高教社新编商务英语第二版综合教程2 Unit4ppt课件

main,U4-main,1,3,4,TeachingAim,5,ReadingI,ReadingII,ExtendedActivities,6,Bonus:WordStudy,2,Lead-in,TeachingAim1,1.CognitiveInformation（认知信息）:ConsumerSatisfaction2.LanguageFocus（内容重点）KeyWords:I.bargain,trick,extort,silly,innocent,novelty,whereupon,rush,breathtaking,impertinence,plead,outrage,sane,trifle,extravagant,loo,sticky;II.persuade,rational,checkout,counter,thought-out,vulnerable,economy,dependability,convenience,rock（music）,nutritious,package,intelligentPhrases:I.tostartwith,mightaswell,forthesakeof,inonesdefense,asthough,foroneslifetime,pileup,fallfor,servesb.right,allthesame;II.gobeyondsth.,atothertimes,forpleasure,TeachingAim,TeachingAim2,UsefulStructures:Ifeelcertainthat.Itwillsellwell.eventhough.doagoodjob3.CommunicativeSkills（交际技能）Expressions:Expressionsof“Complaining”PracticalReading:AdvertisementsofBargains4.SpecialUse（专项用法）:SubjunctiveMoodofVerbs（1）,Lead-in-main,Lead-in,ListeningComprehensionTasks,ExerciseI,ExerciseIII,SpotDictation,ExerciseII,ExerciseIV,1.literature:thebodyofwrittenworkproducedbyscholarsorresearchersinagivenfield文献2.reasoned:havinganunderlyingfactorcausethatprovideslogicalsenseforapremiseoranoccurrence理由充分的3.appreciate:torecognizethevalueof赏识4.extent:thedegreetowhichathingextends限度5.professionalism:professionalstatusorstandards专业水准6.gotheextramile:todomorethanoneisrequiredtoreachagoal（除了份内的活儿）干额外的事；多一份付出7.coupledwith:加上8.regardlessof:不管,DifficultWordsbuttheattentionofnoveltysoonfades,sosaleswillfall.Whenthatstartstohappenwewillreducethepriceto1.15.Andwewillturnitintoabargainbyprinting5pOFFalloverit,whereuponpeoplewillrushtobuyiteventhoughitstillcostsaboutforty-threepercentmorethanitsfairprice.,Text3.1,Sometimesitisnot5pOFFbut1pOFF.Whatbreathtakingimpertinencetoadvertise1pOFFyoursoaporwashingpowderordogfoodorwhatever.Eventhepoorestold-agepensioneroughttoregardthisasaninsult,buthedoesnt.Abargainmustnotbemissed.Tobeoffereda“gift”ofonepennyislikebeinginvitedtodinnerandofferedonesinglepea(tastilycooked),andnothingelse.Evenifitrepresentedarealreductionitwouldbeaninsult.Still,peoplesay,onehastohavewashingpowder(orwhatever)andonemightaswellbuyitapennycheaper.,Text3.2,WhenIwasaboyinHungaryamanwasaccusedofmurderingsomeoneforthesakeofonepengo,theequivalentofashilling,andpleadedguilty.Thejudgewasoutraged:“Tokillamanforashilling!.Whatcanyousayinyourdefense?”Themurdererreplied:“Ashillinghere.ashillingthere.”Andthatswhattodaysshoppersays,too:“Apennyhere.apennythere.”,Text4,4Therealdangerstartswhenutterlyunnecessarythingsbecome“bargains”.Thereisahugenumberofpeoplewhojustcannotresistbargainsandsales.Providedtheythinktheyaregettingabargaintheywillbuyclothestheywillneverwear,furnituretheyhavenospacefor.Oldladieswillbuyroller-skatesandnon-smokerswillbuypipe-cleaners.AndIonceheardofamanwhoboughtanelectriccircularsawasabargainandcutofftwoofhisfingersthenextday.Buthehadnoregrets:thesawhadbeentrulycheap.,Text5,5Quiteafewpeopleactuallybelievethattheymakemoneyonsuchbargains.AladyIknow,otherwiseacharmingandseeminglysanegirl,sometimestellsmestoriessuchasthis:“Ivehadaluckydaytoday.Iboughtadressfor120,reducedfrom400;Iboughtasuitcasefor40,reducedfrom120andIboughtabeautifulPersiancarpetfor600,reducedfrom900.”Perhapsshemayaddvaguelythatshehasbeenatrifleextravagant,butitwillneveroccurtoherthatshehasactuallywasted760.Shefeelsasthoughshehasmade660.Shealsofeels,Iamsure,thatifshehadmoretimeforshopping,shecouldmakealivingoutofit.,Text6,6Somepeoplebuyinbulkbecauseitischeaper.AtcertainmomentsNewZealandlambchopsmaybe3pcheaperifyoubuyhalfatonofthem,sopeoplerushtobuyafreezerjusttofindoutlaterthatitistoosmalltoholdhalfatonofNewZealandlamb.Ionceknewacouplewhocouldnotresistbuyingsugarinbulk.Theythoughtitatremendousbargain,nottobemissed,sotheyboughtenoughsugarfortheirlifetimeandthelifetimeoftheirchildrenandgrandchildren.Whenthesugararrivedtheydidntknowwheretostoreituntiltheyrealizedthattheirloowasaveryspaciousone.Sothatwaswheretheypileduptheirsugar.Notonlydidtheirguestsfeelratherstrangewhenevertheywereofferedsugartoputintotheircoffee,buttheloobecameextremelysticky.,Text7,7Toofferbargainsisacommercialtricktomakethepoorpoorer.Whengreedyfoolsfallforthistrick,itservesthemright.Allthesame,ifbargainswereprohibitedbylawourstandardoflivingwouldimmediatelyriseby7.39percent.,bargain1,bargain1)n.sth.boughtcheaplyorforlessthanitsusualprice.便宜货；廉价货,e.g.,ImightbuyaTV,ifIcanfindabargaininthesales.Theshoesareabargainat22.,2)n.anagreement协议；交易,make/strikeabargain:达成协议,【相关搭配】,e.g.,WehavemadeabargainthathelldotheshoppingandIllcook.,bargain2,driveahardbargain:达成非常有利于自己的协议,e.g.,Heisdeterminedtodriveahardbargain.,keeponessideofthebargain:履行协议,e.g.,Managementandunionshavestruckabargainoverwageincreases.,3)vi.todiscusstheconditionsofasale,agreement,etc.讲价钱；讨价还价,e.g.,Theworkerbargainedforbetterpay.,bargainingn.讨价还价,【相关词】,e.g.,The4%payrisewastheresultofsomehardbargaining.,trick1,trick1)n.sth.onedoesinordertodeceivesomeoneelse.骗局；花招；诡计,e.g.,Hepretendedtobeill,butitwasjustatrick.,【相关搭配】,dirty/mean/rottentrick:下流的/无耻的/卑鄙的诡计,e.g.,ofathleticbuild像运动员般的体格,2)n.sth.onedoestosurprisesomeoneelseormakeotherpeoplelaugh.恶作剧,【相关搭配】,playatrickonsb.:捉弄某人,e.g.,Thegirlswerealwaysplayingtricksontheirteachers.,trick2,3)n.acleverwayofdoingsth.thatworksverywell.诀窍；技巧,e.g.,Thetrickistobendyourkneesasyoucatchtheball.Asalesmanshouldknowallthetricksofthetrade.,e.g.,Theworkerbargainedforbetterpay.,odoingsth.,【相关搭配】,e.g.,Clientsweretrickedintobelievingtheirmoneywasbeinginvested.,4)vt.todeceivesomeoneinordertogetsth.fromthemortomakethemdosomething欺骗；诱骗；哄骗,tricksb.outof,e.g.,Thecompanywastreatedoutof2million.,trick3,e.g.,Ifoundmyselfinaverytrickysituation.Findingtheelectricalfaultisreallytricky.,trickyadj.困难的；复杂的；棘手的,【相关词】,extort,extort:vt.toillegallyforcesomeonetogiveonemoneybythreateningthem敲诈；勒索,【相关搭配】,extortsth.from/outofsb.