xx温泉酒店雅区项目开发方案 毕业论文

工商管理硕士MBA学位论文题目温泉酒店雅区项目开发方案作者完成日期2007年10月23日培养单位XXX工商管理学院指导教师研究方向新创业务与项目管理授予学位日期年月日A1A1A1A2A0A3A4A5A6A8A7A9A10A11A13A12A14A15IXXX温泉酒店雅区项目开发方案摘要XXX温泉酒店雅区项目，是四川XXX旅游有限公司拟在雅安市周公山温泉公园内开发的旅游度假项目。该项目的开发方案按照商业项目策划书编写要求，从实战的角度出发，运用项目策划与评估的基本原理和方法，对XXX温泉酒店的雅区项目进行了规划设计与经济评估。该方案从介绍企业的发展战略和经营现状入手，仔细分析了国内旅游客源市场发展趋势、雅安市旅游发展环境、周公山风景区自然优势、周边竞争对手及消费者的情况，结合企业本身拥有的内外资源，提炼出以休闲养生为核心的项目市场定G1313。在G8504基G11796G990，G6117G1216G7368进G980G8505提出G256G8885温泉G993是G8939G9589G13792是G980G12193养生G7003G2282G257为雅区的营G19156核心，G16820G18334XXX温泉酒店G256G19757G8885养心，G2172G8885养G12575，G12121G8885养G12946，G5747G8885养G12082，心G8885养生，身G8885养G2641G257的温泉休闲养生G7003G2282内G9097。G2528G7114G6117G1216规划设计了雅区G5049G12255G5326设方案、市场营G19156方案、G13464G13467与G1166G2159资源方案、G17142G2165方案，G17837G1363本项目G7368G1867有G2499行G5627和G2499G6817G1328G5627。本G7003的G11752G12362G6116G7536G4570对XXX温泉酒店雅区项目的G1927策G17227G2052G1927定G5627的G1328用G15G2528G7114该方案对四川温泉G5326设的发展和温泉开发商的G6249资G1927策G1867有G980定的G2454G13783G1227G1552，G1075对温泉酒店企业的经营与G12661理G12573方G19766G17227G2052G1431进G1328用。关键词温泉酒店开发项目项目策划A16A16A16A17A18A19A20A21A22A23A24A25A26A27A13A12A14A15IITHEDEVELOPMENTPLANFORTHEELEGANTAREAPROJECTOFTIANFUHOTSPRINGHOTELABSTRACTG55G75G76G86G71G72G89G72G79G82G83G80G72G81G87G83G79G68G81G70G68G79G79G72G71G87G75G72G40G79G72G74G68G81G87G36G85G72G68G51G85G82G77G72G70G87G82G73G55G76G68G81G73G88G43G82G87G54G83G85G76G81G74G43G82G87G72G79G76G86G68G85G72G68G79G82G81G72G70G68G85G85G76G72G71G82G88G87G69G92G87G75G72G54G76G70G75G88G68G81G55G76G68G81G73G88G87G82G88G85G76G86G80G70G82G80G83G68G81G92G68G87G87G75G72G61G75G82G88G74G82G81G74G86G75G68G81G15G60G68G255G68G81G38G76G87G92G17G50G81G87G75G72G69G68G86G72G82G73G86G70G76G72G81G70G72G68G81G71G82G69G77G72G70G87G76G89G76G87G92G15G87G75G72G39G72G89G72G79G82G83G80G72G81G87G51G79G68G81G73G82G85G55G75G72G40G79G72G74G68G81G87G36G85G72G68G51G85G82G77G72G70G87G82G73G55G76G68G81G73G88G43G82G87G54G83G85G76G81G74G43G82G87G72G79G76G86G90G85G76G87G87G72G81G68G70G70G82G85G71G76G81G74G87G82G87G75G72G85G72G84G88G76G85G72G80G72G81G87G86G82G73G69G88G86G76G81G72G86G86G83G85G82G77G72G70G87G71G82G70G88G80G72G81G87G17G55G75G72G83G68G83G72G85G68G76G80G86G87G82G68G83G83G79G92G72G86G86G72G81G87G76G68G79G83G85G76G81G70G76G83G79G72G86G15G80G72G68G86G88G85G72G86G68G81G71G82G87G75G72G85G70G82G85G85G72G86G83G82G81G71G76G81G74G87G75G72G82G85G76G72G86G68G81G71G78G81G82G90G79G72G71G74G72G82G73G83G85G82G77G72G70G87G80G68G81G68G74G72G80G72G81G87G87G82G69G85G76G81G74G87G75G72G85G72G70G85G72G68G87G76G82G81G68G81G71G87G82G88G85G76G86G87G85G72G86G82G88G85G70G72