北师大版必修四Unit10CommunicationWorkshop教案.doc

优化方案教考资源网 Unit 10 MoneyCommunication Workshop教案Writing: An AdvertObjectives To read an advertisement and extract the main facts. To understand the general structure and writing techniques of an advert. To use linking (addition) words, adjectives, qualifying adverbs. To write an advertisement.Skills Focus Reading, Writing, SpeakingTeaching ProcessWarm-upActivity 1 Students see two videos and guess what are being advertised.Nokia 7610, TIMEActivity 2 Students work in groups and translate the following slogans.1. McDonalds: Im loving it. (我就喜欢。) 2. Nike: Just do it. (只管去做。)3. Philips: Lets make things better. (让我们做得更好。)4. Nescafe: The taste is great! (味道好极了！)5. De Bierres: A diamond lasts forever. (钻石恒久远，一颗永流传。) Pre-writingActivity 3 Students put the main ideas of every paragraph into a right order.A: The advantagesB: TitleC: The price/How you can get itD: The problems and the solution B D A C Activity 4 Students read the text and complete the table.What is it called?K9 DogwalkerWhat can you use it for?to exercise your dogWhere can you use it?at homeWhat is it made of?plasticWhat are its advantages?light, easy and convenient to take on holiday, not expensiveHow much does it cost? 39.99Where can you get it?Cantek ProductsActivity 5 Work in groups and find out the techniques the writer uses to get the readers attention and persuade the reader to continue reading.1. The advert starts with questions .2. It offers solution to problems.3. It says the gadget will help the owner as well as the dog . While-writingActivity 6 BrainstormingLinking(Addition): too, plus, also, eitherAdjectives: amazing, compact, attractive, automatic, brilliant, convenient, durable, fantastic, modern, relaxing, reliable, perfect, usefulAdverbs: extremely, incredibly, quite, really, very, not veryMaterials: nylon, plastic, glass, gold, metal, silver, wood Activity 7 Discuss with your partners about the gadget your group designed yesterday and complete the table.What is it called?What can you use it for?Where can you use it?What is it made of?What are its advantages?How much does it cost?Where can you get it?Activity 8 Write an advert for the gadget you design.Title: The slogan of your gadget. Paragraph 1 The problem and the solution (What problems does the gadget solve? What does it do?) Paragraph 2 The advantages (Give information about the design/ materials/ uses/ convenience/ etc.) Paragraph 3 The price/ How you can get it After-writingActivity 9 Ask students to show the gadgets they design and read their advertisements to see how many students would like to buy their gadgets. The student who has the most buyers is the winner.本节课共设计了九个活动，活动的过程及目的如下：活动顺序 活动过程活动目的Activity 1学生边观看电视广告，边猜测所广告的产品通过听觉和视觉刺激，吸引学生注意力，并引入主题“广告”Activity 2通过小组合作，写出一些生活中经常接触到的广告词尽管学生对这些广告都耳熟能详，但要精确写出广告词还是有一定难度，通过这个活动可让学生意识到平时要多留意生活，随时随地学习英语Activity 3学生快速阅读文章并将所给的每段主题排序训练学生的快速阅读能力Activity 4学生仔细阅读文章并回答所广告产品的详细信息训练学生查找信息的能力Activity 5小组讨论，找出作者所应用的写作技巧让学生总结出广告英语的特点及写作技巧Activity 6小组讨论，找出写广告时可应用的连词，形容词，副词及产品的材料帮助学生熟悉相关词汇，为最后的写作提供帮助Activity 7小组讨论课前所设计产品的详细信息让学生熟悉小组所设计的产品，为写作做好准备Activity 8学生独立完成广告写作训练学生写作能力Activity 9将学生的设计图投影，并让学生出来做广告，拥有最多购物者的为胜者让学生展示所设计的作品，并“卖广告”课后反思 这节课所设计的九个活动比较有层次，活动目的明