勒索；强抢,e.g.,Landlordstriedtocovertheirlossesbyextortinghighrentsfromtenants.,【相关词】,extortionn.敲诈；勒索,e.g.,Hefaceschargesofkidnappingandextortion.他面临诱拐和敲诈的指控。,innocent,innocent1)adj.nothavingmuchexperienceoflife,sothatoneiseasilydeceived;naive.天真无邪的；涉世不深的,e.g.,Hessoinnocentthatanyonecantakeadvantageofhim.,2)adj.notguiltyofacrime.无罪的,e.g.,NobodywouldbelievethatIwasinnocent.Heisinnocentofmurder.,【相关搭配】,innocentvictims/bystanders/people:无辜的受害者/旁观者/人们,【相关词】,innocencen.清白无罪；单纯；天真,e.g.,Canyouproveyourinnocence?Inourinnocencewebelievedeverythingweweretold.,Ifeelcertainthat,Ifeelcertainthat.:Ifeelconfidentandsure,withoutanydoubtsthat.,e.g.,ImabsolutelycertainthatIleftthekeysinthekitchen.IfeltcertainthatIdpassedthetest.,【比较】,Itiscertainthat:ifsomethingiscertain,itwilldefinitelyhappenorisdefinitelytrue.,e.g.,ItnowseemscertainthattherewillbeanelectioninMay.Itsnotcertainwherehelived.Itisbynomeanscertainthatthedealwillbeaccepted.,Itisnotabad,Itisnotabadtoothpaste(notspeciallygoodeither,butnotbad),andaspeopleliketotrynewthingsitwillsellwelltostartwith;buttheattentionofnoveltysoonfades,sosaleswillfall.,牙膏并不差(不是特别好，但也不错)，而人们又喜欢尝试新的东西，因此一开始它卖得很好，但对新事物的关注很快消退，销售也就随着下降了。,Itwillsellwell,Itwillsellwell:Itwillbeboughtbyalotofpeople.“Sell”,followedby“well”or“badly”,canbeusedintheactiveformwithpassivemeaning“besoldwellorbadly”.,e.g.,Anti-agecreamsalwayssellwell.Docertainproductsandservicessellwell?Hewasproducingbootsthatsoldwellbutdidnotwearwell.Theyearbeganwith1,400ownlabelitemsandfinishedwithnearly1,900allsellingwell.,theattraction,.theattractionofthenoveltysoonfades:Soon,peoplelosetheirinterestinthisnewcheapproductandnolongerhavetheenthusiasmtobuyit.,tostartwith,tostartwith1)usedtotalkaboutthebeginningofasituation,esp.whenitchangeslater.起初；开始时,e.g.,Ifeltnervoustostartwith,butsoonbegantorelax.,2)firstofall.首先；第一,e.g.,Werenotgoingonholidaythisyear;tostartwithwehaventgotthemoneyandthentheresstillalotweneedtodoonthehouse.,novelty,novelty:,e.g.,Iwasintriguedbythenoveltyofhisidea.IenjoyedlivinginParisatfirstbutthenoveltysoonworeoff.,1)n.thequalityofbeingnew,unusual,andinteresting.新颖；新奇性,2)n.sth.newandunusualwhichattractspeoplesattentionandinterest.新奇的事物,e.g.,Carswerestillsomethingofanoveltyatthebeginningoflastcentury.,【相关词】,noveladj.新颖的；新奇的,e.g.,ThatsanovelideaopeninganEnglishrestaurantinFrance.,osth.,osth.:tochangefromonethingintoanother.(usu.bymagic),e.g.,Inaflashtheyturnthesofaintoabed.Thewitchhadturnedthemallintostone.,whereupon,whereupon:conj.usedwhensth.immediatelyaftersomethingelse,orasaresultofsth.happens.马上；于是,e.g.,Mollybannedherfromthediningroom,whereuponBridgetburstintotears.Itoldhershelookedfat,whereuponshethrewtheentirecontentsofasaucepanatmeandburstintotears.,rushtodosth,rushtodosth.:todosth.veryquicklyandwithoutdelay.