G86G76G81G87G75G72G61G75G82G88G74G82G81G74G86G75G68G81G43G82G87G54G83G85G76G81G74G74G68G85G71G72G81G76G81G87G82G83G85G72G79G76G80G76G81G68G85G92G68G81G71G72G73G73G72G70G87G76G89G72G70G82G81G73G82G85G80G76G87G92G90G76G87G75G68G89G76G72G90G82G73G69G88G86G76G81G72G86G86G83G85G68G70G87G76G70G72G17G55G75G76G86G83G79G68G81G73G76G85G86G87G76G81G87G85G82G71G88G70G72G86G87G75G72G71G72G89G72G79G82G83G80G72G81G87G86G87G85G68G87G72G74G92G68G81G71G82G83G72G85G68G87G76G81G74G70G82G81G71G76G87G76G82G81G82G73G87G75G76G86G72G81G87G72G85G83G85G76G86G72G15G68G81G71G87G75G72G81G70G68G85G72G73G88G79G79G92G68G81G68G79G92G86G72G86G87G75G72G71G72G89G72G79G82G83G80G72G81G87G87G72G81G71G72G81G70G92G82G73G71G82G80G72G86G87G76G70G87G85G68G89G72G79G76G81G74G15G87G75G72G87G85G68G89G72G79G76G81G74G71G72G89G72G79G82G83G80G72G81G87G72G81G89G76G85G82G81G80G72G81G87G82G73G60G68G255G68G81G70G76G87G92G15G87G75G72G81G68G87G88G85G68G79G86G88G83G72G85G76G82G85G76G87G92G82G73G60G68G255G68G81G61G75G82G88G74G82G81G74G86G75G68G81G75G82G87G86G83G85G76G81G74G74G68G85G71G72G81G15G68G81G71G87G75G72G86G76G87G88G68G87G76G82G81G82G73G87G75G72G83G72G85G76G83G75G72G85G68G79G70G82G80G83G72G87G76G87G82G85G86G68G81G71G87G75G72G75G82G87G86G83G85G76G81G74G70G82G81G86G88G80G72G85G86G17G38G82G80G69G76G81G76G81G74G87G75G72G76G81G86G76G71G72G85G72G86G82G88G85G70G72G86G90G76G87G75G87G75G72G82G88G87G86G76G71G72G85G72G86G82G88G85G70G72G86G82G73G87G75G72G72G81G87G72G85G83G85G76G86G72G76G87G86G72G79G73G15G87G75G76G86G83G79G68G81G76G71G72G81G87G76G73G76G72G86G79G72G76G86G88G85G72G73G88G79G83G85G72G86G72G85G89G76G81G74G75G72G68G79G87G75G68G86G87G75G72G83G85G82G77G72G70G87G83G82G86G76G87G76G82G81G76G81G74G15G90G75G76G70G75G70G82G81G73G82G85G80G86G87G82G87G75G72G81G72G90G87G85G68G89G72G79G76G81G74G80G82G71G72G82G73G87G75G76G86G74G72G81G72G85G68G87G76G82G81G17G41G88G85G87G75G72G85G80G82G85G72G90G72G71G72G86G76G74G81G87G75G72G70G82G85G72G82G73G80G68G85G78G72G87G76G81G74G87G75G68G87G86G82G68G78G76G81G74G75G82G87G86G83G85G76G81G74G76G86G81G82G87G82G81G79G92G69G68G87G75G69G88G87G68G75G72G68G79G87G75G92G83G85G72G86G72G85G89G76G81G74G70G88G79G87G88G85G72G87G82G68G81G81G82G87G68G87G72G87G75G72G75G72G68G79G87G75G92G83G85G72G86G72G85G89G76G81G74G70G88G79G87G88G85G72G82G73G55G76G68G81G73G88G43G82G87G54G83G85G76G81G74G43G82G87G72G79G17G36G87G87G75G72G86G68G80G72G87G76G80G72G90G72G71G72G86G76G74G81G72G71G87G75G72G70G82G81G86G87G85G88G70G87G76G82G81G83G79G68G81G15G80G68G85G78G72G87G76G81G74G83G79G68G81G15G82G85G74G68G81G76G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