新视野课件unit-1.ppt

1、,Mcdonalds,麦当劳在中国的发展,随着中国经济的发展，麦当劳在中国内地的市场也有着迅猛的扩展。现在， 麦当劳的670家餐厅遍布在跨越中国25个省市和直辖市的108个次级行政区域。我们十分重视中国市场，并会在投资回报最大的基础之上，继续扩展我们的连锁餐厅。目前，我们的员工人数超过5万人，其中99.97%是中国员工。我们在中国的供应商系统亦拥有超过1.5万名的员工，总投资达5亿美元。 1990年，麦当劳在深圳开设中国的第一家餐厅。 1992年4月，北京王府井麦当劳餐厅开张，成为麦当劳在全世界面积最大的餐厅. 麦当劳在广州的第一家餐厅开张时创造了麦当劳历史上的最高销售额记录。 南京夫子庙餐厅

2、开张时创造了麦当劳历史上最高的每笔交易平均消费额。 2003年8月，麦当劳于天津首先开展特许经营业务。,1. 套餐 (combo) 通常看著图片就知道几号是什麼套餐, 点套餐时只要说 Combo number one, 或是 number one 就好了. 有时店员会问, Do you want to go large? 如果你需要, 他会给你大的薯条和可乐. 2. 汉堡 (hamburger) 老美说汉堡通常会说 burger 如 cheese burger. 和台湾不同的是, 在美国单点汉堡他会问你 goes with cheese? 所以也可以在点的时候就说 without cheese

3、, 他就不会再问你. 有些比较好的餐厅还会问你肉要几分熟. 有意思吧.,3. 薯条 (fries) 记得以前国中英语教 french fries, 在美国说 fries 就可以了. 4. 饮料 (drinks) 在速食店的饮料就那麼几种 a. 可乐 coke b. 减肥可乐 diet coke (或直接说 diet) c. 雪碧 sprite (柠檬汽水) d. 橘子汽水 Hi-C (or orange soda) e. 冰茶 (iced tea) 在美国的 soft drink 大多数是可以 refill 的, 你可以在店裏喝一杯, 离去时再去 refill 一杯, 相当划算.,Dick a

4、nd Mac McDonald,In 1953, the McDonald brothersDick and Macdeveloped a new idea for their restaurant. The brothers called their idea a drive-in restaurant, and customers could order food from their cars. The restaurant also cut down on the number of choices on the menu, so the cooks could make the fo

5、od very quickly. The restaurant specialized in making hamburgers, French fries, and chocolate shakes. In 1955, Ray Kroc visited the restaurant and offered to buy the rights to the two brothers idea. The two brothers agreed, and the McDonalds restaurant chain was born.,Ray Kroc,Raymond Albert Kroc wa

6、s the founder of the McDonalds Corporation. Brothers Mac and Dick McDonald opened the first fast food restaurant called McDonalds in 1953 in Downey, California. In 1955, Kroc, a milkshake (奶昔) salesman went to visit the restaurant. He saw the potential of this fast food business and thus persuaded t

7、he brothers to sell the name to him. In this way, Kroc opened the first store of the McDonalds Corporation in 1955 in Illinois. Kroc died in the 1980s.,McDonalds, though, says the building should be torn down.(para1),Meaning: McDonalds, however, says that the building should be pulled down.,tear dow

8、n,(especially a building) pull down, especially violently; destroy 推倒(尤指建筑物)；拆毁例 These old buildings will be torn down to make room for an amusement park. 这些旧楼将被推倒，取而代之的将是一家游乐场。例 The earthquake last night tore down many houses. 昨晚的地震摧毁了不少房屋。,the building is now in danger of being destroyed, along wi

9、th their memories.(para3),Meaning: The first McDonalds restaurant is now facing the possibility of being torn down. Together with the disappearance of the building, peoples good memories about it would be ruined too.,in danger of,likely to be hurt or damaged by 处于危险之中例 Mary is in danger of losing he

10、r job. 玛丽面临着失业的威胁。例 Those women walking alone at night are in danger of attack. 晚上单独行走的妇女有被攻击的危险。,Many people in the town of Downey dont agree with this line of thinking, though.(para4),Meaning: But many Downey people dont share McDonalds view that the building was destroyed and thus needs to be tor