匆匆做(某事),e.g.,Irushedtopackmysuitcasebeforeshecameback.Weshouldntrushtoblamethem.,breathtaking,.breathtakingimpertinence:Althoughtheone-pennyreductionofthepricemaywellbeconsideredtobeaninsult,itproducesgreatexcitementtobuyersandencouragesthemtobuyit.,.breathtakingimpertinence:Theone-pennyreductionofthepricemaywellbeconsideredtobenotrespectful,itproducesgreatexcitementtobuyersandencouragesthemtobuyit.,breathtaking,breathtaking:adj.veryimpressive,excitingorsurprising.使人兴奋的；激动人心的；惊险的,e.g.,Theguesthousewasonthesideofthecliff,withbreathtakingviewsoftheoceanbelow.Thechangesinthecitysince1980havebeenbreathtaking.Thedrivealongthebeachandupthemountainistrulybreathtaking.,impertinence,impertinence:n.thestateofbeingrudeornotrespectful.不礼貌；莽撞无礼,e.g.,Whiletheypreparefordinner,DonQuixotescoldsSanchoforhisimpertinenceandordershimtobemorediscreetinfurtherconversations.Hissuperiorswereoutragedbyhisimpertinenceinsuggestingasolutiontheyhadntconsidered.,【相关词】,impertinentadj.不礼貌的；莽撞无礼的,e.g.,Thequestionaboutherageisveryimpertinent.,might(just)aswell,might(just)aswell:usedtosuggestthatsomeoneshoulddosth.,becausethereisnogoodreasontodoanythingelse只好；还是为好；也可以,e.g.,Itsnogoodwaitingforthebus.Wemightaswellwalk.Imightjustaswellhavestayedathome.Hesaidwemightaswellgobeforehissisterarrived,becauseonceshecame,itwouldbeimpossible.,forthesakeof,forthesakeof:inordertohelp,please,improvesomeoneorsth.由于；为了的缘故,e.g.,Hemovedtotheseasideforthesakeofhishealth.IonlywentforKayssake.Thisisaninterestingtopic,butIfeellikethisismoreforthesakeofpublication.,plead,plead1)vi./vt.tostateinacourtoflawwhetheroneisguiltyofacrime.(在法庭上)承认(有罪)；申辩,e.g.,Henrypleadednotguiltytothechargeofmurder.AGermanmanufacturerhasagreedtopleadguiltyandpaya160millionfineforengaginginaninternationalprice-fixingconspiracythatdroveupcomputerprices.,pleadguilty/notguilty/innocent,【相关搭配】,2)vi.toaskforinasincereandemotionalway.恳求；央求,e.g.,Thehostagesfamiliespleadedfortheirsafereturn.Shepleadedwithhermothertolethergetout.,outrage1,outrage1)vt.tomakesomeonefeelveryangryandshocked.使某人震怒；激起某人的义愤,e.g.,Peoplewereoutragedattheideaofreleasingthemassmurderer.,2)n.afeelingofgreatangerandshock.愤慨；义愤；震怒,e.g.,Theinjusticeofthesituationfilledhimwithasenseofoutrage.,3)n.averycruel,violentandshockingactionorevent.暴行,e.g.,Theseterroristattacksareoutragesagainstsociety.,outrage2,e.g.,outrageouspricesIcantbelievehesbeenallowedtospreadsuchoutrageouslies!,outrageous:adj.veryshockingandextremelyunfairoroffensive骇人的；蛮横的；极不公正的,【相关词】,inonesdefense,inonesdefense:toprotectagainstattacks为辩护/答辩,e.g.,Speakingindefenseoftheproposal,hepointedouthowmuchcheaperitwouldbe.Themanhasbeenfierceindefenseofthepresentsystem.,Providedtheythink,Providedtheythinktheyaregettingabargaintheywillbuyclothestheywillneverwear,furnituretheyhavenospacefor.,只要他们认为自己赚了便宜就会买从不穿的衣服和没地儿放的家具。,sane,sane:adj.abletothinkinanormalandreasonableway.心智健全的；神智正常的,e.g.,Thisisarisknosanepersonwilltake.,antonym:insane,trifle1,trifle1)n.slightly;rather.少量；有点,e.g.,Youlookatriflenervous.Itsafulllife,ifatrifleboring.,2)n.sth.unimportantornotvaluable.