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THEETIQUETTEINBUSINESSNEGOTIATIONSZHANGWANQUNABSTRACTBUSINESSNEGOTIATIONSMEANSTHATTHETWOPARTIESHELPTOBRINGABOUTATRADE,ORINORDERTORESOLVETHEIRDISPUTESANDUPHOLDTHEIRECONOMICINTERESTSTHATTHEYTAKEAKINDOFBILATERALINFORMATIONDISSEMINATIONITISONEOFTHECOMMONBEHAVIORSOFBUSINESSACTIVITIESTHETWOPARTIESBUILDUPTRADERELATIONSWITHEACHONTHEBASISOFEQUALITYFRIENDSHIPANDMUTUALBENEFITFORASUCCESSFULNEGOTIATIONTHEYNEEDTOREACHAGREEMENTANDELIMINATETHEDIFFERENCESINTHESUCCESSFULBUSINESSNEGOTIATIONS,THEREARENONECESSARYFACTORSTOGETSUCCESSBYOBSERVINGNEGOTIATIONETIQUETTE,BUTIFTHEYAGAINSTIT,THEREWILLMANYNEEDLESSPROBLEMSFORTHEMTOSOLVE,EVENTHREATENTOREACHTHEAGREEMENTKEYWORDSBUSINESSNEGOTIATIONETIQUETTEAGREEMENT1THECONNECTIONBETWEENTHEETIQUETTEANDTHEBUSINESSNEGOTIATIONNOWADAYS,THEBUSINESSNEGOTIATIONISNOTONLYASILENCE,BUTALSOANARTASAGOODNEGOTIONATOR,ITREQUIRESNOTONLYHISORHERMASTERYOFPROFESSIONALKNOWLEDGE,MASTERYOFSOCIOLOGY,PSYCHOLOGYLINGUISTICS,BUTALSOTHEKNOWLEDGEOFETIQUETTE,WHICHWILLHELPHIMORHERTOCOPYWITHTHEBUSINESSNEGOTIATIONVERYWELLTHEBUSINESSMARKETJUSTLIKESABATTLEFIELDUNDERTHECONDITIONSOFTHEMARKETECONOMY,BETWEENALLTRADESANDPROFESSIONS,ANDTHEENTERPRISE,THEMERCHANTALWAYSFIGHTFOREVERYINCHOFPROFITFORTHEIROWNECONOMICINTERESTSOFCOURSE,ALLTHISKINDOFBUSINESSISNOTREALBATTLEFIELDTHECOMPETITIONISNOTAREALSWORDSANDSPEARS,ISNOTALIFEANDDEATHFLIGHTTHETRIALSOFSTRENGTHINTHEBUSINESSMARKETARETHEBEHAVIOROFELEGANCEIFTHENEGOTIATORSINBOTHSIDESHAVEANYDISPUTEORTHEYAREDEADLOCKED,THENALLTHEIRWORDSMUSTBEPOLITEALLINALL,WHATEVERTHEEFFORTOFTHENEGOTIATIONISSATISFIEDORNOTFINALLY,ITISALSOIMPORTANTFORTHETWOPARTIESTOPAYATTENTIONTOTHEETIQUETTEITISSAIDTHATTHEMAINBODYOFTHEBUSINESSNEGOTIATIONISTHEPERSON,ANDPEOPLESCONTACTSARESURETOACCORDWITHASPECIFIEDSTANDARDOFETIQUETTEIFWEVIOLATETHESTANDARDOFETIQUETTE,THEREWILLBEKINDSOFBLUNTBEHAVIORS,WHICHWILLNOTONLYINFLUENCETHEEMOTIONEXCHANGEOFTHETWOPARTIES,BUTALSOINFLUENCEPEOPLESAPPRAISEONYOURACCOMPLISHMENT,IDENTITYANDABILITY,EVENINFLUENCETHERESULTOFTHENEGOTIATIONPEOPLEJUDGEYOUATFIRSTBYWHATTHEYSEE,SOPARTICULARATTENTIONSHOULDBEPAIDTOYOURPERSONALAPPEARANCEINAWORD,THEETIQUETTEPLAYSANIMPORTANTROLEINBUSINESSNEGOTIATIONS2THEMAINEFFECTSABOUTTHEETIQUETTEINTHEBUSINESSNEGOTIATIONSINTHEBUSINESSNEGOTIATION,THEREAREFIVEIMPORTANTSIDESABOUTETIQUETTEFORTHENEGOTIATORSTOCAREABOUTATFIRST,THECOMMONETIQUETTEINASSOCIATIONONTHESECOND,THEETIQUETTEOFMEETINGSNEXT,THEETIQUETTEOFCONVERSATIONTHEN,THEETIQUETTEOFPRIVATECOMMUNICATIONFINALLY,THEETIQUETTETOACCEPTORREFUSEAGIFT31THECOMMONETIQUETTEINASSOCIATIONONTHEFIRSTPOINT,THEFIRSTTHINGISYOUNEEDTOBEPUNCTUALANDKEEPANAPPOINTMENTNOWADAYS,INMOSTWESTERNCOUNTRIES,PUNCTUALITYISVIEWEDASTHEMOSTBASICCOVENANTINBUSINESSNEGOTIATIONSITISTHEIRFRIENDSHIPANDRESPECTFOREACHOTHERTAKINGPARTINTHEVARIOUSACTIVITIES,YOUAREREQUESTEDTOBEHEREONTIME,THETIMEFORYOURARRIVALISNEITHERTOOEARLYNORTOOLATEWHENYOUAREGOINGTOTAKEAVISIT,ITISNECESSARYFORYOUTOINFORMTHEHOSTORHOSTESSINADVANCEPLEASEKEEPTHATINYOURMIND“DONTPAYAVISITIFTHEHOSTORHOSTESSDOESNTKNOWIT“YOUNEEDTORESPECTTHEWOMENANDHONORTHEOLDINMANYCOUNTRIES,PEOPLEAREINADHERENCETOTHEPRINCIPLEOF“LADIESFIRST“INTHESOCIALPLACE,ANDINTHEIRDAILYLIFEASONEOFTHEETIQUETTE,THENEGOTIATORSINBOTHSIDESARESUPPOSEDTOPAYATTENTIONTOIT,ATLEASTONTHEFORMALOCCASIONSTHEN,THEHABITSANDCUSTOMSOFTHENEGOTIATIONAREIMPORTANTFORYOUTOKEEPINMINDINOUROWNHISTORICALANDCULTURALBACKGROUND,DIFFERENTCOUNTRIESANDNATIONSHAVEFORMEDITSOWNCUSTOMSWHATSMORE,ITMUSTBERESPECTEDINBUSINESSNEGOTIATIONS,WHICHCANPROMOTETHEBUSINESSCOOPERATIONBETWEENTHETWOPARTIESNEXT,DONTTALKBUSINESSONCATERINGWHENYOUHAVEOPPORTUNITIESTOHAVEMEALTOGETHERWITHTHEOTHERNEGOTIATORSTHISISMAINLYBECAUSE“THEMOREPEOPLE,THEMORETALK“ONTHEOTHERHAND,IFYOUALWAYSTALKABOUTBUSINESSINTHECATERING,THEOTHERPARTYWILLTHINKTHATYOUAREUSINGTHECATERINGASABAITASARESULT,THEYWILLTHINKREFUSEYOUINTHENEGOTIATIONINBUSINESSNEGOTIATIONS,ASAEXCELLENTNEGOTIATOR,YOUHAVETOBEDIGNIFIED,BENATURALANDGRACEFUL,BEWITHAFRIENDLYAMIABLENATUREOFEXPRESSIONWHATSMORE,YOUNEEDTOSTANDWELL,SITWELLDONTTALKLOUDLYORTALKVOLUBLY32THEETIQUETTEOFMEETINGSINSOMEMEETINGS,INTRODUCTIONISALWAYSIMPORTANTITISVIEWEDASA“DOOR“THATHELPSTHENEGOTIATORSTOKNOWEACHOTHERTHEREARETWODIFFERENTFORMSSELFINTRODUCTION,INTRODUCTIONVIATHETHIRDPARTYDUETOSOMELIMITATIONFORTHEFIRSTFORM,ITISMOREPOPULARWITHTHENEGOTIATORSTHEN,WHENYOUAREMAKINGAINTRODUCTIONORMEETINGSOMEONEFORTHEFIRSTTIME,SHAKINGHANDSASONEOFTHEMOSTSIMPLELANGUAGES,WHICHISWIDELYUSEDALLOVERTHEWORLDNORMALLY,THENEGOTIATORSHAKESHANDSACTIVELYWITHTHEOTHERPARTY,WHICHMEANSTOSHOWTHEIRRESPECTANDFRIENDSHIPTHEREAREALSOREQUIREMENTSFORTIMEOFSHAKINGHANDSITNEEDSTOBEMODERATEFOREXAMPLE,IFYOUARESHORTLYSHAKINGHANDSWITHTHEOTHERS,THENHEORSHEWILLTHINKTHATYOUDONTHAVEANYSINCERITYONTHECONTRARY,IFYOUSHAKEHANDSWITHTHEOTHERSFORTOOLONG,WHICHALSOWILLMAKEHIMORHERFEELEMBARRASSEDINGENERAL,YOUREREQUESTEDTOHOLD36SECONDSWHILEYOUARESHAKINGHANDSTHESAMEASTIME,THEDYNAMICSFORSHAKINGISALSOCRITICALITISALSONEEDTOBEMODERATEWHENYOUARESHAKINGHANDSBESIDES,THELADIESSHOULDTAKEOFFTHERIGHTHANDGLOVESBEFORETHEYARESHAKINGHANDSHOWEVER,THEMENHAVETOTAKEGLOVESOFBOTHHANDSTHELASTBUTNOTTHELEAS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