社交信直播课堂

1、第第1212章章 社交信社交信直播课堂 Goodwill CorrespondenceGoodwill Correspondence Introduction The purpose of goodwill messages is simply to generate good feeling between people who do business together. They show that you are not just interested in making money out of others, but that you genuinely care about the

2、m, whether employees or clients. Goodwill correspondence may also be useful in a material way. A message to an employee stating your appreciation for their hard work will help your relationship with that person, and is likely to lead to that person continuing to work hard. The usefulness of goodwill

3、 correspondence is, however, a byproduct, rather than its primary purpose.Introduction 常见社交信可包括以下几类： 感谢信 letters of thanks 祝贺信 letters of congratulation 邀请信 letters of invitation 慰问信 letters expressing sympathy 感谢信letters of thanks 简短地写一封信说声“谢谢”，能使双方的业务关系朝着良性的方向发展，使您在客户心中树立良好的形象。感谢信必须写得真心实意，若是对方怀疑你有

4、招揽生意的动机，就会产生反感。感谢信letters of thanks 1、致客户 who has made a first order who has made a very large order who has made an order after a long period of silence who has paid a long-overdue bill who is consistent in paying on time 致初次下订单的客户致下了很大订单的客户致在长久失去来往后重下订单的客户致结清过期已久的账单的客户致长久以来都准时结账的客户感谢信letters of th

5、anks2、致雇员 who has made a special effort (致做出特别贡献的员工) who has made particularly valuable suggestions (致提出宝贵意见的员工) who has produced consistently good work (致历来工作出色的员工)感谢信letters of thanks 3、致朋友 who has given you a present (致赠送了礼物给你的朋友) who has done a favor (致对你提供了帮助的朋友) who has shown hospitality (致对你热

6、情款待的朋友)Useful expression1. I enjoyed . (我对感到很高兴。)2. Thank you so much for your hospitality 3. Thank you very much for all your help 4. I was delighted to 5. I was very impressed with (我对印象深刻)6. I do appreciate your thoughtfulness/willingness . (我对你的考虑周到和乐于帮助非常感激。)7. Once again let me express my than

7、ks to you for .hospitality 的意思是“热情款待”感谢信例文感谢信例文 Dear Mr. Jackson Now that I am back in Beijing, I feel that I must write to thank you most warmly for all the kindness and hospitality shown to me when I was Birmingham. It was a great pleasure to meet the directors of British Machines. I was extremely

8、 interested in the various new processes you were good enough to show me and I should appreciate it very much if you would convey my thanks to Mr. Fraser for the trouble he took in his technical presentations. I hope that before long we shall be receiving you in Beijing on a visit to our new plant.

9、Again with many thanks. Yours sincerely祝贺信letters of congratulation 别人遇到喜事一般要向他们表示祝贺。致函祝贺对方喜逢乐事，说明你关心的不只是自己的前途。不要忘记，你关心别人，别人也会关心你。祝贺信letters of congratulation1. 致客户 who has recently：started a new business 祝贺对方最近新公司开张之喜 moved to new premise 祝贺对方最近乔迁新址 been elected to a post 祝贺对方最近晋升新职祝贺信letters of co

10、ngratulation2. 致雇员 who has recently: been promoted 祝贺对方最近得到晋升 received an award 祝贺对方受到嘉奖祝贺信letters of congratulation3. 致朋友who has recently: got married had a birth in the family moved to a new home got a new job retired graduated Useful expression表示祝贺的典型例句有：1Let me be among the first to congratulate

11、 you on your new job. 2Please accept my congratulations on being promoted to the position of Senior Sales Manager. 3Congratulations on your new arrival (baby4I was really happy to hear that you had decided to open a new branch. ( 此处的 “happy”也可以用delighted ，thrilled等类似的形容词，意思分别是：欣喜，极为高兴。)祝贺信例文祝贺信例文 De

12、ar Jane I was really delighted to hear that you got that job we were speaking about the other day. Let me be among the first to congratulate you. Mind you, with all the hard work you have done in recent months, this promotion is all you deserve. I am sure that the future will hold much more for you,

