business plan.docx

Business PlanOWNER : Bsiness Name : Shenzhen snail future mail limited liability companyAddress line 1: Shenzhen BaiShi Road, Shenzhen University South Campus. ZIP Code : 518060Telephone :-Mail : Table of Contents. General Company Description.1. Products and Services.2 . Marketing Plan.2. Operational Plan.3 . Management and Organization.4. Startup Expenses.5. Financial Plan.5. Executive Summary.5. General Company DescriptionShenzhen snail future mail limited liability company is a future mail logistics services company. Targets undergraduate students, white-collar class and travelers as our primary customers, our company is dedicated to providing future mail services. We aim to help every customer enjoy an unusual lifestyle and the most outstanding service.Future mail gives a chance to write and send mail to the future to somebody or to yourself. That means, you can choose any date you want to receive your email. It can be a year later or any day in your future. Its always interesting to know, what you thought, saw, felt, heard some time in the past that is why nowadays these kind companies are popping up all over China, in cities like Beijing, Chongqing, Hefei and Hangzhou. Products and Services1. future mail services including letters, packages and festival gifts.2. creative postcard that made by yourself(do it yourself).3. travel souvenirs services. . Marketing PlanAccording to the latest market research, future mail service is an emerging industry which will hold large market potential and there are little similar companies in Shenzhen, now. The market share is large so does the market demand. Besides, nowadays people who live in a fast pace of life deed need slow down and understand the meaning of time in another way.Our company offers future mail services and earns a living by charging the deposit fee and services fee.Economics financeunit：RMBCurrent demand in target market￥300,000Growth trade(first year)42.9%Retained profits(after tax)First year Second yearThird year￥128800￥135600￥157500SWOT analysisStrengths1. a young and energetic team 2.creative thinking 3.creative future mail service 4.reasonable prince 5.good location Weaknesses1. low poplarity 2.fewer money 3.difficult to spread the idea 4.lack of experience 5.lack of equipments Opportunities1. national policy to encourage undergraduate students to start their own business 2. emerging industry, less competitors and easy to extend3.as the social develop, peoples spiritual needs become more and moreThreats1.lack of core competency 2. potential follows 3. job-hopping of team membersCompetitionAlthough it is an emerging industry, it did have some competitors such as the Post Office and Shenzhen jiaxinhao logistics company and so on. Shenzhen jiaxinhao logistics company was founded in 1999, due to its long time operation and successfully apply for GPS technology. Now, it is one of the most successful logistics companies in Shenzhen.CustomersOur company targets undergraduate students, white-collar class and travelers as our primary customers. In order to enable our customers to have a deep understanding of our products, we decide to meet our customers face to face and sell to them directly.AdvertisingadvertisementMain contentAdvertisingAdvertise on leaflets and newspapersExhibitionPublic relations activitiesCooperate with universities and travel agenciesInternetAdvertise on bbsSpecial discountMembership and special discount for holidaysSales forcePricing and sales forecastSerial numberServices and productsunitCost Selling priceSales per monthMonthly income1package10009.008007200002Post card12.00 10009009000.003rests131800.00total48000.00Proposed LocationThe proposed location of our company is located in the Gui temple village which is close to the small east gate of Shenzhen University. Most of the residents here are undergraduate students and graduates of Shenzhen University. There are numerous supermarkets and restaurants and so on. It is a safe and well-equipped place for undergraduate students to start their own business there. We plan to rent a storefront which is around 50sq.M. big there. Operational Plan PersonnelFor the employees, we plan to hire them from the schools nearby. As this kind of work doesnt require to be skilled and professional. We just need to teach a little bit after they are hired.Inventory and supplyPost cardEnvelopePaper. Management and Organizationorganizational chart. Startup ExpensesItemsoriginal valueDepreciation per month (5%)remarks sectionTools and equipment400016Computers and printersVehicle30000125carOffice furniture20009 tables and chairs air-conditionStorefront1200050StorefrontTotal48000200. Financial Planfundraising channels Capital sourcemoneyInvestment rate of allSelf-raised fundspartners10000033.3%Bank loan Shenzhen Ping An Bank20000066.7%Tot