VOA english英语文档2011-10-09

VOA 常速新闻讲解常速新闻讲解 消费者寄希望于乔布斯离去后的苹果消费者寄希望于乔布斯离去后的苹果 查看原帖查看原帖 第一部分 听力文本第一部分 听力文本 从通讯到娱乐 苹果公司的产品大大改变了全世界人们获取信息和使用技术的方式 带领从通讯到娱乐 苹果公司的产品大大改变了全世界人们获取信息和使用技术的方式 带领 苹果公司做出这些革命的人物就是史蒂夫苹果公司做出这些革命的人物就是史蒂夫 乔布斯 为什么苹果公司在销售其产品上做得如乔布斯 为什么苹果公司在销售其产品上做得如 此成功 乔布斯去世后 消费者还可以在苹果公司身上期待什么 此成功 乔布斯去世后 消费者还可以在苹果公司身上期待什么 From communications to entertainment Apple products have profoundly changed the way people around the world obtain information and use technology The man that led Apple through its evolution was Steve Jobs Apple has been so successful in selling its products What consumers can expect now that Jobs has died University student Jill Lenahan can be described as a diehard fan of anything created by Apple Lenahan says her experience with other types of computers just wasn t the same I used to have a PC it would crash all the time and it was really slow and I got a Mac everything was so much easier said Lenahan Lenahan says her iPhone has made her life more efficient But Apple did not create smart phones mp3 players or tablet computers Andrew Lih with the University of Southern California s Annenberg School for Communication and Journalism says Apple has made high tech devices more understandable to everyday users who are not tech savvy I think that Apple really has pioneered the acceptance of those types of technologies MP3s downloadable movies tablet computing into the mainstream said Lih It s Apple s ability to design user friendly and attractive products makes many consumers around the world choose Apple over other brands And that s the beauty of apple products I think and that s why consumers love them is that they are transparently beautiful Lih added You don t have to learn to use them You pick it up and it seems natural but just imagine all the man hours and the work that it takes to get to that point and most companies cannot replicate that either work ethic philosophy or final product Lih calls Apple s many easy to use devices lifestyle products He says the company s legacy of making consumer friendly products started when Apple was first established in the 1970s In the 70s when Apple first came around their real breakthrough was bringing the personal computer into your home at a price that was fairly reasonable Lih added These days Apple s products are actually more expensive than many of its competitors but Apple is good at convincing consumers to buy says telecommunications analyst Elizabeth Fife Apple is unique in being able to brand and create excitement around their products not only for the handsets for the iPhones but for the laptops iPads and other products that they ve released to So this is just something they re very good at added Fife Even with the death of Steve Jobs many analysts expect Apple to continue its legacy of introducing products consumers will want for the next three to five years 第二部分 词汇解释第二部分 词汇解释 1 diehard n 顽固的保守主义者 倔强的人顽固的保守主义者 倔强的人 John is a diehard conservative and is completely against abortion 约翰是个顽固的保守主义者 坚决反对堕胎 2 pioneer vt 开拓开拓 创创 This company pioneered on job training 这一公司首创在职培训 3 savvy n 理解能力理解能力 悟性悟性 4 replicate vt 复制复制 If the virus cannot replicate it cannot cause illness 如果病毒不能变异 也就不能够诱发疾病了 5 handset n 手持机手持机 第三部分 内容解析第三部分 内容解析 1 These days Apple s products are actually more expensive than many of its competitors but Apple is good at convincing consumers to buy says telecommunications analyst Elizabeth Fife convince sb to do sth 说服某人做某事说服某人做某事 He convinced me to go with him He persuaded me to go with him 他劝我跟他一起去 convince sb of sth 使某人相信使某人相信 He convinced me of his truthfulness to me 他使我相信他对我是忠心耿耿的 convince sb that 使某人确信使某人确信 He convinced me that he was right 他使我确信他是对的 第四部分 参考译文第四部分 参考译文 大学生吉尔 里那汉可以说是苹果产品的铁杆爱好者 吉尔 里那汉说 她的经验是 苹果产 品和其他电脑产品完全不一样 我曾经使用个人电脑但总是当机 而且非常缓慢 但苹果电脑却方便好使多了 吉尔 里那汉说 她的 IPHONE 让她的生活更有效率 南加州大学通讯和新闻学院的安德鲁 李 表示 苹果公司把高科技产品变得让每个对高科技不是那么在行的人也能够轻易使用 他说 我认为苹果公司真的是开路先锋般地让人们接受那些技术 MP3可以下载的电影平 板电脑技术已经成为主流 是苹果公司设计对使用者带来的方便性和吸引力使得全世界许多消费者选择苹果产品超过 其他品牌 安德鲁 李说 我想 苹果产品的漂亮是消费者喜欢它们的原因 因为它们真的太美丽了 你不必去学习怎么使用它 你只要拿起它 似乎就自然会使用 想想看他们是用了多少心 血来做到这点 大多数公司不论是在工作理念上或是终端产品上 都无法匹敌 安德鲁 李称苹果公司许多容易使用的产品是 生活方式的产品 他表示 苹果公司生产消 费者方便使用的产品的传统 其实从1970年代苹果公司成立时 就已经开始了 安德鲁 李说 在1970年代当苹果公司刚开始时 他们的真正突破就是把个人电脑以相当 合理的价格带进你的家里 电子通讯分析家伊