BFT考试写作辅导.ppt

1、Requirements of Business letters,评分标准 (very good 优26-30) Task: appropriate beginning and ending attempts all the task correct length Language: generally easy to follow; coherent structuring of information; appropriately informal tone; vocabulary extends beyond the input; appropriate use of tenses; m

2、inor spelling errors.,Requirements of Business letters,The Principles of English Letter Writing: 1. Consideration (周到) think of receivers custom 2. Conciseness (简洁) simple and come to the point 3. Clarity (清晰) clear and avoid misunderstanding 4. Courtesy (礼貌) being polite 5. Correctness (正确) avoid m

3、istakes in spelling & grammar etc.,Clarification of BFT Writing,Question 46 (10marks),Forms and requirement: Directions will be given to candidates to complete this part. E.g. 1. Read this part of a fax from Richard Wood, a hotel conference manager 2. Write a letter of reply to him with the given po

4、ints. 3. Write in 50-60 words.,Read this advertisement from China Daily. 02 Summer Cooperation Projects Talks Invitation Contents: More than 1,000 Chinese projects for joint ventures, products, etc. Time: 09:00 am, July 10, Opening Ceremony Schedule: July 10-12, Cooperation Projects Talks Venue: Chi

5、na Grand Hotel, Beijing Participants: Manufacturers and foreign enterprises Contact Tel: (86) 68930025, 68937788 Fax: 68970654, 68970685 Sponsor: Shuguang Consultants Group 48 Xiushuijie, Chaoyang, Beijing 100053, China,Send a fax to the Managing Director of your London office telling him about the

6、02 Summer Cooperation Projects Talks in Beijing. Give him details of: l a. who Is organizing the event l b. when and where it takes place l c. who will be there l d. why you think he should attend Write 50-60 words.,Dear Sir, 02 Summer Cooperation Project Talks, sponsored by Shuangguang Consultants

7、Group, is going to be held on July 10-12 at China Grand Hotel, Beijing. Manufacturers and foreign enterprises will be invited there. More than 1,000 Chinese projects are ready for joint ventures, products, etc. I am sure it is a good opportunity for our company to expand our market share in China. I

8、 look forward to meeting you in Beijing. Sincerely yours, Carlson,Question 47 (20marks),Jane Smith has been named Director of Public Relations at Farraday Plastics Manufacturing Company. Before accepting the position, she discusses it with her boss, John Brown, at Regent Chemical Corporation for who

9、m she has a high regard. She receives his encouragement and congratulations and decides to write a personal letter shortly before her departure to express appreciation for courtesies and friendship. Suppose you are Jane Smith. Now write the above-mentioned letter (100-120 words) to John Brown.,Dear

10、John, Before taking my leave next Tuesday, 1 want to acknowledge with deep thanks your kindness to me during the years I worked with you. Its not everyone who has a boss who is consistently cooperative, generous, and understanding, and 1 feel that Ive been blessed. Not only have 1 enjoyed working wi

11、th you, but I also have learned how a really good public relations department should be run. Its really because of the training I received from you that 1 feel qualified to undertake my new assignment. If I can return any of the many favors you gave me, all you have to do is picking up the telephone

12、 and dial 555-5648. Sincerely, Jane,Tips For Business Letters,1. Letterhead: Address of the sender and the date 2. Salutations: Dear Mr. /Mrs. /Miss/Ms./ Dear Sir/Madam, 3. The body:,a. Introduction: With the reference of I have just received your letter. I have received the letter of. I was pleased

13、/ delighted to hear/ to have received. I appreciate it so much . It is a pleasure for me to . I am writing to . Thank you very much for .,Tips For Business Letters,Tips For Business Letters,b. Purpose: Id like very much to . I am going to attend . I am very glad to be invited to I am terribly sorry

14、to tell you that. 1 am pleased to go to . I shall/would be grateful if you can . I think it would be appropriate to . I would appreciate it if you could.,Tips For Business Letters,c. Conclusion: I shall be / am looking forward to seeing/ hearing from you soon. I hope to have the pleasure of. Looking

15、 forward to doing . I look forward to .,Tips For Business Letters,4. The complimentary closing: Yours sincerely. Sincerely yours. Very truly 5. Signature: Your name Your position/position,Letters of Reply,In business, invitations are the most frequent letters among companies. When they are received,

16、 a prompt letter of reply is quite necessary to show your interest or respect for the senders.,Usually you can make a decision according to your own situation: accepting or refusing.,A Sample of Accepting an Invitation,Dear Mr. Smith, I have received your letter and thank you very much for your invi

17、tation. It is my pleasure to attend the luncheon meeting at the Great Plaza Hotel on Wednesday, February 12. Some management programs are being carried out in our college. I appreciate this opportunity for me to share my experience with guests at this meeting. I look forward to meeting you at the co

