BEC高级书本重要单词.docx

Unit1: Retire.as.以.（身份）退休 Retire.from.从.退休 Overtime 可以做形容词，也可以做副词 Recruit 可以加宾语也可以不加 Employ 一定要加宾语 Lay off 由于【客观原因】 Dismiss 由于个人原因，主观错误造成 Appetite for hard work and little sense of loyalty to a company Appetite for对的欲望 &ptatn. 食欲；嗜好 Loyalty to 忠于 Start a business 创业 Start a career 就业，开始职业 Make a career 向上爬，谋求发迹， 在事业上有所成就，出人头地 Be entitled to 有权；有的资格 Be entitled to【high praise】高度赞扬 Entitlement Generation认为特权与生俱来的一代；权利世代 Twenty-somethings二十岁左右的年轻人；野心勃勃的年轻人 Instant gratification 即时满足 breakbrekone&s back 拼命做；努力地工作 Break our backs for you Bury themselves in a cubicle&kjubk()l小卧室；小隔间 【埋头苦干】 Retain=hold on to 保留 Efforts to retain good employees trainee练习生，实习生；受训者；新兵；训练中的动物 Covering letter （附于包裹或信件内用于说明或附言的）附信；求职信；投稿信 Pre-course experience 预备课程经验 Adaptable，efficient and keen to learn. 适应性强、高效和渴望学习。 Job application 求职申请Unit2*Have a direct dig*： to make a joke or remark to annoy or criticize someone 挖苦 *Acquire an industry solution that is at the heart*： buy the key part of an【industry solution 行业方案】 *synergies*（协力优势） snd The effect of combining two companies is greater than the two can achieve separately. *Throw sb. in at the deep end*: (infml 口) 使某人做最困难的事（尤指其无准备的）. *Be accountable for the results*: be responsible for it and be prepared to justify your actions. *Have a very paternalisticpt:nlstk approach*： act like a parent, taking good care of the members. *in fairness*：公平地讲 *Wield the axe*: to make job cuts wild *Get a lot of flak*: get a lot of severe criticism flkn. 高射炮；抨击；谴责 *If you dont cut it*：if you cant do what is expected of you. *Things will settle down*: things will become calmer / more stable. *make of*:对待，处理 I dont know how to make of him. *cross-sell*: 交叉销售unit3: Draft an email 起草一封电子邮件 send an email 发邮件 Make a phone call 打电话 receive a phone call 接到一个电话 Issue a press release 发行一份新闻稿 【put out】 a press release 出版 Launch an advertising campaign 发动一次广告运动 【run】 an advertising campaign 运行 Give a presentation 做简报；做演讲；做演示；作报告 make a presentation 做陈述或介绍 Hold a meeting or seminar 举行一次会议或研讨会 attend a meeting or seminar 参加会议或研讨会 【Produce】 a report 创作 publish a report发表报告； 研究的发布 Put up a notice 张贴通知；张贴布告；招贴报信；张贴通告 display a notice 【Send out】a memo to all concerned 发送；派遣；放出 【circulate】a memo to all concerned skjlet使传播 【Post information】on the Internet 张贴信息 put information on the Internet Give a reply to 给一个回复 Make a request for 提出请求；要求得到 Give sb. a reminder to do 【Make a proposal】 for提议 【Make an announcement】 about 发表声明 【Make an apology】for 道歉 【Make a demand】 for 提出要求 Customer charter 客户章程 Further to 关于之事unit4: Selling point 卖点 Emotional benefits 情感性利益 Buying signal 购买信号 Prospective customer 潜在客户 Close the sale 成交 Point-of-sale promotion 促销点 Word-of-mouth recommendation 口碑推荐 Billboards 经 广告牌，户外看板（billboard复数） Vehiclevikladvertising 车载广告 Branded content 品牌内容 Mass or niche ni=targeted advertising Place an order 下单 Designer n. 设计师；谋划者 adj. 由设计师专门设计的；享有盛名的；赶时髦的 Go up and down=fluctuate Pick up=recover Hit a high point=hit a peak It was probably due to=It was probably because of Stabilise=level off steblaz Up to=as much as Cheerful disposition 性格开朗 Unique Selling points / proposition (独特销售点，销售的【核心竞争力】)prpz()n Added value 附加值；增值价值 Relationship Selling 关系销售 Come of age 划时代/充分发展 Event Television 热点新闻事件 Mark up 涨价；标高价格；赊帐 Across the board 全面的 Post-Christmas blues 圣诞后的销售低迷期 pst Sales forecast/sales estimationestme()n/sales predictions 销售预测 Ending stocks/closing stocks 结算库存/期末库存 Branded content 品牌内容kntnt Video On Demand，VOD或VoD 视频点播 Viral marketing 病毒式营销 var()lUnit5：Create a buzz 造势 Receipt 收据 Invoice 发票 Principal 本金 Outgoings 会计 支出；开支（outgoing的复数形式） Security 担保 Secured loan 担保贷款 Unsecured loan 金融 信用放款；金融 无担保放款 Demand loan 活期借款 Demand deposit 金融 活期存款 Current deposit 金融 活期存款 Mortgaged property &mgd 已抵押的财产，被抵押的财产 Guarantor &rnt n. 