11、n down.,line of thinking/thought,a way or method of thinking about something 思路；想法例 Your line of thinking didnt agree with his. 你的想法和他的不一样。例 I couldnt follow my professors line of thinking in his lecture. 我跟不上教授讲课的思路。,resident(para6),n. C a person who lives in a place 居民；定居者例 Most of the residents a

12、re complaining about the citys bus system. 大部分居民在抱怨城市的公交系统。adj. living (in a place) 居住（在某地）的例 His resident permit is good for five years. 他的居住证有效期为5年。,There is no room for a drive-thru window, or for seating inside. (para7),Meaning: There is no space where people can buy food without getting out of

13、their car. Nor is there space for people to sit and eat inside.,there is (no) room for,: there is (no) the need or possibility for something to happen or be done有(无) 余地（或需要）This is the truth and there is no room for doubt. 这是事实，而且是不容置疑的。My car can only take four people, so there is no room for the f

14、ive of us. 我的汽车只能坐4个人，所以坐不下我们5个人。,inspect,V.examine (sth) closely or in detail make an official visit to judge the quality 例yesterday a man from the local education committee came to inspect our school. 昨天教育局有人来我校视察。,inspector,n. C an official who inspects something 检查员；督察员 例 Our quality inspector i

15、s a college graduate. 我们的质检员是位大学毕业生。,structure,V. 建筑 建造，组织 例To make a good speech,you first need to know how to structure it. 要做出色的发言，首先要知道如何去组织你的发言。,Many people say that McDonalds can certainly afford to pay that amount.（para8）,Meaning: Many people say that the McDonalds company is no doubt able to

16、 pay the money to fix the restaurant.,afford to do,(usually with can, could, be able to) be able to spend, give, do, etc., without serious loss or damage 花得起；有能力去做某事；承担得起例 We cant afford to be absent from class again. 我们再缺课的话就有麻烦了。例 I can afford to buy a car in two years. 两年之内，我就有足够的钱买车了。,Some think

17、 that McDonalds real reason for wanting to close down the restaurant has nothing to do with money. （para8）,Meaning: Some people believe that McDonalds wants to stop the restaurants business forever, not because they dont have money to repair the restaurant, but for other reasons.,close down,(cause t

18、o) stop business activities, especially without the intention of starting again（使）停业例 Hundreds of workers lost their jobs when the factory was closed down. 工厂倒闭使数以百计的工人失业了。例 Our company has decided to close down its New York branch. 我们公司已决定关闭纽约分公司。,have nothing to do with,have no connection with 与毫无

19、关系例 She neednt worry about it; it has nothing to do with her. 她没必要担心, 因为这事与她无关。,claim,v. 1. declare to be true; state 声称；断言；宣称例 Most political officials claim that their policies will do good to the public. 大部分政治官员宣称自己的政策有利于大众。2. ask for, take, or state that one should have (something to which one h

20、as a right) 对提出要求；索取例 Is there anyone who claims the lost money? 有人来认领丢失的钱吗？,deny（para9）,vt. declare untrue; refuse to accept as a fact 否认；不承认例 The boy denied trying to steal the ladys purse. 男孩否认企图偷那位女士的钱包。例 He denied that he had ever met me before. 他否认以前曾见过我。,To local historians, this explanation

21、makes total sense（para10）,Meaning: To those who study the history of this region, this saying is reasonable.,make sense,have a good reason 有道理例 It doesnt make sense to have so many people work in the office. 没道理要那么多人在办公室上班。例 What he said made good sense. 他说的很有道理。,register（para11）,n. C (a book contai

22、ning) an official record or list 登记（簿）； 注册（簿）例 According to the rule teachers are required to keep a register of their students test scores. 根据规定，教师要保存学生的考试成绩记录。例 The class has a register of 30 students. 这个班级共有30名学生注册。vt. put into an official record or list 登记；注册例 This company is registered in my na

23、me. 这家公司是用我的名字注册的。,abandon（para11）,vt. give up or bring an end to (something) 放弃；中止例 The couple never abandoned the hope of finding their lost child. 夫妻俩从未放弃找到他们失踪的孩子的希望。例 He abandoned his native language after he lived in a foreign country. 他在异国生活后就不再讲他的本国语。,peace,n. 1. singular; U a condition or period in which there is no war between two or more nations or no arguing between two or more people 和平（时期）；和平共处例 peace talks/agreements 和平谈判/和平协议例 People with different religions can live together in peace. 拥有不同宗教信仰的人可以和睦相处。2. U freedom from anxiety or troubling thoughts 安心；平静例 Her s