Modern Ads 111Lucy

,AcademicreadingModernAdvertising,Warming-upquestions1Lookatthepicturesonp92,whatkindsofpeoplewilleachadappealto?2Whatisasuccessfuladsupposedtobe?,Step1Fastreading,Makeanoutlineofthepassage,Introduction:_arealwaysthinkingofnewwaystoget_tocustomers.Advertising:The_ofads:toreach_bytellingthemaboutthepriceor_oftheproductsorservices.Thecharacteristicofthesuccessfulads:Itmakespeoplefeelthattheproductorservicewill_.One_ofadvertisers:meetpeoples_Product_:Itmightbeyouth,_,orenergy._ofadvertising:_areoftenusedforcommonproducts.Internetadvertisingis_:userscanbuyproductsimmediatelyby_.Product_:The_ofthistypeofadvertising:Itisan_waytohavepeopleseetheirproducts.,Advertisers,productsorservices,purpose,consumers,characteristics,improvetheirlives,strategy,needs,Image,luxury,Types,TVcommercials,direct,clickingabutton,Placement,advantage,inexpensive,FinishtaskAonpage96,Step2ReadingstrategyFindingexamplesReadthepassageWhydoestheauthormentiontheexamples?,Whatwordsdoexamplesoftenfollow?Pleaseunderlinethesewords.,Forexample,.Forinstance,.Hereareexamples:.,Exampleshelpyoutounderstandthemainideasinareading.Examplescanmakethepointsconvincing.,FinishtaskBonpage96,Matchtheexampleswiththeideas,ExemplificationinTOFELTheauthordiscussesTVcommercialsandInternetadvertisinginorderto_.TheauthorusesCrazyTaxiasanexampleof_.WhydoestheauthormentionPepsi?WhydoestheauthorgivedetailsaboutAppleComputer?Howdoestheauthorexplaintheideathatcompaniesarealwayslookingfornewwaystoadvertisetheirproducts?,Step5ListenandLearnTheproductmightbebeautiful,useful,ornecessary.Itmightbe_._,itmust_.Advertisersarealways_newwaysto_.,Step5ListenandLearnTheproductmightbebeautiful,useful,ornecessary.Itmightbe_._,itmust_.Advertisersarealways_newwaysto_.,uselessjunk,Eitherway,getfromthemakertotheconsumer,thinkingof,makethishappen,AdvertisingCompaniescreateproductsandservices,givethemprices,andthenwantto_.Todothis,advertisingcompaniestellconsumersaboutthepriceor_(_)oftheproductsorservices.Successfuladvertising_tobuysomething.Itmakespeoplefeelthattheproductorservicewill_.Onestrategyofadvertisersis_:_,theneedtobelongtoagroup,tofeelsafe,tofeelgoodaboutthemselves,ortofeelbetterthanothers.Forexample,advertisers_thatapersonwhousesacertainshampoowillbe,AdvertisingCompaniescreateproductsandservices,givethemprices,andthenwantto_.Todothis,advertisingcompaniestellconsumersaboutthepriceor_(_)oftheproductsorservices.Successfuladvertising_tobuysomething.Itmakespeoplefeelthattheproductorservicewill_.Onestrategyofadvertisersis_:_,theneedtobelongtoagroup,tofeelsafe,tofeelgoodaboutthemselves,ortofeelbetterthanothers.Forexample,advertisers_thatapersonwhousesacertainshampoowillbe,getthemtoconsumers,Specialqualitiescharacteristics,influencespeople,improvetheirlives,toappealtopeoplesemotional,needs,willsuggest,Popular.AnadforanSUVmight_forsafetyinadangerousworld.ProductImageMoreimportantly,advertising_:_thevaluesthat_.Theimage_youth,luxury,orenergy.Forexample,advertisersmightcreateanimageofluxuryforacertaintypeofcar.Theymightshowanupper-classcouple_inthecar.Theconsumerthinks,“IfIbuythisexpensivecar,itmeansthatIhave_.”consumers_aproductforitsimageeven_.,Popular.AnadforanSUVmight_forsafetyinadangerousworld.ProductImageMoreimportantly,advertising_:_thevaluesthat_.Theimage_youth,