金融 保证人 Down-payment 首期付款；分期付款的首笔付款 Make a down-payment Remortgage vt. 再抵押 ri:m:gd Asset liabilities 资产负债 Asset value 资产价值 Asset values will crash Negative equity 负资产抵押；负资产净值 To be in negative equity Financial statements 财务报表 Variable costs 可变成本 Fixed costs 固定成本 Assets 资产 Liabilities 负债 Gross 总共的grs Gross weight 毛重，总重量 Gross profit 贸易 毛利；贸易 总利润 Net 净余的 Net weight 净重 Net profit 净利润 Current Long-term Dividends 红利 Retained profit 净利润，留存利润 Accounts payable 应付帐款 Accounts receivable 应收帐款 Creditor 债权人，贷方 Debtor 债务人；会计 借方 Income statement 会计 损益表/利润表 Balance sheet 会计 资产负债表 Cash flow 现金流量【Unit 5 下】 Current assets 流动资产 Operating income 营业收益， 营业收入 Inflows 流入；流入额量 nfl Outflows 流出额；流出物（outflow的复数） atfl The bottom line 最重要的；底线；本质内容 Downsize vt. 以较小尺寸设计；缩小尺寸；裁减人数 dansaz Material costs材料费 Administrative costs行政开支 比如telephone Distribution costs 运输成本 比如vehicle insurance车辆保险 Overheads 企业的日常管理费用；杂项开支；一般费用（overhead的复数）比如heating暖气 Labor costs劳动力成本 比如production workers 生产工人 Development costs 开发成本 比如lab equipment实验室设备 Advertising expenditure广告支出，广告费 比如free samples免费样品 Finance costs财务费用；理财成本 比如bank charges银行手续费unit6: Sell off 廉价出清（存货）=divest da&vest【剥夺；使脱去，迫使放弃】 Go out of business 歇业=go bankrupt Make redundantr&dnd()nt 裁员=lay off After-sales services 售后服务 Shut down停工，关闭 the plant=close the plant Grow the business=expand the business Go public=be listed on the Stock Exchange Laying people off and firing them Laying people off 公司情况不好 Firing them 职员个人表现不佳 Taking over a company and merging with it Take over 接管；接收=acquire Merger （企业等的）合并；并购 Organic growth and non-organic growth Organic growth 有机增长；自然发展-自发成长 non-organic growth 非自体成长-收购成长 Resigned 顺从的，无能为力的，听天由命的 Market rate 市场价 Organisational culture企业文化 Stock brokers 经纪人 Tough-guy macho&mt 硬汉大男子汉气概的 Tough-guy macho culture Bet-the-company 赌注型的 Bet-the-company culture Work 【at a high tempo 】以.高速度高节奏工作 High street 商业街 Second quarter 第二季度 Be in line with 与.一致 Please interrupt me if theres something thats not clear. There are 3 key points to note about. Its also worth noting that. So, I think Ive covered the main points. So,(if there arent any more questions)Ill end there. Thanks for your attention. Outlet 折扣店 Profit margins利润空间；利润边际；利润幅度 介绍: Prompt payment 立即付款 Beautifully packaged In mintmnt condition 崭新的；完全的 Efficient service 高效服务 Swift delivery 快速递送 Delay in 【despatch派遣；发送】 Smooth 【transaction交易；事务】 Not as advertised 不像广告 A bit 【marked adj. 显著的；有记号的】 Damaged in transit 运输中受损 In stock 有存货；现有 Defect rate 缺陷率；故障率；不良率 Zero defect 零缺陷；零缺点；无差错 Faulty product 劣等商品 Faulty packing 包装不完整 haulage &hldcompany 托运公司 Pharmaceutical ,fm&sutk()lcompany 药物公司 Capital market 资本市场 to settle a debt 还债 ; 了帐 settle a debt payment 偿还债务 settle a debt 还清债务 ; 清偿债务Unit7：Put you through 给你接通电话 Purchase order number 客户订单号码；购货合同号 Delivery was due today, but its 4 oclock and I have had no communication, either from you or the delivery firm . Hes not afraid to get his hands dirty. Hes a bit of a control freak控制狂. He spreads himself very thin. 同时尽力做很多事 He often puts you on the spot. 他经常让你陷入困境。 He doesnt【take on board】what youre saying.采纳；同意；纳入考虑范围；带某人上船 She doesnt have the companys interests at heart.没有把公司的利益放在首位 Cant see the wood for the trees 一叶障目不识泰山 Have tunnel vision 一孔之见 &tnl Too many chiefs, not enough Indians 当官的太多，干活的太少 Cut corners 抄近路；以简便方法做事 Throw money at the problem 花钱解决事端 Open a can of worms wm 做了某件事会把问题弄得更复杂 Be a yes-man 做个唯唯诺诺的人 Quadruple kw&drup()l adj. 四重的；四倍的；由四部份组成的 n. 四倍 vt.& vi. 使乘四或被四乘 Quadrupled adj. 四倍的 On the agenda 在议事日程上，上了议事日程 Take the minutes 作会议记录 Adjourn &dn vi. 休会；延期；换地方 vt. 推迟；使中止；使延期 Chair the meeting 主持会议 【Sum up】the main points weve