高中英语 《the advertising》学案 北师大版必修4

用心 爱心 专心 UnitUnit 11L11L 3 3 TheThe AdvertisingAdvertising GameGame Read the text do the exercise true or false 1 Tsing Dao Beer tells you 3 pieces of information so it is attractive 2 Advertisement must be attractive and creative 3 The purpose of all advertisement is to make customer spend money 4 Producing public advertisement mentioned in the text is free 5 The text inferred that advertisement is trying to sell you something makes customers bored 6 The purpose of advertisement is creating something that has never been seen before 7 Standing out your advertisements is not easy because people are used to high standards of visual design Language points 1 sb sth be likely to do It is likely that 有可能 有希望的 Tickets are likely to be expensive 入场券可能很贵 It is likely that the thieves don t know how much it is worth 盗贼很可能不知道此物的价值 2 locate v 确定 的位置 找出 的位置 设立 Location n 场所 所在地 The information office is located on the first floor 咨询室设在一楼 Where is the new factory to be located 新工厂将设于何处 3 suitable adj 适当的 合适的 后接 for sth 或 to do sth The programme is not suitable for children 这个节目儿童不宜 I don t have angthing suitable to wear for the party 我没有适合在聚会上穿的衣服 4 consist of be made up of 由 组成 构成 The country consists of hundreds of islands 这个国家是由数百个岛屿构成的 consist in 存在于 在于 5 create vt 创造 创作 造成 The main purpose of industry is to create wealth That would create a wrong impression Creation n 创造 作品 Creative adj 有创造力的 创造性的 Create 和 invent Create 意为 创造 造成 引起 侧重 创新 Invent 意为 发明 指创作出原来没有的东西 并强调该发明对人类进步的推动和促进作 用 Your behavior will create trouble sooner or later 你的行为迟早会引起麻烦 Since it was invented in the 1940s the computer has brought many benefits to the world economy 自从 20 世纪 40 年代计算机被发明以来 它已为世界经济带来了很多益处 6 apply v 运用 应用 涂 敷 抹 专心 集中精力 申请 请求 适用 He has applied for a post in England 他已申请在英国供职 We should apply the new theory to farming 我们应把这项新技术运用到农业上 apply to sb for sth 向某人申请 请求 applied to 适用于 应用于 apply oneself to sth 致力于 集中精力做某事 2 apply sth to 把某物施于 把某物运用于 apply to 涉及 有关 apply one s mind to 专心于 7 link A to with B 与 相联系 The video was linked to a powerful computer 摄像机与一台功能强大的 计算机相连接 The Channel Tunnel links Britain with the rest of Europe 英吉利海峡隧道把英国和欧洲其他国家连接起来了 8 be used to doing sth 习惯于做某事 I m used to getting up at 5 30 am 我习惯于早上五点半起床 Find suitable definitions for the words Suitable corporation budget classic consist of a traditional typical b company c right for something d contain e plan of how money should be spend Translation How many players does a baseball team 由 组成 2 十一月可能会冷起来 cold in November 3 相同场合适用于一人未必适用另一个人 What one person may not another in similar circumstances 4 I m sure I ll 习惯 the hard work 5 His height makes him 突出 in the crowd 6 Generally speaking an athlete won t 参加 the Winter Games if he she 参加 the Summer Games Close There are many different kinds of advertisements The advertisement may give information about the products But present day advertisers modern techniques to make ads attractive to people s attention Traditionally they used like success and wealth Nowadays top advertisers prefer to use as well as new and ideas to surprise people However not all ads are made for a Public ads focus on increasing public by educating the public on fighting AIDS saving water etc 单选单选 1 The weather was cold that I didn t like to leave my room A really B such C too D so 2 I suggested the thief into prison A refered to being put B refered be put C refered to be put D refered should be put 3 The government plans to more jobs for young people humour knowledge hold apply classic profit unusual visually concepts direct 3 A creat B grow C develop D settle 4 The open air celebration has been put off the bad weather A in case of B in spite of C instead of D because of 5 The Chinese Olympic Delegation 138 men athletes and 269 sports women A was made of B consisted of C made up of D was consisted of 6 After 15 years in the America he has finally decided to American citizenship A concentrate on B apply for C look out for D appeal to 7 How do you find your new classmates Most of them are kind but is so good to me as Bruce A none B no one C every one D some one 8 Would you like to join us in the game for I have something important to attend to A I will B I d love to C I won t D I m afraid not 9 Do you want tea or coffee I really don t mind A None B Neither C Eithe