2019-2020学年高中英语北师大版必修4练习：Unit 11　Lesson 3　The Advertising Game.docx

教学资料范本2019-2020学年高中英语北师大版必修4练习：Unit 11Lesson 3The Advertising Game编 辑：_时 间：_Lesson 3The Advertising Game课后篇巩固提升一、根据句意及首字母或汉语提示完成句子1.If you want to sell your product well youd better a it.答案 advertise2.To a c extent it was our own fault that we lost the game.答案 certain3.The country is now experiencing the start of a(n) (迅速增长) that will probably take at least 25 years.答案 boom4.How much will that cost?We have to take our (预算) into consideration,you know.答案 budget5.In Utopia(乌托邦),Plato describes his (概念) of an ideal society.答案 concept6.V information is carried from the eyes to the brain by the nerves.答案 Visual7.My grandmother didnt have much sense of (幽默),and she could never understand what we were laughing about.答案 humour8.One may keep good health and good mind to be a good c in a society,but that is not the only aim of life.答案 citizen9.The Coca-Cola bottle is one of the (经典的) designs of the last century.答案 classic10.Many young people prefer to wear clothes and shoes with b names,such as Nike and Adidas.答案 brand二、单句改错1.The house has six bedrooms.It would be suitable to for a large family.答案 去掉to2.Life does not consist with the days that have passed but of the days that we remember.答案 withof3.Nine in ten parents said there were significant differences in their approach to educate their .答案 educateeducating4.The new road signs stand for against dark background.答案 forout5.Several local businesses have made contribute to our schools new teaching building.答案 contributecontributions三、语法填空1.Our sportsmen were those from other Asian countries.答案 in;with2.carbon.答案 with3.The wind was strong and the waves were big,so he had to give up (attempt) to swim across the channel.答案 attempting4.Youngsters must (educate) on the dangers of drugs.答案 be educated5.I think everyone has his own way of relaxing.Perhaps the most popular way is to participate sports.答案 in6.Bill suggested (hold) a meeting on what to do for the next Expo during the vacation.答案 holding7.He told us whether have a picnic was still under discussion.答案 to8.As a new driver,I have to practise (park) the car in my small garage again and again.答案 parking四、七选五阅读理解Symbol of FriendshipFriendship is a wonderful thing to have no matter how old you are.However,it is important for teens and young adults to provide conversation,support and so much more as friends.1. Actually,there are a few things that symbolize(象征) a friendly relationship.2.One of the symbols of a wonderful relationship between friends is easy conversation.When you can talk about almost anything,you are sure to be true friends.When the conversation flows easily from one topic to another,this can be a symbol of friendship as well.Able to have fun3. No matter what you are doing,you can have a fun experience so long as you are with your friend.This is one of the best parts of friendship.Support all the timeIf your friends know they can call you anytime and you will be there for them,then this symbolizes friendship.Attentive(专心的)listening by both individualsIf you find that you listen closely to what your friend says and they do the same for you,this is another symbol of friendship.4.Share laughter and tearsAnother symbol of friendship is the ability to share both laughter and tears.A friend is someone with whom you can laugh and cry over anything.5.A.Get togetherB.Easy conversationC.Teenagers always have difficulty in making friends.D.A true friend is someone you can have a great time with.E.special feelings.F.If you are trying to make friends,you may be wondering what symbolizes friendship.G.True friends listen closely to each other and understand what the other person is saying.答案 15 FBDGE五、阅读理解Have you ever noticed a character on a TV show or in a movie drinking your favorite brand of cola or driving your favorite type of sports car?This is called “product placement”,or PPL for short,and it is a form of advertising in which a product is inserted(插入) into the scene of a movie or a TV program. favorite method of advertising their products.If you saw the movie Spider-Man,you might have noticed ads for Samsung Electronics,Toyota cars,and Dr. Pepper soda.By featuring their product in a popular TV show or movie,that product is naturally associated with an appealing charact.Take one of the main characters on Friends for example.Think about Rachel in a fine Ralph Lauren suit,working at a Ralph Lauren store in New York City.And entertainment producers have a crush on the money PPL brings inin fact,the entire production budget for some movies is sometimes paid by the films PPL advertisers.However,there is mounting opposition to the growing PPL trend.Critics say obvious PPL in movies or TV shows destroys viewers ability to escape into the fantasy world on the screen.Directors and writers hate having to include a product in a scene,ruining the writing and aesthetic(美学的) quality of the piece.And consumer groups warn that kids cannot discern(觉察出) PPL.When,for example,a child sees his favorite character wiping her lips with a Kleenex after drinking Coca-Cola,and it is likely that the child would falsely think that Kleenex and Coca-Cola are the general terms for all similar products.This suggests that PPL can be a powerfully subconscious tool that encourages kids to develop preferences for certain brands.Regardless of how critics feel about it,there is little doubt that PPL will continue to play a significant part in entertainment for the foreseeable future.1.PPL is a type of ad that .A.helps people get to know the latest trendB.places a product in a movie or a TV showC.enables small businesses to develop fastD.uses characters related to a movie or a TV show答案B解析考查细节理解。根据文章第一段中的“a form of advertising in which a product is inserted(插入) into the scene of a movie or a TV program”可知,PPL是指在电影或者电视节目里植入广告。2.According to Paragraph 2,PPL is considered .A.a one-step strategyB.a two-step strategyC.a win-win strategyD.a long-term strategy答案C解析考查推理判断。根据第二段中的“ love the convenience of PPL”和“entertainment producers have a crush on the money PPL brings in”可知,公司和娱乐生产商都喜欢这种植入的广告,因此C项正确。3.Why do consumer groups object to PPL?A.It prevents viewers escaping from the real world.B.It destroys the artistic beauty of the show or the movie.C.It creates negative associations between products and movies.D.It can cause children to prefer certain brands easily.答案D解析考查细节理解。根据第三段最后一句可知PPL会让孩子在无意中对某个品牌产生喜爱。应选D项。4.Whats the authors attitude towards the growing PPL trend?A.Positive.B.Doubtful.C.Cautious.D.Unconcerned.答案A解析考查观点态度。根据最后一段内容可知,作者对植入广告的发展持积极的态度。六、语篇填空What are you going to do if you are in a 1.(burn)house?How will you escape?Do you know how to save yourself?Please read the following passage.2.(escape) from a fire is a serious matter.Knowing 3. to do during a fire can save your life.It is important 4.(know)the ways you can use and show them to everyone in the family,such as stairways(楼梯)and fire escapes,but not lifts.From the lower floors of the buildings,escaping through windows is possible.Learn the best way of leaving by windows with the 5.(little)chance of serious injury.The second floor window is usually not very high from the ground.Of course,it is 6.(safe)to jump a short way than to stay in a burning building.Windows are also 7.(use)when you are waiting for help.Be sure to keep the door 8.(close).Or smoke and fire may be drawn into the room.Keep your head low at the window to make sure you get fresh air rather than smoke that may leak(渗) into the room.On a second or third floor,the best windows for escape are 9. that open onto a roof.From the roof a person can drop to the ground more safely.Dropping onto hard ground might end in 10.(injure).Bushes (灌木丛) and grass can help to break a fall(使势头减弱).答案 1.burning2.Escaping3.