策略检讨创意发展(提案、客户通过）广告制作托 播广告效果追踪测试Ogilvy & Mather北京奥美的主要IT客户IBM, Lotus, Tivoli1995年，IBM与全球50多家商解除广告合约，将全球广告交于奥美国际集团，成为广告业内的一段佳话。今天北京奥美IT组服务中国IBM已有三年，涉及IBM软、硬件所有产品的广告,宣传, 直效行销, 网站规划与设计, 及IBM子公司Lotus与Tivoli的全部广告。用友集团从1998年3月开始，北京奥美IT组开始服务于中国最大的软件企业之一 用

5、友软件集团，为企划部及G、M、S三部门提供广告及直效行销等相关传播活动的服务。Ogilvy & Mather北京奥美的主要客户肯德基家乡鸡金佰利（舒而美、高洁丝、好奇）史克 (泰胃美、必理通、百多邦)天美（果珍)世界黄金协会大韩航空青岛海尔西安太阳食品 （阿香婆辣椒酱，太阳锅巴） 统一食品企业 （多个品牌方便面产品）美福乐减肥茶巨能钙内蒙日升公司（伊利）Ogilvy & Mather1998IBM作品欣赏Ogilvy & MatherE-business Introduction AdE-business,The New century, The New MomentumE-business

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