Unit2-电子商务英语(第二版)-陈晓鸣-PPT

1、Unit Two学习目标学习目标1、学习Blog，了解网络的一大作用：网上购物，并学习网购前的准备工作。2、精读部分，了解电子商务的发展历史，认识电子商务的一些概念如B2C， B2B 和C2C ，了解阿里巴巴，淘宝等相关网站。3、掌握常用的专业词汇以及翻译技巧，会正确翻译文中的一些重要句子。Shopping without Going Out! I go to “Google”, and input “bookstore” as my key words for search. 0.19 seconds later, thousands and thousands of bookstores

2、websites addresses show on my monitor. Among them, I choose , because the name rings a bell. Amazon is an American electronic commerce company based in Seattle. It was one of the first major companies to sell goods over the Internet. Blog学习内容学习内容In fact, Amazon is a huge bookstore without shops! Its

3、 so funny! Amazon net bookstore was founded in 1995, which is an example of global E-commerce success. Visitors can shop millions of sorts of English books、audio、video on it. Since 1999, Amazon began to enlarge the sorts of the commodities they sold. Besides books and audio & video, they also se

4、ll electronics、apparel、gifts、toys、home electrical appliances and etc., totally about 20 categories.学习内容学习内容After reading some background about Amazon, I think it should be a reliable website for shopping. I find the book Harry Potter and the Half-Blood Prince in Amazon soon, but I meet a problem whe

5、n I want to pay, Amazon doesnt accept the payment from Mainland China! Unfortunately, I have to search a new E-commerce website in www.B, I get .The is the biggest comprehensive Chinese Net Shopping Mall, invested by some famous investing institutions such as American Tiger Fund and American IDG Gro

6、up and etc. 学习内容学习内容Also I can buy the same book here. At the same time, I see many comments on this book. Many people say its one of the most popular books in the world, in order to read the book as soon as possible, many people are waiting in line to buy it. How can I pay to buy the book? 学习内容学习内容

7、The Development of E-Commerce In the past, people liked to shop in shops, markets, supermarkets and malls. When we did it, we must go to some places ourselves. Later, people make some new shopping ways such as mail order, TV shopping and telephone shopping and so on. The commodities we bought will b

8、e sent to the addresses we specify. Intensive Reading学习内容学习内容In recent years, the Internet has developed at an unbelievable speed, and people also began to think how to sell goods on the Net without shops. For example, some famous companies like Amazon, Dell, they began to sell their products to con

9、sumers on the Internet when they were still nothing not long ago. This type is called B2C, similar to Net retailing. The business done through the Internet is called “E-Commerce” and its increasingly accepted by more and more people, especially well-educated youths. 学习内容学习内容Alibaba offers a platform

10、 for sellers and buyers to search and transact the goods they are interested. This type is called B2B, similar to Net wholesaling. Also, Taobao offers a platform for an individual to buy and sell, the type is called C2C, similar to Net retailing between consumers. With the popularity of the Internet

11、, we believe that E-Commerce will develop faster than ever. 学习内容学习内容Key Words and Phrases categories n.类别 quarter n.四分之一，一刻钟，季度 unbelievableadj.难以置信的。“un+believe+able”，由believe加able构成形容词，再加un变成反义词。 individual adj. 个别的, 单独的, 个人的 ，独特的 contributevi.贡献 reliableadj.可靠的,可信的maintain vt. 保持；维持 surpassvt. 超过

12、; 多于 comment n.评论，意见 increasinglyadv.日益, 越来越多地, 不断增加地学习内容学习内容Professional Words homepage n.主页,通过万维网(Web)进行信息查询的起始信息页turnover n.翻覆, 翻折, 半圆卷饼, 营业额, 成交量 B2C abbr.Business to Customer 企业到用户的电子商务模式 B2B abbr.Business to Business，企业对企业的电子商务模式。C2Cabbr.即Consumer To Consumer，消费者对消费者电子商务模式。commoditiesn.商品, 货物

13、malln.商场retailingn.零售业purchasevt.购买，采购wholesaling n.批发 学习内容学习内容小结小结&重难点重难点小结：1、网上购物前的工作，先查找相关网站，了解所购物品的相关信息。2、由最初的现场交易，到现在的网络交易，即电子商务。电子商务的发展经历了几个模式，一些概念如B2C， B2B 和C2C ，阿里巴巴和淘宝为交易双方提供了方便的平台。重点：掌握网上购物的一般步骤。了解阿里巴巴和淘宝网站等。掌握重难点及专业词汇，翻译技巧等。难点：重点和专业词汇，翻译技巧。会翻译专业文献。课后作业课后作业Exercise 1: Speaking: Express your feelings about your first Net shopping experience in English (50-80 words) Writing: Write down your first