Reading(1)：Advertisements

高中英语（译林牛津版）M4U1AdvertisingWelcometotheunitReading,教师:何媛媛单位:湖南省永州市新田县第一中学,Unit1Advertising,ToenjoysomeadsandunderstandthetextTogetsomeideasofthetwomaintypesofadvertisementsTodesignads,Aims(目标),Listeningpractice,IbelieveIcanfly-byR.KellyIusedtothinkthatIcouldnotgoonAndlifewasnothingbutanawfulsongButnowI1._themeaningoftrue2._ImleaningontheeverlastingarmsIfIcanseeit,thenIcan3._itIfIjustbelieveitTheresnothingtoitIbelieveIcanfly,know,love,do,I4._Icantouchthe5._Ithinkaboutiteverynightandday,believe,sky,1.Haveyouheardofitbefore?2.Doyouknowanythingaboutthesong?,Appreciationofavideoclip,Whatdoestheadwanttotellus？,Theirdrypers(纸尿裤)aresocomfortablethatyoucanusethemtowipeyour_,tears,Theirchocolatetastesvery_,smooth,TheOppocanmakeyoumore_,handsome,Whattypesdotheseadsbelongto?,CommercialadvertisementsorPSAs?,Commercialadvertisements,Itappealstopeopletoprotect_,environment,Itadvisespeopletostop_for_.,killing,fur,Whattypesdotheseadsbelongto?CommercialadvertisementorPSAs?PSAs,Fastreading,1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?,Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorserviceor,tobelieveinanidea.,Publicserviceadvertisement.,Theyaimtoteachusandhelpusleadbetterlives.,Carefulreading,PleasereadthearticlecarefullyandfinishA1andA2,Carefulreading,1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.,T,F,F,T,F,T,A1:TrueorFalse?,A2:Multiplechoices,1.WhatsthepurposeofPSAs?A.Toattractpeoplesattention.B.Topromotecommercialproducts.C.Toadvertisevariousservices.D.Toeducatethepublicandhelppeopleleadbetterlives.,2.Whenanaddoesntlie,_A.ittellsyouthecompletetruth.B.itmayplaytricksonyou.C.youcanbuytheproduct.D.itmakesuntrueclaimsaboutproductorservice,3.ThesimilarityofcommercialadvertisementsandPSAsliesinthat_.A.theyarepresentedinthesameway-throughlanguageandimage.B.theyhavethesamepurposeC.theyaremeanttobehelpfulD.notallofcommercialadvertisementstellthecompletetruth,nordoPSAs.,4.Howmanymaintypesofadvertisementsarethereinourdailylifegenerally?OneTwoC.ThreeD.Four,5.Inthefollowingsentences,whichisNOTtrue?A.SomePSAsteachpeopletolivehealthylives.B.PSAsstandforpublicserviceadvertisementsC.Commercialadvertisementsareoftenrunforfree.D.Therearelawstoprotectpeoplefromadvertisementsthatcheatpeople.,Step4:Summary,important,commercial,attractive,fall,lead,intelligence,Step5:Game,PlayanEnglishadvertisementforshoesorshampoo,etc(CAorPSA).eg.Thisisacommercialadvertisement.Wewanttoadvertiseshoes/shampoo