18秋《英语商务通论》作业_1(附答案).doc

18秋英语商务通论作业_1一、单选题 ( 每题4分, 共15道小题, 总分值60分 )1._ variables are factors like attitudes, motives, activities and opinions.(4分)A. GeographicB. DemographicC. PsychographicD. Product-use是否存疑2._ variables are factors like age, gender, ethnic background, race, religion, education and income.(4分)A. GeographicB. DemographicC. PsychographicD. Product-use 是否存疑3.When trade credit is offered in the form of _, it is based on mutual trust.(4分)A. open accountB. promissory noteC. trade draftD. bank loans是否存疑4._ means a persons natural potential for a certain kind of work.(4分)A. AptitudeB. InterestC. PersonalityD. Attitude是否存疑5.When individuals or firms apply for insurance, it is the _who study the applications, check documents and decide whether the company should take the risk and insure.(4分)A. underwritersB. field agentsC. insurance brokersD. claim representative是否存疑6.The combination of the promotional tools is called_.(4分)A. the promotion mixB. the double-edge swordC. the marketing mixD. the white elephant是否存疑7._is a program mainly used to assist managers in setting and carrying out their plans.(4分)A. Management by objectives (MBO)B. Participative managementC. Operational ManagementD. Instructional Management是否存疑8.Some members of a partnership may be very active in the management of the firm and therefore take unlimited liability.They are referred to as _.(4分)A. general partnersB. limited partnersC. long partnersD. unlimited partners是否存疑9.Sometime both specific and ad valorem duties are stipulated for a product, but only one is applied.Such duties are called_.(4分)A. specific dutiesB. advalorem dutiesC. compound dutiesD. alternative duties是否存疑10._is written by the appraiser in the form of an essay about his or her general impressions of the employees.(4分)A. rating scaleB. employee comparisonC. freeform essayD. critical-event essay是否存疑11._ would financially protect a surgeon should he cut off the left leg of a patient rather than the right which suffers from bone cancer.(4分)A. Personal liability coverageB. Professional liability coverageC. Premises coverageD. Product coverage是否存疑12._endorsement is the simplest and the most commonly used form of endorsement.(4分)A. blankB. restrictiveC. specialD. qualified是否存疑13._ is the recording, classifying, summarizing and interpreting of financial events and transactions that affect a business firm.(4分)A. AccountingB. MarketingC. FinancingD. Banking是否存疑14._are charged on the value or the price of the products and apply mainly to smaller, valuable items such as watches, consumer electronics, jewelry, bullion, precision equipment and works of art.(4分)A. specific dutiesB. advalorem dutiesC. compound dutiesD. alternative duties是否存疑15._endorsement is to endorse an instrument specially for a specific individual.(4分)A. blankB. restrictiveC. specialD. qualified是否存疑二、判断题 ( 每题4分, 共10道小题, 总分值40分 )1.Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.(4分)是否存疑2.There are three types of authority relations.(4分)是否存疑3.Determining “who will do what job” and “how people doing the jobs are grouped together” is the first step in organizing a business enterprise.(4分)是否存疑4.A committee which is established on a permanent basis is known as an ad hoc committee.(4分)是否存疑5.VISA and MasterCard are two of the most popular bank credit cards.(4分)是否存疑6.Business law refers to the branch of law which consists of rules, statutes, codes and regulations established to provide a legal framework within which business may be conducted.(4分)是否存疑7.For operational and supervisory managers, technical skills are more important because they are the persons who use such skills most often.(4分)是否存疑8.A bond is actually an IOU, a written contract which stipulates the par value the maturity date and the rate of interest paid by the issuing company to the bond holders quarterly, semi-annually or annually.(4分)是否存疑9.Franchising is a licensing agreement, under which the franchisor grants the franchisee the right to sell or use the formers product