新视野大学英语视听说(第二版)第二册 UNIT 4 Beware of Ads!.ppt

,新视野大学英语,新视野大学英语,新视野大学英语,newhorizoncollegeenglish,newhorizoncollegeenglish,视听说教程,视听说教程,视听说教程,bewareofads!,unit4,unit4,contents,lead-inmatchinggamebrainstormingwatchinganddiscussingactingitoutfuntimeoralassignment,book2unit4,lead-in,book2unit4,workingroups,discussthefollowingquestionsandthenshareyouranswerswiththewholeclass.,questionsforgroups1and2:1.whatisyouropiniononthelargeamountofmoneyspentonadsfortwocompetingproducts,especiallywhentheybelongtoonecompany?2.shouldpeoplebuythingsaccordingtowhatadssay?,lead-in,book2unit4,lead-in,questionsforgroups3and4:1.whatarethenegativesocialeffectsofadvertisements?2.shouldyoungpeoplebuyclothesadvertisedbycelebrity?,book2unit4,matchinggame,workinpairs,trytoidentifytheassociativemeaningoftheseads.,book2unit4,brainstorming,大宝,天天见,神州行,我看行,恒源祥,羊羊羊,黄金搭档,过节送礼,大运摩托,风驰电掣,我要靓妆,人要衣装,一颗永流传,钻石恒久远,利朗商务男装,简约不简单,收礼还收脑白金,今年过节不收礼,a.competetoseehowmuchweknowaboutchineseadlogo.youwouldfindhowdeeplyweareinfluencedbyads.,book2unit4,b.readthefollowingenglishadslogo,workwithyourpartnerandtrytotranslatethemintochinese.,goodtothelastdrop,滴滴香浓，意犹未尽。（麦斯威尔咖啡）,obeyyourthirst,服从你的渴望。（雪碧）,thenewdigitalera,数码新时代。（索尼影碟机）,使不可能变为可能。（佳能打印机）,impossiblemadepossible,尽情享受吧！（雀巢冰激凌）,taketimetoindulge,动态的诗，向我舞近。（丰田汽车）,poetryinmotion,dancingclosetome,只管去做。（耐克运动鞋）,justdoit.,感受新境界。（三星电子）,feelthenewspace.,智慧演绎，无处不在。（摩托罗拉手机）,intelligenceeverywhere.,我们集大成，您超越自我。（三菱电工）,weintegrate,youcommunicate.,brainstorming,book2unit4,watchinganddiscussing,nowwatchtwopiecesoftvcommercials.afterthatworkingroups(twopeopleeach)tohaveadiscussion.thenfinishthefollowingtasks.,ad1,ad2,yourtasks:,1,2,3,book2unit4,task1.groupdiscussion:,retellwhathappensinthetheadsanddiscussaboutyourunderstandingfor3minutes.theneachgroupsendonestudenttoreportyourgroupsopinion.,reference1,reference2,book2unit4,watchinganddiscussing,reference1pepsicommercial:,onedayanindiaboywhoalwaysliveswithelephantsfindshehaspoweroverthemwithpepsidrink.hebeginstobuildelephanttower.hegrowsupandbecomesfamousalloverindianashistowergrowstallerandtalleruntilonedayallitisruinedbyasmallboy.thetowercollapsesbecausetheelephantsaredistractedbyanotherboyspepsi.theyoungmanisverydepressedandthinksmaybetrainingelephantisnoagoodideaanymore.hehastocomeupwithotheranimal-yes,hippos!,book2unit4,watchinganddiscussing,reference2cocacolacommercial:,innorthpole,agroupofpolarbearsfindsomeicedcocacoladrink.theyaredelighted,buttheresoneproblem:theydonthavecan-opener.theyraisetheirheadsandseethecrescent/curvedmoonhangingupinthesky.agoodideaoccurtothem-theyplaceoneontopofanother,andfinallytheyreachthemoon.theygraspthecrescentmoondownanduseitasacan-opener.nowtheycanenjoytheircocacola!,book2unit4,watchinganddiscussing,task2.groupdiscussion:,comparethetwocommercialsanddecidewhichoneisstrongerinappealingaudience?why?theneachgroupsendonestudenttoreportyourgroupsopinion.,book2unit4,watchinganddiscussing,task3.groupplanning:,nowsupposeyouaremembersofanadteamworkingondesigninganadvertisingforeithercocacolaorpepsi.worktogetherandcomeupwithanideaforyourowncreativecommercial.thentellthewholeclassaboutyouridea.,reference1,reference2,book2unit4,watchinganddiscussing,reference1,inalabmanyscientistsareworkingonarobot.everythingisallrightbuttherobotjustdoesntmove.thescientiststryagainandagainanditsimplydoesntwork.theyaresofrustrated.atthismoment,oneofthemplacesabottleofcocacolainfrontoftherobotunconsciously.suddenly,therobotsnatchesit,opensitanddrinksitup.afterthat,itstartstomove.everyoneishappyandtheyalldrinkcocacolatocelebrate!,book2unit4,watchinganddiscussing,reference2,itsacloselyfoughtfootballmatch.aplayerisrunningwiththeball.hepassesseveralplayersfromtheotherteam,comingclosetotheforbiddenarea!suddenlyhestops,takesoutabottleofpepsicolaanddrinksit.topeoplessurprise,aplayerfromtheotherteamcomestohimtryingtosnatchthebottle.theyfightandbothforgetaboutthematch!therefereerunstothem,takesouttworedcardsandshouts“out!”thenhepicksupthepepsibottleanddrinksitenjoyably.“askformore!”hesays!,book2unit4,watchinganddiscussing,actingitout,situation1fatherandson,fatherisreadingandthesoncomestohim.thesonwantsfathertobuyanewpairofbasketballshoesforhimbecausehesawanadwithyaominginthisbrandofbasketballshoes.yaomingsaysthoseshoesgivehimextraspring.butfatherthinksyaomingisverytallandheactuallydoesntneedextraspring.hesaystheshoecompanyprobablygaveyaomingmillionsofdollarstowearthoseshoesandyaomingearnsmoremoneythanhedoes.fathertellsthesontoforgettheshoesandconcentrateonhisstudies.,reference,book2unit4,actingitout,fortheson:dad,ineedmyoldoneslooklookatthisadwithyaomingsaysallmyclassmates,forthefather:itsimpossibleyoujustboughtthoseyaomingissotallthathereachedthetopnotbecausejustfocusonyourstudies,book2unit4,sentencesforyourreference:,actingitout,situation2customerandshopassistant,acustomerrushesintoastoretobuyacolortvset.theshopassistantwarmlygreetshimandshowshimvariousmodels.heturnsonatvandasksthecustomertoseehowsharplyandcolorfullythescreenshows.atthatmoment,anewcommercialcomesontothescreen,introducingapopularbrandofcameraandshowssomebeautifulpicturesthathavebeentaken.thecustomersuddenlychangeshismindandtellstheshopassistant:”thankyou.butnowiwillrushtocamerasection.”,reference,book2unit4,actingitout,forthecustomer:idliketohavealookatwhatdoyourecommend?whatstheprice?oh,lookatthepicturesthankyou.but,fortheshopassistant:mayihelpyou?whatdoyouthinkidliketorecommendthisisthelatestmodellookatthesharpimage,book2unit4,sentencesforyourreference:,funtime,weregoingtoplayagame:,therainbowstudioisadvertisingforanewservice.theirsloganis:”cometorainbowstudio,wecantake