13、 and this is just the beginning. You know that if theres anything I can do for you, you only need to ask. Yours Ken KwanWriting Exercise 假设你去英国伯明翰会见了英国机械公司的董事们，刚刚回到天津，现向曾热情接待你的Mr. Jackson 写一封感谢信，描述一下自己在拜访期间的感受，并希望他们来天津参观你们的新工厂。Sample letter Dear Mr. Jackson Now that I am back in Tianjin, I feel that

14、 I must write to thank you most warmly for your kindness and hospitality shown to me when I was in Birmingham. It was a great pleasure to meet the directors of British Machines. I was extremely interested in the various new processes you were good enough to show me and I should appreciate it very mu

15、ch if you would convey my thanks to Mr. Fraser for the trouble he took in his technical presentations. I hope that before long we shall be receiving you in Tianjin on a visit to our new plant. Again with many thanks. Yours sincerely邀请信letters of invitation 第一部分：发出邀请 第二部分：提供细节第三部分：表明希望邀请信letters of i

16、nvitation第一部分：发出邀请 用于非常正式的场合的 例句1)：You are cordially invited to the Grand Opening of the Imperial Plaza Hotel. 例句2)：I take great pleasure in inviting you to an exclusive exhibition of the works of the Mexican sculptor, Joachim Paz. 这一句型尤其用于请柬邀请信letters of invitation用于比较正式的场合的例句1)：I should like to in

17、vite you to our new custom-built factory premises in Guangzhou.例句2)：You are invited to attend a seminar entitled, The Teaching of Business English on 21 December 200-. 邀请信letters of invitation 第二部分：提供细节 说明邀请对方光临的时间、地点以及其他相关内容 例句：The exhibition will take place between 2.00 pm and 5.30 pm on 14 March

18、200-. Afterwards, there will be a reception in the Lotus Room at which the sculptor will be present. 邀请信letters of invitation第三部分：表明希望 * RSVP 赐复为盼 * We look forward to seeing you there. 请柬的格式 Mr. and Mrs. Herry King request the pleasure of 被 邀 请 人 的 姓 名 全 称company at 活动内容on _星期_, the_ of _ (月日)at _点

19、钟_oclock(Address)请柬的格式 亨利金夫妇恭请_光临_时间：_月_日 (星期 ) _午 _时地址： _Invitation Card 请柬请柬Mr. and Mrs. Roger Clark request the pleasure of Mr and Mrs Edward Kends companyat dinneron Saturday evening, August the tenthat seven oclock48 The Peoples Road慰问信 letters expressing sympathy 写慰问信一般出于以下两个原因： 1. 好友或同事患病 (或过

20、世) 2. 生意上的朋友遭受挫折， 如股份暴跌、工厂失火等等慰问信 letters expressing sympathy第一部分：表示同情和慰问： 例句1)：I was saddened to hear of your loss. 例句2)：I should like to extend my deepest sympathy to you at this time of sorrow. 例句3)：I was sorry to hear that you have been unwell recently. 例句4)：I was very concerned to hear about yo

21、ur recent misfortune at the factory. 慰问信 letters expressing sympathy第二部分：表明个人感受 例句1)：Fred was both loved and admired by all of his colleagues. 弗雷德深受同事喜爱和尊敬。 例句2)：I know this cannot be a very convenient time for such an incident to happen. 我知道在这时候发生这种事是很为难的。慰问信 letters expressing sympathy第三部分：提供帮助或祝愿

22、(至于如何帮助，无须说得太具体) 例句1)： Meanwhile, if there is anything I can do for you, please let me know. 例句2)：I wish you a very speedy recover. 慰问信例文 Dears June I was saddened recently to hear of your great loss, and should like to extend my deepest sympathy to you at this time of sorrow. Terry was both loved and admired by all of his colleagues, and his disarming sense of humor will be sadly missed in the office. I should just like you to know that if you need anything in the coming weeks, I will be more than happy to help out in any way I can. With much sympathy. Ralph KwokWriting Exercis