琐事；无价值的东西,e.g.,Idontknowwhyyouwasteyourmoneyonsuchtrifles.,e.g.,atriflingmatteratriflingsum,triflingadj.不重要的；微不足道的,【相关词】,trifle2,triflewith:轻视；小看；随便对待,【相关搭配】,e.g.,Thebossisnotamantobetrifledwith.,asthough,asthough:asif似乎；好像,e.g.,Youlookasthoughyouvehadagoodtime.Itsoundsasthoughshesbeenreallyill.Thatnewsreporteralwayssoundsasthoughhesdrunk.,foroneslifetime,foroneslifetime:forthetimeduringwhichoneisalive.一生,e.g.,Iwillbeproudofmyselfforthisexperienceformylifetime.Theymustworkhardfortheirlifetimetopayoffthedebt.,loo,e.g.,Allroomsarecomfortablyfurnishedandhavetheirownshowerandloo.Ihadtogototheloo.ItishardtostayawakebutIhadtokeepgoingtotheloo!,loo:n.(BrE:informal)atoilet卫生间；厕所,pileup,pileup:tobecomemuchlargerinquantityoramount;accumulate(使)堆积；(使)积累,e.g.,Workisreallypilingup.Troublesarepilingupduetoapassiveattitudetosolvethem.,sticky,sticky1)adj.madeoforcoveredwithasubstancethatstickstosurfaces.黏的,e.g.,Herhandswerestickywithjam.Thesurfaceofthedeskisdirtyandsticky.,2)adj.difficult;hardtohandle困难的；棘手的,e.g.,RaceproblemsintheUSremainsticky.Hefinallygotoutofthestickysituation.,stickylabel/tape:黏胶带havestickyfingers:有偷窃习惯,【相关搭配】,fallfor,e.g.,Shewillneverfallforthatone!Dontfallforthefairwordsofthedoor-to-doorbusinessmen.Weplayedatrickonhimandhefellforit.,e.g.,ThatwasthesummerIworkedatthefairgroundandmetandfellforLucy.,2)tostarttolovesomeone.爱上(某人),fallfor1)tobetrickedintobelievingsth.thatisnottrue上的当；受的骗,servesb.right,servesb.right:tobeagoodpunishmentforsb.活该,e.g.,Igotatrafficfineyesterdayevening.Itservedyouright.Itoldyounottodrinktoomuch.Youhavemissedsogoodachance.Itservesyourighttosuffertheconsequencenow.,allthesame,allthesame:inspiteofthis.尽管如此；虽然,e.g.,Sheisnotclever,butIlikeherallthesame.Itwasraininghard,butwegotthereontimeallthesame.Thankyouallthesame!Allthesame,thisshouldbetakenintoconsideration.Itsverycold,butIllgoswimmingallthesame.,NewWordsandExpressions,1.extort/v.toobtain(sth.)byforceorthreats（fromsb.）勒索2.innocent/a.simple-minded头脑简单的3.board/n.agroupofdirectorselectedbytheshareholderstorunacompany董事会4.decent/a.fair公平的5.novelty/n.newandunusualthing新奇事物6.fade/v.tocausetolosecolor,freshness褪色7.whereupon/conj.asaresultofwhich因此8.breathtaking/a.verysurprisingorshocking令人吃惊的,NewWordsandExpressions,NewWordsandExpressions,9.impertinence/n.notbeingappropriate不适当10.pensioner/n.apersonwhoisreceivinganamountofmoneypaidregularlybyagovernmentoracompanybecauseofoldage领取养老金者11.accuse/v.tochargesb.withdoingwrong,acrime,etc.指控12.plead/v.toansweracharge,sayingwhetheroneisguiltyornot认(罪)e.g.pleadguilty13.outrage/v.tomakesb.extremelyangryorupset激怒14.defense/n.theactofprotectingsomeoneagainstattack辩护,NewWordsandExpressions,15.circular/a.round圆的16.saw/n.atoolwitharowofteethontheedgeforcuttinghardmaterials锯17.seemingly/ad.apparently似乎18.sane/a.healthyinmind心智健全的19.Persian/a.ofPersia(nowcalledIran)波斯的20.trifle/a.asmallamount;alittle少量；有点21.extravagant/a.wastefulofmoney奢侈的22.chop/n.asmallpieceofmeatonabone排骨23.tremendous/a.verygreatinsize,amountordegree巨大的,NewWordsandExpressions,24.loo/n.lavatory盥洗室25.pile/v.tomakeanumberofthingslyingoneuponanother堆26.quest/n.anattempttofindsth.