公司写促销信推销即将投放市场的春花牌

1、Chapter 6Sales PromotionStructureBusiness knowledge Case 1 Case 2 Case 3 Case 4ExercisesHomeworkFunctions of Sales PromotionSales Promotion plays a great role in business activities. The most effective way is to write sales letters to clients. A sales letter should have the following two factors:Off

2、er the information about products.Arouse interest and stimulate desire for buying.BackCase 1公司写促销信推销即将投放市场的春花牌吸尘器，在信中介绍了该产品的特点和优惠政策，希望对方能成为他们的独家代理。Useful Expressions1. vacuum vkjum n.真空, 真空吸尘器adj.真空的2. possess pzes vt.占有, 拥有,3. novel nvl n.小说, adj.新奇的, 新颖的,4. launch l:nt, l:nt vt.使(船)下水, 掷(标枪等), 发射(

3、导弹、火箭等), 开办, 发动, 发起5. advertising dvtaizi n. 广告业，广告 adj. 广告的6. campaign kmpein n. 军战役, (政治或商业性)活动vi. 参加活动7. enclosed adj. 被附上的8. leaflet li:flit小叶，传单9. vacuum cleaner 吸尘器10. be incorporated into 保留11. quick-selling line 畅销品12. co-operate with sb. 与某人合作13. sole agent 独家代理14. national advertising 全国性广

4、告15. to the extent of 到的程度Useful ExpressionsUseful Sentences1. We have become one of the most competitive suppliers of stationeries.2. The special advantage that the vacuum cleaner offers will make it quick-selling line.3. They already have a good market in我方已成为文具最有竞争力的供应商之一。该空调的特点将能使它成为畅销品。他们已经在.有了

5、好销路。Useful Sentences4. We enclose a catalogue of the goods for your reference.5. Dealers in this line have reaped gratifying profits.我方附了商品的目录供你方参考。该行的经销商获利颇丰。Letter oneIntroducing of vacuum cleaner(1). What are they interested in?(2). Whats special advantage of the Vacuum Cleaner?They would be inte

6、rested in the new “Spring flower” Vacuum Cleaner.Most of the good points of the earlier types have been incorporated into this machine, which possesses, besides, several novel features that have been perfected by years of scientific research.Letter oneIntroducing of vacuum cleaner(3). How will they

7、cooperate with each other?(4). What are enclosed with letter?By launching a national advertising campaign. Moreover, they are ready to assist to the extent of half the cost of any local advertising.Leaflets.BackCase 2该公司主要生产日月牌手袋，邮寄了该产品的价目表给对方参考，期待对方大宗订货。Useful Expressions1. chamber kmpein n. 室，房间，会

8、所2. commerce km(:)s n. 商业,贸易3. manufacture .mnjufkt n. 产品,制造,制造业v. 制造4. vinyl vainil, vinil n. 乙烯基5. quotation kwutein n. 报价单6. reference refrns n. 参考, 出处,参照7. bulk blk n. 大部分,大块,大批,8. chamber of commerce 商会9. for your reference 供你方参考10. bulk order 大量的订单Useful Sentences1. Sun-Moon is a famous brand.

9、2. Haier has won authentication in the United States.3. Carrefour establishes strategic cooperation partnership with日月牌是个有名的牌子。海尔已经在美国获得了认证。家乐福和.建立了战略业务合作关系。Useful Sentences4. We trust that the samples sent on the 18th April have reached you. We should be greatly obliged if you would inform us wheth

10、er these goods are suitable for your purpose.5. In all probability this offer will not be repeated for some time.四月十八号寄出的样品应该已到达你方。如果你方能告知产品是否适合，我们将不胜感激。这份报价在一段时间内将不会再有。Letter TwoIntroducing of vacuum cleaner(1). Where did they get name and address?(2). Whats their main program?(3). Whats their wish

11、?From local Chamber of Commerce.The manufacturer and exporter of Vinyl Hand Bag of “Sun-Moon” Brand.They wish to get early reply and obtain bulk order.BackCase 3卖方最近一直没有接到买方的订单，特此写信询问，请买家填写回访卡，并介绍最近公司的情况，希望能够收到他们的新订单。Useful Expressions1. regular regjul adj. 有规律的,整齐的,正规的2. encounter inkaunt n. 意外的相见,

12、遭遇v. 遇到,遭遇3. comment kment n. 注释,评论4. appoint pint v. 任命,指定,约定（时间，地点）5. stock stk n. 树干, 库存，股份adj. 存货的,平凡的,股票的6. attractive trktiv adj. 有吸引力的,引起注意的7. generous denrs adj. 慷慨的,宽宏大量的8. be dissatisfied with 对不满意9. fill out 填写10. a wide range of 许多的，各种不同的11. in addition 此外Useful Sentences1May we remind y

13、ou that we have not heard from you respecting our offer of watches made on 5th of this month.2. We wish to assure you once more that we intend to adhere to our policy of providing products at a competitive price.3. We note with regret that our earlier offers in respect of coffee have not interested

14、you.我方至今未收到你方关于本月五号寄出的手表报价的回复。我们保证我们一贯的策略是提供有竞争力的产品。我们很遗憾的关注到你方对我们早期关于咖啡的报盘不感兴趣。Useful Sentences4. Although we sent your our catalogue on March 6th we have not received any orders from you, and we should like to know if there is any additional information you require about our products.5. When you n

15、eed new toys, I shall be glad to quote you; I buy from the largest producers free of commission, and can offer you considerable saving in price.至今未收到你方关于三月六号目录的回复，我方想知道你们是否需要额外的产品信息。如果你们需要新玩具，我将很乐意报价。我们从最大的制造商方采购，且免佣金，所以能为你方大量减少成本。BackCase 4卖方感谢买方的询盘，作为地毯的生产厂家，向买家介绍了公司的大概情况，表达了合作的愿望，期待收到买家的进一步回复。Use

16、ful Expressions1. separately seprtli adv. 分别地 单独地2. carpet k:pit n. 地毯,毛毯3. price list 价目表4. the European Community 欧共体Useful Sentences1. We learn from your ambassador in Bangkok that you are looking for new idea in toys and we feel we may be able to help you.2. I guess I will place an order tomorro

17、w, after I report it to my company.3. Recently our company has developed a new product.我方从你方曼谷大使馆处得知你们需要玩具的新点子，可能我们能提供帮助。在向公司汇报后，我明天应该能下订单。最近我们公司发明了一个新产品。Useful Sentences4. We can improve the quality of our products and related service.5. Guangbo Group takes “Human First, Increase Value for Customer

18、s” as its management concept.我们能改善我们产品的质量和相关的服务。广博集团把“以人为本，增加客户价值”作为他们的管理理念。BackTranslate the following sentences into English1. 贵公司会留意到，该货具有许多独特的优点，位居同类货品之榜首。2. 我们肯定贵公司对我们优良的原料定会满意。3.希望贵方试用一下我们的产品，定会使贵方感到十分满意。4.该货所独具的优点可使之成为畅销品。ExerciseTranslate the following sentences into Chinese5. Dealers everyw

19、here reap gratifying profits, and we believe we can enable you to share their success.6. In order to popularize these products, all the catalogue prices are subject to a special discount of 10% during the month of February only.7. We can fill your orders at once from stock, and, hope to be favored w

20、ith your esteemed commands.8. Not having heard from you since, we should be glad to know whether there is any disadvantage in our terms that we could remove.Key1. You will find that it possesses many unique features, which definitely place it ahead of its many competitors.2. We are sure you would be pleased with our finest materials.3. We expect you to try out our products and realize that they will meet with your full satisfaction.4. The special advantages it has offer will m