剑桥商务英语作业.doc

Marketing strategy plan Executive summary:My company is going on a film which is about a pop star, Matt, on his solo motorbike trip across Asia. This is a Marketing planning for this movie.Company goal:Our objective: at this time, is to propel the company into a prominent movie market position. To accomplish this goal we should with all of us energy to make the film get success.Introduction: In this film ,the protagonist have an unforgettable trip .Although he faced much difficulties, but his extraordinary courage and wisdom help him conquered amounts of hardships and difficulties .Last but not least he acquire a huge success. Moreover, the beautiful scenes of the movie added to post production bring a immense visual sense feast. People are personally on the scene. Audience and protagonist accomplish a spiritual trip , both of them harvest courage and tenacious spirit.The basic components of this plan are:Marketing strategies: Our purpose is to produce favorite movies for people .Besides, our products can meet the demand of modern lifestyle demand. For the production of the film, it is necessary to consider market positioning, In the price-making process should be hierarchical step, such as is the premiere of the right to conduct the auction. Focus on the promotion of the for high domestic box office city, both the second and third tier cities.All publicity bulge movie theme and character, and stir-fried established concept. To all cooperation resources and opportunities to promote the film, including television programs planning publicity, as well as mobile phones, buildings, subway information content dissemination .As much fight commercial cooperation funds for publicity. All publicity followed by distribution arrangements Investment, producers and creative staff adequate and timely communication.The following is the analysis of movies from Product , Price, Place, PromotionProduct :This movie converge numerous popular movie stars so that is worthy for people to watch it .The movie protagonist have many fine feature that could inspire us in us daily life .In the film, not only you can acquire the perception of life but also can you release yourself.Price: we would try our best to set the most appropriate price system for customers about the film tickets. We would also give these people a big discount who books the tickets in advance. The prices for our movie services are determined first and foremost by competition, costs, suppliers, manufacturers, package deals and so on. Moreover we are badly enthusiastic in position to attract customers.Place:Create the most of both quality and convenient place for customers in this delighted atmosphere people can enjoy themselves. In the case of funds allowed to intensify propaganda, made attractive plot of the movie trailers, play for publicity can also put the trailers to the video on the site to be a brief introduction, trailers more attractive. Play the movie trailers in movie theaters before the other movies and screening period to the heart of the audience hinted this worth a look behind the scenes to make some news exposure on the network to eye-catching people want to see the movie finished, can also be produced the commemorative badge announced that each came to watch the movie audience can get a Collectors Edition badges, and attract more viewers watch moviesPromotion:We should also be in progress on a large scale propaganda we can throw advertisements in broadcasting station ,TV billboard and the Internet to make a campaign. In addition , we can invite mass media to attend the movies release and report our new movie . By operating within these distribution channels in this manner we feel that we can maintain control of movie market. Moreover, we can generate growth at a reasonable pace and obtain excellent sales results. The film itself is a mass communication tool; film exists or existed well the bad fulcrum, completely depending on the interactive relationship between it and the audience is smooth and good marketing communication, and therefore must integrate and use, publicity, media, posters, publicity, actors and audience, mobilize social forces to discuss also the publicity, such as road shows, such as the premiere and party, and so, of course, you can also make use of mass media, Internet and other means of rapid dissemination. Because of the competitive environment, the abnormal rampant piracy, based on the short film of the life cycle and the rapid spread of the listing is necessary to quickly follow up the pursuit of speed and strength, quick victory. Need film production, advertising strategies, market research, movie marketing hype, and effectively integrated into the public relations activities, promotions, must be precise and careful blend to form a marketing communications integration of forces, and all-round development, square best marketing effectiveness. Although the ultimate purpose of the movie types of marketing tools all are pointing at the box office, but the box office market outside broader autonomy as a highly selective consumer behavior, the movie through constructive and creative entertainment for people desire, mood, emotion, reason and faith, all to stimulate, regulate, cultured atmosphere, penetration and challenges, will enable consumers will be willing to pay for different levels of experience, film, marketing and more exciting. From the propaganda maintain exposure start full advantage of the market leading main densely populated box office before the release.Planning, manufacturing , borrowing a variety of news topics and movies newsworthy initiative to attract media interview advantage of online media television media and print media to promote the comprehensive use of topical news increased attention. Note the use of a hot topic and press speculation, the controversial t