BEC中级2002年6月真题(附答案)

1 剑桥国际商务英语证书考试 BEC 中级 2002 年 06 月 阅读部分 TIME 1 hour INSTRUCTIONS TO CANDIDATES Do not open this paper until you are told to do so Write your name Centre number and candidate number in the spaces at the top of this page Write these details in pencil on your Answer Sheet if if thesethese areare notnot alreadyalready printedprinted Write all your answers in pencil on your Answer Sheet nono extraextra timetime isis allowedallowed forfor this this Read carefully the instructions for each part and the instructions for completing your Answer Sheet Try to answer all the questions At the end of the examination hand in both this question paper and your Answer Sheet INFORMATIONINFORMATION FORFOR CANDIDATESCANDIDATES There are forty five questions on this question paper 2 PART ONE Questions 1 7 Look at the statements below and the book reviews on the opposite page Which analyst s advice A B C or D does each statement 1 7 refer to For each statement 1 7 mark one letter A B C or D on your Answer Sheet You will need to use some of these letters more than once 1 It looks at how business organisations can affect the environment 2 It contains practical advice for people involved in data collection 3 It claims that earlier analyses of this aspect of organisations were too simplistic 4 It examines contrasting approaches to staff selection 5 It gives a better explanation of the issues than other books on the subject 6 It draws on the personal experience of the writers 7 It looks at how external influences can impact on the effectiveness of managers A MANAGERS IN THE MAKING As examples of organizational and market approaches to society Japan and Britain provide a useful contrast showing the national and cultural factors which affect the performance of executives There is extensive research data behind this book and key areas of comparison between the two countries include their different systems of recruitment and their diverse attitudes both to management control and the work environment B 3 Analysing Organisations This book provides support for managers who need to plan organizational research with a step by step how to guide The authors describe each part of the process the advantages and disadvantages that result from many of the choices that must be made and the lessons they have learnt from years spent designing and conducting surveys The sections on research into recruitment and employment relationships are particularly informative C The Culture Of Organisations This book looks at the culture of business organizations and the writers suggest that this is more complex and diverse than had previously been recognized A variety of different and non traditional research settings across industries are represented including a car plant in Slovenia a US software developer and a Korean electronics company D Images Of Organisations This book shows how organizations can be managed and designed in new ways There are chapters on the complexity of corporate culture and on how managers can deal with the negative impact organizations may have on society and the natural world No other publication covers the arguments so clearly while developing the implications for management with such force PART TWO Questions 8 12 Read the article below about a recruitment company Choose the best sentence from the opposite page to fill each of the gaps For each gap 8 12 mark one letter A G on your Answer Sheet Do not use any letter more than once There is an example at the beginning 0 4 PROSPECTS ARE GROWING Jane Woodford head of Prospects recruitment group talks about how the company is set to grow How many jobs have managing directors reading this article had already Five More than ten Wall Jane Woodford head of the Prospects recruitment group has had an amazing seventeen jobs Woodford has kept a careful count of jobs which include working in fast food at a theatre and as a dress maker 0 G In February of this year after several years as a partner in the business she became the managing director of the Prospects group Prospects was started in 1988 as the Job Shop group by Hilary Marks A former estate agent she decided to go it alone and launched the company in a three metre by three metre office after a downturn in the property market 8 I don t think she believed she could find anybody who cared as much about her baby as she did says Woodford Surely it must have been difficult for Marks when Woodford became the MD and she became marketing director Yes Woodford agrees it was It was extremely hard for Hilary because originally she had been her own boss But how to manage changes in the company was something we all had to learn about 9 Some benefited from this opportunity while others didn t though the company has only lost two of its long serving managers The change in the head of the company happened at the same time as the company s name changed A brainstorming session between Woodford Marks and their accountant produced the name Prospects The company now has three separate trading divisions each with its own internal management structure One of Prospects operations New Directions provides IT training for clients and courses about employment affairs for students teachers and educational advisers 10 We need tom be closely involved with the educational system she says Always looking to encourage and motivate staff Prospects has appointed team leaders giving them extra responsibility for dealing with the company s accounts budgeting and day to day operations 11 We accept that they may go on to become directors of other companies Woodford explains So what are Woodford s own ambitions for Prospects I d like to consolidate all the work we have already done and continue to build up a good team of people she replies simply 12 When a recruiter has been with us for three years we offer financial bonuses towards the cost of opening his or her own Prospects branch she says 5 A The reasoning behind this decision was that these people will help the company to progress and yet their own careers will benefit at the same time B Originally she wasn t looking for a business partner at all C She joined the company in 1995 as business development manager and became a shareholder in 1996 and a director in 1997 before taking on her current position D Woodford sees this activity as particularly important for Prospects because recruitment isn t something she believes should stand on its own E She is also keen for her trusted consultants as she calls them to share in the company s success through its internal reward scheme F Discussion groups were set up to help staff at every level make the necessary adjustments G This very wide experience of working life has without a doubt helped her as a highly successful recruiter 6 PART THREE Questions 13 18 Read the article below about Smithson s a British department store and the questions on the opposite page For each question 13 18 mark one letter A B C or D on your Answer Sheet for the answer you choose Department Store Magic For most of the 20th century Smithson s was one of Britain s most successful department stores but by the mid 1990s it had become dull Still profitable thanks largely to a series of successful advertising campaigns but decidedly boring The famous were careful not to be seen there and its sales staff didn t seem to have changed since the store opened in 1908 Worst of all its customers were buying fewer and fewer of its own brand products the major part of its business and showing a preference for more fashionable brands But now all this has changed thanks to Rowena Baker who became Smithson s first woman Chief Executive three years ago Since then while most major retailers in Britain have been losing money Smithson s profits have been rising steadily When Baker started a lot of improvements had just been made to the building without having any effect on sales and she took the bold decision to invite one of Europe s most exciting interior designers to develop the fashion area the heart of the store This very quickly led to rising sales even before the goods on display were changed And as sales grew so did profits Baker had ambitious plans for the store from the start We re playing a big game to prove we re up there with the leaders in our sector and we have to make sure people get that message Smithson s had fallen behind the co repetition It provided a traditional service targeted at middle aged middle income customers who d been shopping there for years and the customer base was gradually contracting Our idea is to sell such an exciting variety of goods that everyone will want to come in whether they plan to spend a little or a lot Baker s vision for the store is clear but achieving it is far from simple At first many employees resisted her improvements because they just wouldn t be persuaded that there was anything wrong with the way they d always done things even if they accepted that the store had to overtake its competitors It took many long meetings involving the entire workforce to win their support It helped when they realised that Baker was a very different kind of manager from the ones they had known Baker s staff policies contained more surprises The uniform that had hardly 7 changed since day one has now disappeared Moreover teenagers now get young shop assistants and staff in the sports departments are themselves sports fans in trainers As Baker explains How can you sell jeans if you re wearing a black suit Smithson s has a new identity and this needs to be made clear to the customers She s also given every sales assistant responsibility for ensuring customer satisfaction even if it means occasionally breaking company rules in the hope that this will help company profits Rowena Baker is proving successful but the City s big investors haven t been persuaded According to retail analyst John Matthews Money had already been invested in refurbishment of the store and in fact that led to the boost in sales She took the credit but hadn t done anything to achieve it And in my view the company s shareholders are not convinced The fact is that unless she opens several more stores pretty soon Smithson s profits will start to fall because turnover at the existing store will inevitably start to decline 13 According to the writer in the mid 1990s Smithson s department store A was making a loss B had a problem keeping staff C was unhappy with its advertising agency D mostly sold goods under the Smithson s name 14 According to the writer Smithson s profits started rising three years ago because of A an improvement in the retailing sector B the previous work done on the store C Rowena Baker s choice of designer D a change in the products on sale 15 According to Rowena Baker one problem which Smithson s faced when she joined was that A the number of people using the store was falling slowly B its competitors offered a more specialised range of products C the store s prices were set at the wrong level D customers were unhappy with the service provided 16 According to the writer many staff opposed Baker s plans because A they were unwilling to change their way of working 8 B they disagreed with her goals for the store C they felt they were not consulted enough about the changes D they were unhappy with her style of management 17 Baker has changed staff policies because she believes that A the corporate image can be improved through staff uniforms B the previous rules were not fair to customers C customers should be able to identify with the staff serving them D employees should share in company profits 18 What problem does John Matthews think Smithson s is facing A More money needs to be invested in the present store B The company s profits will only continue to rise if it expands C The refurbishment of the store is proving unpopular with customers D Smithson s shareholders expect a quick return on their investments PART FOUR Questions 19 33 Read the advice below about how to