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THEETIQUETTEINBUSINESSNEGOTIATIONSZHANGWANQUNABSTRACTBUSINESSNEGOTIATIONSMEANSTHATTHETWOPARTIESHELPTOBRINGABOUTATRADE,ORINORDERTORESOLVETHEIRDISPUTESANDUPHOLDTHEIRECONOMICINTERESTSTHATTHEYTAKEAKINDOFBILATERALINFORMATIONDISSEMINATIONITISONEOFTHECOMMONBEHAVIORSOFBUSINESSACTIVITIESTHETWOPARTIESBUILDUPTRADERELATIONSWITHEACHONTHEBASISOFEQUALITYFRIENDSHIPANDMUTUALBENEFITFORASUCCESSFULNEGOTIATIONTHEYNEEDTOREACHAGREEMENTANDELIMINATETHEDIFFERENCESINTHESUCCESSFULBUSINESSNEGOTIATIONS,THEREARENONECESSARYFACTORSTOGETSUCCESSBYOBSERVINGNEGOTIATIONETIQUETTE,BUTIFTHEYAGAINSTIT,THEREWILLMANYNEEDLESSPROBLEMSFORTHEMTOSOLVE,EVENTHREATENTOREACHTHEAGREEMENTKEYWORDSBUSINESSNEGOTIATIONETIQUETTEAGREEMENT1THECONNECTIONBETWEENTHEETIQUETTEANDTHEBUSINESSNEGOTIATIONNOWADAYS,THEBUSINESSNEGOTIATIONISNOTONLYASILENCE,BUTALSOANARTASAGOODNEGOTIONATOR,ITREQUIRESNOTONLYHISORHERMASTERYOFPROFESSIONALKNOWLEDGE,MASTERYOFSOCIOLOGY,PSYCHOLOGYLINGUISTICS,BUTALSOTHEKNOWLEDGEOFETIQUETTE,WHICHWILLHELPHIMORHERTOCOPYWITHTHEBUSINESSNEGOTIATIONVERYWELLTHEBUSINESSMARKETJUSTLIKESABATTLEFIELDUNDERTHECONDITIONSOFTHEMARKETECONOMY,BETWEENALLTRADESANDPROFESSIONS,ANDTHEENTERPRISE,THEMERCHANTALWAYSFIGHTFOREVERYINCHOFPROFITFORTHEIROWNECONOMICINTERESTSOFCOURSE,ALLTHISKINDOFBUSINESSISNOTREALBATTLEFIELDTHECOMPETITIONISNOTAREALSWORDSANDSPEARS,ISNOTALIFEANDDEATHFLIGHTTHETRIALSOFSTRENGTHINTHEBUSINESSMARKETARETHEBEHAVIOROFELEGANCEIFTHENEGOTIATORSINBOTHSIDESHAVEANYDISPUTEORTHEYAREDEADLOCKED,THENALLTHEIRWORDSMUSTBEPOLITEALLINALL,WHATEVERTHEEFFORTOFTHENEGOTIATIONISSATISFIEDORNOTFINALLY,ITISALSOIMPORTANTFORTHETWOPARTIESTOPAYATTENTIONTOTHEETIQUETTEITISSAIDTHATTHEMAINBODYOFTHEBUSINESSNEGOTIATIONISTHEPERSON,ANDPEOPLESCONTACTSARESURETOACCORDWITHASPECIFIEDSTANDARDOFETIQUETTEIFWEVIOLATETHESTANDARDOFETIQUETTE,THEREWILLBEKINDSOFBLUNTBEHAVIORS,WHICHWILLNOTONLYINFLUENCETHEEMOTIONEXCHANGEOFTHETWOPARTIES,BUTALSOINFLUENCEPEOPLESAPPRAISEONYOURACCOMPLISHMENT,IDENTITYANDABILITY,EVENINFLUENCETHERESULTOFTHENEGOTIATIONPEOPLEJUDGEYOUATFIRSTBYWHATTHEYSEE,SOPARTICULARATTENTIONSHOULDBEPAIDTOYOURPERSONALAPPEARANCEINAWORD,THEETIQUETTEPLAYSANIMPORTANTROLEINBUSINESSNEGOTIATIONS2THEMAINEFFECTSABOUTTHEETIQUETTEINTHEBUSINESSNEGOTIATIONSINTHEBUSINESSNEGOTIATION,THEREAREFIVEIMPORTANTSIDESABOUTETIQUETTEFORTHENEGOTIATORSTOCAREABOUTATFIRST,THECOMMONETIQUETTEINASSOCIATIONONTHESECOND,THEETIQUETTEOFMEETINGSNEXT,THEETIQUETTEOFCONVERSATIONTHEN,THEETIQUETTEOFPRIVATECOMMUNICATIONFINALLY,THEETIQUETTETOACCEPTORREFUSEAGIFT31THECOMMONETIQUETTEINASSOCIATIONONTHEFIRSTPOINT,THEFIRSTTHINGISYOUNEEDTOBEPUNCTUALANDKEEPANAPPOINTMENTNOWADAYS,INMOSTWESTERNCOUNTRIES,PUNCTUALITYISVIEWEDASTHEMOSTBASICCOVENANTINBUSINESSNEGOTIATIONSITISTHEIRFRIENDSHIPANDRESPECTFOREACHOTHERTAKINGPARTINTHEVARIOUSACTIVITIES,YOUAREREQUESTEDTOBEHEREONTIME,THETIMEFORYOURARRIVALISNEITHERTOOEARLYNORTOOLATEWHENYOUAREGOINGTOTAKEAVISIT,ITISNECESSARYFORYOUTOINFORMTHEHOSTORHOSTESSINADVANCEPLEASEKEEPTHATINYOURMIND“DONTPAYAVISITIFTHEHOSTORHOSTESSDOESNTKNOWIT“YOUNEEDTORESPECTTHEWOMENANDHONORTHEOLDINMANYCOUNTRIES,PEOPLEAREINADHERENCETOTHEPRINCIPLEOF“LADIESFIRST“INTHESOCIALPLACE,ANDINTHEIRDAILYLIFEASONEOFTHEETIQUETTE,THENEGOTIATORSINBOTHSIDESARESUPPOSEDTOPAYATTENTIONTOIT,ATLEASTONTHEFORMALOCCASIONSTHEN,THEHABITSANDCUSTOMSOFTHENEGOTIATIONAREIMPORTANTFORYOUTOKEEPINMINDINOUROWNHISTORICALANDCULTURALBACKGROUND,DIFFERENTCOUNTRIESANDNATIONSHAVEFORMEDITSOWNCUSTOMSWHATSMORE,ITMUSTBERESPECTEDINBUSINESSNEGOTIATIONS,WHICHCANPROMOTETHEBUSINESSCOOPERATIONBETWEENTHETWOPARTIESNEXT,DONTTALKBUSINESSONCATERINGWHENYOUHAVEOPPORTUNITIESTOHAVEMEALTOGETHERWITHTHEOTHERNEGOTIATORSTHISISMAINLYBECAUSE“THEMOREPEOPLE,THEMORETALK“ONTHEOTHERHAND,IFYOUALWAYSTALKABOUTBUSINESSINTHECATERING,THEOTHERPARTYWILLTHINKTHATYOUAREUSINGTHECATERINGASABAITASARESULT,THEYWILLTHINKREFUSEYOUINTHENEGOTIATIONINBUSINESSNEGOTIATIONS,ASAEXCELLENTNEGOTIATOR,YOUHAVETOBEDIGNIFIED,BENATURALANDGRACEFUL,BEWITHAFRIENDLYAMIABLENATUREOFEXPRESSIONWHATSMORE,YOUNEEDTOSTANDWELL,SITWELLDONTTALKLOUDLYORTALKVOLUBLY32THEETIQUETTEOFMEETINGSINSOMEMEETINGS,INTRODUCTIONISALWAYSIMPORTANTITISVIEWEDASA“DOOR“THATHELPSTHENEGOTIATORSTOKNOWEACHOTHERTHEREARETWODIFFERENTFORMSSELFINTRODUCTION,INTRODUCTIONVIATHETHIRDPARTYDUETOSOMELIMITATIONFORTHEFIRSTFORM,ITISMOREPOPULARWITHTHENEGOTIATORSTHEN,WHENYOUAREMAKINGAINTRODUCTIONORMEETINGSOMEONEFORTHEFIRSTTIME,SHAKINGHANDSASONEOFTHEMOSTSIMPLELANGUAGES,WHICHISWIDELYUSEDALLOVERTHEWORLDNORMALLY,THENEGOTIATORSHAKESHANDSACTIVELYWITHTHEOTHERPARTY,WHICHMEANSTOSHOWTHEIRRESPECTANDFRIENDSHIPTHEREAREALSOREQUIREMENTSFORTIMEOFSHAKINGHANDSITNEEDSTOBEMODERATEFOREXAMPLE,IFYOUARESHORTLYSHAKINGHANDSWITHTHEOTHERS,THENHEORSHEWILLTHINKTHATYOUDONTHAVEANYSINCERITYONTHECONTRARY,IFYOUSHAKEHANDSWITHTHEOTHERSFORTOOLONG,WHICHALSOWILLMAKEHIMORHERFEELEMBARRASSEDINGENERAL,YOUREREQUESTEDTOHOLD36SECONDSWHILEYOUARESHAKINGHANDSTHESAMEASTIME,THEDYNAMICSFORSHAKINGISALSOCRITICALITISALSONEEDTOBEMODERATEWHENYOUARESHAKINGHANDSBESIDES,THELADIESSHOULDTAKEOFFTHERIGHTHANDGLOVESBEFORETHEYARESHAKINGHANDSHOWEVER,THEMENHAVETOTAKEGLOVESOFBOTHHANDSTHELASTBUTNOTTHELEAS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ROPERCLOTHESBEFOREYOUMAKEANAPPOINTMENTYOUARESUPPOSEDTOKEEPYOURPROMISEANDBEONTIMEBESIDES,ITISINADVISABLETOVISITFORTOOLONGTHEN,THEDINNERETIQUETTEIFTHEREAREOPPORTUNITIESFORTHEPARTIESTOHAVEAMEALTOGETHER,ITWILLPRODUCEAPOSITIVEEFFECT,WHICHCANHELPYOUTONEGOTIATEGREATLYTHENKEEPTHEFOLLOWINGINMIND1MAKENECESSARYPREPARATIONSBEFORERECEIVINGINVITATIONIFYOUREUNABLETOJOINITBECAUSEOFSOMETHINGURGENT,YOUAREEXPECTEDTOINFORMTHEHOSTORHOSTESSASSOONASPOSSIBLY,THENEXPRESSYOURTHANKSANDREGRET2STRICTLYABIDEBYTHETIMEOFAPPOINTMENTITISUNFAVORABLETOARRIVALFORTOOEARLYORTOOLATEWHENYOUAREINVITEDTOLUNCH,DINNER,ORSUPPER,ITISVERYIMPOLITEFORYOUTOARRIVELATE,ASITISUSUALLYPLANNEDTOHAVETHEMEALATTHEEXACTHOURTHATGIVENINTHEINVITATIONWHENYOUARRIVE,THEHOSTESSORSOMEMEMBERSOFTHEFAMILYWILLPROBABLYMEETYOUATTHEDOORANDTAKEYOURCOATANDHATINTHEWINTERTIME,YOUSHOULDDRESSMORELIGHTLYTHANTHATOFUSUAL,ASYOUMAYEXPECTTHEROOMSTOBEWARMERTHANINMOSTCHINESEHOMESINAFEWMINUTESTHEHOSTESSWILLASKHERGUESTSTOCOMEINTODINNERSHEMAYORMAYNOTASKEACHGENTLEMANTOTAKEALADYINIFSHEDOES,THELADYWILLTAKETHEGENTLEMANSARMASTHEYWALKINTOTHEDINNINGROOMIFSHEDOESNOT,THELADIESWILLGOINFIRST,FOLLOWEDBYTHEGENTLEMENTHEHOSTESSWILLEITHERPOINTOUTTHEIRSEATSTOTHEGUESTSASTHEYCOMEINORHAVEAPLACECARDATEACHPLACEWITHTHEGUESTSNAMEONIT3WHENTHEOTHERSPROPOSEATOASTTOYOUATYOURFIRSTTIMETOMEET,YOUSHOULDGETUPTOTOASTANDSAY“THANKYOU“DONTBETHEFIRSTONETOHAVEADRINKHOWEVER,IFYOUCOULDNTHAVEDRINKSANDWINES,YOUCANHAVESOMESOFTDRINKSINSTEADOFREFUSINGANYTHING4REMEMBERTOBEGINTOHAVETHEMEALAFTERTHEMASTERSGREETAFTERTHEMEALISOVER,ITISNOTPOLITETOLEAVEFORATLEASTHALFANHOUR,LESTYOUSEEMTOHAVECOMEONLYFORTHEMEALANEVENINGDINNERINVITATIONUSUALLYIMPLIESTHATYOUSTAYFORTHEWHOLEEVENINGTHEHOSTESSOFTENPLANSSOMEAFTERDINNERENTERTAINMENT5YOUNEEDTOAPPRECIATETHEMASTERBYSHAKINGHANDSWITHHIMORHERWHENYOUAREGOINGTOLEAVE,WHICHWILLMAKETHEMASTERHAPPYSOTHATSTRENGTHENTHEFRIENDSHIPBETWEENYOUSOWHENLEAVINGANYKINDOFAPARTY,AGUESTALWAYSEXPRESSESHISAPPRECIATIONTOTHEHOSTESSSOMESUCHWORDSASTHESEAREAPPROPRIATE“THANKYOUSOMUCHIVEHADADELIGHTEVENING“ATLAST,THECOMMONCOURTESYOFENTERTAINMENTITISAGOODACTIVITYFORMOFTEMPERAMENTCULTIVATING,SENTIMENTFOSTERING,ANDFRIENDSMAKINGFORTHENEGOTIATORSTOAMUSEANDJOINADANCEFORINSTANCE,THEBALLROOMDANCEASACOMMUNICATIONTOOL,WHICH,ISPOPULARINDIFFERENTCOUNTRIESSOMEEXPERIENCEDDIPLOMATSUSEDTOSAY“THEAGREEMENTISNOTALWAYSREACHEDATTHENEGOTIATIONTABLE,ANDINFORMATIONISNOTDEFINITELYOBTAINEDFROMTHEREGULARCHANNELSTHOSEOFTENAREDONEFROMTHEWIDERANGEOFSOCIALCOMMUNICATION“35THEETIQUETTETOACCEPTORREFUSEAGIFTTHEGIFTETIQUETTEALSOPLAYSASIGNIFICANTROLEINTHEBUSINESSNEGOTIATIONASFARASWEKNOW,GIFTSARETHE“LUBRICATIONDOESTHEBUSINESSNEGOTIATIONSITHELPSTHENEGOTIATORSGREATLYTOSTRENGTHENTHEIRCONTACTWHATSMORE,ITCANENHANCETHECOMMUNICATIONBETWEENTHETWOPARTIES,WHICHHELPSTOCONSOLIDATEEACHPARTIESTRADERELATIONSINCHINAWEUSETWOHANDSWHENGIVINGSOMETHINGTOAPERSON,ORWHENRECEIVINGIT,IFWEWANTTOBEVERYPOLITEINTHEWESTTHISWOULDSEEMAWKWARDANDIMPOLITEINVIEWOFTHEDIFFERENTCULTUREBACKGROUNDANDRELIGIONCULTUREFORTHENEGOTIATORS,THEIRHOBBIESANDHABITSWILLBEDIFFERENTTHEREFORE,WHENYOUARECHOOSINGAGIFT,YOUDBETTERSETMUCHEMPHASISONTHECUSTOMSANDCULTUREOFTHEOTHERSIDEINADDITIONAL,THEQUANTITYOFGIFTSANDTHEVALUEOFGIFTSALSOAREIMPORTANTFORYOUTOPAYATTENTIONINWESTERNCOUNTRIES,USUALLYPEOPLETENDTOUNWRAPTHEGIFTPACKAGECAREFULLYINTHEFACEOFTHESENDERAFTERTHEMRECEIVEDAGIFTINTHEMEANTIME,YOUNEEDTOPRAISETHEGIFTANDEXPRESSYOURAPPRECIATIONTOTHESENDERGENERALLYSPEAKING,THEREARE3KINDSOFGIFTSTHATYOUCANNOTACCEPTTHEILLEGALANDCONTRABANDGIFTSAGIFTWITHITSPRICEOFREGULATIONEXCEEDEDSUCHASTHECASH,THECERTIFICATEGIFTSTHEGIFTSTHATCONTAINAHINTOFANUNACCEPTABLEITEMSFORTHEABOVEGIFTS,YOUDBETTERREFUSESQUARELY3THEMAINEFFECTSOFETIQUETTEINTHEBUSINESSNEGOTIATIONSBUSINESSETIQUETTEISTHEBUSINESSETIQUETTENORMSBUSINESSETIQUETTEISCOORDINATIONANDCOMMUNICATIONFUNCTIONSWITHCOHESIONEMOTIONALROLEWITHTHEDEVELOPMENTOFSOCIETY,THEBUSINESSRELATIONSAREGETTINGWIDERANDWIDER,INAVARIETYOFBUSINESSCONTACTSGRADUALLYFORMEDACODEOFCONDUCTANDGUIDELINES,GUIDANCEONBUSINESSCONDUCTTHEMSELVESINSOCIETY,ANDASACODEOFSOCIETY,COORDINATINGHUMANRELATIONSANDHUMANANDSOCIALRELATIONS,SOTHATPEOPLEAREFRIENDLYTOEACHOTHER,RESPECTTHEOTHERSPREMISE,COMPLIANCEWITHTHEPROTOCOLNORMS,INACCORDANCEWITHTHEPROTOCOLNORMSRESTRAINITSELF,ITISEASYFORPEOPLETOFEELINGSOFINTERPERSONALCOMMUNICATIONSOEMOTIONALPOOLPLAYTOTHEROLE,ANDESTABLISHMUTUALRESPECT,MUTUALTRUST,FRIENDSHIPANDCOOPERATIONRELATIONS,INTURNHELPTHEDEVELOPMENTOFVARIOUSUNDERTAKINGSBUSINESSETIQUETTEISABEHAVIORALSCIENCE,ANDSHOULDSERIOUSLYTHESYSTEMICTRAININGDUETOGEOGRAPHICALANDHISTORICALBACKGROUND,THESYSTEMBETWEENVARIOUSKINDSOFDIFFERENCESTRUEBUTREFLECTSTHEASPIRATIONSOFTHESAME,ANDTOABIDEBYTHENORMSANDCODESOFCONDUCTISCONSISTENTALLTHEABOVEETIQUETTEHASLOTSOFPOSITIVEEFFECTSINTHEBUSINESSNEGOTIATIONSTOTALLY,THREEEFFECTSOFETIQUETTEAREMAINLYDIVIDED31TOCREATEAGOODATMOSPHEREANDPULLTHEDISTANCECLOSEBETWEENTHETWOPARTIESASANENTERPRISE,IFYOUCANGIVETHECUSTOMERAWARMANDTHOUGHTFUL,EASYANDDECENTRECEPTIONTHINKFOROTHERSTHINKHELPOTHERTOSOLVETHEPROBLEMSANDRESPECTTHEOTHERS,THECUSTOMERWILLBESURETOTHINKTHATYOUARESINCEREWHATSMORE,THEYWILLBEWILLINGTOMAKECONTACTWITHYOUBESIDES,IFTHETWOPARTIESCANNEGOTIATEINARELAXEDANDHARMONIOUSATMOSPHERE,ITWILLNATURALLYSHORTENTHEIRDISTANCEANDHELPTOFINDACOMBINATION,WHICHBOTHOFTHEPARTIESAREABLETOACCEPTANDGETABENEFIT32TOPORTRAYAGOODIMAGEANDPROMOTETHETRADETOSUCCEEDFORTHESECONDEFFECTS,THEPARTIESMAYNOTUNDERSTANDWELLTHATTHEPERSONALIMAGEISOFTENTHEDELEGATEOFTHEENTERPRISEIMAGETHEREISCOMMONPHENOMENONINTHECOMMERCIALACTIVITIES,APARTYOFTENJUDGESTHEOTHERPARTYBYTHEIRFIRSTIMPRESSION,WHICHCONTAINSTHEBEHAVIORSANDTALK,EVENMOREINFLUENCETHEDEGREEOFINTERACTIONBETWEENTHEMVIAANALYZINGTHEEDIBLEDEGREEOFTHEIRREPRESENTEDENTERPRISETHUSITCANBESEENTHATALLTHENEGOTIATORSNOBLEMORALITYANDSENTIMENT,REFINEDANDCOURTEOUSSPEECHANDDEPORTMENT,PROFOUNDKNOWLEDGE,APPROPRIATECOURTEOUSWILLLEAVETHEOTHERSWITHAPROFOUNDIMPRESSIONINTHECOMMERCIALACTIVITIESITALSOSEEMSTOGIVETHEENTERPRISEAHIGHOPINION,THENREDUCETHERESISTANCEOFTHENEGOTIATION33TODEEPENANUNDERSTANDINGANDPROMOTETHEFRIENDSHIPFINALLYPROMOTETHETRADETOSUCCEEDINBUSINESSNEGOTIATION,ALLTHEPARTIESARELIKELYTOPROTECTTHEIROWNECONOMICBENEFITSASARESULT,ITWILLINEVITABLYCOURSESOMECONFLICTSTHISKINDOFCONFLICTALWAYSOCCURSBETWEENTHEENTERPRISEANDINDIVIDUALDUETOTHECOMMERCIALACTIVITIES,WHICHDOESNOTLIKEAKINDOFCONFRONTATIONTHEYHAVENOTTOMAKETHEPROBLEMWHICHINTHETRADINGBECOMEAKINDOFATTACKFORANENTERPRISEORINDIVIDUALTHEYAREREQUESTEDTOMAKEADISTINCTIONBETWEENTHEINDIVIDUALANDTHEMATTERSDURINGTHEBUSINESSNEGOTIATION,THETWOPARTIESALWAYSARELOCKEDINASTALEMATETHEREFORE,ITISNECESSARYFORTHEMTOPAYATTENTIONTOTHECEREMONYANDPROPRIETYSTANDARDFOUNDINGOUTANAGREEMENTFORBOTHTHEPARTIESTOREACHBYTHEIRUNDERSTANDINGANDCOMMUNICATINGTOBUILDUPAFRIENDSHIPTHATBECOMESACONGERCOOPERATIONPARTNERVIATHETRADINGHOWEVER,CONSIDERINGTHEWAYTHATTHEYGETALONGWITHOTHERSISSINCERELYANDAGOODETIQUETTE,EVENIFTHETRADEBETWEENTHEMFAILED,THEYALSOCANCOMMUNICATEWITHEACHOTHERANDBUILDUPALONGTERMFRIENDSHIP,THENFOUNDOTHEROPPORTUNITIESTOCOOPERATEINVIEWOFTHENEGOTIATIONISDONEBETWEENTHEINDIVIDUALANDINDIVIDUAL,SOTHENEGOTIATIONPROCESSISANINTERPERSONALCOMMUNICATIONPROCESSTHEINTERPE
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