客户忠诚类型及其案例ppt课件.ppt

客户忠诚类型,1,目录,1.垄断忠诚2.亲缘忠诚3.利益忠诚4.情性忠诚5.信赖忠诚6.潜在忠诚,2,垄断忠诚,含义：企业或者产品在行业中处于垄断地位，消费者无论满意与否，只能长期使用这些企业的产品或服务。例子：1.我们城市居民喝的自来水2.我们用的电力服务等3.还有我们学校用的电信移动等行业,3,亲缘忠诚,含义：企业的员工甚至员工的亲属因为忠诚于企业所以忠诚于企业的产品。例子：1.假如该公司生产的汽车是福特，那么企业的员工或亲属大多会选择这类汽车2.如果是电信公司，他们的员工会使用电信,4,利益忠诚,含义：这种忠诚源自于企业给予的额外的利益，例子：1.价格刺激、促销活动2.双十一的到来绝对是一种价格刺激,5,情性忠诚,含义：有些客户出于方便或者因为情性会长时间保持一种忠诚。例子：1.网上购物的兴起2.很多人会固定的光临一些大型超市,6,信赖忠诚,含义：客户对产品或者服务满意，并逐渐建立一种信赖关系，随着时间的推移这种信赖就成为了一种忠诚，且持续性高例子：1.在众多的手机中苹果手机被人们所喜爱，从iphone4s到5s都被当代人所追捧，产品质量好高科技，人们希望苹果公司在创新。,7,潜在忠诚,含义：是指客户虽然拥有但还没有表现出来的忠诚。,8,Contents,Clicktoaddtitleinhere,Clicktoaddtitleinhere,Clicktoaddtitleinhere,Clicktoaddtitleinhere,4,1,2,3,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,9,HotTip,HowdoIincorporatemylogotoaslidethatwillapplytoalltheotherslides?OntheViewmenu,pointtoMaster,andthenclickSlideMasterorNotesMaster.Changeimagestotheoneyoulike,thenitwillapplytoalltheotherslides.,ImageinformationinproductImage:Notetocustomers:ThisimagehasbeenlicensedtobeusedwithinthisPowerPointtemplateonly.Youmaynotextracttheimageforanyotheruse.,10,Clicktoedittitlestyle,Textinhere,Textinhere,Contents,Contents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,DescriptionofthecontentsDescriptionofthecontents,Descriptionofthebusiness,Descriptionofthebusiness,Descriptionofthebusiness,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Descriptionofthecontents,Descriptionofthecontents,11,Clicktoedittitlestyle,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Addyourtext,Addyourtext,Addyourtext,Addyourtext,Addyourtext,Addyourtext,12,Clicktoedittitlestyle,2005,2006,2007,2008,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,13,Clicktoedittitlestyle,Descriptionofthecontents,Textinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Textinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Textinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Textinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,14,Clicktoedittitlestyle,Contents01,Contents02,Contents03,Contents04,Contents05,Contents06,0%20%40%60%80%100%,18.5%,17.5%,8.7%,23.6%,63.6%,84.3%,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,15,Clicktoedittitlestyle,Textinhere,Textinhere,Textinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ClicktoaddText,16,Clicktoedittitlestyle,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Titleinhere,2.Descriptionofthecompanyssubcontents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,1.Descriptionofthecompanyssubcontents,17,Clicktoedittitlestyle,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Titleinhere,Titleinhere,Titleinhere,Titleinhere,A,B,C,D,18,Clicktoedittitlestyle,Descriptionofthecontents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Titleinhere,Titleinhere,Titleinhere,19,Clicktoedittitlestyle,Textinhere,Textinhere,Textinhere,Textinhere,Textinhere,Textinhere,Textinhere,Textinhere,Contents,Contents,Contents,Contents,Contents,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,20,Clicktoedittitlestyle,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,DescriptionofthecontentsDescriptionofthecontents,DescriptionofthecontentsDescriptionofthecontents,DescriptionofthecontentsDescriptionofthecontents,ContentTitle,ContentTitle,ContentTitle,21,Clicktoedittitlestyle,22,Pleasewritedownofasloganforavisionofacompanyinshortly.,Pleasewritedownofasloganforavisionofacompanyinshortly.,Pleasewritedownofasloganforavisionofacompanyinshortly.,Pleasewritedownofasloganforavisionofacompanyinshortly.,Vision01,Vision03,Vision02,Vision04,CompanyLOGO,Clicktoedittitlestyle,23,Clicktoedittitlestyle,Titleinhere,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Descriptionofthecontents,Descriptionofthecontents,Descriptionofthecontents,Descriptionofthecontents,Titleinhere,Titleinhere,Titleinhere,24,Service01,Service02,Service03,LOGO,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Clicktoedittitlestyle,25,Clicktoedittitlestyle,Titleinhere,AddTitle,AddTitle,AddTitle,AddTitle,DescriptionofthecontentsDescriptionofthecontents,DescriptionofthecontentsDescriptionofthecontents,Textinhere,Textinhere,Textinhere,Textinhere,DescriptionofthecontentsDescriptionofthecontents,DescriptionofthecontentsDescriptionofthecontents,26,Clicktoedittitlestyle,ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.,Title,Textinhere,Textinhere,Textinhere,Textinhere,27,Cl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