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Summary The article mainly explains the workforce management should change in now. It cant just depend on traditional management approach. With the development of Globalization, culture different become an important element to influence the leadership, management and strategy. The smart manger should learn and understand it. The article has four mainly parts, cultural blunder, embarrass the leader, localize, localize, localize and a United Nations Approach About cultural blunder, it explain the cultural blunder make the company face serious problems and potential problems. In the example about “EraseMan”, the company leader did not consider the cultural different, so it cause cultural gaffe. It makes Asian staff feel confused and annoyed. Other manufacturers worldwide will face much more serious consequence, if they dont know the different customs. Meanwhile, Multinational companies also face workforces that place different values on workplace benefits. For example the IBM report and Big Blues Global Human Capital Study 2008 provide more evidences. About embarrass the leader, it points the leader should make staff accept leadership roles, it need coaxing and encouragement. Some cultural is more comfortable to solve problems rather than depending on other cultural. For example leaders should encourage Asian staff to use this form of reporting which can embarrass leadership. And the safety is a problem. In different countries safety standard is different, some developing countries safety standards may be lacking. About third part, the mainly idea is localize. The PPG provides the direction to the foreign staff. The autonomy has been given in each regional operation in the dicision process. And it provides intense training to low-skilled workforces. Onsite and online training courses both are included. It can help the company developing countries get knowledge from mature regions. It also helps PPGs offshore workforces understand the strategy, standards and protocols of the company for each respective region. In the last part, it emprises cooperation. It points Guardian has created a companywide United Nations which will hold twice meeting one year. It can make local staff help foreign employees operate successful. And W.R. Grace has a similar program. The conference can boost morale and reduce the conflicts between the staffs that come for different contraries. For example the Germans and Americans have different communication approaches, and the company approve method to make they understand other contrary consumer. In short, the culture has become an important factor in the management. The manger should learn, understand and use it to make the management to be successful.Intended readers The mainly intended audiences for the article seem to be the people who work in administration or management in multinational companies. It includes manger, CEO or shareholder. Especially those often involved in international business. The article points the importance of the culture in the management. It can give the leader some useful imaginations about the strategy decision. The staff work in multinational companies will have interest in the article. Especially some staffs who work in foreign trade department. The article can help the staff understand the culture different of foreign countries. And understand other foreigner; it can help them work well. The teacher who teaches communication can use this article and, the article can help the students understand better. In fact the article is easy to understand, general public would read the article. However, if the writer gives more detailed examples, it will have a wider audience. Purpose The article has two purposes, provide some examples to describe the importance of culture and make the reader accept his ideas. For example in the begin of the article the author points understanding the culture is important. And it lists many examples to emprise the idea in different aspects. There is not many personal opinions. The author explains how to deal the cultural difference in management correctly the through the examples. So the mainly purpose is to inform not to persuade.Language The language is basically semi-formal, easy to read. The sentence structures and vocabulary is easy to understand. There are no errors on spelling and punctuations. And the grammar is right. The sentence general has about 20 words, and the sentences have different lengths. But there are some long sentences, difficult new words. It is hard for reader to understand. However there are some contractions such as isnt, wasnt and thats. The article is expressed clearly and objectively. It mainly uses the third person.Structure The structure of the article is confusion. It includes introduction and contents. Introduction is explained in the start of the article. The contents follow the introduction including four parts. But in the end of the article, there lack the conclusion. And the article lacks continuity; there was little connection between some paragraphs. The main ideas are not explain in the beginning of the each paragraph, there are examples in the start of each part. The main ideas usually present in the middle of the paragraph. It will make reader feel confusion. Layout l The layout is clear and acceptable. There is paragraph spacing between paragraphs. Margins are equal on all four sides preventing this text overcrowded. There are title and sub-title; it could be added to attract the audiences attention. And title, sub-title and text use correct forts. The tit