18、nference. I hope I have the honor of having you as our guest in the near future. Very Sincerely Thomas Palmer Dean,Key points: Thanking for the invitation or help. Agreeing to attend Further inquiry of if there is. Wishes/hope to meet Complimentary closing Signature/title,A Sample of Refusing the In

19、vitation,Dear Mr. Smith, I have received your letter. Thank you very much for inviting me to the special luncheon meeting on Wednesday, February 12, at the Great Plaza Hotel. Id like very much to attend this meeting, but I am terribly sorry to tell you that my busy schedule does not permit me becaus

20、e I have to go to China and give a lecture in Peking University. I wish you success to your luncheon meeting. I look forward to seeing you in our college in the near future at your earliest convenience. Very Sincerely Thomas Palmer Dean,Key points: Thanking for the invitation or help. Refusing to at

21、tend Stating reasons. Wishes/hope to do sth in the future Complimentary closing Signature/title,Sample of An Order Letter,Dear Sir/Madam,I am writing to you to verify if it is possible to hold a sales conference at your hotel from 29 June to 1 July. We would like to rent a meeting room for 40 people

22、. The room should have excellent acoustics to demonstrate new products, together with OHP, flipchart, and video. In addition, We would like to book rooms for 40 people, single rooms are preferable. Could you tell me the prices of all these? I will appreciate your help.I am looking forward to your ea

23、rliest reply.Yours faithfully,A Sample of Response letters,Dear Mr. Lacey, As requested, I enclose a copy of the provisional program for the Introductory Course for PC users. It will be held from 16 December to 20 December. Following your phone call, I have set aside a session for you to speak to th

24、e participants. I have scheduled this for Tuesday, 17 December, starting at 3:00 pm. I am now completing the final planning arrangements for the course. Accordingly, I would be grateful if you could confirm that the proposed time on Tuesday will be convenient for you. In addition, I would also appre

25、ciate receiving any comments you may have on the program by Friday of this week, if possible. Yours sincerely, M. L. Krefeld Staff Training Manager,A Sample of Sales Letters,Dear Mr. Wright, As part of our customer service, we are pleased to enclose our latest brochure, showing our exciting new prod

26、ucts and unbelievable prices. We would like the opportunity to visit your company in order to inform you personally of the latest product developments and discuss ways of making our service even more suited to your needs. If you would like to take advantage of a visit from a member of our sales team

27、, could you please inform us of a suitable date and time? Could you also tell us which products would be of particular interest to you? Yours sincerely Rebecca Yates Sales Manager,A Sample of Claim Letters,Dear Mrs. Everett, On 15 July we placed an order for 100 IBM compatible Compact Accounts packa

28、ges. A consignment was delivered on 30 July, but upon inspection we found that the packages were not IBM compatible. As this is our first transaction with your company we are naturally disappointed that we have got off to such a bad start. Therefore I would be much obliged if you could send us the c

29、orrect goods as soon as possible, and arrange for the collection of the incorrect ones. Yours sincerely P. Barker Purchasing Manager,A Sample of Adjustment Letters,Dear Mr. Edwards, Thank you for your very courteous letter. We are sorry the tape recorder arrived in poor condition. It was apparently

30、damaged during shipment. We are sending you another tape recorder at once-doubly well-packed, this time, to make sure it reaches you safely! The gentlemen who delivers it will pick up the damaged tape recorder. We hope that you have not been inconvenienced, and that you will enjoy your purchase for

31、a long time to come. Sincerely yours. Collins,A Sample of Application Letters,Dear Sir/Madam, I am writing in response to your advertisement for a Personal Assistant/Secretary to the Managing Director. I am enclosing a copy of my curriculum vitae, which gives details of my qualifications and experie

32、nce. As you will see I have had 7 years experience of working in a business environment and have an RSA 2 in Typing and Shorthand. Although I did not have to travel in my previous job, I would be very willing to do so. I will be available for interview at any time, and look forward to hearing from y

33、ou. Yours faithfully Hilary Murphy,A Sample of Business Schedule,Dear Mr. Collins, I have now finalized the details of my visit to Manchester next week. I am arriving at Manchester airport at 9.30 on 19th October. At 11.00 I am meeting you at the International hotel. We are going to have lunch toget

34、her at Le Manoir restaurant. Then in the afternoon at 2:45. I am going to present our new accountancy package to Brown & Partners. On 20th October between 10.00 and 12.00 I am meeting the senior partners at Brown & Partners, and we are going to discuss software development. We are having lunch toget

35、her again - this time at the International hotel. Then I am leaving from Manchester airport at 4.25. I look forward to seeing you on Monday. Yours sincerely Alice Everett Marketing Manager,A Sample of Letters of Request,Dear Sirs, We recently attended the Software Trade Exhibition in Bath, and were imp