小米手机公司的分析--英语版PPT课件

By,MIUIPhoneCompany,1,-,一：CompanyintroductionTheXiaomiCompanywasformallyestablishedinApril2010,isanindependentresearchcompanytofocusonhigh-endsmartphonemobiledevelopment.MIUIphone,MIUI,mchat,Xiaomicompanysthreecorebusinesses.FeverbornXiaomiproductconcept.XiaomicompanypioneeredthedevelopmentofmobilephoneoperatingsystemwiththeInternetmodel,600,000enthusiaststoparticipateinthedevelopmentandimprovementmode.,2,-,Strength:,EnergeticandyoungemployeesRegularcustomers(米粉）StrongfinancialbackgroundSuccessfulmarketingstrategiesInexpensiveprice,WeaktechnologicalskillShortsupplyPoorcustomerservice,二：TheAnalysisofthemarket:SWOT,Weakness:,3,-,Opportunities:,Opportunities:LargesmartphonemarketInternetmarketingtrend,Threats,FiercecompetitionwithHUAWEI/APPLE/SUNSUMBadreputationDomesticmarketoriented,4,-,三：MIUIPhoneMarketingStrategy1.brandstrategyAllproductionandbusinessactivitiesofenterprisesaroundtheproduct,thrmelyandeffectivemannertoprovideproductsthatconsumersneedtoachievethedevelopmentgoalsoftheenterprise.,5,-,MIUIphoneProductserieS,6,-,2.packagingstrategyMIUIphonepackagingstrategyareasfollows:similarpackagingstrategies.TheMIUIphonesadifferenttypeofmobilephoneproducts,asimilarpatternonthepackaging,theapproximatecolorandcommoncharacteristics.ThestrategywillenableconsumerstodeepimpressionformedMIUImobilephoneproducts,andalsoreducetheMIUIphonepackagingintowood,7,-,3.pricestrategyXiaomiscienceandtechnologyco-founderoftheLeiJunwooditselfisalsoapartnerofanumberofenterprises,includingwherecustomers,wherecustomershaveagoodandcompletelogisticssystem,XiaomiWherethecustomerslogisticsandwarehousingsavingsintothewood,butalsoforXiaomipricestrategytoprovideastrongguarantee.,8,-,4.promotionstrategyMIUIphoneproductpromotionparty,pre-warm-uptimelongenoughtoobtainasufficientlyhighdegreeofconcern,whichisbasedonthetypicalApplemarketingroutine,alsobasedonLeiJunhaloeffectintheindustry.SinceAugust16,2011,MIUIphonecanbedescribedastheInternetoutsize.TheMIUIphonenews,evaluationanddisassemblesuchreportsShopbigcoverground.Yetlistedphone,engineeringmachinespikehadquiteasensation,theXiaomiexactlywhatmarketingstrategy,sothattheaudiencesgazeturnedfromAppleXiaomi?ungermarketing,9,-,三：BusinessmodelofMIItincludeshardware,softwareandInternetservice.onthebusinesslevel,itnotonlysellthehardwaretotheusers,butalsoprovidethesoftwareandservice.Onthestrategylevel,ithasmanyinnovationsbecauseitguidesthethoughtofInternetserviceintothehardwareandsoftwarebusiness,10,-,四：FindingsandSuggestions1.Changethemarketposition.AtpresentthemarketorientationforenthusiastsMIUIscellphone.LocatedinthegeekandcannotonlymakeMIUImobilephonefurtherdevelopment,willdefineforfashionablephoneMIUI,highquality,thehighratioofperformancearcadeintelligence.,11,-,2.Changethepromotionalstrategies.Currenthardwareandprice,isverygood,haveextremelyhighperformancepriceratio.Totheuserhasthegreatlystrengthenedattractionandbrandpromotioneffect.Butthetwopatternonitisalong-termstrategytoMIUI.Currenthardwareconfigurationisgoodalmosttop.Butnottoomuchpublicityhardwareconfiguration,inturn,morepublicityfortheirownadvantagesandperformancetopriceratioisthebestideaisthebestpolicy.,12,-,3.Perfectafter-saleservice.Electronicproductsafter-salesservicetoelectronic