luxury,orenergy.Forexample,advertisersmightcreateanimageofluxuryforacertaintypeofcar.Theymightshowanupper-classcouple_inthecar.Theconsumerthinks,“IfIbuythisexpensivecar,itmeansthatIhave_.”consumers_aproductforitsimageeven_.,targettheneed,createsaproducts,image,getthemtoconsumers,mightbe,drivingtoaluxuryhotel,aluxuriouslifestyle,frequentlybuy,morethanforitspriceorquality,TypesofAdvertisingAdvertisers_:_,_newspapers,directmail,radio,magazines,theInternet,andoutdooradvertising.They_.Forexample,theyuseTVcommercialsfor_suchasfoodBecauseTVcommercialscantellastory.Theyuse_tocreatedrama.AdvertisersuseInternetadvertisingwhentheywantto_._,Advertiserscangetinformationaboutusers.ThenTheyusethatinformationtocreate_.Internetadvertisingisalso_.,TypesofAdvertisingAdvertisers_:_,_newspapers,directmail,radio,magazines,theInternet,andoutdooradvertising.They_.Forexample,theyuseTVcommercialsfor_suchasfoodBecauseTVcommercialscantellastory.Theyuse_tocreatedrama.AdvertisersuseInternetadvertisingwhentheywantto_._,Advertiserscangetinformationaboutusers.ThenTheyusethatinformationtocreate_.Internetadvertisingisalso_.,reachconsumersinmanyways,through,TV,usedifferent,methodsfordifferentproducts,commonproducts,pictures,sound,andmotion,personalizeanadvertisement,ThroughtheInternet,specificadvertising,messages,direct,ProductplacementAnothertypeofadvertisingis_.WithProductplacement,aproduct_aTVShow,amovie,_,abook,oracomputerGame.Oftentheproductisplacedin_Inanaturalsituation,buttheactorsnevertalkaboutIt,especiallyinmovies.Moviemakers,gamedesigners,andTVproductionCompaniesliketouse_because_-famousproductsmakeasituation_.Advertiserslikeproductplacement,too.Itis_tohavemillionsofpeopleseeTheirproducts.Suzanne_product,ProductplacementAnothertypeofadvertisingis_.Withproductplacement,aproduct_aTVshow,amovie,_,abook,oracomputergame.Oftentheproductisplacedin_inanaturalsituation,buttheactorsnevertalkaboutit,especiallyinmovies.Moviemakers,gamedesigners,andTVproductioncompaniesliketouse_because_-famousproductsmakeasituation_.Advertiserslikeproductplacement,too.Itis_tohavemillionsofpeopleseetheirproducts.Suzanne_productplacementatAppleComputer,productplacement,appearsin,amusicvideo,oneormore,scenes,realproduct,namebrands,morerealistic,aninexpensiveway,isresponsiblefor,PlacementatAppleComputer.Shesays,“ByputtingOnePowerBookinamovielike_,you_ineverycountryintheworld_.”Companiesarealwayslookingfornewplacesto_.Recently,advertisershavetried_,inpublicbathrooms,andeven_-_.WhereWillweseeadsnext?,Shesays,“ByputtingOnePowerBookinamovielike_,you_ineverycountryintheworld_.”Companiesarealwayslookingfornewplacesto_.Recently,advertisershavetried_,inpublicbathrooms,andeven_-_.Wherewillweseeadsnext?,MissionImpossible,getyourproductshown,forthecostofloaningtheproduct,advertisetheirproducts,puttingadsonfruit,ingraffiti,illegalwritingonpublicbuildings,WordsgameoneTranslation-translation,abnormallyleadsbtodosthgeneticregulatemeanadj.anxietycomeupwithsugaryswitchbecontrarytosubstituteconsumption,Wordsonpaper,intaketypicallysteadybeunrelatedtoelementcalorieliquidnationallyrepresentativesweeteneddrinksfillsbup,especiallypopularoriginalcommunicatethemainideaforinstanceirritatinginformativeoutdoordisplayancientRomeaneffectiveformqualityitemsforsalecommonlargenumbersof,WordonPass