make meetings more effective Choose the best word to fill each gap from A B C or D on the opposite page For each question 19 33 mark one letter A B C or D on your Answer Sheet There is an example at the beginning 0 Many people feel that meetings are a complete 0 D of time and try to avoid them However they don t have to be as long as a few rules are 19 Meetings are very rarely held without at least one day s 20 This is because the first rule is that all the participants need to 21 for the meeting not just the Chair Being asked to 22 a meeting means you are seen as having something to 23 so make sure this is the case You should also ensure that any item you want to discuss is put on the agenda if you are planning to 24 an issue you know is difficult find out before the meeting if you have any 25 for your point of view If you are the Chair there are three other 26 rules Firstly respect your participants by being punctual always starting and ending on time If you don t they ll spend the 27 meeting looking at their watches and wondering how late you re going to 28 them Secondly 29 a 9 meeting only when it is absolutely necessary Look closely at what you want to 30 in the meeting If your aim is to complete a task that requires 31 or no discussion ask yourself whether e mail or the phone could do the job Finally invite only as many people as are needed to get the job done Don t however exclude people who may be able to 32 the best ideas just because of their 33 in the organisation 19 A observed B watched C seen D copied 20 A instruction B direction C notice D advice 21 A prepare B arrange C order D manage 22 A occupy B place C attend D enter 23 A send B transfer C pass D offer 24 A launch B raise C bring D lift 25 A assistance B protection C confirmation D support 26 A chief B key C top D high 27 A entire B absolute C major D maximum 28 A restrict B limit C keep D contain 29 A tell B do C make D call 10 30 A acquire B achieve C reach D possess 31 A small B little C tiny D short 32 A contribute B subscribe C insert D serve 33 A scale B degree C rank D priority PART FIVE Questions 34 45 Read the text below about a change in the way companies operate In most of the lines 34 45 there is one extra word It is either grammatically incorrect or does not fit in with the meaning of the text Some lines however are correct If a line is correct write CORRECT on your Answer Sheet If there is an extra word in the line write the extra word in CAPITAL LETTERS on your Answer Sheet The exercise begins with two examples 0 and 00 Examples Examples THETHE ENDEND OFOF THETHE OFFICEOFFICE 0 Working with a manager you rarely see is now so far from unusual and 00 communicating with colleagues across the globe is a further indication that many 34 of US are becoming the truly international workers As business becomes more 35 dependent on technology there is less need for managers to turn it up at the 36 office every day As more work is done than on line employees can log on from 37 anywhere For those managers who have no fixed base a password allows 38 them to access the system wherever they will happen to be that day The 39 attraction of these developments for a company are in part of financial Office 40 space which is expensive so why should employers keep desks for people who 41 are seldom at them As there are advantages for employees too It saves 11 42 travelling time which at the moment only makes the working day longer It also 43 allows staff have more flexible working patterns And if managers come and go 44 as they please why should secretaries staff deserted offices As yet 45 secretaries working outside the traditional office are rare but now the world is on line this may change UNIVERSITY OF CAMBRIDGE ESOL EXAMINATIONS English for Speakers of Other Languages BUSINESS ENGLISH CERTIFICATE 写作部分 TIME 45 minutes INSTRUCTIONSINSTRUCTIONS TOTO CANDIDATESCANDIDATES DoDo notnot openopen thisthis paperpaper untiluntil youyou areare toldtold toto dodo so so Write your name Centre number and candidate number in the spaces at the top of this page Read the instructions carefully Answer both parts Write your answers in the spaces provided on the question paper Write clearly in pen not pencil You may make alterations but make sure that your work is easy to read INFORMATIONINFORMATION FORFOR CANDIDATESCANDIDATES Part 2 carries twice as many marks as Part 1 12 PART ONE You are a regional sales manager for an international company You have been asked to go to a meeting at your company s head office You cannot go so somebody else will go in your place Write an e mail to Erica Young who is organizing the meeting apologizing for not being able to go to the meeting explaining why you cannot go saying who will go Write 40 50 words Write on the separate answer paper provided 13 PART TWO You work for Business Space plc a company which rents fully serviced offices to other businesses You have just received the fax below Look at the fax and the other information below on which you have already made some handwritten notes Then using all your handwritten notes write a fax in reply to Reinhard Mieter Write 120 140 words Write on the separate answer paper provided 14 UNIVERSITY OF CAMBRIDGE ESOL EXAMINATIONS English for Speakers of Other Languages BUSINESS ENGLISH CERTIFICATE 听力部分 15 TIME Approx 40 minutes including 10 minutes transfer time INSTRUCTIONSINSTRUCTIONS TOTO CANDIDATESCANDIDATES DoDo notnot openopen thisthis paperpaper untiluntil youyou areare toldtold toto dodo so so Write your name Centre number and candidate number in the spaces at the top of this page Write these details in pencil on your Answer Sheet if if thesethese areare notnot alreadyalready printed printed Listen to the instructions for each part carefully Try to answer all the questions Write your answers on this question paper At the end of the test you will have 10 minutes to copy your answers onto your Answer Sheet Read the instructions for completing your Answer Sheet careful