2016年科技、传媒和电信行业预测

2016年科技、传媒和电信行业预测TECHNOLOGY,MEDIATELECOMMUNICATIONSPREDICTIONS2016CONTENTSFOREWORD1TECHNOLOGY3WOMENINITJOBSITISABOUTEDUCATION,BUTITISALSOABOUTMORETHANJUSTEDUCATION4TRAILINGMILLENNIALSARETHEPROPC,NOTTHEPOSTPC,GENERATION8TOUCHCOMMERCETHEMOBILEONLINECHECKOUTGETSANEXPRESSLANE12GRAPHENERESEARCHNOW,REAPNEXTDECADE14COGNITIVETECHNOLOGIESENHANCEENTERPRISESOFTWARE17MEDIA21VIRTUALREALITYABILLIONDOLLARNICHE22MOBILEGAMESLEADING,BUTLESSLUCRATIVE26MOBILEADBLOCKERSSAVEDBYTHEAPP28THEAWARDFORSTABLEBOXOFFICEREVENUESINTHEFACEOFDIGITALMEDIAGOESTO30USTVEROSION,NOTIMPLOSION35EUROPEANFOOTBALLSCORES30BILLION39ESPORTSBIGGERANDSMALLERTHANYOUTHINK42TELECOMMUNICATIONS45THEDAWNOFTHEGIGABITINTERNETAGEEVERYBITCOUNTS46USEDSMARTPHONESTHE17BILLIONMARKETYOUMAYNEVERHAVEHEARDOF50THERISEOFTHEDATAEXCLUSIVE53VOLTE/VOWIFICAPACITY,REACHANDCAPABILITY57PHOTOSHARINGTRILLIONSANDRISING59ENDNOTES62RECENTDELOITTETHOUGHTLEADERSHIP78CONTACTSATDELOITTETOUCHETOHMATSULIMITEDDTTLANDITSMEMBERFIRMS79WELCOMETOTHEFIFTEENTHEDITIONOFPREDICTIONSFORTHETECHNOLOGY,MEDIAANDTELECOMMUNICATIONSTMTSECTORSTHELAST15YEARSHAVEBEENAGOLDENERAFORINNOVATIONMULTIPLETMTPRODUCTSANDSERVICESTHATWENOWTAKEFORGRANTEDWERENICHEORNONEXISTENTBACKTHENIN2002,HOMESTYPICALLYHADDIALUPINTERNETACCESS,BOXYTELEVISIONSETS,WIREDSPEAKERS,STANDALONEDIGITALCAMERAS,SHOPPINGCATALOGUESANDFIXEDLINETELEPHONESPHOTOSWERESTOREDINALBUMSANDSHELVESBULGEDWITHCDSANDDVDSLPSHADBEENBANISHEDTOTHEATTICORSOLDOFFCANDYBARSHAPEDMOBILEPHONESHADMONOCHROMESCREENSANDWEREPREDOMINANTLYUSEDTOMAKECALLSANDEXCHANGETEXTMESSAGESINSTANTMESSAGING,EMAIL,ECOMMERCE,MAPS,SEARCHENGINES,PHOTOS,VIDEOSANDOTHERONLINESERVICESTHATARENOWROUTINELYACCESSEDVIASMARTPHONESWEREPREDOMINANTLYPCBASEDATTHESTARTOF20023GNETWORKSHADONLYJUSTLAUNCHEDCOMMERCIALLY,OFFERINGSPEEDSOFAFEWHUNDREDKILOBITSPERSECONDASMOSTHOMESSTILLHADDIALUPINTERNET,ITWASFASTERFORMOSTPEOPLETOVISITAVIDEORENTALSTORE,RETURNHOME,WATCHTHEFILM,ANDTHENRETURNITRATHERTHANTOWAITFORAFILETODOWNLOADOVERTHELAST15YEARS,CONNECTIVITYHASBECOMESTEADILYFASTER,ENABLINGMANYNEWCATEGORIESOFSERVICETOBECOMEMAINSTREAM,INCLUDINGANUMBEROFCURRENTSTAPLEAPPLICATIONSSEARCHENGINES,SOCIALNETWORKS,VIDEOONDEMAND,EANDMCOMMERCE,APPSTORESANDONLINEVIDEOGAMESTHESENEWSERVICESHAVEDRIVENTHEGROWINGAPPEALOFDIGITALDEVICESSMARTPHONESANDTABLETSBEINGTHETWOSTANDOUTDEVICESTOHAVEEMERGEDOVERTHEPERIODTHESENEWDEVICETYPESHAVETENDEDTOCOMPLEMENTRATHERTHANUSURPEXISTINGPRODUCTSWHILETHEPAST15YEARSHASWITNESSEDSTARTLINGCHANGE,ITHASALSOSEENREMARKABLECONTINUITYBROADCASTTELEVISION,RADIO,CINEMA,LIVEENTERTAINMENT,PRINTEDBOOKSANDINPERSONMEETINGSREMAINPOPULARDESPITEMULTIPLEDIGITALLYENABLEDALTERNATIVES2016PROMISESTOBEYETANOTHEREXCITINGYEARFORTHETMTSECTORINTHISYEARSEDITIONWELOOKATAFASCINATINGARRAYOFTRENDS,EACHDEVELOPINGATITSOWNMOMENTUMWELOOKFORWARDTOTHEPROGRESSOFCOGNITIVETECHNOLOGIESINENTERPRISESOFTWARE,TONEWAPPROACHESINACCELERATINGMOBILECOMMERCECHECKOUT,ANDTOTHEPROGRESSIONOFGRAPHENEWEHIGHLIGHTTHECONTINUINGSTRENGTHOFDEMANDFORTHEPCESPECIALLYAMONGMILLENNIALSWEWELCOMETHECOMMERCIALLAUNCHOFVIRTUALREALITY,ANDNOTETHECONTINUEDGROWTHOFBOTHPREMIUMSPORTSWITHAFOCUSONFOOTBALLINEUROPE,ASWELLASTHEEMERGINGESPORTSSECTORWEEXPECTMOBILESHOULDBECOMETHEBIGGESTGAMESPLATFORMIN2016,OVERTAKINGCONSOLEANDPCWEOBSERVETHATTHEKEYTRADITIONALMEDIAOFTELEVISIONANDCINEMASHOULDCONTINUETOHOLDTHEIROWN,EVENIFNOTGROWINGWEEXPLORETHECURRENTANDNEARTERMIMPACTOFADBLOCKERSONMOBILEADVERTISINGREVENUESWEDISCUSSKEYDRIVERSOFBANDWIDTHDEMANDINCLUDINGTHEEMERGENCEOFGIGABITTOTHEHOME,TRENDSINPHOTOSHARINGANDACONTINUEDRISEINDATAEXCLUSIVECOMMUNICATORS,ASWELLASTHEPOTENTIALIMPACTOFTHETAKEUPOFNETWORKMANAGEDVOICEOVERDATASERVICESFOREWORD1TECHNOLOGY,MEDIATELECOMMUNICATIONSPREDICTIONS2016FINALLY,WEEXPECTTHEUSEDSMARTPHONEMARKETTOSURPASS17BILLIONINTRADEINVALUE,MAKINGITASIGNIFICANTCONSUMERDEVICEMARKETINITSOWNRIGHTWEHOPETHATYOUFINDTHISYEARSSETOFPREDICTIONSANINTERESTINGREADANDTHATTHEYBRINGAUSEFULDYNAMICTOYOURDISCUSSIONSPAULSALLOMIPAULLEEGLOBALTECHNOLOGY,MEDIATELECOMMUNICATIONSPARTNER,HEADOFGLOBALTMTRESEARCHTMTINDUSTRYLEADERDELOITTETOUCHETOHMATSULIMITEDDELOITTETOUCHETOHMATSULIMITED2WOMENINITJOBSITISABOUTEDUCATION,BUTITISALSOABOUTMORETHANJUSTEDUCATION4TRAILINGMILLENNIALSARETHEPROPC,NOTTHEPOSTPC,GENERATION8TOUCHCOMMERCETHEMOBILEONLINECHECKOUTGETSANEXPRESSLANE12GRAPHENERESEARCHNOW,REAPNEXTDECADE14COGNITIVETECHNOLOGIESENHANCEENTERPRISESOFTWARE17TECHNOLOGY3TECHNOLOGY,MEDIATELECOMMUNICATIONSPREDICTIONS2016051015202530UKCANADASWEDENUSFIGURE1WOMENASPERCENTAGEOFTOTALITWORKFORCEBYCOUNTRYFORUS,SWEDEN,CANADAANDUK24222218SOURCETHESTATISTICSFORTHECHARTABOVEWEREOBTAINEDFROMGOVERNMENTWEBSITESORDOCUMENTSTHEUSDATAISFOR2014,SWEDENDATAISFOR2013,CANADADATAIS2011ANDUKDATAISFORAPRILJUNE2015SEEENDNOTESFORINFORMATIONONSOURCESDELOITTEGLOBALPREDICTSTHATBYEND2016FEWERTHAN25PERCENTOFINFORMATIONTECHNOLOGYITJOBS1INDEVELOPEDCOUNTRIESWILLBEHELDBYWOMEN,IEWOMENWORKINGINITROLESSEEFIGURE12THATFIGUREISABOUTTHESAMEAS2015,ANDMAYEVENBEDOWNLACKOFGENDERDIVERSITYINITISBOTHASOCIALANDECONOMICISSUEGLOBALCOSTSMAYBEINTHETENSOFBILLIONSOFDOLLARSACCORDINGTOONESTUDY,THEGENDERGAPINITCOSTSTHEUKALONE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