【精品】高中英语（人教大纲）第三册：Unit5 Getting the message(第二课时)

The Second Period(第二阶段)指定了时间；Teaching Aims:是指定的；1.learn and master the new words and phrases appearing in this period .量纲；量纲。2.improve the students reading ability。量纲；量纲。3.let the students learn to protect themselves from misleading ads .量纲；量纲。Teaching Important Points:将会成为窗口；1.the following phrases :主窗口；Hand in hand accuse.of get.across？Appeal to aware of keep an eye out for？2.improve the students reading ability。量纲；量纲。3.enable the students to understand the passage better。量纲；量纲。Teaching Difficult Points:将会是手机；1.how to help the students understand the reading material exactly .量纲；量纲。2.how to help the students finish the concerned exercises after reading .量纲；量纲。Teaching Methods:是对号机；1.discussion method to talk about the advantages and disadvantages of ads。量纲；量纲。2.fast-reading to help the students get the general idea of the passage。量纲；量纲。3.careful reading to help the students get the detailed information about the passage。量纲；量纲。4.individual，pair or group work to make every student work in class。量纲；量纲。吉庆艾滋病： s；1.the multimedia wesh；2.the blackboard(黑板)目标；Teaching Procedures:是指手机；Step greetings and revision反转；Greet the whole class as usual。量纲；量纲。T : in the last period，I asked you to make some sentences using the three important phrases . now，whod like to make a sentence using .into considerations ？量纲；量纲。S : I d like to。when you are looking for a job，you should take working condition into considerration。量纲；量纲。T: good。next phrase“in charge of”。s 3360 Mr Wang is in charge of our class。量纲；量纲。t : now the last phrase-be to blame。量纲；量纲。s 3: Mr brown is to blame for the car accident。量纲；量纲。steppreparation for reading；T : very good。with the development of market economy，advertisement s have become a dominant feature in television，Radio and new paper industry . ads areplease make a list of advantages and disadvantages of ads。work in pairs。you re given two minutes to prepare it . after that，share your list with the rest of the class .量纲；量纲。(two minutes later，teacher asks some students to read what they wrote。)指定；T : now，Li jun，do you think ads are good or bad for people？量纲；量纲。s : I think they are good for us . they have some advantages . firstly，they can help us buy and sell goods . secondly，they can widen people量纲；量纲。T : good.sitdown，please.whats your opiniion，wudong？量纲；量纲。s : I think ads are bad for people . firstly，ads always persuade people to buy their poorly made products . secondly，they give people some量纲；量纲。stepreading work；T : ok.sit down，please . today web re going to read a passage about advertising .it will tell us the advantages and disadvantages of ads。before we read the passage，well learn the new words first。量纲；量纲。(teacher deals with the new words with the students。)指定；t : now open your books and turn to page 40。read the passage as quickly as possible。please underline the advantages and disadvantages of admentioned in the text while reading .量纲；量纲。(teacher gives the students four minutes to read the passage and then asks two students to read the advantages and disadvantages of ads in the text)指定；T:(四分位数层)。)have you finished？量纲；量纲。Ss:Yes。愿闻者；T : Wang Li，what are the advantages of ads mentined in the text？量纲；量纲。S3: first，they help people make informed choices . second，they increase product sales and make products cheaper . that s all。量纲；量纲。T : Li Ming，can you say some other advantages？量纲；量纲。s : let me have a try . I think they introducte new products and help people make the right decision。量纲；量纲。T : right。who d like to say the disadvantages mentioned in the text？量纲；量纲。s : I ll try . ads mislead people by making them believe that a certain product is better than it really is or that they will be happier if they busy tuty量纲；量纲。(while the students read out the answers，teacher writes them on the blackboard .)指定；T:Well done。Sit down，please . now read the passage again . this time You should read it as carefully as possible . then answer some detailed questions on the scread量纲；量纲。(teacher shows the following questions on the screen。)指定；1.where can you find advertisement s？量纲；量纲。2.Why is advertising popular？量纲；量纲。3.what s the basic principle behind advertisement s？量纲；量纲。4.how does advertising help consumers and companies？量纲；量纲。5.why do advertisers often have to work hard to attract people s attention？量纲；量纲。6.6.What is a bait-and-switchad ad？量纲；量纲。7.how can weprotect ourselves from misleading ads？量纲；量纲。(several minutes later，teacher checks the answers。)指定；Suggested answers:(已指定的answers:)是指定的；1.ads are broadcast on TV and over the rodio，posted on the internet and printed in new papers and on posters in our cities。量纲；量纲。2.because trust advertisement s provide good information that helps customers to decide whether they want or need the advertised product and frequent量纲；量纲。3.by introducing a brand name to potential customers and by associating the product with the customers needs，companies are about to influence量纲；量纲。4.trust ful ads provide good information that helps customers to decide whether they want or need the advertised product .by explaing the features，Functions and costs of a product or service，Ads also allow customers to compare prices and quality before they activegood ads make it possible for companies to introducte new products and increase sales。量纲；量纲。5.because there are many ads every day，advertisers must work hard to get their passage across。量纲；量纲。6.a bait and-s