探寻27.sticky/a.joiningwithglueorpaste粘性的28.prohibit/v.toforbidbylaworrule禁止,NewWordsandExpressions,1.tostartwithatthebeginning;initially首先；起初2.mightmayaswellthereisnoreasonwhy(one)shouldnt(dosth.)还是(做)的好3.forthesakeofforthegoodoradvantageof为的缘故4.inonesdefensetoprotectsomebodyagainstattack为辩护5.asthoughasif似乎6.foroneslifetimeforthetimeduringwhichoneisalive一生7.pileuptocausetoformintoamassorlargequantity堆积8.servesb.Righttobeagoodpunishmentforsb.活该,NewWordsandExpressions,9.allthesameinspiteofthis尽管如此10.fallfortobetrickedintobelievingsth.thatisnottrue上的当,Notes,1.GorgeMikesaHungarianwriterwholivedinBritain.ThepassageisfromhisworkHowtoBePoor.2.takesthefollowinglinesdoesthingsinthewaysmentionedbelow3.theattractionofthenoveltysoonfadesSoon,peoplelosetheirinterestinthisnewcheapproductandnolongerhavetheenthusiasmtobuyit.4.Onemightaswellbuyitapennycheaper.Thereisnogoodreasonwhyoneshouldnotbuyitapennycheaper.e.g.Thereisnothingworthwatchingonthetelevision,sowemightaswellgotobed.5.pengothebasicmonetaryunitofHungary,Notes,Notes,6.shillingBritishmonetaryunitusedtill1971.Ashillingisequalto12pence,120poundintheoldEnglishmonetarysystem.Aftertheadoptionofthenewsystemin1971,thisunitisnolongerused.7.ashillinghere.ashillingthereMoneygotbitbybitwillgraduallyaccumulateandbecomeaconsiderableamount.8.thenewEnglishmonetarysystemasystemthathasbeenusedsince1971inwhich,videdonconditionthat;ifandonlyif只要10.roller-skateaframewith4wheelsforfittingunderashoeorashoewithwheelsfixedonitforusingonanysmoothsurfaceinthewaythatordinaryskatesareusedonice旱冰鞋,Notes,11.hasbeenatrifleextravaganthaswastedquiteasumofmoneyonsomethingthatisunnecessaryinonesdailylife.Here“atrifle”means“alittle”.12.Itwillneveroccurtoherthat.Shewillneverrealizeorthinkofthat.13.shecouldmakealivingoutofit.shecouldsaveaconsiderablesumofmoneywhichwillbequiteenoughtocoverherdailyexpenses,Notes,14.(theirguests)wouldfeelratherstrangewhenevertheywereofferedsugartoputintothecoffeePeopleusuallyputlumpsofsugarintocoffeeandtearatherthangranulatedsugar（砂糖）.Thatiswhytheirguestswouldfeelstrangewhentheywereofferedsugartoputintothecoffee.However,toaddgranulatedsugartocoffeeisacommonpracticeintheUS.15.fallforthistrickarecheatedbythecleveractwhichmakessomeonebelievesomethingthatisnottrue,Exercises1,I.Readthetextcarefullyagainanddiscussthefollowingquestions.,1.Howdoestheauthordefinetheword“bargain”inthetext?2.Whatdoestheauthormeanbysaying“buttheattractionofnoveltysoonfades”?3.Whydoestheauthorsayitis“breathtakingimpertinence”forsellerstoadvertise“1poff”?4.Howdopeoplereacttosmallpricereductions,say5poreven1poff?5.Whendoestherealdangerofbargainstart?6.Whatisthedangercausedbybargains?7.Whatdoes“buyinginbulk”mean?,Exercises1,8.Whatcanwelearnfromthatoldcouplewhocouldnotresistbuyingsugarinbulk