BEC常考问题及应答

1、BEC常考问题及应答1.The importance of making customers feel valuedA: In my opinion making your customers feel valued is very important. /First, It can maintain the customers loyalty to your products so that you can further strengthen your companys customer b ase. /Second, valued customers often pay their at

2、tention to your companys development and they would like to give you some advice or suggestions which you can use to further promote the quality of your companys products or services. This will in turn he lp you to attract more customers and make them feel valued. /Therefore I believe that making yo

3、ur customers feel valued is of great importance.2.The importance to a company of controlling expansionA: it is very important for a company to control its expansion, because, firstly, expansion needs a large initial investment. If your company cannot afford the long term drain on financial resources

4、, its probably better to wait. Secondly, personnel and systems. If a company expands too fast, they may not have enough time to get the management team in place, and they have little time to adjust their operating systems and controls to suit the changing needs. Only when a company keeps itself at a

5、 reasonable size can the business be organized. Last but not least, controlling expansion allows us enough time to research on the markets and design new products to answer the specific needs of the changing market.3.How to ensure that agents maintain a high level of effectiveness when representing

6、acompanyA: there are several methods we can use in order to make our agents maintain a high level of efficiency. First, we can build an incentive system in our company to encourage our agents to maintain high level of effectiveness. Of course those who are unwilling to work hard will be punished or

7、even fired. Second, we can train those who are lacking of experience or skills to improve the level of their effectiveness. Third, we must enhance our agents awareness that they are parts of the company and what they do and say when representing our company is of great importance to the development

8、and benefits of the company.4.The importance of planning work time effectivelyA: first an effective timetable planned by the company can avoid unnecessary time-consuming work which will have to be done by more staff than necessary. Therefore individual effic iency can be achieved. Second, an effecti

9、ve timetable explains in detail every step the staff members need to follow to finish the work and the exact time they will spend, which will enable the staff to get clear idea about the time limitation and to finish every step before deadline. Therefore the production or service of the company will

10、 go at a fast pace.5.How to ensure inter-departmental co-operation on new projectsA: to ensure inter-departmental co-operation on new projects the first thing we should do is to set up a clear objective among all departments. Everyone in every department should know exactly what the company will do

11、with these new projects, what the company expects from the new projects and what each department should do during the inter-departmental co-operation. Second, an intra-net should be built in the company so that every department will have the chance to communicate with others about their plans on the

12、 new projects. In addition, different ideas can be discussed and final decision can be made on net. Third, a sound environment of teamwork should be encouraged and special attention should be paid to establishing inter-departmental teamwork spirit.6.How to evaluate and select new productsA: the eval

13、uation and selection of new products should be based on two aspects. First, we can evaluate and select new products according to their performances in market. We can carry out an investigation on how customers like these new products. The results can be used to help to establish the guideline under

14、which new products are evaluated and selected. Second, we can make a trial purchasing of the new products and test their qualities to see if they meet our demands. If the result of the test is fine then we just go ahead to make large orders with the producers and if not we just stop and wont suffer

15、any loss.7.The importance to a company of having well motivated staffA: Its crucially important for a company to have well-motiv ated staff. First, staffs morale represents a companys image. If the employees are low-spirited, the customers wont trust the brand at all. Second, well-motivated staff ca

16、n maintain a high level of effectiveness. Its had to believe that a company full of low spirited employees can have good performance. Third, well motivate staff can also help create a sound environment of mutual help and mutual understanding within the company and stimulate their colleagues morale,

17、which will definitely improve the ef ficiency of the company. Therefore its very important for a company to have well motivated staff.8.How to decide whether to purchase or rent company premisesA: first we should see to it that we check the financial situation of our company before we decide whether

18、 to purchase or rent company premises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore we should check our companys financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation

19、will break companys cash flow or even undermine the companys normal production.Second we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branc

20、h for a short-term project which requires only some rented houses? After all these careful studies we can make our decision.9.How to ensure that price levels for new products are set appropriatelyA: first we should consider the cost of our new products before we put them into the market. The price l

21、evel we set should at least include all the cost and investment and make us gain some margins. Using advanced cost analysis software is usually necessary in this step. Second we should carry out an investigation or market research in the target market to see what price level can be accepted by our p

22、otential customers. Whats worth mentioning is that we must make sure that the research results are accurate. We will also have to study the consumers habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate pric

23、e levels of our new products.10.The importance of foreign language training for selected employeesA: companies often select some of their employees and appoint them as representatives to deal with foreign trade, export and other international businesses. Therefore its vital for companies to give sel

24、ected employees foreign language training. First in order to do international business well sales persons should know different cultures of different countries in which people are doing business with each other. The most effective way to understand these is through foreign language learning which ca

25、n be reinforced in the foreign languages courses sponsored by companies. After training employees can communicate freely with their foreign clients and more contracts will be signed. Second, with employees mastering a variety of foreign languages cross-nation cultures can be introduced to companies

26、and contact with the outside world can be promoted, which will gradually make a company evolve into a multi-national one.11.How to sele ct a suitable agency to handle a companys advertisingA: three points should be considered in order to select a suitable agency. First, the selected agency should be

27、 familiar with the character of the products which the company wants to advertise so that the best features of the advertised products of the company can be demonstrated by the advertisement. Second, the agency should have profound knowledge in designing producing and publishing advertisement which

28、is not only a kind of art but also an important marketing method. Third, the selected agency should have the strong ability to combine the aesthetic presented by the advertisement with the need of the company to promote products.12.How to decide whether to float a company on the stock marketA: we sh

29、ould check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to th

30、e policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market.Second, we should understand and a

