江苏省姜堰市张甸中学高三英语一轮复习 M4U1 Advertising（二）教案.doc

江苏省姜堰市张甸中学高三英语一轮复习教案：m4u1 advertising（二）period 2teaching aims:1enable students to review some important words2pay attention to some important sentenceslearning difficulty: the usage of liestep1 language focus： 1.sharevt.& vi.共用；分享；分担；平均分配(回归课本p2)i did some research on advertisements，and have some very important information to share with you.我对广告做了一些研究并且有很重要的信息与你分享。归纳拓展:share sth. with / among/between sb.与某人分享某物，共用某物share joys and hardshipsshare ones troubles as well as ones joys同甘共苦share in分享，分担；参与 share an interest兴趣相同n一份；股份ones share of / in 某人在的份额have/take a share in 2.promotevt.宣传，推广；促销，推销(产品)；提升，晋升 (常用于被动语态)；促进promotion n.推销，晋级(回归课本p2)a commercial advertisement is one which someone has paid for to promote a product or service. 商业广告是一种人们为了推销产品或服务而花钱做的广告。归纳拓展promote a new product 促销新产品 promote world peace 促进世界和平be promoted to manager被提升为经理 3.lien谎话；谎言v说谎；躺；处于(某种状态)(回归课本p2)china has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.中国有强有力的法律来禁止说谎或对产品与服务介绍失真的广告来保护人们。分析句子结构：that 引导是定语从句。or连接了lie 和make4.curevt.治愈；治疗；改正，纠正(坏习惯) (回归课本p2)the advertisers want you to read the wordfightsand think that the toothpaste cures bad breath.广告想要你看到“挑战”这个词，并且认为这种牙膏可治愈口臭n 治疗；疗程；疗法 a cure for易混辨析cure，heal，treat(1)cure意为“治愈”，常指治疗疾病，消除痛苦，或革除恶习，消除弊害等，侧重结果，常用于cure sb. of sth.结构中。(2)heal指治愈伤口，尤其是灼伤，使愈合或恢复正常。(3)treat意为“治疗”，强调动作，常用在treat sb. for sth.结构中。i am sure the poor girls illness will be cured .it took three months for the cut to heal properly.which doctor is going to treat her for her illness?5.recommend vt.推荐；建议；劝告(回归课本p9)i recommend that we purchase 10 copies for the library.我建议我们为图书馆购买10本书。归纳拓展:recommend doing sth.建议做某事recommend sb. to do sth. 建议某人做某事recommend sth. to sb.(recommend sb. sth.)向某人推荐某物recommend that主语(should)do.建议recommend sb. for/as.推荐某人担任make a recommendation提出建议据建议旅客乘坐飞机时不应该吸烟。it was recommended/proposed/advised/suggested that passengers (should) not smoke(not smoke)during the flight.= people suggested that passengers(should) not smoke (not smoke)during the flight.= people advised passengers not to smoke during the flight.6.determinevt.决定；确定；(使)下定决心(回归课本p18)in order to determine your audience，you will need to do a little research.你需要做一些调查以确定你的广告群体。归纳拓展determine to do sth.决定做某事 be determined to do sth. 下定决心做某事determine on sth. 决定某事 determine sb. to do sth. 使某人下定决心做某事 b to change his bad habits, he left his friends.a determining b determined c determination d to determine7.appealvi.迎合，有吸引力；恳求，呼吁；上诉 n恳求，呼吁；感染力；上诉(回归课本p18)it is important to always try to appeal to the way the audience will react.要始终迎合观众的反应，这很重要。appeal to投合.的心意，吸引某人=cater to appeal to sb. to do sth. 向.呼吁/请求；诉诸(武力)appeal to sb. for/against 赞同/反对.向某人呼吁【课堂互动探究】