BEC热门口语话题：广告营销一.doc

BEC热门口语话题：广告营销一 1. A: Is this the Black House Advertising Agency? 请问您是黑马广告公司吗？ B: Yes, it is. May I help you? 是的，有什么需要帮忙的？ A: Id like to talk with one of your consultants. I need some suggestions on how to market my product. 我想和你们的顾问谈谈，我需要一些有关如何销售我公司产品的建议。 B: Im a consultant. First of all, . 我就是顾问，首先，您是做那一行的？ A: We are a business suit company. We offer a variety of business suit. 我们是一家西装公司，经营各式各样的西服。 B: Oh! Very good! Have you thought about advertising in newspapers and magazines such as Businessman? You can introduce your products to a special group of readers and attract their attention with eye-caching illustrations photos. 啊！很好！您想过在报纸杂志比如（商人）上刊登广告吗？您可以将您的产品给特定的读者群，而且还可用抢眼的插图吸引读者。 A: I quite agree with you, but its said that advertising on radio is cheaper. 我非常同意您的观点，但据说在广 B: I see what you mean. But on one hand, we cannot advertise very long on radio because it is expensive. Time is very limited. On the other hand, people seldom listen to the radio now. Only very established, well-known companies can successfully advertise through radio. A: And what about television commercials? B: As we all know, of all the advertising media, TV is the most expensive but it attracts a large number of viewers because combines sound, movement and color together and people can see the real thing. A: I see. Maybe I should advertise our products in survey shows that people tend to rely more on personal sources for information on advanced products such as computers, and more on magazines for information ordinary products such as clothing and so on. B: That makes sense. You are certainly targeting specific customers such as businessmen. 2. A:. 我有个不花钱做广告的办法。 B: Free? How? 不花钱？怎么做？ A: Well write some articles to introduce your company and the products you are introducing to the market. Then well send them to the local newspapers. 我们写文章介绍贵公司以及你们推向市场的产品。然后把稿件发给地方报纸。 B: Thats a good idea. But do you think they will accept them? 好注意。不过您认为他们会接受吗？ A: Well, at least we should have a try. 至少我们应该试试。 B: All right, I agree. And its just occurred to me that we should also send some of our catalogues and price lists to all the wholesalers and retailers in the city as well. 好吧。我同意。我刚想到一点，咱们还应该把产品目录和价目单寄给全市的各个批发商和零售商。 3. A: As far as I know, your products are being advertised only in the print media. Thats far from enough. 据我所知，您的产品仅做了印刷广告，这远远不够。 B: Whats your idea? 您认为呢？ A: I think the products should be advertised on television as well. 我认为还应该做电视广告。 B: Television? Thats awfully expensive. Do you think we can afford that type of campaign? 电视广告？费用贵的可怕。您认为我们能搞的起这种宣传吗？ A: With the company developing, more expensive media should be used. 随着公司的发展，应当做些费用更贵的广告 B: Ill think over your suggestion and discuss it with my sales department. 我会考虑你的建议，并且月销售部讨论一下。 A: Oh, by the way, here are two advertis