31、re willing to take the responsibilities that a listing company has to bear such as disclosure directors duty all kinds of expenses tax and so on.13.The importance to a company of offering its products on the world-wild webA: first offering your products on the internet is in itself a new and very ef

32、fective means of advertising which you can make use of. People at very corner of the world with the access to the Int ernet will get to know your products as well as their quality price functions. You wont have to worry about putting a large sum of money on your advertising because the on-line adver

33、tisement is much cheaper than TV commercials. Second you can sell your products directly on the internet and you dont even need to open your sales channels which used to take up too much money and resource of your company. Your products will be purchased through world-wild web and you will get your

34、money through the E-bank which will automatically transfer the money into your account.14.How to evaluate the effectiveness of company training programsA: the following procedures can help us to evaluate the effectiveness of our companys training programs. First we should carry out examinations on o

35、ur staff who attend the programs and we check the results to see if the goals of our training programs have been achieved. Readjustment will be made accordingly to ensure that our programs are moving towards the correct direction. Second we should hand out questionnaires to find out how our trainees

36、 like their training programs. The feed-back will be presented on the board and all the senior staff in charge of programs will discuss the feed-back and make necessary changes. Third we will encourage everyone attending the programs to give us their advice which we can use to improve the effectiven

37、ess of our programs.15.How to decide when it is the right time for a business to expandA: you should check the current status of your company including the capital you own the technology you apply and the human resource you have. As we all know money is an important factor in business expansion. So

38、make sure that you have enough money for your expansion. Another importance factor is technology and advanced technology can help you in your expansion because it will provide you with decisive driving force and enhance the efficiency of your business. You will also need qualified staff who will sho

39、ulder more responsibility and are willing to meet the challenges resulted from your expansion. When you find your business meets the above three criteria go ahead and expand yourself.16.The importance to a company of sponsoring well-known personalities from the arts andpopular cultureA: In many case

40、s personalities from the arts and popular culture are the idols for the public and they are what we call stars who can have great influence on the publics opinion because people are keen to know what their idols are wearing using or buying and then try to follow suit. That isto say if you sponsor we

41、ll-known personalities to promote your products or services you will very much likely to attract more customers and persuade them to buy your products. Therefore it is very important for a company to sponsor well-known personalities from arts and popular culture.17.How to ensure that the best candid

42、ate for a post is selectedA: during the selection we should pay attention to the candidates quality and attribute. Quality refers to the candidates ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal

43、 with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has so mething to do with the candidates character and value. Those whose value is in the conflict of the companys ethics will not be considered as best candidate even if t

44、hey demonstrate remarkable ability in their work.18.How to analyze and make effective use of informationFirst we should set up our own data base to restore useful information which is not only the resource but also the asset of our company. Second we should monitor and control the information so tha

45、t every piece of useful information can be retained for our further analyze and every piece of irrelevant or redundant information can be deleted. Third we should emphasize on the timing of the information we get. We wont allow the using of any obsolete information so that we can ensure that our inf

46、ormation flow runs without any blockage and every piece of information we get is up-to-date.19.The importance of brand image in ensuring that products or services sell wellA: the brand image is plays an important role in ensuring that your companys pr oducts or services sell well. First a sound bran

47、d image means that the products or services of your company enjoy a high prestige and have high qualities which will drive automatically both current and potential customers to buy your products or services on a regular basis. It therefore helps you to expand your customer base or even open some new

48、 markets. In addition companies with sound brand images can attract their customers not only through their high-quality products or services but also through the po pularity and fame presented by their brand images. In any case its easy for a company with sound brand image to promote and sell its pr

49、oducts or services.20.The importance to a company of keeping up-to-date with internet developmentA: it is undoubted tha t the Internet will exert great impact on peoples work and lives. Any company cannot afford to neglect importance of the internet which is changing and will continue to change the

50、way people do their business at an unprecedented speed. The latest internet technology can enable you to get more opportunities to propagandize promote and sell your products or services on the net. With the help of the latest net technology you are more likely to win in the increasingly competitive

51、 market of today and tomorrow. Therefore companies should watch closely the latest development of the internet and try to apply it in their daily business.21.How to ensure that a company consistently maintains quality control standardsA: first the company should build an independent quality control

52、system which can monitor the implementation of quality control at any stage of the production and can report the results directly to the board. Second the company needs an incentive system to encourage and reward the employees who meet exactly the quality control standards and punish those who fail.

53、 Third the company should ensure that everyone in the company knows the importance of quality control and should keep their employees in mind that their company needs their devotion to the consistent maintenance of quality control standards.22.How to make effective use of the media when promoting a

54、new product or serviceA: first you should ensure that the media you are going to use knows the importance of promoting a new product or service for you. Let them know the quality or function of your product or service and demonstrate to them that your product or service is really good and suits the

55、need of the public so that they will spare no efforts to help you promote the product or service. Second think about the suitable type of media youd like to use. If you are to present to the whole world your new product then use the internet and if you just want to sell your products to the local pe

56、ople you can select the local newspaper or other local media. This way you can control the money you spend on the advertisement and thus make more effective use of the media you choose.23.The importance of teamwork for the effective management of projectsA: to manage projects involves heavy workload

57、 and requires much of the companys energy and human resource. However by using teamwork we can make this complicated work become simple and easy. First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit. That means they work more systemica

58、lly and coordinate more with each other. As leaders we wont worry about the time we will have to waste on the coordinating procedures anymore. Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the comm

59、unication between boss and subordinates. Third in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur. The managers can thus save the energy and time for trouble-shooting.24.How to develop a responsible attitude among staff to the health and safety requirementsof a companyA: first we should let our staff know the importance of the health and safety requirements which are not only connected c