某乳制品加工企业发展战略咨询.doc

项目概况：客户是全国著名的国有大型乳制品加工企业，拥有4家控股公司、14家分公司，2002年销售收入超过10亿元，企业发展前景良好。客户关键问题：l 乳制品行业为朝阳行业，其良好的发展前景吸引了众多投资者的加入，行业竞争日趋激烈。面临着发展的机遇和挑战，客户急需明确自身的战略目标，判明未来的发展方向，制定未来业务组合和业务发展的重点，完成公司的发展道路设计。l 客户需要对目前的组织结构进行调整，制定实施方案和行动计划，提升内部的管理水平，以支持企业发展战略的需要。新华信解决方案：l 根据新华信的多年经验，针对客户所处的行业和内外部环境进行了深入的分析，明确了客户的能力和资源状况，提出了公司的未来业务组合策略；l 制定了客户未来5年的总体战略目标和战略规划，以及核心业务的发展建议；l 提出了战略实施的重点：包括人才规划、投融资计划和价值链优化策略；从发展战略的角度制定了公司的组织机构调整方案；并为客户制订了调整后的部门职责和关键管理流程，以及实施方案和行动计划。项目成果:新华信项目组为客户制定了未来5年的战略规划，并制定了组织结构调整和战略实施行动方案，提升了客户的综合管理水平，使客户具备了长期稳定发展的能力。新华信培训与服务：l 为客户引进可能的战略合作伙伴，增强了客户的资源整合能力；l 作为方案实施的一部分，项目组坚持进行跟踪服务，帮助客户及时调整实施过程中遇到的问题。客户评价：我们是一家以乳制品加工业为核心，多种业务（健康食品、连锁商业等）经营的著名的国有大型企业。为了明确公司未来发展方向，提升竞争力，我们聘请新华信管理顾问公司进行发展战略咨询。在为期近四个月的咨询过程中，新华信咨询顾问们通过勤奋的工作，提升了公司的管理水平和管理理念。具体成果体现在三个方面：l 基于对外部宏观环境和行业发展趋势的分析，结合我们的现实能力和企业现状，制订了公司中长期发展战略；l 根据发展战略的要求，设计了具有可操作性的组织机构调整方案，制定了相关部门职责和重要管理流程，明确了企业未来的管理思路和各级公司的定位；l 通过引进可能的战略合作伙伴，增强了企业的资源整合能力，使企业的战略实施得到了有力的支持。新华信顾问在工作中积极进取，尽职尽责，善于结合客户具体情况提供切实的思路，表现了出色的专业水准，相信本次咨询将为本公司的未来发展提供有力的支持。Client OverviewOur client is a large famous state-owned dairy products manufacturer. It has 4 holding companies and 14 subsidiaries. In 2002, the total sales of the company were more than 1 billion RMB. It has brilliant development prospect.Clients issuesDairy products industry is a sun-rising industry. Because sore and more investors are joining the industry for its good prospect, the competition is intensive. Facing at the opportunity and challenge of development, our client urgently needed to set the strategic goal, ascertain the development direction, put forward the combination of future business and fulfill the design of development strategy. Sinotrusts solutionsl Based on Sinotrusts abundant experience, we did in-depth analysis on the industry and the interior and exterior environment, clarified the core competences and enterprise resources, and established the strategy of future business mix. l Set 5-year overall strategy goal and plan. Recommended on the development of the core business. l Put forward talents training programming, investment and financing plan, value chain optimization strategy.l Described the responsibility of each business units and key management flow.Sinotrusts achievementThe project team prepared 5-year strategies for the client;, developed the implementation plan for the adjustment of organization structure and business strategy; upgraded the integrated management level ; help the client build good competence for long-term and stable development. Sinotrusts training and servses:l Introduced strategic partner for the client, which improved clients ability of integrating the resource.l As the part of the solution, the project team provided follow-up service, and helped the client solving the problems during the implementation.Clients commentsWe are a famous large state-owned company that take dairy products manufacturing as the core business, also operate other business such as healthy products and Chain-Stores. In order to assure the definite future development and improve the competition, we selected Sinotrust to help us on our development strategy project. After 4-month hard working, Sinotrust upgraded our management level and management concept. The output is as following:l Based on the analysis of exterior macro-environment and the development trend of the industry, combined with our current competencies and situation, Sinotrust developed the mid-term and long-term strategy.l According to the request of the development strategy, established operable solution plan for the adjustment of organization structure and clarified the future development of the company.l Introduced strategic partner for the client, which improved clients ability of integrating the resource.Sinotrusts consultants are very professional. They provided us feasible idea based on our current competencies. We believe that the project will provide strong support to our development.某乳制品加工企业发展战略咨询Corporate development strategy for a dairy products manufacturerClient OverviewOur client is a famous large state-owned dairy products manufacturer. It has 4 holding companies and 14 subsidiaries. In 2002, the total sales of the company were more than 1 billion RMB. The client has brilliant development prospect.Clients issuesDairy products industry is a sun-rising industry. Since more and more competitors are joining in the industry for the good prospect, the competition is intensive. Facing at the opportunity and challenge, our client urgently needed to set the strategic target, ascertain the development direction, put forward the business combination and design the development strategy. Sinotrusts solutionsl Based on Sinotrusts abundant experience, we did in-depth analysis on the industry and the interior and exterior environment, clarified the core competences and enterprise resources, and established the strategy of future business combination; l Set 5-year overall strategy target and action plan. Recommended on the development of the core business; l Put forward talents training programming, investment and financing plan, and value chain optimization strategy;l Described the responsibility of each business units and the key management process.Sinotrusts achievementThe project team prepared 5-year strategies for the client, developed the implementation plan for the adjustment of organization structure and business strategies, upgraded the integrated management level, helped the client build good competencies for the long-term and stable development. Sinotrusts training and servicesl Introduced strategic partner for the client, improved clients capability of integrating the resources.l As the part of the solution, the project team provided follow-up service, and helped the client solving the problems during the implementation. Clients commentsWe are a famous large state-owned company and mainly commit to dairy products manufacturing and also deals with other business such as healthy products and chain stores. In order to assure the success of future development and improve the capability, we selected Sinotrust to help us on our development strategy project. After 4-month hard working, Sinotrust upgraded our management skill and thoughts. The output is as following:l B