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Unit 1 Shopping and Banking Online Part 1 Getting ready B drop shoppingmousefeet retailing streetgetdonethird partyonline 30 mailsBritaingift buying50 netperiod C Major pointsDetails 1 the site 2 merchant 3 Addresses phone number call up 4 Strict safety measures Part 2 Net shopping under fire A delivery delivery delivery charges personal information 87 returning goods 47 order 35 dispatch 87 money back two B Summary conveniencechoiceobstaclescomplete trust build consumers trustmaturepaymentservice Part 3 Banking at home A Outline 1 C limited opening hours 2 Online banking services D getting current information on products F e mailing questions to the bank 3 A competing for customers 4 A having no computer at home B 1 It is banking through the Internet 2 Online banking offers convenience which appeals to the kind of customer banks want to keep 3 Banks most want to keep people who are young well educated and have good incomes Part 4 More about the topic B English Good Customer ServiceAmerican Good Customer Service 1 in a pleasant environment1 human side 2 second to nonea family occasions in life 3 different customersb a partnership Example take a look at everything alternatives3 repeat business sales come to sales assistants 4 first contact with the customer Part 5 Do you know 1 c2 b3 c4 c5 c6 b Unit 2 Hotel or B 60 double Children under 12 29 full board 28 double bath excluded 1 hot food fried egg2 coffee tea jam cooked 3 dinner bed and breakfast4 the room plus all meals5 Value Added Tax Part 2 A touch of home Outline 1 B the lake 220 total privacy country side fully fitted kitchen Part 4 Do you know A Names of hotelsLocations Ranks in general category Cernobbio France Italy2 3 3 2 4 8 London UK Paris France 8 4 B 1 F2 T3 F4 F5 T Unit 3 Planting Money Part 1 Getting ready B 这部分没有给答案 C Tone Agree Sincere Doubtful Sarcastic Skeptical Surprised Emphatic Y N 1 2 3 4 5 6 7 8 9 10 Part 2 National teach children to save day A Time Thursday April 17 Purpose teaching children how to save money Way of teaching 2500 bankers making 5000 presentations B 1 Making savings visible and real building up savings in a piggy bank opening children s own bank savings account 2 Encouraging children to save as much as they can putting 25 cents away for every dollar the children earn 3 A first step toward learning to budget giving children an allowance and part of it going into their own savings 4 Making savings and investing fun giving children play money to invest in stocks they can track in local newspapers Part 3 Credit cards A Outline 1 The importance of credit cards 2 Nature A charge paying at a later date B limit 3 The potential disadvantages expensive A easy to make lots of purchases on card B likely to pay a tremendous amount of interest 4 The benefits B helpful for emergencies C good for travel Part 4 More about the topic A Exercise 1 Column A Column B 1 3 2 1 3 2 Exercise 2 Answer the following two questions 1 Spending priorities refers to the following situation Americans are spending so much of their income on ever larger houses and cars that they can t afford to spend on social programs or infrastructure repairs 2 By doing so one would feel happier would have fewer disputes of work and lower levels of stress hormones in their blood One gets sick less often and dies at an older age B Summary Mr Cox the vice president of the Federal Reserve Bank of Dallas of Myths of Rich and Poor sees the positive side to the increased prosperity of Americans are better off than they were 30 years ago Here Technological created hundreds of gadgets that both easier and more pleasurable for example cellular and cordless phones computers answering machines and microwave ovens Today about 3 4 have washing machines half have clothes dryers 97 have color televisions 3 4 have VCRs 2 3 have microwaves and air conditioners 3 4 own their own automobile 40 own their own home half have stereo systems Part 5 Do you know A Tokyo Osaka Oslo Zurich Hong Kong Copenhagen Geneva Paris Reykjavik London B 1 The euro has appreciated against the US dollar 2 Persistent economic turmoil 3 Tehran 4 The Economist team checks prices of a wide range of items from bread and milk to cars and utilities to compile this report 5 Business clients use it to calculate the amount of allowances granted to overseas executive and their families Unit 4 Loans for the Dream Part 1 Getting ready B Dialogue One Items Items Eating out Hobbies Antiques Food and groceries Dialogue Two Items Same Up down figures Entertainment 2566 Depreciation Secretarial expenses Motor expenses 2612 Audit Full partners have full responsibilities A board of directors controls the corporate policies and appoints top officers Lifetime Limited Limited Unlimited Part 2 Michael Dell vs Frederick Smith 1 A Michael Dell Michael Dell serves as Chairman and CEO of Dell Computer Corporation He is the longest tenured CEO in the whole computer industry By using his innovative direct to consumer marketing approach and by pioneering the industry s first service and support programs the build to order revolution Dell Computer Corporation has successfully eliminated the middle man and established itself as one of the top vendors of personal computers worldwide Frederick Smith Frederick Smith is Chairman President and CEO of Federal Express Corporation or FedEx a global provider of transportation e commerce and supply chain management services But when he first came up with the idea of overnight delivery service nobody seemed to be interested in it And now with its just in time delivery system Smith has made FedEx a multi billion dollar industry FedEx used to provide mainly water and air delivery but now it s making a big push into the ground delivery business B Fred must stay competitive in the following aspects 1 the quality of service 2 the breadth of the network 3 the unique services needed 4 the cost Part 3 Michael Dell vs Frederick Smith 2 A Efficient information system can A great part of the economy will work on supply chain because 1 take out all the unnecessary costs of transaction and processing and help find more applicable products or services 2 shrink the distance between the source of demand and the source of supply 1 About 40 of businesses today are operated on a fast cycle basis so you ll have a world of choice 2 Almost everything can be presented to you on a computer and you can customize almost anything 3 You can have it delivered very rapidly B Question What keeps you going and what have you left to accomplish Michael Motivation The opportunity in the industry in the business Ambitions 1 To be a leader not only in client computing but also in the enterprise and servers and storage 2 To do business not just in the United States but all over the world 3 To add a lot of services that go along with the products Frederick Positive attitude towards future Being truly excited about the company s future Positive attitude towards work Enjoy going to work every day Love to compete Love to innovate Love to work with a lot of wonderful people and sit right in the middle of a lot of very exciting business trends Part 4 More about the topic Summary One of the most fundamental steps toward a successful business is the business plan It doesn t matter whether your company is a large one or a small one What does matter is having a business plan to make the idea a reality A plan is essential for any business It is like a map for your business as to where you re going to go And a business plan is the very best way to get started because when you do a business plan you go from A to Z in figuring out every aspect how much money you need how many people you l
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